{"id":4623,"date":"2024-04-10T08:16:49","date_gmt":"2024-04-10T08:16:49","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4623"},"modified":"2024-04-10T08:16:54","modified_gmt":"2024-04-10T08:16:54","slug":"truyen-thong-xa-hoi-cach-tao-lap-va-dua-ra-mot-chien-luoc-thanh-cong-tu-financial-times","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/truyen-thong-xa-hoi-cach-tao-lap-va-dua-ra-mot-chien-luoc-thanh-cong-tu-financial-times\/","title":{"rendered":"Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times<\/h2>\n\n\n\n<p><strong>Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng<\/strong> l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng kinh doanh. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi Martin Thomas, m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v\u00e0 cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1eb9o thi\u1ebft th\u1ef1c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn, t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c minh h\u1ecda b\u1eb1ng c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 trong th\u1ebf gi\u1edbi th\u1ef1c, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u c\u00e1ch c\u00e1c doanh nghi\u1ec7p kh\u00e1c \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. <strong>Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng <\/strong>l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n t\u1ed1i \u0111a h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh th\u00f4ng qua truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Martin Thomas<\/h2>\n\n\n\n<p>Martin Thomas \u0111\u00e3 l\u00e0m vi\u1ec7c trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u00f4ng marketing, v\u1edbi vai tr\u00f2 qu\u1ea3n l\u00fd c\u1ea5p cao v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch t\u1ea1i m\u1ed9t s\u1ed1 c\u01a1 quan truy\u1ec1n th\u00f4ng, quan h\u1ec7 c\u00f4ng ch\u00fang, qu\u1ea3ng c\u00e1o v\u00e0 t\u00e0i tr\u1ee3 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. \u00d4ng \u0111\u00e3 tham gia ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing r\u1ea5t th\u00e0nh c\u00f4ng cho c\u00e1c kh\u00e1ch h\u00e0ng nh\u01b0 Xerox, Sony-Ericson, LEGO, Colgate-Palmolive<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Th\u00f4ng tin<\/th><th>Chi ti\u1ebft<\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i &#8211; C\u00e1ch t\u1ea1o l\u1eadp v\u00e0 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td>Martin Thomas<\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>200<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2023<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times<\/h2>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, tuy\u1ec3n d\u1ee5ng, b\u00e1n h\u00e0ng, marketing v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, \u0111\u1ed3ng th\u1eddi kh\u00edch l\u1ec7 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi v\u00e0 c\u1ea5u tr\u00fac c\u00f4ng ty hi\u1ec7n \u0111\u1ea1i. Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u01a1n, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n, th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n, x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi gi\u00e1 tr\u1ecb m\u1ea1nh m\u1ebd h\u01a1n, thu th\u1eadp th\u00f4ng tin kinh doanh th\u00f4ng minh h\u01a1n, t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi \u0111\u1ecbnh h\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 v\u01b0\u1ee3t qua c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c chia th\u00e0nh 4 ph\u1ea7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; Ph\u1ea7n M\u1ed9t: K\u1ebf ho\u1ea1ch: gi\u1ea3i th\u00edch c\u00e1ch ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u00e0nh c\u00f4ng, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 an to\u00e0n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; Ph\u1ea7n Hai: Tri\u1ec3n khai: h\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ed1t l\u00f5i \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i trong b\u00e1n h\u00e0ng, marketing, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>&#8211; Ph\u1ea7n Ba: Ki\u1ec3m tra: h\u01b0\u1edbng d\u1eabn c\u00e1ch qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, t\u1eeb vi\u1ec7c ph\u00f2ng tr\u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn \u0111\u1ebfn vi\u1ec7c ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; Ph\u1ea7n B\u1ed1n: Duy tr\u00ec: h\u01b0\u1edbng d\u1eabn c\u00e1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn t\u1eebng b\u01b0\u1edbc m\u1ed9t v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh, <strong>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i &#8211; C\u00e1ch t\u1ea1o l\u1eadp v\u00e0 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/strong> l\u00e0 cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 ai mu\u1ed1n th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/truyen_thong_xa_hoi___cach_tao_lap_va_dua_ra_mot_chien_luoc_thanh_cong_tu_financial_times\/2023_11_01_17_22_33_1-390x510.jpg\" alt=\"Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i - C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/truyen_thong_xa_hoi___cach_tao_lap_va_dua_ra_mot_chien_luoc_thanh_cong_tu_financial_times\/2023_11_01_17_22_33_2-390x510.jpg\" alt=\"Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i - C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/truyen_thong_xa_hoi___cach_tao_lap_va_dua_ra_mot_chien_luoc_thanh_cong_tu_financial_times\/2023_11_01_17_22_33_3-390x510.jpg\" alt=\"Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i - C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/truyen_thong_xa_hoi___cach_tao_lap_va_dua_ra_mot_chien_luoc_thanh_cong_tu_financial_times\/2023_11_01_17_22_33_4-390x510.jpg\" alt=\"Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i - C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/truyen_thong_xa_hoi___cach_tao_lap_va_dua_ra_mot_chien_luoc_thanh_cong_tu_financial_times\/2023_11_01_17_22_33_5-390x510.jpg\" alt=\"Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i - C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i &#8211; C\u00e1ch t\u1ea1o l\u1eadp v\u00e0 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/strong> c\u1ee7a Martin Thomas l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch to\u00e0n di\u1ec7n v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn v\u1ec1 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u00e0nh c\u00f4ng, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch bao g\u1ed3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00e1ch ti\u1ebfp c\u1eadn t\u1eebng b\u01b0\u1edbc m\u1ed9t:<\/strong> Cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ebfn vi\u1ec7c theo d\u00f5i k\u1ebft qu\u1ea3.