{"id":4607,"date":"2024-04-10T06:46:55","date_gmt":"2024-04-10T06:46:55","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4607"},"modified":"2024-04-10T06:46:58","modified_gmt":"2024-04-10T06:46:58","slug":"la-mat-la-trai-trong-nganh-quang-cao","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/","title":{"rendered":"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/h2>\n\n\n\n<p>&#8220;<strong>L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/strong>&#8221; c\u1ee7a Ken Auletta l\u00e0 m\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra s\u00e2u s\u1eafc v\u1ec1 th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o. Cu\u1ed1n s\u00e1ch \u0111\u00e3 tr\u1edf th\u00e0nh t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y, v\u00e9n b\u1ee9c m\u00e0n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1eadu tr\u01b0\u1eddng, chi\u1ebfn d\u1ecbch mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 nh\u1eefng nh\u00e2n v\u1eadt l\u00f4i cu\u1ed1n \u0111\u1ee9ng sau m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>Auletta cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc \u0111\u1ed9c \u0111\u00e1o v\u1ec1 c\u1ea3 m\u1eb7t s\u00e1ng v\u00e0 m\u1eb7t t\u1ed1i c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o, t\u1eeb s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a n\u00f3 \u0111\u1ebfn s\u1ee9c m\u1ea1nh v\u00f4 song c\u1ee7a n\u00f3 trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi v\u00f4 s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i, cu\u1ed1n s\u00e1ch n\u00e0y kh\u00e1m ph\u00e1 s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a vi\u1ec7c t\u1ea1o ra v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u00f3 s\u1ee9c c\u1ed9ng h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Ken Auletta<\/h2>\n\n\n\n<p><strong>Ken Auletta<\/strong>\u00a0ph\u1ee5 tr\u00e1ch chuy\u00ean m\u1ee5c Bi\u00ean ni\u00ean s\u1eed v\u1ec1 truy\u1ec1n th\u00f4ng cho t\u1edd The New Yorker t\u1eeb n\u0103m 1992. \u00d4ng l\u00e0\u00a0<strong>t\u00e1c gi\u1ea3<\/strong>\u00a0c\u1ee7a 12 cu\u1ed1n s\u00e1ch, trong \u0111\u00f3 c\u00f3 Three Blind Mice: How the TV Networks Lost Their Way,&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/td><td>Ken Auletta<\/td><td>Phi h\u01b0 c\u1ea5u, B\u00e1o ch\u00ed \u0111i\u1ec1u tra<\/td><td>464<\/td><td>1991<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/h2>\n\n\n\n<p>&#8220;<strong>L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/strong>&#8221; c\u1ee7a Ken Auletta cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc \u0111\u1ed9c \u0111\u00e1o v\u1ec1 c\u1ea3 m\u1eb7t s\u00e1ng v\u00e0 m\u1eb7t t\u1ed1i c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o, t\u1eeb s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a n\u00f3 \u0111\u1ebfn s\u1ee9c m\u1ea1nh v\u00f4 song c\u1ee7a n\u00f3 trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi v\u00f4 s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i, cu\u1ed1n s\u00e1ch n\u00e0y kh\u00e1m ph\u00e1 s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a vi\u1ec7c t\u1ea1o ra v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u00f3 s\u1ee9c c\u1ed9ng h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng cao.<\/p>\n\n\n\n<p>Auletta \u0111\u01b0a ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0o b\u00ean trong c\u00e1c c\u01a1 quan s\u00e1ng t\u1ea1o h\u00e0ng \u0111\u1ea7u, ph\u00f2ng h\u1ecdp c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn tr\u01b0\u1eddng c\u1ea1nh tranh c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 ti\u1ebft l\u1ed9 c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1. \u00d4ng ph\u1ecfng v\u1ea5n c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh qu\u1ea3ng c\u00e1o, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c chuy\u00ean gia s\u00e1ng t\u1ea1o \u0111\u1ec3 hi\u1ec3u \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 c\u00e1ch th\u1ee9c c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n \u0111i\u1ec3n nh\u01b0 chi\u1ebfn d\u1ecbch &#8220;Just Do It&#8221; c\u1ee7a Nike v\u00e0 th\u1ea3m h\u1ecda qu\u1ea3ng c\u00e1o &#8220;New Coke&#8221; c\u1ee7a Coca-Cola, Auletta kh\u00e1m ph\u00e1 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng ho\u1eb7c th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u00d4ng c\u0169ng \u0111i\u1ec1u tra nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c m\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y ph\u1ea3i \u0111\u1ed1i m\u1eb7t, bao g\u1ed3m s\u1ef1 khu\u1ebfch tr\u01b0\u01a1ng qu\u00e1 m\u1ee9c, thao t\u00fang v\u00e0 thi\u00ean v\u1ecb trong gi\u1edbi t\u00ednh.