{"id":4666,"date":"2024-04-11T07:23:29","date_gmt":"2024-04-11T07:23:29","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4666"},"modified":"2024-04-11T07:23:33","modified_gmt":"2024-04-11T07:23:33","slug":"giu-vung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/giu-vung-thuong-hieu\/","title":{"rendered":"Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/h2>\n\n\n\n<p><strong><strong>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>: X\u00e2y D\u1ef1ng, B\u1ea3o V\u1ec7 v\u00e0 Ph\u00e1t Tri\u1ec3n Th\u01b0\u01a1ng Hi\u1ec7u B\u1ec1n V\u1eefng<\/strong> c\u1ee7a Joeri van den Bergh v\u00e0 Mattias Behrer l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng, b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. Cu\u1ed1n s\u00e1ch l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y nay ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i l\u1ee3i nhu\u1eadn v\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ee5c \u0111\u00edch cao c\u1ea3 h\u01a1n \u0111\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1c v\u00ed d\u1ee5 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u01b0 Patagonia, Unilever v\u00e0 Tesla, &#8220;<strong>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>&#8221; cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft th\u1ef1c \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i trong m\u1ed9t th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Joeri van den Bergh, Mattias Behrer<\/h2>\n\n\n\n<p><strong>Joeri van den Bergh<\/strong> l\u00e0 m\u1ed9t chuy\u00ean gia t\u01b0 v\u1ea5n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m. \u00d4ng l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Incite, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee5c \u0111\u00edch.<\/p>\n\n\n\n<p><strong>Mattias Behrer<\/strong>\u00a0l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, Dentsu Aegis, Th\u1ee5y \u0110i\u1ec3n. Tr\u01b0\u1edbc \u0111\u00e2y, \u00f4ng \u0111\u00e3 l\u00e0m vi\u1ec7c 10 n\u0103m v\u1edbi Viacom, n\u01a1i \u00f4ng k\u1ebft h\u1ee3p qu\u1ea3n l\u00fd chung cho danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3i tr\u00ed v\u00e0 thanh thi\u1ebfu ni\u00ean c\u1ee7a Viacom \u1edf B\u1eafc v\u00e0 Trung \u00c2u v\u1edbi vi\u1ec7c ph\u1ee5 tr\u00e1ch c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng qu\u1ed1c t\u1ebf c\u1ee7a MTV.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>T\u00ean s\u00e1ch<\/th><th>T\u00e1c gi\u1ea3<\/th><th>Th\u1ec3 lo\u1ea1i<\/th><th>S\u1ed1 trang<\/th><th>N\u0103m xu\u1ea5t b\u1ea3n<\/th><\/tr><\/thead><tbody><tr><td>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/td><td>Joeri van den Bergh, Mattias Behrer<\/td><td>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/td><td>256<\/td><td>2022<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/h2>\n\n\n\n<p><strong>Gi\u1eef v\u1eefng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00f4 t\u1eadn cho b\u1ea5t k\u1ef3 ai mu\u1ed1n thi\u1ebft l\u1eadp m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb. Th\u1ebf h\u1ec7 Y, trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 32, kh\u00f4ng ch\u1ec9 l\u00e0 nh\u00f3m ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 marketing v\u00e0 qu\u1ea3ng c\u00e1o nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, m\u00e0 c\u00f2n c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i v\u00e0 c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kinh nghi\u1ec7m, c\u00e2u h\u1ecfi th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0: \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u00e0nh vi c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi tr\u00e1i tim c\u1ee7a th\u1ebf h\u1ec7 Y, nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u bi\u1ebft v\u00e0 nh\u1ea1y b\u00e9n? Cu\u1ed1n s\u00e1ch s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y!<\/p>\n\n\n\n<p>&#8220;<strong>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>&#8221; cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft th\u1ef1c \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n m\u1ed7i b\u01b0\u1edbc trong khu\u00f4n kh\u1ed5 n\u00e0y. C\u00e1c t\u00e1c gi\u1ea3 \u0111\u01b0a ra c\u00e1c v\u00ed d\u1ee5 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u01b0 Patagonia, Unilever v\u00e0 Tesla \u0111\u1ec3 minh h\u1ecda c\u00e1ch c\u00e1c nguy\u00ean t\u1eafc n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ebf gi\u1edbi th\u1ef1c.<\/p>\n\n\n\n<p>\u0110i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch n\u1eb1m \u1edf c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u0111\u1ed1i v\u1edbi t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c t\u00e1c gi\u1ea3 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f2n xem x\u00e9t c\u00e1c kh\u00eda c\u1ea1nh x\u00e3 h\u1ed9i v\u00e0 kinh t\u1ebf c\u1ee7a t\u00ednh b\u1ec1n v\u1eefng. H\u1ecd c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng v\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn.<\/p>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/giu_vung_thuong_hieu\/2020_10_12_14_11_06_3-390x510.JPG\" alt=\"Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/giu_vung_thuong_hieu\/2020_10_12_14_11_06_4-390x510.JPG\" alt=\"Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/giu_vung_thuong_hieu\/2020_10_12_14_11_06_5-390x510.JPG\" alt=\"Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/giu_vung_thuong_hieu\/2020_10_12_14_11_06_6-390x510.JPG\" alt=\"Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch &#8220;<strong>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>&#8221; <strong>9\/10<\/strong> .