{"id":4693,"date":"2024-04-12T02:25:13","date_gmt":"2024-04-12T02:25:13","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4693"},"modified":"2024-04-12T02:25:17","modified_gmt":"2024-04-12T02:25:17","slug":"context-marketing","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/context-marketing\/","title":{"rendered":"Context Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Context Marketing<\/h2>\n\n\n\n<p><strong>Context Marketing<\/strong> c\u1ee7a Mathew Sweezey l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u1ed9t ph\u00e1 h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u ng\u1eef c\u1ea3nh \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb c\u1ea1nh tranh ng\u00e0y nay, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i t\u00ecm c\u00e1ch v\u01b0\u1ee3t kh\u1ecfi s\u1ef1 \u1ed3n \u00e0o v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang \u0111\u1ecba \u0111i\u1ec3m v\u00e0 v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p. <strong>Context Marketing<\/strong> cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 li\u00ean quan v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u1eef c\u1ea3nh t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 v\u1ecb tr\u00ed, h\u00e0nh vi duy\u1ec7t web v\u00e0 s\u1edf th\u00edch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch n\u00e0y bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c <strong>Context Marketing<\/strong> th\u00e0nh c\u00f4ng. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u ng\u1eef c\u1ea3nh, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Mathew Sweezey<\/h2>\n\n\n\n<p>Mathew Sweezey l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 doanh nh\u00e2n c\u00f3 kinh nghi\u1ec7m d\u00e0y d\u1eb7n, \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 ng\u01b0\u1eddi ti\u00ean phong trong l\u0129nh v\u1ef1c <strong>Context Marketing<\/strong>. Sweezey l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb ng\u00e0nh v\u00e0 \u0111\u00e3 vi\u1ebft nhi\u1ec1u b\u00e0i b\u00e1o v\u00e0 b\u00e0i vi\u1ebft v\u1ec1 ti\u1ebfp th\u1ecb c\u00f3 li\u00ean quan v\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u00d4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf v\u00e0 chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Context Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Context Marketing<\/td><td>Mathew Sweezey<\/td><td>Marketing<\/td><td>224<\/td><td>2018<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Context Marketing<\/h2>\n\n\n\n<p><br>Trong cu\u1ed1n s\u00e1ch n\u00e0y, Mathew Sweezey, m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a Salesforce, \u0111\u00e3 \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi quan tr\u1ecdng: Trong th\u1ebf gi\u1edbi ng\u00e0y nay, khi kh\u00e1ch h\u00e0ng \u0111\u1ecbnh h\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd, \u0111i\u1ec1u g\u00ec l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf kh\u00e1i ni\u1ec7m b\u1ed1i c\u1ea3nh &#8211; m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa nhu c\u1ea7u t\u1ee9c th\u00ec c\u1ee7a c\u00e1 nh\u00e2n v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3. Sweezey \u0111\u00e3 x\u00e1c \u0111\u1ecbnh n\u0103m y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a b\u1ed1i c\u1ea3nh d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>C\u00f3 s\u1eb5n:<\/strong> \u0110em l\u1ea1i gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>\u0110\u01b0\u1ee3c ph\u00e9p:<\/strong> Cung c\u1ea5p nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u, theo y\u00eau c\u1ea7u c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><strong>C\u00e1 nh\u00e2n:<\/strong> Tr\u1ea3i nghi\u1ec7m ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, kh\u00f4ng ph\u1ed5 qu\u00e1t.<\/li>\n\n\n\n<li><strong>X\u00e1c th\u1ef1c:<\/strong> K\u1ebft h\u1ee3p ti\u1ebfng n\u00f3i, \u0111\u1ed3ng c\u1ea3m v\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>C\u00f3 m\u1ee5c \u0111\u00edch:<\/strong> X\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf s\u1ea3n ph\u1ea9m.<\/li>\n<\/ol>\n\n\n\n<p>Sweezey kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng marketing theo b\u1ed1i c\u1ea3nh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn l\u1edbn ph\u1ea3n \u00e1nh y\u00eau c\u1ea7u c\u1ee7a th\u1eddi \u0111\u1ea1i, m\u00e0 c\u00f2n mang t\u00ednh c\u00e1ch m\u1ea1ng v\u00ec ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng m\u1edbi. \u0110\u00e2y l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u1ec3 kh\u00f4ng b\u1ecb l\u1ea1c h\u1eadu. Sweezey s\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 \u0111\u1ec3 minh h\u1ecda m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y v\u00e0 gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng \u0111\u1ec3 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Context Marketing (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/c\/o\/context_marketing_-_b_a_full.jpg\" alt=\"Context Marketing\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/c\/o\/context_marketing_-_nh_1_.jpg\" alt=\"Context Marketing\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/context_marketing\/2021_12_09_10_39_53_1-390x510.jpg\" alt=\"Context Marketing\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/context_marketing\/2021_12_09_10_39_53_2-390x510.jpg\" alt=\"Context Marketing\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/context_marketing\/2021_12_09_10_39_53_3-390x510.jpg\" alt=\"Context Marketing\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Context Marketing online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch <strong>Context Marketing<\/strong> c\u1ee7a Mathew Sweezey <strong>8\/10<\/strong> .<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 li\u00ean quan v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u1eef c\u1ea3nh.<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec3 minh h\u1ecda c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c <strong>Context Marketing<\/strong> th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean h\u1eefu \u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 danh s\u00e1ch ki\u1ec3m tra v\u00e0 m\u1eabu, \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb b\u1eaft \u0111\u1ea7u.