<\/p>\n\n\n\n<p>&#8220;<strong>L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m h\u1ea5p d\u1eabn v\u00e0 gi\u00e0u th\u00f4ng tin, cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00f4 song v\u1ec1 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f4ng nghi\u1ec7p quy\u1ec1n l\u1ef1c v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1ebf gi\u1edbi. N\u00f3 l\u00e0 t\u00e1c ph\u1ea9m b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u1ecdc \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/l\/_\/l_m_t_l_tr_i_trong_ng_nh_qu_ng_c_o_1_.jpg\" alt=\"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p>&#8220;<strong>L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/strong>&#8221; c\u1ee7a Ken Auletta l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch xu\u1ea5t s\u1eafc cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 th\u1ebf gi\u1edbi c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft \u0111\u00e1nh gi\u00e1:<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u:<\/strong> Auletta \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn nghi\u00ean c\u1ee9u cho cu\u1ed1n s\u00e1ch n\u00e0y, ph\u1ecfng v\u1ea5n c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c chuy\u00ean gia s\u00e1ng t\u1ea1o. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho cu\u1ed1n s\u00e1ch s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 \u0111\u1ed9 tin c\u1eady cao.<\/li>\n\n\n\n<li><strong>C\u00e1c v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh h\u1ea5p d\u1eabn:<\/strong> Auletta s\u1eed d\u1ee5ng nhi\u1ec1u v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i \u0111\u1ec3 minh h\u1ecda c\u00e1c \u0111i\u1ec3m ch\u00ednh c\u1ee7a m\u00ecnh. Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y gi\u00fap l\u00e0m cho cu\u1ed1n s\u00e1ch tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 hi\u1ec3u.<\/li>\n\n\n\n<li><strong>Kh\u00e1m ph\u00e1 c\u1ea3 m\u1eb7t s\u00e1ng v\u00e0 m\u1eb7t t\u1ed1i:<\/strong> Auletta kh\u00f4ng ch\u1ec9 ca ng\u1ee3i ng\u00e0nh qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n \u0111i\u1ec1u tra c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c m\u00e0 ng\u00e0nh n\u00e0y ph\u1ea3i \u0111\u1ed1i m\u1eb7t. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho ng\u01b0\u1eddi \u0111\u1ecdc b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 th\u1ec3 h\u01a1i d\u00e0i d\u00f2ng:<\/strong> V\u1edbi h\u01a1n 450 trang, cu\u1ed1n s\u00e1ch c\u00f3 th\u1ec3 h\u01a1i d\u00e0i d\u00f2ng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3. Tuy nhi\u00ean, th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng theo d\u00f5i.<\/li>\n\n\n\n<li><strong>C\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi \u1edf m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh:<\/strong> Ng\u00e0nh qu\u1ea3ng c\u00e1o \u0111\u00e3 tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, m\u1ed9t s\u1ed1 th\u00f4ng tin trong s\u00e1ch c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 li\u00ean quan \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>&#8220;<strong>L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/strong>&#8221; c\u1ee7a Ken Auletta l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ea7y th\u00f4ng tin v\u00e0o th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o. V\u1edbi v\u00f4 s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i, Auletta kh\u00e1m ph\u00e1 s\u1ef1 ph\u1ee9c t\u1ea1p trong vi\u1ec7c t\u1ea1o ra v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u00f3 s\u1ee9c c\u1ed9ng h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng cao.<\/p>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n s\u00e2u s\u1eafc v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh qu\u1ea3ng c\u00e1o, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c chuy\u00ean gia s\u00e1ng t\u1ea1o, Auletta v\u00e9n b\u1ee9c m\u00e0n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1eadu tr\u01b0\u1eddng, s\u1ef1 c\u1ea1nh tranh gay g\u1eaft v\u00e0 nh\u1eefng nh\u00e2n v\u1eadt l\u00f4i cu\u1ed1n \u0111\u1ee9ng sau m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5t th\u1ebf gi\u1edbi. \u00d4ng \u0111\u01b0a ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0o b\u00ean trong c\u00e1c cu\u1ed9c h\u1ecdp c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00f2ng