{"id":4619,"date":"2024-04-10T07:48:14","date_gmt":"2024-04-10T07:48:14","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4619"},"modified":"2024-04-10T07:48:19","modified_gmt":"2024-04-10T07:48:19","slug":"branding-for-dummies","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/branding-for-dummies\/","title":{"rendered":"Branding For Dummies"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Branding For Dummies<\/h2>\n\n\n\n<p>&#8220;<strong>Branding For Dummies<\/strong>&#8221; c\u1ee7a Bill Chiaravalle cung c\u1ea5p h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3. Cu\u1ed1n s\u00e1ch n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 c\u00e1c doanh nh\u00e2n mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u1ebf gi\u1edbi th\u01b0\u01a1ng hi\u1ec7u ph\u1ee9c t\u1ea1p. Th\u00f4ng qua c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 c\u00e1c m\u1eb9o h\u1eefu \u00edch, Chiaravalle gi\u1ea3i th\u00edch c\u00e1c kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb ph\u00e1t tri\u1ec3n b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n, truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh. V\u1edbi v\u0103n phong r\u00f5 r\u00e0ng v\u00e0 d\u00ed d\u1ecfm, &#8220;<strong>Branding For Dummies<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n n\u00e2ng cao ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Bill Chiaravalle<\/h2>\n\n\n\n<p><strong>Bill Chiaravalle<\/strong>\u00a0am hi\u1ec3u c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng ch\u00fang. \u00d4ng c\u00f3 11 n\u0103m kinh nghi\u1ec7m v\u1edbi c\u00f4ng ty thi\u1ebft k\u1ebf v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi Landor Associates, n\u01a1i \u00f4ng t\u1eebng l\u00e0 Nh\u00e0 thi\u1ebft k\u1ebf cao c\u1ea5p, Gi\u00e1m \u0111\u1ed1c Thi\u1ebft k\u1ebf v\u00e0 Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o. Chiaravalle l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u cu\u1ed1n s\u00e1ch v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m &#8220;<strong>Branding For Dummies<\/strong>&#8221; v\u00e0 &#8220;The Brand Mapping Strategy.&#8221; \u00d4ng c\u0169ng l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb v\u00e0 s\u1ef1 ki\u1ec7n c\u1ee7a ng\u00e0nh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Branding For Dummies<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>N\u1ed9i dung<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Branding For Dummies<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td>Bill Chiaravalle<\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Kinh doanh\/Th\u01b0\u01a1ng hi\u1ec7u<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>384<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2018<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Branding For Dummies<\/h2>\n\n\n\n<p><br>Cu\u1ed1n s\u00e1ch <strong>Branding for Dummies<\/strong> l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho nh\u1eefng ai ngh\u0129 r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 qu\u1ea3n l\u00fd. N\u00f3 c\u0169ng ph\u00f9 h\u1ee3p cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n x\u00e2y d\u1ef1ng ho\u1eb7c c\u1ea3i thi\u1ec7n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ed3n t\u1ea1i, c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c kh\u1edfi \u0111\u1ea7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng v\u00e0 c\u00f3 t\u1ea7m quan tr\u1ecdng ng\u00e0y c\u00e0ng cao v\u00ec m\u1ed9t l\u00fd do \u0111\u01a1n gi\u1ea3n: Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a cho th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c marketing.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n t\u1ea7m nh\u00ecn v\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n mong mu\u1ed1n. N\u00f3 c\u0169ng h\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi \u1ea5n t\u01b0\u1ee3ng m\u00e0 b\u1ea1n t\u1ea1o ra \u0111\u1ec1u t\u01b0\u01a1ng th\u00edch v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi kh\u00e1c nh\u1edb \u0111\u1ebfn, tin t\u01b0\u1edfng v\u00e0o gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n \u0111\u1ea1i di\u1ec7n.<\/p>\n\n\n\n<p>Chiaravalle bao g\u1ed3m nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 c\u00e1c m\u1eb9o h\u1eefu \u00edch trong su\u1ed1t cu\u1ed1n s\u00e1ch. \u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n, truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh. Cu\u1ed1n s\u00e1ch c\u0169ng bao g\u1ed3m c\u00e1c ch\u01b0\u01a1ng v\u1ec1 qu\u1ea3n l\u00fd danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a &#8220;<strong>Branding For Dummies<\/strong>&#8221; l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn r\u00f5 r\u00e0ng v\u00e0 d\u00ed d\u1ecfm c\u1ee7a Chiaravalle. \u00d4ng c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i th\u00edch c\u00e1c kh\u00e1i ni\u1ec7m ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, khi\u1ebfn cu\u1ed1n s\u00e1ch n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 c\u00e1c doanh nh\u00e2n. Cu\u1ed1n s\u00e1ch c\u0169ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t, v\u1edbi nhi\u1ec1u v\u00ed d\u1ee5 v\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o h\u1eefu \u00edch.