{"id":4609,"date":"2024-04-10T07:02:36","date_gmt":"2024-04-10T07:02:36","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4609"},"modified":"2024-04-10T07:02:41","modified_gmt":"2024-04-10T07:02:41","slug":"loved-marketing-cho-san-pham-cong-nghe-dinh-hinh-cach-the-gioi-nghi-ve-ban","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/loved-marketing-cho-san-pham-cong-nghe-dinh-hinh-cach-the-gioi-nghi-ve-ban\/","title":{"rendered":"LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 &#8211; \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 &#8211; \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n<\/h2>\n\n\n\n<p><strong>LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7: \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n<\/strong> c\u1ee7a Martina Lauchengco l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang t\u00ecm c\u00e1ch t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7. Cu\u1ed1n s\u00e1ch bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u00e0 th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1c v\u00ed d\u1ee5 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, LOVED cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng nh\u1ea5t v\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang l\u1ea1i hi\u1ec7u qu\u1ea3. Lauchengco c\u0169ng chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1ch c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u1ea3nh quan ti\u1ebfp th\u1ecb v\u00e0 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 th\u00edch \u1ee9ng \u0111\u1ec3 n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n\n\n\n<p>LOVED l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai tham gia v\u00e0o vi\u1ec7c ti\u1ebfp th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7. Cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb d\u00e0y d\u1eb7n kinh nghi\u1ec7m hay m\u1edbi v\u00e0o ngh\u1ec1, cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Martina Lauchengco<\/h2>\n\n\n\n<p>Martina Lauchengco l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7, t\u00e1c gi\u1ea3 v\u00e0 di\u1ec5n gi\u1ea3. Lauchengco l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb v\u00e0 s\u1ef1 ki\u1ec7n c\u00f4ng ngh\u1ec7 tr\u00ean to\u00e0n c\u1ea7u, v\u00e0 c\u00f4 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n cho m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7. C\u00f4 \u0111am m\u00ea gi\u00fap c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng th\u00f4ng qua ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 &#8211; \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 &#8211; \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n<\/td><td>Martina Lauchengco<\/td><td>Ti\u1ebfp th\u1ecb<\/td><td>256<\/td><td>2022<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 &#8211; \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n<\/h2>\n\n\n\n<p><br>Cu\u1ed1n s\u00e1ch &#8220;<strong>LOVED &#8211; Marketing cho s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 &#8211; \u0110\u1ecbnh h\u00ecnh c\u00e1ch th\u1ebf gi\u1edbi ngh\u0129 v\u1ec1 b\u1ea1n<\/strong>&#8221; kh\u00f4ng ch\u1ec9 kh\u00e1m ph\u00e1 m\u1ed9t g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ho\u00e0n thi\u1ec7n ba y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u00e0nh c\u00f4ng: s\u1ea3n ph\u1ea9m, con ng\u01b0\u1eddi v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c chia th\u00e0nh 5 ph\u1ea7n, cu\u1ed1n s\u00e1ch bao g\u1ed3m:<\/p>\n\n\n\n<p><em>Ph\u1ea7n 1: T\u00ecm hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m<\/em><\/p>\n\n\n\n<p>Ph\u1ea7n n\u00e0y gi\u1edbi thi\u1ec7u c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u00e0 minh ch\u1ee9ng b\u1eb1ng c\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed9t l\u1eadp tr\u00ecnh vi\u00ean t\u1eeb mi\u1ec1n Trung T\u00e2y n\u01b0\u1edbc M\u1ef9 v\u01b0\u1ee3t qua bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Thung l\u0169ng Silicon b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y.