h\u1ecdp s\u00e1ng t\u1ea1o v\u00e0 chi\u1ebfn tr\u01b0\u1eddng c\u1ea1nh tranh c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 ti\u1ebft l\u1ed9 c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<p>Auletta kh\u00f4ng ch\u1ec9 ca ng\u1ee3i s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n \u0111i\u1ec1u tra c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c m\u00e0 ng\u00e0nh n\u00e0y ph\u1ea3i \u0111\u1ed1i m\u1eb7t, bao g\u1ed3m s\u1ef1 khu\u1ebfch tr\u01b0\u01a1ng qu\u00e1 m\u1ee9c, thao t\u00fang v\u00e0 thi\u00ean v\u1ecb gi\u1edbi t\u00ednh. \u00d4ng th\u1ea3o lu\u1eadn v\u1ec1 s\u1ee9c m\u1ea1nh to l\u1edbn c\u1ee7a qu\u1ea3ng c\u00e1o trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u0169ng nh\u01b0 tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o trong vi\u1ec7c s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh \u0111\u00f3 m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n\n\n\n<p>&#8220;<strong>L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m h\u1ea5p d\u1eabn v\u00e0 gi\u00e0u th\u00f4ng tin, cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00f4 song v\u1ec1 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f4ng nghi\u1ec7p quy\u1ec1n l\u1ef1c v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1ebf gi\u1edbi<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi:<\/strong> Ng\u00e0nh qu\u1ea3ng c\u00e1o ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o kh\u1ea3 n\u0103ng t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p m\u1edbi m\u1ebb, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 s\u1ee9c c\u1ed9ng h\u01b0\u1edfng. C\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng nh\u1ea5t th\u01b0\u1eddng l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch ph\u00e1 v\u1ee1 khu\u00f4n m\u1eabu v\u00e0 cung c\u1ea5p m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi m\u1ebb.<\/li>\n\n\n\n<li><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/strong> C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>T\u00e1c \u0111\u1ed9ng to l\u1edbn c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i:<\/strong> Qu\u1ea3ng c\u00e1o c\u00f3 s\u1ee9c m\u1ea1nh to l\u1edbn trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 tr\u00e1ch nhi\u1ec7m s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh \u0111\u00f3 m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 tr\u00e1nh c\u00e1c chi\u1ebfn thu\u1eadt thao t\u00fang ho\u1eb7c g\u00e2y hi\u1ec3u l\u1ea7m.<\/li>\n<\/ol>\n\n\n\n<p><strong>C\u1ea3m h\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>S\u1ef1 quy\u1ebfn r\u0169 c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o:<\/strong> Ng\u00e0nh qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c n\u0103ng \u0111\u1ed9ng v\u00e0 th\u00fa v\u1ecb, n\u01a1i s\u1ef1 s\u00e1ng t\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng ngh\u1ec7 giao thoa. Cu\u1ed1n s\u00e1ch c\u1ee7a Auletta cho th\u1ea5y ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y c\u00f3 th\u1ec3 c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o, nh\u01b0ng n\u00f3 c\u0169ng cho th\u1ea5y ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u ph\u1ea7n th\u01b0\u1edfng cho nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea giao ti\u1ebfp v\u00e0 thuy\u1ebft ph\u1ee5c.<\/li>\n\n\n\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a con ng\u01b0\u1eddi:<\/strong> \u0110\u1eb1ng sau m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n t\u00e0i n\u0103ng v\u00e0 t\u1eadn t\u1ee5y. Cu\u1ed1n s\u00e1ch c\u1ee7a Auletta l\u00e0m n\u1ed5i b\u1eadt vai tr\u00f2 quan tr\u1ecdng c\u1ee7a c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh qu\u1ea3ng c\u00e1o, gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c chuy\u00ean gia s\u00e1ng t\u1ea1o trong vi\u1ec7c t\u1ea1o ra nh\u1eefng t\u00e1c ph\u1ea9m qu\u1ea3ng c\u00e1o mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng.<\/li>\n\n\n\n<li><strong>\u00dd ngh\u0129a c\u1ee7a tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i:<\/strong> C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 t\u00edch c\u1ef1c trong x\u00e3 h\u1ed9i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c m\u1ee5c ti\u00eau c\u00f3 l\u1ee3i. Cu\u1ed1n s\u00e1ch c\u1ee7a Auletta truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00e2n nh\u1eafc t\u00e1c \u0111\u1ed9ng r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd v\u00e0 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o &#8220;L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o&#8221; c\u1ee7a Ken Auletta l\u00e0 m\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra s\u00e2u s\u1eafc v\u1ec1 th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o. Cu\u1ed1n s\u00e1ch \u0111\u00e3 tr\u1edf th\u00e0nh t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong ng\u00e0nh c\u00f4ng nghi\u1ec7p&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o&quot; c\u1ee7a Ken Auletta \u0111\u1ea7y th\u00f4ng tin v\u00e0o th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o - \u0110\u1ecdc online &amp; Pdf\" \/>\n<meta property=\"og:description\" content=\"&quot;L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o&quot; c\u1ee7a Ken Auletta \u0111\u1ea7y th\u00f4ng tin v\u00e0o th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0110\u1ecdc online &amp; Reviews\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-10T06:46:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T06:46:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"V\u0169 Th\u1ea3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"V\u0169 Th\u1ea3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/\"},\"author\":{\"name\":\"V\u0169 Th\u1ea3o\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/e24d524e2698edf19f8cff48d42c2d1e\"},\"headline\":\"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o\",\"datePublished\":\"2024-04-10T06:46:55+00:00\",\"dateModified\":\"2024-04-10T06:46:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/\"},\"wordCount\":2763,\"publisher\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\"},\"image\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg\",\"articleSection\":[\"Kinh T\u1ebf\",\"Marketing - B\u00e1n H\u00e0ng\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/\",\"url\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/\",\"name\":\"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o - \u0110\u1ecdc online & Pdf\",\"isPartOf\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg\",\"datePublished\":\"2024-04-10T06:46:55+00:00\",\"dateModified\":\"2024-04-10T06:46:58+00:00\",\"description\":\"\\\"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o\\\" c\u1ee7a Ken Auletta \u0111\u1ea7y th\u00f4ng tin v\u00e0o th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o.\",\"breadcrumb\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#primaryimage\",\"url\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg\",\"contentUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\/\/cunghocvui.com\/book\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kinh T\u1ebf\",\"item\":\"https:\/\/cunghocvui.com\/book\/kinh-te\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#website\",\"url\":\"https:\/\/cunghocvui.com\/book\/\",\"name\":\"\u0110\u1ecdc online & Reviews\",\"description\":\"Cunghocvui\",\"publisher\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cunghocvui.com\/book\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\",\"name\":\"\u0110\u1ecdc online & Reviews\",\"url\":\"https:\/\/cunghocvui.com\/book\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png\",\"contentUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png\",\"width\":335,\"height\":110,\"caption\":\"\u0110\u1ecdc online & Reviews\"},\"image\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/e24d524e2698edf19f8cff48d42c2d1e\",\"name\":\"V\u0169 Th\u1ea3o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c4757ce214e394198fe71c12454a8c29dd53c9c975d242c154627d292e16be3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c4757ce214e394198fe71c12454a8c29dd53c9c975d242c154627d292e16be3c?s=96&d=mm&r=g\",\"caption\":\"V\u0169 Th\u1ea3o\"},\"url\":\"https:\/\/cunghocvui.com\/book\/author\/vuthithao\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o - \u0110\u1ecdc online & Pdf","description":"\"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o\" c\u1ee7a Ken Auletta \u0111\u1ea7y th\u00f4ng tin v\u00e0o th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/","og_locale":"vi_VN","og_type":"article","og_title":"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o - \u0110\u1ecdc online & Pdf","og_description":"\"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o\" c\u1ee7a Ken Auletta \u0111\u1ea7y th\u00f4ng tin v\u00e0o th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o.","og_url":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/","og_site_name":"\u0110\u1ecdc