{"id":4702,"date":"2024-04-12T03:23:54","date_gmt":"2024-04-12T03:23:54","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4702"},"modified":"2024-04-12T03:23:57","modified_gmt":"2024-04-12T03:23:57","slug":"ai-hieu-khach-hang-nguoi-ay-ban-duoc-hang","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/ai-hieu-khach-hang-nguoi-ay-ban-duoc-hang\/","title":{"rendered":"Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/h2>\n\n\n\n<p>&#8220;<strong>Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 L\u00ed Ki\u00ean L\u00e2m l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh doanh th\u1ef1c ti\u1ec5n, h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nghi\u1ec7p c\u00e1ch hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. T\u00e1c gi\u1ea3 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, &#8220;<strong>Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/strong>&#8221; cho th\u1ea5y c\u00e1ch c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng s\u1eed d\u1ee5ng hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 li\u00ean quan, x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng cao h\u01a1n trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 L\u00ed Ki\u00ean L\u00e2m<\/h2>\n\n\n\n<p>L\u00ed Ki\u00ean L\u00e2m l\u00e0 m\u1ed9t chuy\u00ean gia ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng d\u00e0y d\u1eb7n kinh nghi\u1ec7m v\u1edbi h\u01a1n 15 n\u0103m l\u00e0m vi\u1ec7c trong c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia. \u00d4ng l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb v\u00e0 s\u1ef1 ki\u1ec7n ng\u00e0nh, v\u00e0 nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a \u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m uy t\u00edn nh\u01b0 Forbes, Entrepreneur v\u00e0 MarketingProfs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>N\u1ed9i dung<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td>L\u00ed Ki\u00ean L\u00e2m<\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Kinh doanh th\u1ef1c ti\u1ec5n<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>256<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2023<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/h2>\n\n\n\n<p>&#8220;<strong>Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng, Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/strong>&#8221; tr\u00ecnh b\u00e0y qu\u00e1 tr\u00ecnh nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n \u0111\u1ecdc \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch chi ti\u00eau c\u1ee7a h\u1ecd, nh\u1eefng chi ti\u1ebft quan tr\u1ecdng m\u00e0 h\u1ecd quan t\u00e2m, \u0111\u1ebfn l\u1eddi n\u00f3i, h\u00e0nh \u0111\u1ed9ng, v\u00e0 c\u1eed ch\u1ec9 c\u1ee7a h\u1ecd. Cu\u1ed1n s\u00e1ch c\u0169ng ph\u00e2n t\u00edch t\u00e2m l\u00fd v\u00e0 t\u00edn hi\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng ph\u00e1t ra trong qu\u00e1 tr\u00ecnh giao d\u1ecbch. Nh\u1edd nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y, ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. T\u00e1c gi\u1ea3 cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n, bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u00e2n t\u00edch web v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Ti\u1ebfp theo, cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn \u0111\u1ed9c gi\u1ea3 c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd. T\u00e1c gi\u1ea3 gi\u1edbi thi\u1ec7u c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng, t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c m\u1eb9o \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung ti\u1ebfp th\u1ecb, khuy\u1ebfn ngh\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110i\u1ec3m m\u1ea1nh ch\u00ednh c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 t\u00ednh th\u1ef1c t\u1ebf. T\u00e1c gi\u1ea3 cung c\u1ea5p nhi\u1ec1u nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 minh h\u1ecda c\u00e1c nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong s\u00e1ch. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0o doanh nghi\u1ec7p c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ai mu\u1ed1n hi\u1ec3u s\u00e2u v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00ec cu\u1ed1n s\u00e1ch n\u00e0y ch\u1eafc ch\u1eafn \u0111\u00e1ng \u0111\u1ec3 b\u1ecf th\u1eddi gian ra \u0111\u1ecdc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/ai_hieu_khach_hang_nguoi_ay_ban_duoc_hang_tai_ban_2022\/2023_02_17_09_26_31_2-390x510.jpg\" alt=\"Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/ai_hieu_khach_hang_nguoi_ay_ban_duoc_hang_tai_ban_2022\/2023_02_17_09_26_31_3-390x510.jpg\" alt=\"Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/ai_hieu_khach_hang_nguoi_ay_ban_duoc_hang_tai_ban_2022\/2023_02_17_09_26_31_4-390x510.jpg\" alt=\"Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/ai_hieu_khach_hang_nguoi_ay_ban_duoc_hang_tai_ban_2022\/2023_02_17_09_26_31_5-390x510.jpg\" alt=\"Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/ai_hieu_khach_hang_nguoi_ay_ban_duoc_hang_tai_ban_2022\/2023_02_17_09_26_31_6-390x510.jpg\" alt=\"Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Audio S\u00e1ch Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/h2>\n\n\n\n<p>Nghe s\u00e1ch n\u00f3i <strong>Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/strong> t\u1ea1i \u0111\u00e2y<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XPna8l7M7YA?si=PpK2zdSYkT5gNsN_\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch <strong>&#8220;<strong>Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/strong>&#8220;<\/strong> <strong><strong>8\/10<\/strong> <\/strong>.