{"id":921,"date":"2024-03-05T09:20:25","date_gmt":"2024-03-05T09:20:25","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=921"},"modified":"2024-03-05T09:20:30","modified_gmt":"2024-03-05T09:20:30","slug":"chat-xuc-tac-thay-doi-tam-tri-bat-ky-ai","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/chat-xuc-tac-thay-doi-tam-tri-bat-ky-ai\/","title":{"rendered":"Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; l\u00e0 phi\u00ean b\u1ea3n ti\u1ebfng Vi\u1ec7t c\u1ee7a cu\u1ed1n s\u00e1ch g\u1ed1c &#8220;Contagious: How to Build Word of Mouth in the Digital Age&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Jonah Berger. Trong cu\u1ed1n s\u00e1ch n\u00e0y, Jonah Berger tr\u00ecnh b\u00e0y v\u1ec1 c\u00e1ch t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n, gi\u00fap n\u00f3 lan r\u1ed9ng m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>Jonah Berger kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m, \u00fd t\u01b0\u1edfng ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean &#8220;ch\u1ea5t x\u00fac t\u00e1c&#8221;, m\u00e0 c\u00f2n ph\u00e2n t\u00edch c\u00e1c nguy\u00ean l\u00fd c\u01a1 b\u1ea3n \u0111\u1eb1ng sau hi\u1ec7n t\u01b0\u1ee3ng lan truy\u1ec1n th\u00f4ng tin trong x\u00e3 h\u1ed9i ng\u00e0y nay. Cu\u1ed1n s\u00e1ch ch\u1ee9a \u0111\u1ef1ng nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u01a1 ch\u1ebf v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn marketing, qu\u1ea3ng c\u00e1o, t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i v\u00e0 mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh, cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng c\u00e1i nh\u00ecn v\u00e0 ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch. Jonah Berger \u0111\u00e3 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m qu\u00fd gi\u00e1 \u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c \u00fd t\u01b0\u1edfng v\u00e0 n\u1ed9i dung c\u00f3 th\u1ec3 lan truy\u1ec1n c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng s\u1ed1ng hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft n\u1ed9i dung s\u00e1ch Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/h2>\n\n\n\n<p>&#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Jonah Berger l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m r\u1ea5t \u0111\u00e1ng \u0111\u1ecdc v\u1edbi nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn marketing, qu\u1ea3ng c\u00e1o v\u00e0 t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u1ec1 n\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch:<\/p>\n\n\n\n<p>1. Nguy\u00ean t\u1eafc c\u1ee7a s\u1ef1 lan truy\u1ec1n: Jonah Berger gi\u1ea3i th\u00edch v\u00e0 ph\u00e2n t\u00edch c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean cho th\u00f4ng \u0111i\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. Cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a viral marketing v\u00e0 t\u1ea1i sao m\u1ed9t s\u1ed1 n\u1ed9i dung tr\u1edf n\u00ean &#8220;ch\u1ea5t x\u00fac t\u00e1c&#8221;.<\/p>\n\n\n\n<p>2. V\u00ed d\u1ee5 c\u1ee5 th\u1ec3: Jonah Berger s\u1eed d\u1ee5ng nhi\u1ec1u v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 t\u1eeb th\u1ef1c t\u1ebf \u0111\u1ec3 minh h\u1ecda nh\u1eefng nguy\u00ean l\u00fd m\u00e0 \u00f4ng \u0111\u1ec1 xu\u1ea5t. Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n<p>3. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3: Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch, m\u00e0 c\u00f2n \u0111\u1ec1 xu\u1ea5t nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n hi\u1ec7u qu\u1ea3. Jonah Berger chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft v\u00e0 kinh nghi\u1ec7m t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00fap b\u1ea1n \u00e1p d\u1ee5ng ngay v\u00e0o th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n<p>4. Ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc: Cu\u1ed1n s\u00e1ch ch\u1ee9a \u0111\u1ef1ng ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i v\u00e0 c\u00e1ch th\u1ee9c nh\u1eefng \u00fd t\u01b0\u1edfng, th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 lan truy\u1ec1n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong x\u00e3 h\u1ed9i ng\u00e0y nay.