<\/p>\n\n\n\n<p><em>Ph\u1ea7n 2: Ai n\u00ean ph\u1ee5 tr\u00e1ch ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c<\/em><\/p>\n\n\n\n<p>T\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t huy y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 quy tr\u00ecnh trong ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ph\u1ea7n n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t marketer v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng quy tr\u00ecnh l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><em>Ph\u1ea7n 3: C\u00f4ng c\u1ee5 \u0111\u1ecbnh h\u01b0\u1edbng vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n\n\n\n<p>Ph\u1ea7n n\u00e0y t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing, t\u1eeb ph\u00e2n t\u00edch v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c \u0111\u00f2n b\u1ea9y th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c tung s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng, c\u00f9ng vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c ti\u1ec5n \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u1edf nhi\u1ec1u c\u00f4ng ty tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p><em>Ph\u1ea7n 4: Quy tr\u00ecnh v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i t\u01b0 duy v\u1ec1 th\u00f4ng \u0111i\u1ec7p<\/em><\/p>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn c\u00e1ch kh\u00e1m ph\u00e1 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 c\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n<p><em>Ph\u1ea7n 5: \u0110\u1ec3 th\u1ef1c thi v\u00e0 l\u00e3nh \u0111\u1ea1o t\u1ed1t h\u01a1n \u1edf b\u1ea5t k\u1ef3 giai \u0111o\u1ea1n n\u00e0o c\u1ee7a c\u00f4ng ty<\/em><\/p>\n\n\n\n<p>T\u1eadp trung v\u00e0o th\u00e1ch th\u1ee9c c\u1ee7a vi\u1ec7c l\u00e3nh \u0111\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 Marketing, t\u1eeb d\u1eabn d\u1eaft, tuy\u1ec3n d\u1ee5ng \u0111\u1ebfn \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch n\u00e0y gi\u00fap hi\u1ec3u r\u00f5 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng marketing cho s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea7n c\u00f3 m\u1ed9t t\u01b0 duy \u0111\u00fang \u0111\u1eafn v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. \u0110\u00e2y l\u00e0 t\u00e0i li\u1ec7u qu\u00fd gi\u00e1 d\u00e0nh cho nh\u1eefng ai \u0111ang ho\u1eb7c mu\u1ed1n \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 &#8211; \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/loved___marketing_cho_san_pham_cong_nghe___dinh_hinh_cach_the_gioi_nghi_ve_ban\/2023_02_17_11_58_35_2-390x510.jpg\" alt=\"LOVED - Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 - \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/loved___marketing_cho_san_pham_cong_nghe___dinh_hinh_cach_the_gioi_nghi_ve_ban\/2023_02_17_11_58_35_3-390x510.jpg\" alt=\"LOVED - Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 - \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/loved___marketing_cho_san_pham_cong_nghe___dinh_hinh_cach_the_gioi_nghi_ve_ban\/2023_02_17_11_58_35_4-390x510.jpg\" alt=\"LOVED - Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 - \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/loved___marketing_cho_san_pham_cong_nghe___dinh_hinh_cach_the_gioi_nghi_ve_ban\/2023_02_17_11_58_35_5-390x510.jpg\" alt=\"LOVED - Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 - \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/loved___marketing_cho_san_pham_cong_nghe___dinh_hinh_cach_the_gioi_nghi_ve_ban\/2023_02_17_11_58_35_6-390x510.jpg\" alt=\"LOVED - Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 - \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 &#8211; \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7: \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n c\u1ee7a Martina Lauchengco l\u00e0 <strong><strong>8\/10<\/strong> <\/strong>.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c vi\u1ebft theo phong c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch<\/li>\n\n\n\n<li>Cung c\u1ea5p c\u00e1c m\u1eb9o th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai ngay l\u1eadp t\u1ee9c<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y cu\u1ed1n s\u00e1ch h\u01a1i d\u00e0i<\/li>\n\n\n\n<li>Cu\u1ed1n s\u00e1ch t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00f3 th\u1ec3 h\u1eefu \u00edch h\u01a1n n\u1ebfu bao g\u1ed3m nhi\u1ec1u th\u00f4ng tin h\u01a1n v\u1ec1 ti\u1ebfp th\u1ecb ngo\u1ea1i tuy\u1ebfn<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 l\u1ed7i th\u1eddi do ng\u00e0nh c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c th\u00f4ng tin h\u1eefu \u00edch, c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 c\u00e1c m\u1eb9o c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. T\u00f4i r\u1ea5t khuy\u00ean b\u1ea1n n\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0a ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p><br>Cu\u1ed1n s\u00e1ch &#8220;<strong>LOVED &#8211; Marketing cho s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 &#8211; \u0110\u1ecbnh h\u00ecnh c\u00e1ch th\u1ebf gi\u1edbi ngh\u0129 v\u1ec1 b\u1ea1n<\/strong>&#8221; mang l\u1ea1i cho t\u00f4i nh\u1eefng c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c v\u00e0 s\u00e2u s\u1eafc v\u1ec1 vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i v\u1ec1 cu\u1ed1n s\u00e1ch