<\/li>\n\n\n\n<li><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh:<\/strong> C\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1eb9o trong s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>C\u00e1c v\u00ed d\u1ee5 trong th\u1ebf gi\u1edbi th\u1ef1c:<\/strong> Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c minh h\u1ecda b\u1eb1ng nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li><strong>N\u1ed9i dung c\u1eadp nh\u1eadt:<\/strong> Cu\u1ed1n s\u00e1ch bao g\u1ed3m c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1eadp nh\u1eadt c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t m\u1edbi nh\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 \u0111i\u1ec3m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n bao g\u1ed3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee5 th\u1ec3:<\/strong> Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan t\u1ed1t v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00f3i chung, nh\u01b0ng c\u00f3 th\u1ec3 chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 cho c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee5 th\u1ec3 nh\u01b0 Facebook, Twitter v\u00e0 Instagram.<\/li>\n\n\n\n<li><strong>Nhi\u1ec1u nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p h\u01a1n:<\/strong> M\u1eb7c d\u00f9 cu\u1ed1n s\u00e1ch c\u00f3 m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh, nh\u01b0ng s\u1ebd r\u1ea5t h\u1eefu \u00edch khi c\u00f3 th\u00eam nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, <strong>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i &#8211; C\u00e1ch t\u1ea1o l\u1eadp v\u00e0 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/strong> l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea3i thi\u1ec7n s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh th\u00f4ng qua truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch v\u1ec1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a Martin Thomas mang \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1c l\u0129nh v\u1ef1c kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n v\u1ec1 cu\u1ed1n s\u00e1ch n\u00e0y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>N\u1eafm b\u1eaft xu h\u01b0\u1edbng m\u1edbi:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea7m quan tr\u1ecdng c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 m\u1ea1ng x\u00e3 h\u1ed9i trong kinh doanh v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Chuy\u00ean s\u00e2u v\u00e0 c\u1ee5 th\u1ec3:<\/strong> T\u00e1c gi\u1ea3 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee9c \u0111\u1ed9 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 v\u00e0 b\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n t\u1eeb c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li><strong>Ph\u01b0\u01a1ng ph\u00e1p h\u01b0\u1edbng d\u1eabn:<\/strong> Vi\u1ec7c chia s\u00e1ch th\u00e0nh c\u00e1c ph\u1ea7n r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng v\u00e0 h\u1ecdc theo t\u1eebng b\u01b0\u1edbc m\u1ed9t, t\u1eeb x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ebfn tri\u1ec3n khai v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t.<\/li>\n\n\n\n<li><strong>Ki\u1ebfn th\u1ee9c \u0111a chi\u1ec1u:<\/strong> Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf kh\u00eda c\u1ea1nh kinh doanh v\u00e0 marketing, cu\u1ed1n s\u00e1ch c\u00f2n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c \u1ea3nh h\u01b0\u1edfng c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd n\u1ed9i b\u1ed9 v\u00e0 th\u1eadm ch\u00ed l\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Ph\u00f9 h\u1ee3p cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong> D\u00f9 b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n m\u1edbi b\u1eaft \u0111\u1ea7u hay l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 kinh nghi\u1ec7m, s\u00e1ch \u0111\u1ec1u cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng linh ho\u1ea1t v\u00e0o nhi\u1ec1u t\u00ecnh hu\u1ed1ng kh\u00e1c nhau.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng th\u1ec3, cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u gi\u00e1o tr\u00ecnh h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u1ea9m nang th\u1ef1c ti\u1ec5n v\u00e0 c\u1ea3m h\u1ee9ng cho nh\u1eefng ai quan t\u00e2m v\u00e0 \u0111am m\u00ea v\u1ec1 m\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 kinh doanh hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u.<\/li>\n\n\n\n<li>Ch\u1ecdn n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>T\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd v\u00e0 tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn v\u00e0 tin nh\u1eafn.<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n khi c\u1ea7n thi\u1ebft.<\/li>\n<\/ol>\n\n\n\n<p><strong>C\u1ea3m h\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>S\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>S\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<\/ol>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u00f4i b\u1eb1ng c\u00e1ch cho t\u00f4i th\u1ea5y c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi. N\u00f3 c\u0169ng truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u00f4i \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i &#8211; C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i - C\u00e1ch T\u1ea1o L\u1eadp V\u00e0 \u0110\u01b0a Ra M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Th\u00e0nh C\u00f4ng T\u1eeb Financial Times - \u0110\u1ecdc online &amp; 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