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, cu\u1ed1n s\u00e1ch &#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u gi\u00e1o tr\u00ecnh qu\u00fd gi\u00e1 v\u1edbi nh\u1eefng ai mu\u1ed1n nghi\u00ean c\u1ee9u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd c\u1ee7a s\u1ef1 lan truy\u1ec1n th\u00f4ng tin trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay. Jonah Berger \u0111\u00e3 vi\u1ebft m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 th\u00fa v\u1ecb, gi\u00fap \u0111\u1ed9c gi\u1ea3 ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t l\u0129nh v\u1ef1c m\u1edbi m\u1ebb m\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Jonah Berger<\/h2>\n\n\n\n<p>Jonah Berger l\u00e0 m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng v\u1ec1 marketing, t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i v\u00e0 s\u1ef1 lan truy\u1ec1n th\u00f4ng tin. \u00d4ng l\u00e0 gi\u00e1o s\u01b0 t\u1ea1i Tr\u01b0\u1eddng Kinh Doanh Wharton thu\u1ed9c \u0110\u1ea1i h\u1ecdc Pennsylvania v\u00e0 \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o l\u0129nh v\u1ef1c viral marketing v\u00e0 behavior economics. Jonah Berger \u0111\u00e3 vi\u1ebft nhi\u1ec1u cu\u1ed1n s\u00e1ch mang t\u00ednh ch\u1ea5t nghi\u00ean c\u1ee9u v\u00e0 \u1ee9ng d\u1ee5ng, trong \u0111\u00f3 c\u00f3 cu\u1ed1n &#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; (Contagious: How to Build Word of Mouth in the Digital Age) \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ecbch sang nhi\u1ec1u ng\u00f4n ng\u1eef v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i li\u1ec7u quan tr\u1ecdng trong ng\u00e0nh marketing hi\u1ec7n \u0111\u1ea1i. \u00d4ng c\u0169ng l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o. Jonah Berger \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1ch vi\u1ebft s\u00e1ng t\u1ea1o, ph\u00e2n t\u00edch s\u1eafc b\u00e9n v\u00e0 kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u00e0 th\u00fa v\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chat_xuc_tac_thay_doi_tam_tri_bat_ky_ai\/2024_01_16_16_18_06_1-390x510.jpg\" alt=\"Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chat_xuc_tac_thay_doi_tam_tri_bat_ky_ai\/2024_01_16_16_18_06_2-390x510.jpg\" alt=\"Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chat_xuc_tac_thay_doi_tam_tri_bat_ky_ai\/2024_01_16_16_18_06_3-390x510.jpg\" alt=\"Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chat_xuc_tac_thay_doi_tam_tri_bat_ky_ai\/2024_01_16_16_18_06_4-390x510.jpg\" alt=\"Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chat_xuc_tac_thay_doi_tam_tri_bat_ky_ai\/2024_01_16_16_18_06_5-390x510.jpg\" alt=\"Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>T\u00ean S\u00e1ch<\/th><td>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/td><\/tr><tr><th>T\u00e1c Gi\u1ea3<\/th><td>Jonah Berger<\/td><\/tr><tr><th>Ng\u00f4n Ng\u1eef<\/th><td>Ti\u1ebfng Vi\u1ec7t<\/td><\/tr><tr><th>Th\u1ec3 Lo\u1ea1i<\/th><td>Marketing, T\u00e2m L\u00fd H\u1ecdc X\u00e3 H\u1ed9i<\/td><\/tr><tr><th>Phi\u00ean B\u1ea3n<\/th><td>Ti\u1ebfng Vi\u1ec7t<\/td><\/tr><tr><th>Nh\u00e0 Xu\u1ea5t B\u1ea3n<\/th><td>Nh\u00e0 Xu\u1ea5t B\u1ea3n Lao \u0110\u1ed9ng &#8211; X\u00e3 H\u1ed9i<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 c\u1ee7a cu\u1ed1n s\u00e1ch &#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Jonah Berger tr\u00ean thang \u0111i\u1ec3m 10 nh\u01b0 sau:<\/p>\n\n\n\n<p>1. N\u1ed9i dung: 9<\/p>\n\n\n\n<p><br>&#8211; Cu\u1ed1n s\u00e1ch tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 logic v\u1ec1 c\u00e1ch t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean cho th\u00f4ng \u0111i\u1ec7p v\u00e0 \u00fd t\u01b0\u1edfng. Nguy\u00ean l\u00fd v\u00e0 v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng, gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<p>2. V\u00ed d\u1ee5 v\u00e0 minh h\u1ecda: 8<\/p>\n\n\n\n<p><br>&#8211; Jonah Berger s\u1eed d\u1ee5ng nhi\u1ec1u v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 \u0111\u1ec3 minh h\u1ecda nh\u1eefng nguy\u00ean l\u00fd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong s\u00e1ch. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00eam \u0111\u1ec3 \u0111em l\u1ea1i s\u1ef1 phong ph\u00fa h\u01a1n.<\/p>\n\n\n\n<p>3. \u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n: 9<\/p>\n\n\n\n<p><br>&#8211; Cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u00ed quy\u1ebft c\u1ee5 th\u1ec3 \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf. Nh\u1eefng g\u1ee3i \u00fd c\u1ee7a t\u00e1c gi\u1ea3 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed9c gi\u1ea3 th\u1ea5y r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 lan truy\u1ec1n m\u1ea1nh m\u1ebd h\u01a1n trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<p>4. S\u1eafc b\u00e9n v\u00e0 m\u1edbi l\u1ea1: 8<\/p>\n\n\n\n<p><br>&#8211; \u00dd t\u01b0\u1edfng v\u00e0 quan \u0111i\u1ec3m trong s\u00e1ch kh\u00f4ng qu\u00e1 m\u1edbi m\u1ebb nh\u01b0ng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 logic. C\u00e1ch t\u00e1c gi\u1ea3 gi\u1eef s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 linh ho\u1ea1t trong vi\u1ec7c th\u1ea3o lu\u1eadn l\u00e0 \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd.<\/p>\n\n\n\n<p>5. T\u1ed5ng th\u1ec3:<strong> 8.5<\/strong><\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; c\u1ee7a Jonah Berger l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u gi\u00e1o tr\u00ecnh qu\u00fd gi\u00e1 v\u1edbi nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn marketing, qu\u1ea3ng c\u00e1o v\u00e0 t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf trong cu\u1ed1n s\u00e1ch gi\u00fap n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 nh\u1eefng ai mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch t\u1ea1o ra s\u1ef1 l\u00e2y lan hi\u1ec7u qu\u1ea3 cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>&#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Jonah Berger l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m \u0111\u1ea7y s\u1ee9c h\u1ea5p d\u1eabn v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o, gi\u00fap \u0111\u1ed9c gi\u1ea3 kh\u00e1m ph\u00e1 m\u1ed9t c\u00e1ch m\u1edbi m\u1ebb v\u1ec1 c\u00e1ch t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean cho th\u00f4ng \u0111i\u1ec7p v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh. Jonah Berger kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 gi\u1ea3ng vi\u00ean v\u1ec1 marketing v\u00e0 t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n t\u00e0i ba, bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng ph\u1ee9c t\u1ea1p th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch \u0111\u01b0a \u0111\u1ed9c gi\u1ea3 v\u00e0o m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 v\u1ec1 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a viral marketing v\u00e0 s\u1ef1 lan truy\u1ec1n th\u00f4ng tin trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay. T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1eb1ng sau s\u1ef1 l\u00e2y lan th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 v\u00e0 \u1ee9ng d\u1ee5ng trong th\u1ef1c t\u1ebf, cu\u1ed1n s\u00e1ch \u0111em \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch th\u1ee9c l\u00e0m cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh tr\u1edf n\u00ean &#8220;ch\u1ea5t x\u00fac t\u00e1c&#8221;.<\/p>\n\n\n\n<p>Nh\u1edd v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 h\u1ea5p d\u1eabn, Jonah Berger gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong s\u00e1ch v\u00e0o th\u1ef1c t\u1ebf. Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 mang t\u00ednh ch\u1ea5t h\u1ecdc thu\u1eadt m\u00e0 c\u00f2n r\u1ea5t th\u1ef1c t\u1ebf v\u00e0 h\u1eefu \u00edch cho nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c l\u00e0m cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh lan truy\u1ec1n hi\u1ec7u qu\u1ea3 trong x\u00e3 h\u1ed9i ng\u00e0y nay. T\u00f3m l\u1ea1i, &#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n ki\u1ebfn th\u1ee9c qu\u00fd gi\u00e1 v\u00e0 m\u1ed9t h\u00e0nh trang kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi nh\u1eefng ai mu\u1ed1n th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p>Sau khi t\u00ecm hi\u1ec3u cu\u1ed1n s\u00e1ch &#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Jonah Berger, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng quan tr\u1ecdng sau:<\/p>\n\n\n\n<p>1. Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u01a1 ch\u1ebf lan truy\u1ec1n th\u00f4ng tin: Cu\u1ed1n s\u00e1ch gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng v\u00e0 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a viral marketing. Vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 ch\u1ebf lan truy\u1ec1n th\u00f4ng tin s\u1ebd gi\u00fap cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>2. Nh\u1eadn bi\u1ebft y\u1ebfu t\u1ed1 l\u00e0m cho m\u1ed9t th\u00f4ng \u0111i\u1ec7p tr\u1edf n\u00ean &#8220;ch\u1ea5t x\u00fac t\u00e1c&#8221;: Jonah Berger \u0111\u00e3 ph\u00e2n t\u00edch nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ea7n c\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 lan truy\u1ec1n m\u1ea1nh m\u1ebd. Vi\u1ec7c nh\u1eadn bi\u1ebft v\u00e0 \u00e1p d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u00fap c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>3. \u00c1p d\u1ee5ng nguy\u00ean l\u00fd v\u00e0o th\u1ef1c t\u1ebf: Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee9c l\u00fd thuy\u1ebft m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 v\u00e0 b\u00ed quy\u1ebft \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf. Vi\u1ec7c h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd gi\u00fap c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>4. C\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o: Cu\u1ed1n s\u00e1ch cung c\u1ea5p kh\u00f4ng ch\u1ec9 ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n l\u00e0 c\u1ea3m h\u1ee9ng cho \u0111\u1ed9c gi\u1ea3. Vi\u1ec7c \u0111\u1ecdc v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch m\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng, th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 lan truy\u1ec1n m\u1ea1nh m\u1ebd s\u1ebd kh\u01a1i g\u1ee3i s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 kh\u00edch l\u1ec7 \u0111\u1ed9c gi\u1ea3 t\u00ecm ra nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi trong vi\u1ec7c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, cu\u1ed1n s\u00e1ch &#8220;<strong>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 viral marketing m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 cho nh\u1eefng ai mu\u1ed1n th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u00e0m cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh lan truy\u1ec1n m\u1ea1nh m\u1ebd trong x\u00e3 h\u1ed9i ng\u00e0y nay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai Cu\u1ed1n s\u00e1ch &#8220;Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai&#8221; l\u00e0 phi\u00ean b\u1ea3n ti\u1ebfng Vi\u1ec7t c\u1ee7a cu\u1ed1n s\u00e1ch g\u1ed1c &#8220;Contagious: How to Build Word of Mouth in the Digital Age&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Jonah Berger. Trong cu\u1ed1n s\u00e1ch n\u00e0y, Jonah&#8230;<\/p>\n","protected":false},"author":2,"featured_media":920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,19],"tags":[],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-nang-song","category-tam-ly-ky-nang-song"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai&quot; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m r\u1ea5t \u0111\u00e1ng \u0111\u1ecdc v\u1edbi nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn marketing, qu\u1ea3ng c\u00e1o v\u00e0 t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/chat-xuc-tac-thay-doi-tam-tri-bat-ky-ai\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u1ea5t X\u00fac T\u00e1c Thay \u0110\u1ed5i T\u00e2m Tr\u00ed B\u1ea5t K\u1ef3 Ai - 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