n\u00e0y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Chuy\u00ean s\u00e2u v\u00e0 c\u1ee5 th\u1ec3:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 nh\u1eefng nguy\u00ean t\u1eafc t\u1ed5ng quan m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 trong vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7. T\u1eeb c\u00e1ch x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ra th\u1ecb tr\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 Marketing, s\u00e1ch \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nhi\u1ec1u kh\u00eda c\u1ea1nh quan tr\u1ecdng v\u00e0 cung c\u1ea5p nh\u1eefng c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n<li><strong>Minh ch\u1ee9ng th\u1ef1c t\u1ebf:<\/strong> Vi\u1ec7c minh h\u1ecda th\u00f4ng qua c\u00e1c v\u00ed d\u1ee5 v\u00e0 c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c. Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 m\u00e0 cu\u1ed1n s\u00e1ch truy\u1ec1n \u0111\u1ea1t.<\/li>\n\n\n\n<li><strong>T\u01b0 duy \u0111\u1ed5i m\u1edbi:<\/strong> S\u00e1ch khuy\u1ebfn kh\u00edch \u0111\u1ed9c gi\u1ea3 suy ngh\u0129 v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. Vi\u1ec7c \u0111\u1ed5i m\u1edbi v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y.<\/li>\n\n\n\n<li><strong>S\u1ef1 phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf kh\u00eda c\u1ea1nh l\u1ebb t\u1ebb c\u1ee7a ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n b\u00e0n lu\u1eadn v\u1ec1 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, l\u00e3nh \u0111\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb trong m\u1ed9t doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng quan, &#8220;<strong>LOVED &#8211; Marketing cho s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u00e1ng gi\u00e1 cho nh\u1eefng ai \u0111ang ho\u1eb7c quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7. Cu\u1ed1n s\u00e1ch gi\u00fap m\u1edf r\u1ed9ng t\u01b0 duy, c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;C\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 c\u00e1c ti\u1ec7n \u00edch v\u00e0 t\u00ednh n\u0103ng. \u0110\u00f3 l\u00e0 v\u1ec1 c\u00e1ch ch\u00fang ta k\u1ebft n\u1ed1i v\u1edbi th\u1ebf gi\u1edbi v\u00e0 v\u1edbi ch\u00ednh m\u00ecnh.&#8221; &#8211; Martina Lauchengco<\/li>\n\n\n\n<li>&#8220;\u0110\u1ec3 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7.&#8221; &#8211; Martina Lauchengco<\/li>\n\n\n\n<li>&#8220;N\u1ed9i dung l\u00e0 ti\u1ec1n t\u1ec7 c\u1ee7a ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7. \u0110\u00f3 l\u00e0 c\u00e1ch b\u1ea1n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd v\u00e0 th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.&#8221; &#8211; Martina Lauchengco<\/li>\n\n\n\n<li>&#8220;X\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c b\u00ean li\u00ean quan l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7. C\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1edbi, x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.&#8221; &#8211; Martina Lauchengco<\/li>\n\n\n\n<li>&#8220;\u0110\u1ec3 th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111am m\u00ea v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u c\u00e1ch m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7.&#8221; &#8211; Martina Lauchengco<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7.<\/li>\n\n\n\n<li>N\u1ed9i dung l\u00e0 ti\u1ec1n t\u1ec7 c\u1ee7a ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7. H\u00e3y t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn, c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c b\u00ean li\u00ean quan. C\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1edbi, x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 th\u00fac \u0111\u1ea9y nhu c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>H\u00e3y \u0111am m\u00ea v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec3u c\u00e1ch m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n\n\n\n<li>Ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. H\u00e3y lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 &#8211; \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n LOVED &#8211; Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7: \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n c\u1ee7a Martina Lauchengco l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang t\u00ecm c\u00e1ch t\u1ea1o&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LOVED - Marketing Cho S\u1ea3n Ph\u1ea9m C\u00f4ng Ngh\u1ec7 - \u0110\u1ecbnh H\u00ecnh C\u00e1ch Th\u1ebf Gi\u1edbi Ngh\u0129 V\u1ec1 B\u1ea1n - \u0110\u1ecdc online &amp; 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