{"id":4689,"date":"2024-04-12T01:56:24","date_gmt":"2024-04-12T01:56:24","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4689"},"modified":"2024-04-12T01:56:28","modified_gmt":"2024-04-12T01:56:28","slug":"marketing-thuc-chien-va-truyen-thong-bat-bai","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/marketing-thuc-chien-va-truyen-thong-bat-bai\/","title":{"rendered":"Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/h2>\n\n\n\n<p><strong><strong>Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/strong><\/strong> c\u1ee7a Alberto Savoia l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch bao g\u1ed3m nhi\u1ec1u ch\u1ee7 \u0111\u1ec1, bao g\u1ed3m ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch, ph\u00e1t tri\u1ec3n n\u1ed9i dung, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang. Savoia c\u0169ng cung c\u1ea5p c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 minh h\u1ecda c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a m\u00ecnh. <strong><strong>Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/strong><\/strong> l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, c\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng v\u00e0 b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Alberto Savoia<\/h2>\n\n\n\n<p>Alberto Savoia l\u00e0 m\u1ed9t doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t, nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n, \u0111\u1ed3ng th\u1eddi l\u00e0 chuy\u00ean gia v\u00e0 ng\u01b0\u1eddi th\u1ef1c h\u00e0nh trong l\u0129nh v\u1ef1c t\u1ea1o m\u1eabu v\u00e0 \u0111\u1ed5i m\u1edbi tinh g\u1ecdn. \u00d4ng \u1ea5y c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Thung l\u0169ng Silicon. \u00d4ng gi\u1ea3ng d\u1ea1y c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed5i m\u1edbi hi\u1ec7u qu\u1ea3, \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh t\u1ea1i Google, Stanford c\u0169ng nh\u01b0 gi\u1ea3ng d\u1ea1y v\u00e0 hu\u1ea5n luy\u1ec7n nhi\u1ec1u c\u00f4ng ty v\u00e0 c\u00f4ng ty kh\u1edfi nghi\u1ec7p trong danh s\u00e1ch Fortune 500.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/td><td>Alberto Savoia<\/td><td>Ti\u1ebfp th\u1ecb v\u00e0 Truy\u1ec1n th\u00f4ng<\/td><td>256<\/td><td>2022<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/h2>\n\n\n\n<p><br>Cu\u1ed1n s\u00e1ch &#8220;<strong>Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Alberto Savoia n\u00f3i v\u1ec1 Quy lu\u1eadt th\u1ea5t b\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng: h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec1u th\u1ea5t b\u1ea1i, d\u00f9 c\u00f3 th\u00e0nh c\u00f4ng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. \u0110\u00e2y l\u00e0 m\u1ed9t hi\u1ec7n th\u1ef1c kh\u00f3 ch\u1ea5p nh\u1eadn, \u0111\u00e3 khi\u1ebfn nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p l\u1edbn g\u1eb7p kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p>Savoia, v\u1edbi kinh nghi\u1ec7m t\u1eeb Google v\u00e0 danh ti\u1ebfng trong l\u0129nh v\u1ef1c doanh nh\u00e2n v\u00e0 t\u01b0 v\u1ea5n, \u0111\u00e3 t\u1ea1o ra cu\u1ed1n s\u00e1ch n\u00e0y nh\u01b0 m\u1ed9t h\u01b0\u1edbng d\u1eabn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 chi\u1ebfn th\u1eafng &#8220;Qu\u00e1i V\u1eadt Th\u1ea5t B\u1ea1i&#8221; tr\u00ean th\u1ecb tr\u01b0\u1eddng. Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch t\u1ea1o d\u1eef li\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1i ni\u1ec7m nguy\u00ean m\u1eabu gi\u1ea3.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 v\u00e0 b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf, cu\u1ed1n s\u00e1ch n\u00e0y mang \u0111\u1ebfn nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh ng\u00e0y nay. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 t\u00e0i li\u1ec7u qu\u00fd gi\u00e1 cho c\u00e1c doanh nh\u00e2n m\u00e0 c\u00f2n cho nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m v\u00e0 tr\u01b0\u1edfng nh\u00f3m \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng v\u00e0 x\u00e1c th\u1ef1c ch\u00fang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_thuc_chien_va_truyen_thong_bat_bai\/2024_01_16_16_18_06_1-390x510.jpg\" alt=\"Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_thuc_chien_va_truyen_thong_bat_bai\/2024_01_16_16_18_06_2-390x510.jpg\" alt=\"Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_thuc_chien_va_truyen_thong_bat_bai\/2024_01_16_16_18_06_3-390x510.jpg\" alt=\"Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_thuc_chien_va_truyen_thong_bat_bai\/2024_01_16_16_18_06_4-390x510.jpg\" alt=\"Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_thuc_chien_va_truyen_thong_bat_bai\/2024_01_16_16_18_06_5-390x510.jpg\" alt=\"Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch <strong><strong>Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/strong><\/strong> <strong>9\/10<\/strong> .