{"id":4617,"date":"2024-04-10T07:38:28","date_gmt":"2024-04-10T07:38:28","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4617"},"modified":"2024-04-10T07:38:31","modified_gmt":"2024-04-10T07:38:31","slug":"quang-cao-theo-phong-cach-ogilvy","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/","title":{"rendered":"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/h2>\n\n\n\n<p><strong><strong>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/strong><\/strong> c\u1ee7a David Ogilvy l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c coi l\u00e0 cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng c\u1ee7a nhi\u1ec1u chuy\u00ean gia trong ng\u00e0nh. Cu\u1ed1n s\u00e1ch tr\u00ecnh b\u00e0y nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng, \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a Ogilvy, m\u1ed9t trong nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o v\u0129 \u0111\u1ea1i nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i.<\/p>\n\n\n\n<p>Ogilvy nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u kh\u00e1ch h\u00e0ng, t\u1ea1o ra qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. \u00d4ng cung c\u1ea5p nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1, thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau. \u00d4ng c\u0169ng chia s\u1ebb nh\u1eefng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u00e0 v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng, minh h\u1ecda cho c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>&#8220;<strong>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb ho\u1eb7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1ch t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch t\u1ea1o \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 David Ogilvy<\/h2>\n\n\n\n<p>David Ogilvy (1911-1999) l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o v\u0129 \u0111\u1ea1i nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i. Ogilvy \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi phong c\u00e1ch vi\u1ebft qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp, h\u1ea5p d\u1eabn v\u00e0 d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u. \u00d4ng c\u0169ng l\u00e0 m\u1ed9t nh\u00e0 ti\u00ean phong trong vi\u1ec7c s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Nh\u1eefng nguy\u00ean t\u1eafc c\u1ee7a Ogilvy v\u1ec1 qu\u1ea3ng c\u00e1o v\u1eabn c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i cho \u0111\u1ebfn ng\u00e0y nay, v\u00e0 cu\u1ed1n s\u00e1ch &#8220;<strong>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/strong>&#8221; c\u1ee7a \u00f4ng v\u1eabn l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>N\u1ed9i dung<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/\">David Ogilvy<\/a><\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Qu\u1ea3ng c\u00e1o, Ti\u1ebfp th\u1ecb<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>224<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>1983<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/h2>\n\n\n\n<p>V\u1edbi kinh nghi\u1ec7m d\u00e0y d\u1eb7n trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u00e1ng kinh ng\u1ea1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 Hathaway, Dove, Schweppes v\u00e0 Rolls-Royce&#8230;, David Ogilvy \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t nh\u1eefng nguy\u00ean t\u1eafc qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh qua cu\u1ed1n s\u00e1ch &#8220;<strong>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy&#8221;<\/strong>. Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n b\u00e0n v\u1ec1 c\u00e1ch qu\u1ea3n l\u00fd m\u1ed9t doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o, b\u00ed quy\u1ebft thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau nh\u01b0 ph\u00e1t thanh, truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed v\u00e0 t\u1ea1p ch\u00ed.<\/p>\n\n\n\n<p>\u0110\u00e2y kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi t\u1ef1 tin r\u1eb1ng h\u1ecd \u0111\u00e3 bi\u1ebft \u0111\u1ee7 v\u1ec1 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n ki\u1ebfn th\u1ee9c h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi tr\u1ebb m\u1edbi b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m mu\u1ed1n n\u00e2ng cao tr\u00ecnh \u0111\u1ed9 c\u1ee7a m\u00ecnh. Cu\u1ed1n s\u00e1ch n\u00e0y mang \u0111\u1eadm t\u00ednh th\u1ef1c ti\u1ec5n, ch\u00e2n th\u1eadt v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai \u0111ang ho\u1eb7c d\u1ef1 \u0111\u1ecbnh tham gia v\u00e0o l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch ch\u1ee9a \u0111\u1ea7y nh\u1eefng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u00e0 v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng. Ogilvy chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng g\u00ec \u0111\u00e3 khi\u1ebfn nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0y tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1ch c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a \u00f4ng v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n\n\n\n<p>&#8220;<strong>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb