{"id":4605,"date":"2024-04-10T06:38:11","date_gmt":"2024-04-10T06:38:11","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4605"},"modified":"2024-04-10T06:38:14","modified_gmt":"2024-04-10T06:38:14","slug":"cai-tien-truoc-phat-kien-sau-renovate-before-you-innovate","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/cai-tien-truoc-phat-kien-sau-renovate-before-you-innovate\/","title":{"rendered":"C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau &#8211; Renovate Before You Innovate"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau &#8211; Renovate Before You Innovate<\/h2>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c, &#8220;<strong>C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau<\/strong>&#8221; c\u1ee7a Sergio Zyman cung c\u1ea5p m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Cu\u1ed1n s\u00e1ch l\u1eadp lu\u1eadn r\u1eb1ng thay v\u00ec t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t minh ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi, c\u00e1c c\u00f4ng ty n\u00ean \u01b0u ti\u00ean c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Zyman \u0111\u01b0a ra m\u1ed9t khu\u00f4n kh\u1ed5 g\u1ed3m b\u1ed1n b\u01b0\u1edbc \u0111\u1ec3 c\u1ea3i ti\u1ebfn: X\u00e1c \u0111\u1ecbnh, \u01afu ti\u00ean, X\u00e2y d\u1ef1ng v\u00e0 Tri\u1ec3n khai. \u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea3i ti\u1ebfn c\u00f3 t\u00e1c \u0111\u1ed9ng cao nh\u1ea5t, thi\u1ebft l\u1eadp c\u00e1c \u01b0u ti\u00ean r\u00f5 r\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Cu\u1ed1i c\u00f9ng, \u00f4ng th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai th\u00e0nh c\u00f4ng, bao g\u1ed3m vi\u1ec7c t\u1ea1o ra s\u1ef1 \u1ee7ng h\u1ed9 trong to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1c v\u00ed d\u1ee5 v\u1ec1 th\u1ebf gi\u1edbi th\u1ef1c t\u1eeb c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u, &#8220;<strong>C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau&#8221;<\/strong> cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3i ti\u1ebfn, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Sergio Zyman<\/h2>\n\n\n\n<p>Sergio Zyman l\u00e0 m\u1ed9t chuy\u00ean gia ti\u1ebfp th\u1ecb huy\u1ec1n tho\u1ea1i v\u00e0 l\u00e0 t\u00e1c gi\u1ea3 b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a New York Times. \u00d4ng n\u1ed5i ti\u1ebfng v\u1edbi c\u00f4ng vi\u1ec7c mang t\u00ednh c\u00e1ch m\u1ea1ng t\u1ea1i Coca-Cola, n\u01a1i \u00f4ng gi\u00fap bi\u1ebfn c\u00f4ng ty n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 y\u00eau th\u00edch nh\u1ea5t th\u1ebf gi\u1edbi. Zyman \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u01b0 duy s\u00e1ng t\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ea5p ti\u1ebfn v\u00e0 th\u00e0nh t\u00edch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh trong vi\u1ec7c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau &#8211; Renovate Before You Innovate<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/sergio-zyman\/\">Sergio Zyman<\/a><\/td><td>Ti\u1ebfp th\u1ecb<\/td><td>224<\/td><td>2000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau &#8211; Renovate Before You Innovate<\/h2>\n\n\n\n<p>Sergio Zyman, ng\u01b0\u1eddi t\u1eebng l\u00e0 Gi\u00e1m \u0111\u1ed1c Marketing c\u1ee7a Coca-Cola, \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng trong l\u0129nh v\u1ef1c Marketing, th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 vi\u1ec7c ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n. \u00d4ng \u0111\u00e3 l\u00e0m cho th\u1ebf gi\u1edbi hi\u1ec3u r\u00f5 r\u1eb1ng Marketing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 quan tr\u1ecdng trong doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau<\/strong>&#8221; c\u1ee7a Sergio Zyman kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c \u00fd t\u01b0\u1edfng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0o qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn t\u01b0 duy, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u1edbi chi ph\u00ed kh\u1ed5ng l\u1ed3.