{"id":4704,"date":"2024-04-12T03:32:48","date_gmt":"2024-04-12T03:32:48","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4704"},"modified":"2024-04-12T03:32:53","modified_gmt":"2024-04-12T03:32:53","slug":"tiep-thi-pha-cach","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/tiep-thi-pha-cach\/","title":{"rendered":"Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/h2>\n\n\n\n<p><strong><strong>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/strong><\/strong> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh doanh \u0111\u1ed9t ph\u00e1 c\u1ee7a Philip Kotler v\u00e0 Fernando Trias De Bes. Cu\u1ed1n s\u00e1ch \u0111\u01b0a ra m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>Kotler v\u00e0 De Bes l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh c\u1ee7a s\u1ef1 gi\u00e1n \u0111o\u1ea1n c\u00f4ng ngh\u1ec7 nhanh ch\u00f3ng. H\u1ecd gi\u1edbi thi\u1ec7u m\u1ed9t m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb b\u1ed1n chi\u1ec1u d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc ph\u00e1 c\u00e1ch, c\u00e1 nh\u00e2n h\u00f3a, t\u01b0\u01a1ng t\u00e1c v\u00e0 minh b\u1ea1ch.<\/p>\n\n\n\n<p>&#8220;<strong>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/strong>&#8221; nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn, ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao. C\u00e1c t\u00e1c gi\u1ea3 \u0111\u01b0a ra c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1 c\u00e1ch. Cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ed5i m\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ebf gi\u1edbi c\u1ea1nh tranh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Philip Kotler, Fernando Trias De Bes<\/h2>\n\n\n\n<p><strong>Philip Kotler<\/strong> \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 &#8220;Cha \u0111\u1ebb c\u1ee7a Ti\u1ebfp th\u1ecb Hi\u1ec7n \u0111\u1ea1i&#8221;. \u00d4ng l\u00e0 Gi\u00e1o s\u01b0 Ti\u1ebfp th\u1ecb Qu\u1ed1c t\u1ebf t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Kellogg c\u1ee7a \u0110\u1ea1i h\u1ecdc Northwestern v\u00e0 l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a h\u01a1n 60 cu\u1ed1n s\u00e1ch v\u1ec1 ti\u1ebfp th\u1ecb, bao g\u1ed3m cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb b\u00e1n ch\u1ea1y nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i, &#8220;Nguy\u00ean l\u00fd Ti\u1ebfp th\u1ecb&#8221;.<\/p>\n\n\n\n<p><strong>Fernando Trias De Bes<\/strong> \u00a0l\u00e0 t\u00e1c gi\u1ea3 ng\u01b0\u1eddi T\u00e2y Ban Nha chuy\u00ean vi\u1ebft c\u00e1c b\u00e0i ti\u1ec3u lu\u1eadn v\u1ec1 kinh doanh v\u00e0 kinh t\u1ebf, s\u00e1ch\u00a0vi\u1ec5n t\u01b0\u1edfng\u00a0c\u0169ng nh\u01b0 k\u1ecbch b\u1ea3n phim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Chi ti\u1ebft<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/\">Philip Kotler<\/a>, <a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/fernando-trias-de-bes\/\">Fernando Trias De Bes<\/a><\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Ti\u1ebfp th\u1ecb, Qu\u1ea3n tr\u1ecb kinh doanh, \u0110\u1ed5i m\u1edbi<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>288 trang<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2017<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/h2>\n\n\n\n<p><strong><strong>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/strong><\/strong> c\u1ee7a Philip Kotler v\u00e0 Fernando Trias De Bes l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch mang t\u00ednh \u0111\u1ed9t ph\u00e1, cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ed5i m\u1edbi cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>N\u1ed9i dung cu\u1ed1n s\u00e1ch bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng l\u1ef1c \u0111\u1ea9y c\u1ee7a s\u1ef1 c\u1ea1nh tranh<\/em><\/li>\n\n\n\n<li><em>\u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a t\u01b0 duy ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng<\/em><\/li>\n\n\n\n<li><em>S\u00e1ng ki\u1ebfn xu\u1ea5t ph\u00e1t t\u1eeb b\u00ean trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng: Ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi<\/em><\/li>\n\n\n\n<li><em>S\u00e1ng ki\u1ebfn t\u1eeb b\u00ean ngo\u00e0i m\u1ed9t th\u1ecb tr\u01b0\u1eddng: M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi<\/em><\/li>\n\n\n\n<li><em>Ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 b\u1ed5 sung kh\u00f4ng th\u1ec3 thi\u1ebfu trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng<\/em><\/li>\n\n\n\n<li><em>\u0110\u1ecbnh ngh\u0129a c\u1ee7a qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch<\/em><\/li>\n\n\n\n<li><em>Ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch \u1edf c\u1ea5p \u0111\u1ed9 th\u1ecb tr\u01b0\u1eddng<\/em><\/li>\n\n\n\n<li><em>Ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch \u1edf c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m<\/em><\/li>\n\n\n\n<li><em>Ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch \u1edf c\u1ea5p \u0111\u1ed9 t\u1ed5 h\u1ee3p ti\u1ebfp th\u1ecb<\/em><\/li>\n\n\n\n<li><em>C\u00e1ch th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch<\/em><\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0o mu\u1ed1n ph\u00e1t tri\u1ec3n trong b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/tiep_thi_pha_cach_tai_ban_2018\/2020_05_06_09_43_56_2-390x510.JPG\" alt=\"Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/tiep_thi_pha_cach_tai_ban_2018\/2020_05_06_09_43_56_3-390x510.JPG\" alt=\"Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/tiep_thi_pha_cach_tai_ban_2018\/2020_05_06_09_43_56_4-390x510.JPG\" alt=\"Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/tiep_thi_pha_cach_tai_ban_2018\/2020_05_06_09_43_56_5-390x510.JPG\" alt=\"Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/tiep_thi_pha_cach_tai_ban_2018\/2020_05_06_09_43_56_6-390x510.JPG\" alt=\"Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Audio