ho\u1eb7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_theo_phong_cach_ogilvy_tai_ban_2023\/2023_06_19_16_57_08_2-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_theo_phong_cach_ogilvy_tai_ban_2023\/2023_06_19_16_57_08_3-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_theo_phong_cach_ogilvy_tai_ban_2023\/2023_06_19_16_57_08_4-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_theo_phong_cach_ogilvy_tai_ban_2023\/2023_06_19_16_57_08_5-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_theo_phong_cach_ogilvy_tai_ban_2023\/2023_06_19_16_57_08_6-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>10\/10<\/strong><\/p>\n\n\n\n<p><strong><strong>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/strong><\/strong> c\u1ee7a David Ogilvy l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o, x\u1ee9ng \u0111\u00e1ng nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec3m s\u1ed1 ho\u00e0n h\u1ea3o. Cu\u1ed1n s\u00e1ch n\u00e0y ch\u1ee9a \u0111\u1ea7y nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1ch t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch t\u1ea1o \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li>C\u00e1c h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u00e0 thi\u1ebft th\u1ef1c<\/li>\n\n\n\n<li>Nhi\u1ec1u nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u00e0 v\u00ed d\u1ee5<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 hi\u1ec3u<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u1ee7a Ogilvy c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1<\/li>\n\n\n\n<li>Cu\u1ed1n s\u00e1ch t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, \u00edt ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 h\u01a1n<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/strong>&#8221; cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft v\u00f4 gi\u00e1 v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1ch t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch t\u1ea1o \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng l\u1edbn cho nh\u1eefng ai \u0111ang ho\u1eb7c mu\u1ed1n tham gia v\u00e0o l\u0129nh v\u1ef1c n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i v\u1ec1 cu\u1ed1n s\u00e1ch n\u00e0y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ki\u1ebfn th\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng:<\/strong> Cu\u1ed1n s\u00e1ch gi\u1edbi thi\u1ec7u nh\u1eefng nguy\u00ean t\u1eafc qu\u1ea3ng c\u00e1o c\u01a1 b\u1ea3n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u, k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb kinh nghi\u1ec7m c\u1ee7a t\u00e1c gi\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc \u0111\u00f3 v\u00e0o c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li><strong>Phong c\u00e1ch vi\u1ebft th\u00fa v\u1ecb:<\/strong> David Ogilvy kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o t\u00e0i ba m\u00e0 c\u00f2n l\u00e0 m\u1ed9t nh\u00e0 v\u0103n t\u00e0i n\u0103ng. C\u00e1ch \u00f4ng di\u1ec5n \u0111\u1ea1t \u00fd ki\u1ebfn th\u00f4ng qua s\u00e1ch r\u1ea5t th\u00fa v\u1ecb, h\u1ea5p d\u1eabn v\u00e0 \u0111\u00f4i khi ng\u1eabu h\u1ee9ng, khi\u1ebfn cho vi\u1ec7c \u0111\u1ecdc s\u00e1ch kh\u00f4ng bao gi\u1edd nh\u00e0m ch\u00e1n.<\/li>\n\n\n\n<li><strong>Th\u1ef1c ti\u1ec5n v\u00e0 \u1ee9ng d\u1ee5ng cao:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd b\u00e1u t\u1eeb nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf c\u1ee7a Ogilvy. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/li>\n\n\n\n<li><strong>Khuy\u1ebfn kh\u00edch s\u00e1ng t\u1ea1o:<\/strong> Cu\u1ed1n s\u00e1ch khuy\u1ebfn kh\u00edch \u0111\u1ed9c gi\u1ea3 kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi trong c\u00f4ng vi\u1ec7c qu\u1ea3ng c\u00e1o. N\u00f3 kh\u00f4ng ch\u1ec9 d\u1ea1y b\u1ea1n c\u00e1ch l\u00e0m theo ki\u1ec3u &#8220;\u0111\u00fang&#8221; m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch b\u1ea1n t\u00ecm ra nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/li>\n\n\n\n<li><strong>Th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ed9ng l\u1ef1c:<\/strong> \u0110\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c ni\u1ec1m \u0111am m\u00ea c\u1ee7a Ogilvy \u0111\u1ed1i v\u1edbi ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 kh\u00f4ng ng\u1eebng ho\u00e0n thi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/li>\n<\/ol>\n\n\n\n<p>T\u00f3m l\u1ea1i, &#8220;<strong>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m v\u0103n h\u1ecdc \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u00e0 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi nh\u1eefng ai y\u00eau th\u00edch v\u00e0 \u0111ang h\u00e0nh ngh\u1ec1 trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n:<\/strong> \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong qu\u1ea3ng c\u00e1o l\u00e0 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Nghi\u00ean c\u1ee9u k\u1ef9 nh\u00e2n kh\u1ea9u h\u1ecdc, nhu c\u1ea7u v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>T\u1ea1o ra qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn:<\/strong> Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam. S\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 m\u1ea1nh m\u1ebd, h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd:<\/strong> Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. T\u1ea1o ra qu\u1ea3ng c\u00e1o nh\u1ea5t qu\u00e1n v\u1edbi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 nh\u1edb.