{"id":4650,"date":"2024-04-11T03:33:41","date_gmt":"2024-04-11T03:33:41","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4650"},"modified":"2024-04-11T03:33:48","modified_gmt":"2024-04-11T03:33:48","slug":"chien-luoc-marketing-thoi-khung-hoang","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/chien-luoc-marketing-thoi-khung-hoang\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/h2>\n\n\n\n<p><strong>Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/strong> c\u1ee7a Philip Kotler v\u00e0 John A. Caslione l\u00e0 c\u1ea9m nang thi\u1ebft y\u1ebfu cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb trong th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng. Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh to\u00e0n di\u1ec7n \u0111\u1ec3 qu\u1ea3n l\u00fd danh ti\u1ebfng, duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng trong nh\u1eefng th\u1eddi \u0111i\u1ec3m \u0111\u1ea7y th\u1eed th\u00e1ch.<\/p>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh th\u1ef1c t\u1ebf v\u00e0 c\u00e1c v\u00ed d\u1ee5 t\u1eeb th\u1ebf gi\u1edbi th\u1ef1c, Kotler v\u00e0 Caslione ch\u1ec9 ra c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e9o l\u00e9o qua c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, b\u1ea3o v\u1ec7 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd v\u00e0 n\u1ed5i l\u00ean m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf, <strong>Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/strong> l\u00e0 c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 b\u1ea5t k\u1ef3 chuy\u00ean gia n\u00e0o ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd danh ti\u1ebfng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Philip Kotler, John A. Caslione<\/h2>\n\n\n\n<p>Philip Kotler l\u00e0 m\u1ed9t gi\u00e1o s\u01b0 ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 &#8220;Cha \u0111\u1ebb c\u1ee7a Ti\u1ebfp th\u1ecb Hi\u1ec7n \u0111\u1ea1i&#8221;. \u00d4ng l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a h\u01a1n 60 cu\u1ed1n s\u00e1ch v\u00e0 nhi\u1ec1u b\u00e0i b\u00e1o v\u1ec1 ti\u1ebfp th\u1ecb, bao g\u1ed3m c\u1ea3 cu\u1ed1n s\u00e1ch gi\u00e1o khoa ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u &#8220;Nguy\u00ean l\u00fd ti\u1ebfp th\u1ecb&#8221;.<\/p>\n\n\n\n<p>John A. Caslione l\u00e0 chuy\u00ean gia v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n c\u1ea7u v\u00e0 l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 t\u01b0 t\u01b0\u1edfng \u0111\u01b0\u1ee3c k\u00ednh tr\u1ecdng trong l\u0129nh v\u1ef1c to\u00e0n c\u1ea7u h\u00f3a kinh doanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/\">Philip Kotler<\/a> v\u00e0 John A. Caslione<\/td><td>Ti\u1ebfp th\u1ecb<\/td><td>224<\/td><td>2016<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/h2>\n\n\n\n<p>&#8220;<strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng ho\u1ea3ng<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Philip Kotler \u2013 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong c\u1ee7a l\u0129nh v\u1ef1c Marketing to\u00e0n c\u1ea7u, l\u00e0 m\u1ed9t c\u1ea9m nang h\u1eefu \u00edch d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd. Cu\u1ed1n s\u00e1ch n\u00e0y gi\u00fap h\u1ecd \u0111\u1ed1i m\u1eb7t v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng kh\u1ee7ng ho\u1ea3ng to\u00e0n c\u1ea7u b\u1eb1ng c\u00e1ch cung c\u1ea5p h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3, th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 gi\u00fap nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd x\u00e1c \u0111\u1ecbnh v\u00e0 ng\u0103n ch\u1eb7n c\u00e1c nguy c\u01a1 ti\u1ec1m \u1ea9n m\u00e0 c\u00f2n h\u01b0\u1edbng d\u1eabn c\u00e1ch chu\u1ea9n b\u1ecb danh s\u00e1ch kh\u1ea9n c\u1ea5p, t\u1eadn d\u1ee5ng t\u00e0i nguy\u00ean v\u00e0 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p th\u00e0nh c\u00f4ng. B\u1eb1ng c\u00e1ch theo d\u00f5i th\u1ef1c t\u1ebf v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng t\u01b0\u01a1ng lai, cu\u1ed1n s\u00e1ch ch\u1ec9 ra nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ed1i m\u1eb7t, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u01a1 h\u1ed9i trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n v\u00e0 h\u1ed7n lo\u1ea1n. Cu\u1ed1n s\u00e1ch c\u0169ng nh\u1ea5n m\u1ea1nh vi\u1ec7c r\u00fat ra b\u00e0i h\u1ecdc t\u1eeb c\u00e1c sai l\u1ea7m trong c\u00e1ch c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u1ee9ng ph\u00f3 v\u1edbi kh\u1ee7ng ho\u1ea3ng, t\u1eeb \u0111\u00f3 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00e0 ti\u1ebfp th\u1ecb ch\u1eafc ch\u1eafn, \u0111\u01b0a doanh nghi\u1ec7p tr\u1edf th\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c kinh doanh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh th\u1ef1c t\u1ebf v\u00e0 c\u00e1c v\u00ed d\u1ee5 t\u1eeb th\u1ebf gi\u1edbi th\u1ef1c, Kotler v\u00e0 Caslione ch\u1ec9 ra c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e9o l\u00e9o qua c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, b\u1ea3o v\u1ec7 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd v\u00e0 n\u1ed5i l\u00ean m\u1ea1nh m\u1ebd h\u01a1n. <strong>Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/strong> l\u00e0 c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 b\u1ea5t k\u1ef3 chuy\u00ean gia n\u00e0o ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd danh ti\u1ebfng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chien_luoc_marketing_thoi_khung_hoang\/2023_06_22_16_47_36_2-390x510.jpg\" alt=\"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chien_luoc_marketing_thoi_khung_hoang\/2023_06_22_16_47_36_3-390x510.jpg\" alt=\"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chien_luoc_marketing_thoi_khung_hoang\/2023_06_22_16_47_36_4-390x510.jpg\" alt=\"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chien_luoc_marketing_thoi_khung_hoang\/2023_06_22_16_47_36_5-390x510.jpg\" alt=\"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/chien_luoc_marketing_thoi_khung_hoang\/2023_06_22_16_47_36_6-390x510.jpg\" alt=\"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong><strong>Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/strong><\/strong> c\u1ee7a Philip Kotler v\u00e0 John A. Caslione l\u00e0 m\u1ed9t c\u1ea9m nang to\u00e0n di\u1ec7n v\u00e0 thi\u1ebft th\u1ef1c cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c chuy\u00ean gia qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u1ed9i dung to\u00e0n di\u1ec7n:<\/strong> Cu\u1ed1n s\u00e1ch bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, t\u1eeb nh\u1eadn di\u1ec7n v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro \u0111\u1ebfn giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4i ph\u1ee5c danh ti\u1ebfng.<\/li>\n\n\n\n<li><strong>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<\/strong> C\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 t\u1eeb th\u1ebf gi\u1edbi th\u1ef1c gi\u00fap minh h\u1ecda c\u00e1c nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong s\u00e1ch.<\/li>\n\n\n\n<li><strong>L\u1eddi khuy\u00ean th\u1ef1c t\u1ebf:<\/strong> Kotler v\u00e0 Caslione cung c\u1ea5p c\u00e1c l\u1eddi khuy\u00ean c\u1ee5 th\u1ec3 v\u00e0 h\u1eefu \u00edch m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay l\u1eadp t\u1ee9c \u0111\u1ec3 chu\u1ea9n b\u1ecb v\u00e0 \u1ee9ng ph\u00f3 v\u1edbi kh\u1ee7ng ho\u1ea3ng.<\/li>\n\n\n\n<li><strong>D\u1ec5 \u0111\u1ecdc v\u00e0 hi\u1ec3u:<\/strong> M\u1eb7c d\u00f9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p, cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft theo phong c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 th\u1ec3 h\u01a1i d\u00e0i:<\/strong> M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y cu\u1ed1n s\u00e1ch h\u01a1i d\u00e0i, \u0111\u1eb7c bi\u1ec7t n\u1ebfu h\u1ecd ch\u1ec9 quan t\u00e2m \u0111\u1ebfn m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 c\u1ee7a qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu c\u00e1c nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t:<\/strong> M\u1eb7c d\u00f9 cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0o n\u0103m 2016, m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh to\u00e0n di\u1ec7n, c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e9o l\u00e9o qua nh\u1eefng th\u1eddi \u0111i\u1ec3m \u0111\u1ea7y th\u1eed th\u00e1ch v\u00e0 