online &amp; Reviews","article_published_time":"2024-04-10T06:46:55+00:00","article_modified_time":"2024-04-10T06:46:58+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg","type":"image\/jpeg"}],"author":"V\u0169 Th\u1ea3o","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"V\u0169 Th\u1ea3o","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"10 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#article","isPartOf":{"@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/"},"author":{"name":"V\u0169 Th\u1ea3o","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/e24d524e2698edf19f8cff48d42c2d1e"},"headline":"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o","datePublished":"2024-04-10T06:46:55+00:00","dateModified":"2024-04-10T06:46:58+00:00","mainEntityOfPage":{"@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/"},"wordCount":2763,"publisher":{"@id":"https:\/\/cunghocvui.com\/book\/#organization"},"image":{"@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#primaryimage"},"thumbnailUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg","articleSection":["Kinh T\u1ebf","Marketing - B\u00e1n H\u00e0ng"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/","url":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/","name":"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o - \u0110\u1ecdc online & Pdf","isPartOf":{"@id":"https:\/\/cunghocvui.com\/book\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#primaryimage"},"image":{"@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#primaryimage"},"thumbnailUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg","datePublished":"2024-04-10T06:46:55+00:00","dateModified":"2024-04-10T06:46:58+00:00","description":"\"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o\" c\u1ee7a Ken Auletta \u0111\u1ea7y th\u00f4ng tin v\u00e0o th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o.","breadcrumb":{"@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#primaryimage","url":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg","contentUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/la-mat-la-trai-trong-nganh-quang-cao1712647723.jpg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/cunghocvui.com\/book\/la-mat-la-trai-trong-nganh-quang-cao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/cunghocvui.com\/book\/"},{"@type":"ListItem","position":2,"name":"Kinh T\u1ebf","item":"https:\/\/cunghocvui.com\/book\/kinh-te\/"},{"@type":"ListItem","position":3,"name":"L\u00e1 M\u1eb7t L\u00e1 Tr\u00e1i Trong Ng\u00e0nh Qu\u1ea3ng C\u00e1o"}]},{"@type":"WebSite","@id":"https:\/\/cunghocvui.com\/book\/#website","url":"https:\/\/cunghocvui.com\/book\/","name":"\u0110\u1ecdc online & Reviews","description":"Cunghocvui","publisher":{"@id":"https:\/\/cunghocvui.com\/book\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cunghocvui.com\/book\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/cunghocvui.com\/book\/#organization","name":"\u0110\u1ecdc online & Reviews","url":"https:\/\/cunghocvui.com\/book\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/","url":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png","contentUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png","width":335,"height":110,"caption":"\u0110\u1ecdc online & Reviews"},"image":{"@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/e24d524e2698edf19f8cff48d42c2d1e","name":"V\u0169 Th\u1ea3o","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c4757ce214e394198fe71c12454a8c29dd53c9c975d242c154627d292e16be3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c4757ce214e394198fe71c12454a8c29dd53c9c975d242c154627d292e16be3c?s=96&d=mm&r=g","caption":"V\u0169 Th\u1ea3o"},"url":"https:\/\/cunghocvui.com\/book\/author\/vuthithao\/"}]}},"_links":{"self":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts\/4607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/comments?post=4607"}],"version-history":[{"count":1,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts\/4607\/revisions"}],"predecessor-version":[{"id":4762,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts\/4607\/revisions\/4762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/media\/4606"}],"wp:attachment":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/media?parent=4607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/categories?post=4607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/tags?post=4607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}