<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n v\u00e0 d\u1ec5 hi\u1ec3u \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng v\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn.<\/li>\n\n\n\n<li>Vi\u1ebft t\u1ed1t v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y cu\u1ed1n s\u00e1ch h\u01a1i d\u00e0i.<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 t\u1eadp trung nhi\u1ec1u v\u00e0o c\u00e1c c\u00f4ng ty l\u1edbn v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>&#8221; cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng, c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft th\u1ef1c v\u00e0 c\u00e1c v\u00ed d\u1ee5 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>&#8220;<strong>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>&#8221; c\u1ee7a Joeri van den Bergh v\u00e0 Mattias Behrer \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 trao quy\u1ec1n cho t\u00f4i \u0111\u1ec3 suy ngh\u0129 l\u1ea1i v\u1ec1 vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong th\u1ebf gi\u1edbi ng\u00e0y nay. C\u00e1c t\u00e1c gi\u1ea3 \u0111\u01b0a ra l\u1eadp lu\u1eadn m\u1ea1nh m\u1ebd r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i l\u1ee3i nhu\u1eadn v\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ee5c \u0111\u00edch cao c\u1ea3 h\u01a1n \u0111\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>T\u00f4i \u0111\u1eb7c bi\u1ec7t \u0111\u00e1nh gi\u00e1 cao khu\u00f4n kh\u1ed5 s\u00e1u b\u01b0\u1edbc m\u00e0 c\u00e1c t\u00e1c gi\u1ea3 \u0111\u01b0a ra \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. Khu\u00f4n kh\u1ed5 n\u00e0y cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft th\u1ef1c \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, thi\u1ebft l\u1eadp t\u1ea7m nh\u00ecn \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u00e0 tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>T\u00f4i c\u0169ng th\u1ea5y c\u00e1c v\u00ed d\u1ee5 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u01b0 Patagonia, Unilever v\u00e0 Tesla r\u1ea5t h\u1eefu \u00edch. Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y minh h\u1ecda c\u00e1ch c\u00e1c nguy\u00ean t\u1eafc t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ebf gi\u1edbi th\u1ef1c v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u t\u00f4i th\u1ea5y \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t v\u1ec1 &#8220;<strong>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>&#8221; l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u0111\u1ed1i v\u1edbi t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c t\u00e1c gi\u1ea3 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f2n xem x\u00e9t c\u00e1c kh\u00eda c\u1ea1nh x\u00e3 h\u1ed9i v\u00e0 kinh t\u1ebf c\u1ee7a t\u00ednh b\u1ec1n v\u1eefng. H\u1ecd c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng v\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn.<\/p>\n\n\n\n<p>Nh\u00ecn chung, t\u00f4i r\u1ea5t khuy\u00ean b\u1ea1n n\u00ean \u0111\u1ecdc &#8220;<strong>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>&#8221; cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a v\u00e0 b\u1ec1n v\u1eefng. N\u00f3 cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng, c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft th\u1ef1c v\u00e0 c\u00e1c v\u00ed d\u1ee5 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 logo v\u00e0 kh\u1ea9u hi\u1ec7u n\u1eefa. Ch\u00fang l\u00e0 hi\u1ec7n th\u00e2n c\u1ee7a c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin v\u00e0 m\u1ee5c \u0111\u00edch.&#8221;<\/li>\n\n\n\n<li>&#8220;T\u00ednh b\u1ec1n v\u1eefng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi ph\u00ed b\u1ed5 sung m\u00e0 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o t\u01b0\u01a1ng lai.&#8221;<\/li>\n\n\n\n<li>&#8220;\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng, b\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb b\u00ean trong, v\u1edbi m\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 \u00fd ngh\u0129a. N\u00f3 ph\u1ea3i ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch &#8220;Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 m\u1ee5c \u0111\u00edch cao c\u1ea3 h\u01a1n ngo\u00e0i l\u1ee3i nhu\u1eadn.<\/li>\n\n\n\n<li>T\u00ednh b\u1ec1n v\u1eefng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh s\u00e1u b\u01b0\u1edbc bao g\u1ed3m: x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, thi\u1ebft l\u1eadp t\u1ea7m nh\u00ecn \u0111\u1ea7y c\u1ea3m h\u1ee9ng, x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a, tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1ec1n v\u1eefng v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng.<\/li>\n\n\n\n<li>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/li>\n\n\n\n<li>C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi.<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng v\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u: X\u00e2y D\u1ef1ng, B\u1ea3o V\u1ec7 v\u00e0 Ph\u00e1t Tri\u1ec3n Th\u01b0\u01a1ng Hi\u1ec7u B\u1ec1n V\u1eefng c\u1ee7a Joeri van den Bergh v\u00e0 Mattias Behrer l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng, b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. Cu\u1ed1n s\u00e1ch l\u1eadp lu\u1eadn r\u1eb1ng&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u&quot; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a v\u00e0 b\u1ec1n v\u1eefng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/giu-vung-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gi\u1eef V\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u - 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