n\u1ed5i l\u00ean m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/strong>&#8221; c\u1ee7a Philip Kotler v\u00e0 John A. Caslione mang l\u1ea1i cho t\u00f4i nh\u1eefng c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c v\u00e0 s\u1ef1 kh\u00e2m ph\u1ee5c \u0111\u1ed1i v\u1edbi c\u00e1ch h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kh\u1ee7ng ho\u1ea3ng trong l\u0129nh v\u1ef1c kinh doanh v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, cu\u1ed1n s\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i th\u00edch v\u00e0 \u0111\u1ecbnh h\u00ecnh c\u00e1c kh\u00e1i ni\u1ec7m, chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u00e0 v\u01b0\u1ee3t qua c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ee7ng ho\u1ea3ng. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 logic, gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n<p>Th\u1ee9 hai, t\u00f4i r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1edbi vi\u1ec7c s\u00e1ch cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 c\u00f4ng c\u1ee5 c\u1ee5 th\u1ec3 cho ng\u01b0\u1eddi \u0111\u1ecdc. T\u1eeb c\u00e1ch x\u00e2y d\u1ef1ng danh s\u00e1ch kh\u1ea9n c\u1ea5p, t\u1eadn d\u1ee5ng t\u00e0i nguy\u00ean \u0111\u1ebfn vi\u1ec7c x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p, cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 v\u00e0 th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, vi\u1ec7c cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u1ed9t t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng nh\u01b0 Philip Kotler, ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 nhi\u1ec1u \u0111\u00f3ng g\u00f3p quan tr\u1ecdng trong l\u0129nh v\u1ef1c Marketing, c\u0169ng l\u00e0m t\u0103ng th\u00eam gi\u00e1 tr\u1ecb v\u00e0 uy t\u00edn c\u1ee7a n\u1ed9i dung. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u00e0 kinh nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a t\u00e1c gi\u1ea3 \u0111\u00e3 mang l\u1ea1i cho cu\u1ed1n s\u00e1ch m\u1ed9t kh\u00eda c\u1ea1nh \u0111\u1eb7c bi\u1ec7t v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p>T\u1ed5ng th\u1ec3, \u0111\u1ed1i v\u1edbi t\u00f4i, cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 ti\u1ebfp th\u1ecb trong m\u00f4i tr\u01b0\u1eddng kinh doanh kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i v\u00e0 kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Chu\u1ea9n b\u1ecb l\u00e0 r\u1ea5t quan tr\u1ecdng:<\/strong> C\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng nh\u1eadn di\u1ec7n v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro, c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u1ee9ng ph\u00f3 v\u1edbi kh\u1ee7ng ho\u1ea3ng tr\u01b0\u1edbc khi kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra.<\/li>\n\n\n\n<li><strong>Giao ti\u1ebfp minh b\u1ea1ch v\u00e0 trung th\u1ef1c l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng:<\/strong> Trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i giao ti\u1ebfp c\u1edfi m\u1edf v\u00e0 trung th\u1ef1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan, ngay c\u1ea3 khi tin t\u1ee9c kh\u00f4ng thu\u1eadn l\u1ee3i.<\/li>\n\n\n\n<li><strong>Kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ee7ng c\u1ed1 danh ti\u1ebfng:<\/strong> B\u1eb1ng c\u00e1ch \u1ee9ng ph\u00f3 v\u1edbi kh\u1ee7ng ho\u1ea3ng m\u1ed9t c\u00e1ch chu \u0111\u00e1o v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 c\u1ee7ng c\u1ed1 danh ti\u1ebfng c\u1ee7a m\u00ecnh v\u00e0 t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>\u0110\u1ed9i ng\u0169 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng c\u1ea7n \u0111\u01b0\u1ee3c trao quy\u1ec1n:<\/strong> \u0110\u1ed9i ng\u0169 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng c\u1ea7n \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng gi\u1edd \u0111\u1ea7u c\u1ee7a kh\u1ee7ng ho\u1ea3ng.<\/li>\n\n\n\n<li><strong>Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft:<\/strong> Sau kh\u1ee7ng ho\u1ea3ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 ph\u1ea3n \u1ee9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u0111\u00e3 hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n trong t\u01b0\u01a1ng lai.