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ednh th\u1ef1c t\u1ebf:<\/strong> Cu\u1ed1n s\u00e1ch cung c\u1ea5p nhi\u1ec1u nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0o doanh nghi\u1ec7p c\u1ee7a ri\u00eang h\u1ecd.<\/li>\n\n\n\n<li><strong>T\u00ednh to\u00e0n di\u1ec7n:<\/strong> Cu\u1ed1n s\u00e1ch bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a vi\u1ec7c hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ebfn c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>D\u1ec5 \u0111\u1ecdc:<\/strong> V\u0103n phong c\u1ee7a t\u00e1c gi\u1ea3 r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch, gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft c\u00e1c kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 th\u1ec3 h\u01a1i d\u00e0i v\u00e0 chi ti\u1ebft:<\/strong> M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y cu\u1ed1n s\u00e1ch h\u01a1i d\u00e0i v\u00e0 chi ti\u1ebft.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 theo ng\u00e0nh:<\/strong> Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c nguy\u00ean t\u1eafc chung \u0111\u1ec3 hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng c\u00f3 th\u1ec3 h\u1eefu \u00edch h\u01a1n n\u1ebfu t\u00e1c gi\u1ea3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u01a1n theo t\u1eebng ng\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n \u0111\u1ec3 hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng, Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng<\/strong>&#8221; khi\u1ebfn t\u00f4i c\u1ea3m th\u1ea5y r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1ch n\u00f3 gi\u1ea3i th\u00edch s\u00e2u s\u1eafc v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u bi\u1ebft kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m tr\u1eebu t\u01b0\u1ee3ng m\u00e0 cu\u1ed1n s\u00e1ch \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 c\u00e1ch n\u00f3 ph\u00e2n t\u00edch r\u00f5 r\u00e0ng c\u00e1c giai \u0111o\u1ea1n trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 hi\u1ec3u bi\u1ebft kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c n\u1eafm b\u1eaft nhu c\u1ea7u c\u01a1 b\u1ea3n \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c t\u00edn hi\u1ec7u v\u00e0 t\u00e2m l\u00fd trong qu\u00e1 tr\u00ecnh giao d\u1ecbch. Nh\u1eefng v\u00ed d\u1ee5 minh h\u1ecda v\u00e0 c\u00e1c b\u01b0\u1edbc h\u01b0\u1edbng d\u1eabn chi ti\u1ebft gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c t\u1eeb s\u00e1ch v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, cu\u1ed1n s\u00e1ch c\u0169ng nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 l\u00e0m \u0111\u01a1n gi\u1ea3n l\u00e0 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 trong vi\u1ec7c b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho m\u1ee5c ti\u00eau kinh doanh b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>T\u1ed5ng th\u1ec3, \u0111\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u1eefu \u00edch kh\u00f4ng ch\u1ec9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh b\u00e1n h\u00e0ng m\u00e0 c\u00f2n cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kinh doanh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng con s\u1ed1 hay d\u1eef li\u1ec7u. H\u1ecd l\u00e0 nh\u1eefng con ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 c\u1ea3m x\u00fac.&#8221;<\/li>\n\n\n\n<li>&#8220;Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n ch\u00ednh h\u1ecd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf c\u00e1nh c\u1eeda th\u00e0nh c\u00f4ng trong kinh doanh.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng ch\u1ec9 l\u00e0 th\u00eam t\u00ean kh\u00e1ch h\u00e0ng v\u00e0o email. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.&#8221;<\/li>\n\n\n\n<li>&#8220;X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a m\u1ecdi doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.&#8221;<\/li>\n\n\n\n<li>&#8220;\u0110\u1eebng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u00e3y b\u00e1n gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, t\u1ea1o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng v\u00e0 v\u1ea1ch ra h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau, khuy\u1ebfn ngh\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u trong m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng &#8220;Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng&#8221; c\u1ee7a t\u00e1c gi\u1ea3 L\u00ed Ki\u00ean L\u00e2m l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh doanh th\u1ef1c ti\u1ec5n, h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nghi\u1ec7p c\u00e1ch hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ai Hi\u1ec3u Kh\u00e1ch H\u00e0ng Ng\u01b0\u1eddi \u1ea4y B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng - \u0110\u1ecdc 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