{"id":4646,"date":"2024-04-11T03:08:52","date_gmt":"2024-04-11T03:08:52","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4646"},"modified":"2024-04-11T03:08:56","modified_gmt":"2024-04-11T03:08:56","slug":"nhung-sai-lam-dat-gia-trong-marketing","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/nhung-sai-lam-dat-gia-trong-marketing\/","title":{"rendered":"Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/h2>\n\n\n\n<p><strong><strong>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/strong><\/strong> c\u1ee7a Jack Trout l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong l\u0129nh v\u1ef1c marketing, cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng c\u1ea1m b\u1eaby ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u1eafc ph\u1ea3i. Cu\u1ed1n s\u00e1ch v\u1ea1ch tr\u1ea7n nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p, t\u1eeb vi\u1ec7c \u0111\u00e1nh gi\u00e1 th\u1ea5p \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ebfn vi\u1ec7c t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Th\u00f4ng qua nhi\u1ec1u v\u00ed d\u1ee5 t\u1eeb th\u1ebf gi\u1edbi th\u1ef1c, Trout ch\u1ec9 ra c\u00e1ch c\u00e1c sai l\u1ea7m n\u00e0y c\u00f3 th\u1ec3 g\u00e2y h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng cho c\u00e1c chi\u1ebfn d\u1ecbch marketing, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c v\u00e0 m\u1ea5t th\u1ecb ph\u1ea7n. \u00d4ng cung c\u1ea5p l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thay th\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00e1nh nh\u1eefng sai l\u1ea7m n\u00e0y v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa s\u1ef1 kh\u00f4n ngoan v\u1ec1 marketing v\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, &#8220;<strong>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 kinh nghi\u1ec7m. N\u00f3 s\u1ebd gi\u00fap h\u1ecd x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u1eafc ph\u1ee5c nh\u1eefng sai l\u1ea7m trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111i \u0111\u00fang h\u01b0\u1edbng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Jack Trout<\/h2>\n\n\n\n<p>Jack Trout l\u00e0 m\u1ed9t chuy\u00ean gia marketing huy\u1ec1n tho\u1ea1i, n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng \u0111\u00f3ng g\u00f3p ti\u00ean phong c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u00d4ng l\u00e0 \u0111\u1ed3ng t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n &#8220;Positioning: The Battle for Your Mind&#8221; c\u00f9ng v\u1edbi Al Ries. Trout th\u00e0nh l\u1eadp c\u00f4ng ty t\u01b0 v\u1ea5n Trout &amp; Partners v\u00e0o n\u0103m 1969 v\u00e0 ti\u1ebfp t\u1ee5c t\u01b0 v\u1ea5n cho c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/jack-trout\/\">Jack Trout<\/a><\/td><td>Marketing<\/td><td>224 trang<\/td><td>1999<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/h2>\n\n\n\n<p><strong><strong>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/strong><\/strong> c\u1ee7a Jack Trout v\u1ea1ch tr\u1ea7n 22 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p, t\u1eeb vi\u1ec7c \u0111\u00e1nh gi\u00e1 th\u1ea5p \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ebfn vi\u1ec7c t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Th\u00f4ng qua nhi\u1ec1u v\u00ed d\u1ee5 t\u1eeb th\u1ebf gi\u1edbi th\u1ef1c, Trout ch\u1ec9 ra c\u00e1ch c\u00e1c sai l\u1ea7m n\u00e0y c\u00f3 th\u1ec3 g\u00e2y h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng cho c\u00e1c chi\u1ebfn d\u1ecbch marketing, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c v\u00e0 m\u1ea5t th\u1ecb ph\u1ea7n. \u00d4ng cung c\u1ea5p l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thay th\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00e1nh nh\u1eefng sai l\u1ea7m n\u00e0y v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 sai l\u1ea7m quan tr\u1ecdng \u0111\u01b0\u1ee3c Trout th\u1ea3o lu\u1eadn bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh gi\u00e1 th\u1ea5p \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a ri\u00eang h\u1ecd m\u00e0 qu\u00ean m\u1ea5t r\u1eb1ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd c\u0169ng \u0111ang t\u00edch c\u1ef1c ti\u1ebfp th\u1ecb cho c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m.