<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c m\u1eb9o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li>Nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c vi\u1ebft b\u1eb1ng gi\u1ecdng v\u0103n r\u00f5 r\u00e0ng, s\u00fac t\u00edch<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c b\u00e0i t\u1eadp v\u00e0 c\u00e2u h\u1ecfi th\u1ea3o lu\u1eadn \u0111\u1ec3 c\u1ee7ng c\u1ed1 ki\u1ebfn th\u1ee9c<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3 th\u1ec3 h\u01a1i d\u00e0i \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi<\/li>\n\n\n\n<li>Kh\u00f4ng \u0111\u1ec1 c\u1eadp nhi\u1ec1u \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u1edbi nh\u1ea5t<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, <strong><strong>Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/strong><\/strong> l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, c\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng v\u00e0 b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Qua cu\u1ed1n s\u00e1ch &#8220;<strong>Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i<\/strong>&#8221; c\u1ee7a Alberto Savoia l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu \u00edch v\u00e0 \u0111\u00e1ng \u0111\u1ecdc \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c marketing, doanh nghi\u1ec7p, v\u00e0 s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng:<\/strong> Cu\u1ed1n s\u00e1ch n\u00f3i v\u1ec1 Quy lu\u1eadt th\u1ea5t b\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1ea5n m\u1ea1nh r\u1eb1ng vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng l\u00e0 quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c n\u1eafm b\u1eaft th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00f2n \u0111\u1ec1 xu\u1ea5t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c bi\u1ec7t \u0111\u1ec3 t\u1ea1o ra s\u1ef1 th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 to\u00e0n di\u1ec7n trong quan \u0111i\u1ec3m v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a t\u00e1c gi\u1ea3.<\/li>\n\n\n\n<li><strong>H\u1ecdc h\u1ecfi t\u1eeb kinh nghi\u1ec7m:<\/strong> Alberto Savoia, v\u1edbi kinh nghi\u1ec7m t\u1eeb Google v\u00e0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c, ch\u1eafc ch\u1eafn \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 t\u1eeb th\u1ef1c ti\u1ec5n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh \u1ee9ng d\u1ee5ng v\u00e0 th\u1ef1c ti\u1ec5n c\u1ee7a c\u00e1c ki\u1ebfn th\u1ee9c \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong cu\u1ed1n s\u00e1ch.<\/li>\n\n\n\n<li><strong>\u0110a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 d\u00e0nh cho doanh nh\u00e2n m\u00e0 c\u00f2n cho nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, nh\u1eefng ng\u01b0\u1eddi \u0111ang ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng quan, cu\u1ed1n s\u00e1ch n\u00e0y nh\u01b0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c marketing v\u00e0 kinh doanh. \u0110\u1ed1i v\u1edbi nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ecdc v\u00e0 tham kh\u1ea3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Marketing kh\u00f4ng ph\u1ea3i l\u00e0 thao t\u00fang m\u1ecdi ng\u01b0\u1eddi mua th\u1ee9 m\u00e0 h\u1ecd kh\u00f4ng c\u1ea7n. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c gi\u00fap m\u1ecdi ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb l\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi s\u1ebd ti\u1ebfp t\u1ee5c mua h\u00e0ng t\u1eeb b\u1ea1n v\u00e0 gi\u1edbi thi\u1ec7u b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.&#8221;<\/li>\n\n\n\n<li>&#8220;H\u00e3y \u0111o l\u01b0\u1eddng m\u1ecdi th\u1ee9. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng n\u00f3, b\u1ea1n kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n n\u00f3.&#8221;<\/li>\n\n\n\n<li>&#8220;S\u1ef1 th\u00edch \u1ee9ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb. Nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 ng\u00e0y h\u00f4m nay c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0o ng\u00e0y mai.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ti\u1ebfp th\u1ecb ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao r\u1ea5t quan tr\u1ecdng, nh\u01b0ng c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung \u0111\u00f3 \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c.<\/li>\n\n\n\n<li>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i c\u1ee7a Alberto Savoia l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Marketing Th\u1ef1c Chi\u1ebfn V\u00e0 Truy\u1ec1n Th\u00f4ng B\u1ea5t B\u1ea1i&quot; l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u0129nh 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