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3 th\u1ec3 h\u01a1i thi\u00ean v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3.<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 th\u00f4ng tin c\u00f3 th\u1ec3 h\u01a1i l\u1ed7i th\u1eddi, v\u00ec cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o n\u0103m 2018.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, <strong>Context Marketing<\/strong> l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u ng\u1eef c\u1ea3nh. B\u1eb1ng c\u00e1ch l\u00e0m theo c\u00e1c b\u01b0\u1edbc \u0111\u01b0\u1ee3c Sweezey v\u1ea1ch ra, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p><strong>Context Marketing<\/strong> c\u1ee7a Mathew Sweezey l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch r\u1ea5t \u0111\u00e1ng \u0111\u1ecdc v\u00e0 mang l\u1ea1i nh\u1eefng c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c v\u1ec1 vi\u1ec7c ti\u1ebfp c\u1eadn marketing hi\u1ec7n \u0111\u1ea1i v\u00e0 hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 v\u00e0i c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>S\u1ef1 hi\u1ec7n \u0111\u1ea1i v\u00e0 \u00e1p d\u1ee5ng:<\/strong> Cu\u1ed1n s\u00e1ch n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay khi kh\u00e1ch h\u00e0ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u00e1c gi\u1ea3 kh\u00f4ng ch\u1ec9 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n c\u00f3 s\u1ef1 \u00e1p d\u1ee5ng th\u1ef1c t\u1ebf, gi\u00fap doanh nghi\u1ec7p th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/li>\n\n\n\n<li><strong>S\u1ef1 ph\u00e2n t\u00edch s\u00e2u s\u1eafc:<\/strong> Vi\u1ec7c Sweezey x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch n\u0103m y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a b\u1ed1i c\u1ea3nh (c\u00f3 s\u1eb5n, \u0111\u01b0\u1ee3c ph\u00e9p, c\u00e1 nh\u00e2n, x\u00e1c th\u1ef1c, c\u00f3 m\u1ee5c \u0111\u00edch) l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng, gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u n\u00ean ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/li>\n\n\n\n<li><strong>S\u1ef1 th\u1ef1c ti\u1ec5n:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c tr\u00ecnh b\u00e0y l\u00fd thuy\u1ebft m\u00e0 c\u00f2n \u0111\u01b0a ra c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 h\u00ecnh minh h\u1ecda, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c.<\/li>\n\n\n\n<li><strong>S\u1ef1 khuy\u1ebfn kh\u00edch v\u00e0 th\u00e1ch th\u1ee9c:<\/strong> T\u1eeb nh\u1eefng l\u1eddi nh\u1ea5n m\u1ea1nh v\u1ec1 s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a marketing theo b\u1ed1i c\u1ea3nh v\u00e0 nh\u1eefng h\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c kh\u00f4ng th\u00edch nghi, cu\u1ed1n s\u00e1ch khuy\u1ebfn kh\u00edch \u0111\u1ed9c gi\u1ea3 \u00e1p d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 th\u00e1ch th\u1ee9c c\u00e1c m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng th\u1ec3, cu\u1ed1n s\u00e1ch c\u00f3 v\u1ebb r\u1ea5t ph\u00f9 h\u1ee3p cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh marketing, doanh nh\u00e2n v\u00e0 nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch Context Marketing:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;D\u1eef li\u1ec7u ng\u1eef c\u1ea3nh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf kh\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i chuy\u1ec3n t\u1eeb ti\u1ebfp th\u1ecb theo k\u00eanh sang ti\u1ebfp th\u1ecb theo ng\u1eef c\u1ea3nh.&#8221;<\/li>\n\n\n\n<li>&#8220;D\u1eef li\u1ec7u ng\u1eef c\u1ea3nh cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00f3 li\u00ean quan h\u01a1n, nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i h\u01a1n.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00f4ng ngh\u1ec7 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u1eef c\u1ea3nh, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng.&#8221;<\/li>\n\n\n\n<li>&#8220;<strong>Context Marketing<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt m\u00e0 l\u00e0 m\u1ed9t thay \u0111\u1ed5i trong t\u01b0 duy. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch Context Marketing:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>D\u1eef li\u1ec7u ng\u1eef c\u1ea3nh l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng trong ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i.<\/li>\n\n\n\n<li>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n chuy\u1ec3n t\u1eeb ti\u1ebfp th\u1ecb theo k\u00eanh sang ti\u1ebfp th\u1ecb theo ng\u1eef c\u1ea3nh.<\/li>\n\n\n\n<li>D\u1eef li\u1ec7u ng\u1eef c\u1ea3nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 c\u00f3 li\u00ean quan h\u01a1n.<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong <strong>Context Marketing<\/strong>, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Context Marketing<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt m\u00e0 l\u00e0 m\u1ed9t thay \u0111\u1ed5i trong t\u01b0 duy.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Context Marketing Context Marketing c\u1ee7a Mathew Sweezey l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u1ed9t ph\u00e1 h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u ng\u1eef c\u1ea3nh \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu. Trong m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb c\u1ea1nh tranh&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Context Marketing - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"Context Marketing c\u1ee7a Mathew Sweezey l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch r\u1ea5t \u0111\u00e1ng \u0111\u1ecdc v\u1ec1 vi\u1ec7c ti\u1ebfp c\u1eadn marketing hi\u1ec7n \u0111\u1ea1i v\u00e0 hi\u1ec7u qu\u1ea3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/context-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Context Marketing - 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