<\/li>\n\n\n\n<li><strong>T\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m:<\/strong> C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o c\u00e1c t\u00ednh n\u0103ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, nh\u01b0ng kh\u00e1ch h\u00e0ng quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng thay v\u00ec l\u1ee3i \u00edch, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf c\u1ea5p \u0111\u1ed9 c\u1ea3m x\u00fac.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu nh\u1ea5t qu\u00e1n:<\/strong> C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng kh\u00f4ng nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/li>\n\n\n\n<li><strong>Qu\u00e1 t\u1eadp trung v\u00e0o doanh s\u1ed1:<\/strong> C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 qu\u00e1 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh s\u1ed1 m\u00e0 qu\u00ean m\u1ea5t vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb mang t\u00ednh \u00e1p \u0111\u1eb7t v\u00e0 kh\u00f4ng b\u1ec1n v\u1eefng.<\/li>\n<\/ul>\n\n\n\n<p><strong><strong>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/strong><\/strong> l\u00e0 m\u1ed9t t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 kinh nghi\u1ec7m. N\u00f3 s\u1ebd gi\u00fap h\u1ecd x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u1eafc ph\u1ee5c nh\u1eefng sai l\u1ea7m trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111i \u0111\u00fang h\u01b0\u1edbng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/i\/m\/image_195509_1_28887.jpg?_gl=1*14eoy33*_ga*MTMwOTIwODA1My4xNzA2MTU0OTU0*_ga_460L9JMC2G*MTcxMjgwMDcxMC4yMi4xLjE3MTI4MDQ5MTIuMzEuMC4xMDczOTU3NDQ2*_gcl_aw*R0NMLjE3MTIxMjc1NTIuQ2owS0NRancyYTZ3QmhDVkFSSXNBQlBlSDF1bFo2TVJhYnYtdHJ5RXEtT0t4SUtfUXFxODF2bGRCU3EtVF9sRTdBRThUa1BMaHpNYm5Mc2FBdGJVRUFMd193Y0I.*_gcl_au*MTkwMDU2Mjg4MS4xNzA2MTU0OTU0\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch <strong><strong>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/strong><\/strong> c\u1ee7a Jack Trout <strong><strong>9\/10<\/strong> <\/strong>.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc to\u00e0n di\u1ec7n v\u1ec1 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u1eafc ph\u1ea3i.<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 b\u1eb1ng nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb th\u1ebf gi\u1edbi th\u1ef1c.<\/li>\n\n\n\n<li>Cung c\u1ea5p l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thay th\u1ebf \u0111\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m n\u00e0y.<\/li>\n\n\n\n<li>V\u0103n phong r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 d\u1ec5 hi\u1ec3u.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi, v\u00ec cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 1999.<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng cu\u1ed1n s\u00e1ch t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing truy\u1ec1n th\u1ed1ng v\u00e0 kh\u00f4ng \u0111\u1ee7 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, <strong><strong>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/strong><\/strong> l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong l\u0129nh v\u1ef1c marketing m\u00e0 m\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean \u0111\u1ecdc. N\u00f3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00e1nh nh\u1eefng sai l\u1ea7m t\u1ed1n k\u00e9m v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p><strong><strong>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/strong><\/strong> c\u1ee7a Jack Trout l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch ph\u1ea3i \u0111\u1ecdc \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing. Trout v\u1ea1ch tr\u1ea7n nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u1eafc ph\u1ea3i, t\u1eeb vi\u1ec7c \u0111\u00e1nh gi\u00e1 th\u1ea5p \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ebfn vi\u1ec7c t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m. \u00d4ng h\u1ed7 tr\u1ee3 c\u00e1c quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh b\u1eb1ng nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb th\u1ebf gi\u1edbi th\u1ef1c, cho th\u1ea5y nh\u1eefng sai l\u1ea7m n\u00e0y c\u00f3 th\u1ec3 g\u00e2y h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o cho c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n\n\n\n<p>\u0110i\u1ec1u khi\u1ebfn cu\u1ed1n s\u00e1ch n\u00e0y tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 Trout kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ch\u1ec9 ra nh\u1eefng sai l\u1ea7m m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thay th\u1ebf \u0111\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m n\u00e0y. \u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Trout vi\u1ebft b\u1eb1ng m\u1ed9t gi\u1ecdng v\u0103n r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 d\u1ec5 hi\u1ec3u, khi\u1ebfn cu\u1ed1n s\u00e1ch tr\u1edf n\u00ean d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 hi\u1ec3u. \u00d4ng c\u0169ng s\u1eed d\u1ee5ng nhi\u1ec1u giai tho\u1ea1i v\u00e0 v\u00ed d\u1ee5 h\u00e0i h\u01b0\u1edbc \u0111\u1ec3 minh h\u1ecda cho quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh, gi\u00fap cu\u1ed1n s\u00e1ch tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p>Nh\u00ecn chung, <strong><strong>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing<\/strong><\/strong> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 kinh nghi\u1ec7m. N\u00f3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00e1nh nh\u1eefng sai l\u1ea7m t\u1ed1n k\u00e9m v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. T\u00f4i \u0111\u1eb7c bi\u1ec7t khuy\u00ean b\u1ea1n n\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y n\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh ho\u1eb7c n\u1ebfu b\u1ea1n ch\u1ec9 mu\u1ed1n c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing&#8221; c\u1ee7a Jack Trout:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Sai l\u1ea7m l\u1edbn nh\u1ea5t trong marketing l\u00e0 c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.&#8221;<\/li>\n\n\n\n<li>&#8220;\u0110\u1eebng c\u1ed1 g\u1eafng \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. H\u00e3y \u0111\u1ec3 h\u1ecd t\u1ef1 \u0111\u00e1nh b\u1ea1i ch\u00ednh h\u1ecd.&#8221;<\/li>\n\n\n\n<li>&#8220;Kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. H\u1ecd quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho h\u1ecd.&#8221;<\/li>\n\n\n\n<li>&#8220;Ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 vi\u1ec7c n\u00f3i v\u1edbi m\u1ecdi ng\u01b0\u1eddi nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n nghe. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c cho h\u1ecd bi\u1ebft nh\u1eefng g\u00ec h\u1ecd c\u1ea7n bi\u1ebft.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n:<\/strong> \u0110\u1eebng c\u1ed1 g\u1eafng ti\u1ebfp th\u1ecb cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Ph\u00e1t tri\u1ec3n m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd:<\/strong> Th\u00f4ng \u0111i\u1ec7p marketing c\u1ee7a b\u1ea1n n\u00ean r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 d\u1ec5 hi\u1ec3u. N\u00f3 c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p marketing c\u1ee7a b\u1ea1n nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, bao g\u1ed3m c\u1ea3 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email v\u00e0 qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u00f3 c\u0169ng l\u00e0 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn:<\/strong> C\u00f3 m\u1ed9t s\u1ed1 sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u1eafc ph\u1ea3i, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u00e1nh gi\u00e1 th\u1ea5p \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 thi\u1ebfu nh\u1ea5t qu\u00e1n. B\u1eb1ng c\u00e1ch nh\u1eadn bi\u1ebft nh\u1eefng sai l\u1ea7m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh m\u1eafc ph\u1ea3i ch\u00fang trong c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a ri\u00eang m\u00ecnh.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing c\u1ee7a Jack Trout l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong l\u0129nh v\u1ef1c marketing, cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng c\u1ea1m b\u1eaby ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb m\u1eafc ph\u1ea3i. Cu\u1ed1n s\u00e1ch v\u1ea1ch tr\u1ea7n nh\u1eefng&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495,333,469],"tags":[],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jack-trout","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng Sai L\u1ea7m \u0110\u1eaft Gi\u00e1 Trong Marketing l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 kinh nghi\u1ec7m\" \/>\n<meta name=\"robots\" content=\"index, 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