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p:<\/strong> Ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Xem x\u00e9t nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n:<\/strong> Theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 xem nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng. S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai.<\/li>\n<\/ol>\n\n\n\n<p><strong>C\u1ea3m h\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a qu\u1ea3ng c\u00e1o:<\/strong> Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i t\u00edch c\u1ef1c. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00e1o d\u1ee5c m\u1ecdi ng\u01b0\u1eddi, t\u1ea1o ra nh\u1eadn th\u1ee9c v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng.<\/li>\n\n\n\n<li><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o:<\/strong> Qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o. \u0110\u1eebng ng\u1ea1i th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn m\u1edbi.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 b\u1ec1n b\u1ec9:<\/strong> X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. \u0110\u1eebng n\u1ea3n l\u00f2ng n\u1ebfu c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng t\u1ea1o ra k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c. H\u00e3y ti\u1ebfp t\u1ee5c ki\u00ean tr\u00ec v\u00e0 cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy c\u1ee7a David Ogilvy l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c coi l\u00e0 cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng c\u1ee7a nhi\u1ec1u chuy\u00ean gia trong ng\u00e0nh. Cu\u1ed1n s\u00e1ch tr\u00ecnh b\u00e0y nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[635,333,469],"tags":[],"class_list":["post-4617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-david-ogilvy","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy c\u1ee7a David Ogilvy l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy - \u0110\u1ecdc online &amp; Pdf\" \/>\n<meta property=\"og:description\" content=\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy c\u1ee7a David Ogilvy l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0110\u1ecdc online &amp; Reviews\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-10T07:38:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T07:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"V\u0169 V\u0103n Ngh\u0129a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"V\u0169 V\u0103n Ngh\u0129a\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/\"},\"author\":{\"name\":\"V\u0169 V\u0103n Ngh\u0129a\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/b1b51fb7985439e6f7f6fcfcf114680a\"},\"headline\":\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy\",\"datePublished\":\"2024-04-10T07:38:28+00:00\",\"dateModified\":\"2024-04-10T07:38:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/\"},\"wordCount\":2598,\"publisher\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\"},\"image\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg\",\"articleSection\":[\"David Ogilvy\",\"Kinh T\u1ebf\",\"Marketing - B\u00e1n H\u00e0ng\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/\",\"url\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/\",\"name\":\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy - \u0110\u1ecdc online & Pdf\",\"isPartOf\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg\",\"datePublished\":\"2024-04-10T07:38:28+00:00\",\"dateModified\":\"2024-04-10T07:38:31+00:00\",\"description\":\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy c\u1ee7a David Ogilvy l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o\",\"breadcrumb\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#primaryimage\",\"url\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg\",\"contentUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\/\/cunghocvui.com\/book\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kinh T\u1ebf\",\"item\":\"https:\/\/cunghocvui.com\/book\/kinh-te\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#website\",\"url\":\"https:\/\/cunghocvui.com\/book\/\",\"name\":\"\u0110\u1ecdc online & Reviews\",\"description\":\"Cunghocvui\",\"publisher\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cunghocvui.com\/book\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\",\"name\":\"\u0110\u1ecdc online & Reviews\",\"url\":\"https:\/\/cunghocvui.com\/book\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png\",\"contentUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png\",\"width\":335,\"height\":110,\"caption\":\"\u0110\u1ecdc online & Reviews\"},\"image\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/b1b51fb7985439e6f7f6fcfcf114680a\",\"name\":\"V\u0169 V\u0103n Ngh\u0129a\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d9fe0e895add90028fc46c12628cf37ecd7bd62ace5a412516cc6f55972ed8bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d9fe0e895add90028fc46c12628cf37ecd7bd62ace5a412516cc6f55972ed8bc?s=96&d=mm&r=g\",\"caption\":\"V\u0169 