<\/p>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n m\u1edbi b\u1eaft \u0111\u1ea7u hay m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb d\u00e0y d\u1ea1n kinh nghi\u1ec7m, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nhi\u1ec1u th\u00f4ng tin v\u00e0 l\u1eddi khuy\u00ean h\u1eefu \u00edch trong cu\u1ed1n s\u00e1ch n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Branding For Dummies (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/branding_for_dummies\/2020_05_27_10_16_38_2-390x510.JPG\" alt=\"Branding For Dummies\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/branding_for_dummies\/2020_05_27_10_16_38_3-390x510.JPG\" alt=\"Branding For Dummies\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/branding_for_dummies\/2020_05_27_10_16_38_4-390x510.JPG\" alt=\"Branding For Dummies\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/branding_for_dummies\/2020_05_27_10_16_38_5-390x510.JPG\" alt=\"Branding For Dummies\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/branding_for_dummies\/2020_05_27_10_16_38_6-390x510.JPG\" alt=\"Branding For Dummies\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Branding For Dummies online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To\u00e0n di\u1ec7n v\u00e0 d\u1ec5 hi\u1ec3u<\/li>\n\n\n\n<li>Bao g\u1ed3m nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 m\u1eb9o h\u1eefu \u00edch<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n, truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p<\/li>\n\n\n\n<li>C\u00e1ch ti\u1ebfp c\u1eadn r\u00f5 r\u00e0ng v\u00e0 d\u00ed d\u1ecfm<\/li>\n\n\n\n<li>T\u1ed5 ch\u1ee9c t\u1ed1t, v\u1edbi nhi\u1ec1u v\u00ed d\u1ee5 v\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o h\u1eefu \u00edch<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3 th\u1ec3 h\u01a1i c\u01a1 b\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u d\u00e0y d\u1ea1n kinh nghi\u1ec7m<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Branding For Dummies<\/strong>&#8221; \u0111\u01b0\u1ee3c vi\u1ebft t\u1ed1t, cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin v\u00e0 l\u1eddi khuy\u00ean h\u1eefu \u00edch. T\u00f4i \u0111\u1eb7c bi\u1ec7t khuy\u00ean d\u00f9ng cu\u1ed1n s\u00e1ch n\u00e0y cho c\u00e1c doanh nh\u00e2n m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb mu\u1ed1n n\u00e2ng cao ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eadn x\u00e9t l\u00e0 d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 hi\u1ec3u, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n v\u00e0 minh h\u1ecda r\u00f5 r\u00e0ng gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng ti\u1ebfp thu ki\u1ebfn th\u1ee9c. Cu\u1ed1n s\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y r\u1ea5t h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc mu\u1ed1n \u00e1p d\u1ee5ng ngay nh\u1eefng ki\u1ebfn th\u1ee9c h\u1ecdc \u0111\u01b0\u1ee3c v\u00e0o c\u00f4ng vi\u1ec7c ho\u1eb7c d\u1ef1 \u00e1n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>T\u1eeb vi\u1ec7c hi\u1ec3u v\u1ec1 \u00fd ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, cu\u1ed1n s\u00e1ch \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a branding, gi\u00fap \u0111\u1ed9c gi\u1ea3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y. Vi\u1ec7c t\u00e1c gi\u1ea3 chia s\u1ebb kinh nghi\u1ec7m v\u00e0 v\u00ed d\u1ee5 t\u1eeb th\u1ef1c t\u1ebf trong ng\u00e0nh c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>D\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u hay \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c n\u00e0y, cu\u1ed1n s\u00e1ch v\u1eabn cung c\u1ea5p nh\u1eefng th\u00f4ng tin v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1eefu \u00edch. B\u1ed1 c\u1ee5c s\u00e1ch r\u00f5 r\u00e0ng, c\u00f3 m\u1ee5c l\u1ee5c v\u00e0 c\u00e1c ch\u01b0\u01a1ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp m\u1ed9t c\u00e1ch logic, gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 tham kh\u1ea3o khi c\u1ea7n.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>T\u00f3m l\u1ea1i, &#8220;<strong>Branding for Dummies<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean h\u1eefu \u00edch v\u00e0 th\u1ef1c ti\u1ec5n cho nh\u1eefng ai mu\u1ed1n \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t logo v\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u1eddi h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.&#8221;<\/li>\n\n\n\n<li>&#8220;Truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.&#8221;<\/li>\n\n\n\n<li>&#8220;Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u1ecd \u0111ang mua v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.&#8221;<\/li>\n\n\n\n<li>&#8220;X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 s\u1ef1 ki\u00ean tr\u00ec.&#8221;<\/li>\n\n\n\n<li>&#8220;Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a b\u1ea1n. H\u00e3y b\u1ea3o v\u1ec7 n\u00f3 b\u1eb1ng m\u1ecdi gi\u00e1.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t.<\/li>\n\n\n\n<li>Truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>C\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 th\u00edch nghi v\u00e0 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Branding For Dummies &#8220;Branding For Dummies&#8221; c\u1ee7a Bill Chiaravalle cung c\u1ea5p h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3. Cu\u1ed1n s\u00e1ch n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 c\u00e1c doanh nh\u00e2n mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u1ebf gi\u1edbi th\u01b0\u01a1ng hi\u1ec7u ph\u1ee9c&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding For Dummies - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"Cu\u1ed1n s\u00e1ch Branding for Dummies l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho nh\u1eefng ai ngh\u0129 r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 qu\u1ea3n l\u00fd\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/branding-for-dummies\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding For Dummies - 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