<\/li>\n<\/ol>\n\n\n\n<p><strong>C\u1ea3m h\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i:<\/strong> Cu\u1ed1n s\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u00f4i b\u1eb1ng c\u00e1ch cho th\u1ea5y c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 linh ho\u1ea1t v\u00e0 ph\u1ee5c h\u1ed3i sau kh\u1ee7ng ho\u1ea3ng, th\u1eadm ch\u00ed c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n tr\u01b0\u1edbc.<\/li>\n\n\n\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a tr\u00e1ch nhi\u1ec7m:<\/strong> Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0 xin l\u1ed7i m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh khi c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u00f4i \u0111\u1ec3 tr\u1edf n\u00ean trung th\u1ef1c v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m h\u01a1n trong c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb:<\/strong> Cu\u1ed1n s\u00e1ch nh\u1eafc nh\u1edf t\u00f4i v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb cho nh\u1eefng \u0111i\u1ec1u kh\u00f4ng mong mu\u1ed1n. B\u1eb1ng c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc v\u00e0 chu\u1ea9n b\u1ecb cho nh\u1eefng t\u00ecnh hu\u1ed1ng x\u1ea5u nh\u1ea5t, ch\u00fang ta c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ed1i ph\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi kh\u1ee7ng ho\u1ea3ng khi ch\u00fang x\u1ea3y ra.<\/li>\n\n\n\n<li><strong>Vai tr\u00f2 c\u1ee7a l\u00f2ng tr\u1eafc \u1ea9n:<\/strong> Cu\u1ed1n s\u00e1ch cho th\u1ea5y c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n l\u00f2ng tr\u1eafc \u1ea9n v\u00e0 h\u1ed7 tr\u1ee3 nh\u1eefng ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi kh\u1ee7ng ho\u1ea3ng. \u0110i\u1ec1u n\u00e0y truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u00f4i \u0111\u1ec3 tr\u1edf n\u00ean \u0111\u1ed3ng c\u1ea3m v\u00e0 h\u1ed7 tr\u1ee3 h\u01a1n \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh.<\/li>\n<\/ol>\n\n\n\n<p>Nh\u00ecn chung, <strong><strong>Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng<\/strong><\/strong> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u00e0 nhi\u1ec1u th\u00f4ng tin \u0111\u00e3 d\u1ea1y t\u00f4i r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 chu\u1ea9n b\u1ecb, tr\u00e1ch nhi\u1ec7m v\u00e0 l\u00f2ng tr\u1eafc \u1ea9n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng c\u1ee7a Philip Kotler v\u00e0 John A. Caslione l\u00e0 c\u1ea9m nang thi\u1ebft y\u1ebfu cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb trong th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng. Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh to\u00e0n di\u1ec7n \u0111\u1ec3 qu\u1ea3n l\u00fd danh ti\u1ebfng, duy tr\u00ec l\u00f2ng trung&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469,541],"tags":[],"class_list":["post-4650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang","category-philip-kotler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng l\u00e0 m\u1ed9t c\u1ea9m nang to\u00e0n di\u1ec7n v\u00e0 thi\u1ebft th\u1ef1c cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c chuy\u00ean gia qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/chien-luoc-marketing-thoi-khung-hoang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng - \u0110\u1ecdc online &amp; Pdf\" \/>\n<meta property=\"og:description\" content=\"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng Ho\u1ea3ng l\u00e0 m\u1ed9t c\u1ea9m nang to\u00e0n di\u1ec7n v\u00e0 thi\u1ebft th\u1ef1c cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c chuy\u00ean gia qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng\" \/>\n<meta property=\"og:url\" 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content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cunghocvui.com\/book\/chien-luoc-marketing-thoi-khung-hoang\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/chien-luoc-marketing-thoi-khung-hoang\/\"},\"author\":{\"name\":\"V\u0169 Th\u1ea3o\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/e24d524e2698edf19f8cff48d42c2d1e\"},\"headline\":\"Chi\u1ebfn L\u01b0\u1ee3c Marketing Th\u1eddi Kh\u1ee7ng 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