S\u00e1ch Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/h2>\n\n\n\n<p>Nghe s\u00e1ch n\u00f3i <strong>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/strong> t\u1ea1i \u0111\u00e2y<\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MEhVJziueBg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong><strong>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/strong><\/strong> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch xu\u1ea5t s\u1eafc cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p m\u1ed9t m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb b\u1ed1n chi\u1ec1u r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u.<\/li>\n\n\n\n<li>Bao g\u1ed3m nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch.<\/li>\n\n\n\n<li>Cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ed5i m\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi hai chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 h\u01a1i c\u0169 v\u00e0 l\u1ed7i th\u1eddi.<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y ph\u1ea7n \u0111\u1ea7u c\u1ee7a cu\u1ed1n s\u00e1ch h\u01a1i d\u00e0i d\u00f2ng.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/strong>&#8221; cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 v\u1eefng ch\u1eafc v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ed5i m\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p><strong><strong>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/strong><\/strong> c\u1ee7a Philip Kotler v\u00e0 Fernando Trias De Bes l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch mang t\u00ednh \u0111\u1ed9t ph\u00e1 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch t\u00f4i suy ngh\u0129 v\u1ec1 ti\u1ebfp th\u1ecb. C\u00e1c t\u00e1c gi\u1ea3 \u0111\u01b0a ra m\u1ed9t khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>T\u00f4i \u0111\u1eb7c bi\u1ec7t \u1ea5n t\u01b0\u1ee3ng v\u1edbi m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb b\u1ed1n chi\u1ec1u c\u1ee7a h\u1ecd, d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc ph\u00e1 c\u00e1ch, c\u00e1 nh\u00e2n h\u00f3a, t\u01b0\u01a1ng t\u00e1c v\u00e0 minh b\u1ea1ch. M\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u0111\u1ec3 ti\u1ebfp th\u1ecb, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 li\u00ean quan, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m m\u1ea1nh kh\u00e1c c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch. Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y gi\u00fap minh h\u1ecda c\u00e1c kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong s\u00e1ch v\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch ri\u00eang c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>T\u00f4i c\u0169ng th\u1ea5y c\u00e1c h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p trong s\u00e1ch r\u1ea5t h\u1eefu \u00edch. C\u00e1c t\u00e1c gi\u1ea3 cung c\u1ea5p c\u00e1c b\u00e0i t\u1eadp, b\u1ea3ng ki\u1ec3m v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0o mu\u1ed1n ph\u00e1t tri\u1ec3n trong b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;S\u1ef1 gi\u00e1n \u0111o\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn; \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft.&#8221; &#8211; Philip Kotler<\/li>\n\n\n\n<li>&#8220;Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n trung th\u00e0nh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u; h\u1ecd trung th\u00e0nh v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi.&#8221; &#8211; Fernando Trias De Bes<\/li>\n\n\n\n<li>&#8220;Ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m; \u0111\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra c\u00e1c m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.&#8221; &#8211; Philip Kotler<\/li>\n\n\n\n<li>&#8220;D\u1eef li\u1ec7u l\u00e0 nhi\u00ean li\u1ec7u c\u1ee7a ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch.&#8221; &#8211; Fernando Trias De Bes<\/li>\n\n\n\n<li>&#8220;S\u1ef1 minh b\u1ea1ch x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.&#8221; &#8211; Philip Kotler<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch &#8220;Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i ch\u1ea5p nh\u1eadn s\u1ef1 gi\u00e1n \u0111o\u1ea1n v\u00e0 s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi.<\/li>\n\n\n\n<li>C\u00e1 nh\u00e2n h\u00f3a l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 li\u00ean quan.<\/li>\n\n\n\n<li>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/li>\n\n\n\n<li>Minh b\u1ea1ch l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>D\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p cho h\u1ecd c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh doanh \u0111\u1ed9t ph\u00e1 c\u1ee7a Philip Kotler v\u00e0 Fernando Trias De Bes. Cu\u1ed1n s\u00e1ch \u0111\u01b0a ra m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1. Kotler&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[675,333,469,541],"tags":[],"class_list":["post-4704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fernando-trias-de-bes","category-kinh-te","category-marketing-ban-hang","category-philip-kotler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch&quot; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0o mu\u1ed1n ph\u00e1t tri\u1ec3n trong b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/tiep-thi-pha-cach\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u1ebfp Th\u1ecb Ph\u00e1 C\u00e1ch - 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