V\u0103n Ngh\u0129a\"},\"url\":\"https:\/\/cunghocvui.com\/book\/author\/nghianv\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy - \u0110\u1ecdc online & Pdf","description":"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy c\u1ee7a David Ogilvy l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/","og_locale":"vi_VN","og_type":"article","og_title":"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy - \u0110\u1ecdc online & Pdf","og_description":"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy c\u1ee7a David Ogilvy l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o","og_url":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/","og_site_name":"\u0110\u1ecdc online &amp; Reviews","article_published_time":"2024-04-10T07:38:28+00:00","article_modified_time":"2024-04-10T07:38:31+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg","type":"image\/jpeg"}],"author":"V\u0169 V\u0103n Ngh\u0129a","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"V\u0169 V\u0103n Ngh\u0129a","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"10 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#article","isPartOf":{"@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/"},"author":{"name":"V\u0169 V\u0103n Ngh\u0129a","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/b1b51fb7985439e6f7f6fcfcf114680a"},"headline":"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy","datePublished":"2024-04-10T07:38:28+00:00","dateModified":"2024-04-10T07:38:31+00:00","mainEntityOfPage":{"@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/"},"wordCount":2598,"publisher":{"@id":"https:\/\/cunghocvui.com\/book\/#organization"},"image":{"@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#primaryimage"},"thumbnailUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg","articleSection":["David Ogilvy","Kinh T\u1ebf","Marketing - B\u00e1n H\u00e0ng"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/","url":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/","name":"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy - \u0110\u1ecdc online & Pdf","isPartOf":{"@id":"https:\/\/cunghocvui.com\/book\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#primaryimage"},"image":{"@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#primaryimage"},"thumbnailUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg","datePublished":"2024-04-10T07:38:28+00:00","dateModified":"2024-04-10T07:38:31+00:00","description":"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy c\u1ee7a David Ogilvy l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o","breadcrumb":{"@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#primaryimage","url":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg","contentUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quang-cao-theo-phong-cach-ogilvy1712647833.jpg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/cunghocvui.com\/book\/quang-cao-theo-phong-cach-ogilvy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/cunghocvui.com\/book\/"},{"@type":"ListItem","position":2,"name":"Kinh T\u1ebf","item":"https:\/\/cunghocvui.com\/book\/kinh-te\/"},{"@type":"ListItem","position":3,"name":"Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy"}]},{"@type":"WebSite","@id":"https:\/\/cunghocvui.com\/book\/#website","url":"https:\/\/cunghocvui.com\/book\/","name":"\u0110\u1ecdc online & Reviews","description":"Cunghocvui","publisher":{"@id":"https:\/\/cunghocvui.com\/book\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cunghocvui.com\/book\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/cunghocvui.com\/book\/#organization","name":"\u0110\u1ecdc online & Reviews","url":"https:\/\/cunghocvui.com\/book\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/","url":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png","contentUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png","width":335,"height":110,"caption":"\u0110\u1ecdc online & Reviews"},"image":{"@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/b1b51fb7985439e6f7f6fcfcf114680a","name":"V\u0169 V\u0103n Ngh\u0129a","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d9fe0e895add90028fc46c12628cf37ecd7bd62ace5a412516cc6f55972ed8bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9fe0e895add90028fc46c12628cf37ecd7bd62ace5a412516cc6f55972ed8bc?s=96&d=mm&r=g","caption":"V\u0169 V\u0103n Ngh\u0129a"},"url":"https:\/\/cunghocvui.com\/book\/author\/nghianv\/"}]}},"_links":{"self":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts\/4617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/comments?post=4617"}],"version-history":[{"count":1,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts\/4617\/revisions"}],"predecessor-version":[{"id":4772,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts\/4617\/revisions\/4772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/media\/4616"}],"wp:attachment":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/media?parent=4617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/categories?post=4617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/tags?post=4617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}