<\/p>\n\n\n\n<p>Trong cu\u1ed1n s\u00e1ch, Sergio Zyman chia s\u1ebb v\u1edbi \u0111\u1ed9c gi\u1ea3 v\u1ec1 h\u00e0ng ch\u1ee5c c\u00f4ng ty, t\u1eeb nh\u1eefng th\u00e0nh c\u00f4ng c\u1ea3i ti\u1ebfn \u0111\u00e1ng kinh ng\u1ea1c \u0111\u1ebfn nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u1eafng cay, qua \u0111\u00f3 r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd b\u00e1u v\u1ec1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c thay v\u00ec ch\u1ec9 t\u00ecm ki\u1ebfm ph\u00e1t ki\u1ebfn.<\/li>\n\n\n\n<li>C\u00e1ch t\u1eadn d\u1ee5ng b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf h\u00e0ng \u0111\u1ea7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Quy tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t khung c\u1ea1nh tranh \u0111\u1eb7c tr\u01b0ng v\u00e0 li\u00ean t\u1ee5c cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>T\u01b0 duy kh\u00f4ng bao gi\u1edd gi\u1ea3m gi\u00e1, v\u00ec gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p n\u00e2ng c\u1ea5p li\u00ean t\u1ee5c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 duy tr\u00ec s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn 8 c\u1ea3i ti\u1ebfn quan tr\u1ecdng m\u00e0 m\u1ecdi c\u00f4ng ty c\u1ea7n th\u1ef1c hi\u1ec7n, t\u1eeb c\u1ea3i ti\u1ebfn t\u01b0 duy \u0111\u1ebfn c\u1ea3i ti\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 cung c\u1ea5p nh\u1eefng l\u1eddi khuy\u00ean c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn n\u00e0y.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, ng\u01b0\u1eddi l\u00e0m kinh doanh online, gi\u00e1m \u0111\u1ed1c, qu\u1ea3n l\u00fd ho\u1eb7c nh\u00e2n vi\u00ean trong l\u0129nh v\u1ef1c Marketing, th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o, th\u00ec cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd l\u00e0 ngu\u1ed3n t\u01b0 li\u1ec7u h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n c\u1ea3i ti\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ty m\u00ecnh. Cu\u1ed1i c\u00f9ng, &#8220;<strong>C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch, m\u00e0 l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf \u0111\u1ec3 b\u1ea1n \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean l\u00fd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0o th\u1ef1c ti\u1ec5n kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau &#8211; Renovate Before You Innovate (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/c\/a\/cai_tien_truoc_phat_kien_sau___renovate_before_you_innovate_1_2022_11_21_10_08_10.png\" alt=\"C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau - Renovate Before You Innovate\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/c\/a\/cai_tien_truoc_phat_kien_sau___renovate_before_you_innovate_2_2022_11_21_10_08_10.png\" alt=\"C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau - Renovate Before You Innovate\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/c\/a\/cai_tien_truoc_phat_kien_sau___renovate_before_you_innovate_3_2022_11_21_10_08_10.png\" alt=\"C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau - Renovate Before You Innovate\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/cai_tien_truoc_phat_kien_sau___renovate_before_you_innovate\/2022_11_21_10_08_10_1-390x510.jpg\" alt=\"C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau - Renovate Before You Innovate\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/cai_tien_truoc_phat_kien_sau___renovate_before_you_innovate\/2022_11_21_10_08_10_2-390x510.jpg\" alt=\"C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau - Renovate Before You Innovate\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau &#8211; Renovate Before You Innovate online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>8\/10<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u \u0111\u1ec3 c\u1ea3i ti\u1ebfn<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 h\u1ea5p d\u1eabn t\u1eeb th\u1ebf gi\u1edbi th\u1ef1c<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u1ea3i ti\u1ebfn gia t\u0103ng v\u00e0 v\u0103n h\u00f3a c\u1ea3i ti\u1ebfn<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong>\n<ul class=\"wp-block-list\">\n<li>C\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 h\u1ea1n ch\u1ebf v\u1ec1 tr\u1ecdng t\u00e2m v\u00e0o c\u1ea3i ti\u1ebfn gia t\u0103ng<\/li>\n\n\n\n<li>Kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ebfn nh\u1eefng \u0111\u1ed9t ph\u00e1 mang t\u00ednh c\u00e1ch m\u1ea1ng<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m c\u00f3 th\u1ec3 h\u01a1i tr\u1eebu t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3 kh\u00f4ng chuy\u00ean v\u1ec1 ti\u1ebfp th\u1ecb<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed5i m\u1edbi mu\u1ed1n th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng th\u00f4ng qua c\u1ea3i ti\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau<\/strong>&#8221; c\u1ee7a Sergio Zyman mang l\u1ea1i cho t\u00f4i m\u1ed9t c\u00e1i nh\u00ecn m\u1edbi m\u1ebb v\u00e0 s\u00e2u s\u1eafc v\u1ec1 l\u0129nh v\u1ef1c Marketing v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i v\u1ec1 cu\u1ed1n s\u00e1ch n\u00e0y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u01b0 duy c\u1ea3i ti\u1ebfn:<\/strong> Cu\u1ed1n s\u00e1ch gi\u00fap t\u00f4i nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c trong kinh doanh v\u00e0 Marketing. Thay v\u00ec ch\u1ec9 \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, vi\u1ec7c c\u1ea3i ti\u1ebfn t\u1eeb nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh cho s\u1ef1 th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li><strong>Ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c ti\u1ec5n:<\/strong> S\u00e1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf l\u00fd thuy\u1ebft m\u00e0 c\u00f2n cung c\u1ea5p nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 t\u1eeb th\u1ef1c t\u1ebf doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/li>\n\n\n\n<li><strong>Nh\u1ea5n m\u1ea1nh v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ng\u1eebng nh\u1ea5n m\u1ea1nh v\u1ec1 vi\u1ec7c duy tr\u00ec v\u00e0 t\u1eadn d\u1ee5ng b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c kh\u00f4ng gi\u1ea3m gi\u00e1 \u0111\u1ec3 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh m\u00e0 t\u00f4i r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch n\u00e0y.<\/li>\n\n\n\n<li><strong>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft:<\/strong> T\u00e1c gi\u1ea3 kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 nh\u1eefng nguy\u00ean t\u1eafc m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 v\u00e0 th\u1ef1c ti\u1ec5n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c t\u1eeb s\u00e1ch v\u00e0o th\u1ef1c ti\u1ec5n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>Ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c chuy\u00ean gia:<\/strong> Nh\u1eefng nh\u1eadn x\u00e9t v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c Marketing nh\u01b0 Don Keough, Philip Kotler, v\u00e0 John Antioco c\u00e0ng l\u00e0m t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho cu\u1ed1n s\u00e1ch, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 uy t\u00edn c\u1ee7a t\u00e1c gi\u1ea3 v\u00e0 n\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng th\u1ec3, cu\u1ed1n s\u00e1ch &#8220;<strong>C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u qu\u00fd gi\u00e1 kh\u00f4ng ch\u1ec9 cho nh\u1eefng ai \u0111ang l\u00e0m trong l\u0129nh v\u1ef1c Marketing m\u00e0 c\u00f2n cho nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch m\u00e0 t\u00f4i tin ch\u1eafc s\u1ebd quay l\u1ea1i \u0111\u1ecdc nhi\u1ec1u l\u1ea7n \u0111\u1ec3 l\u1ea5y \u0111\u1ed9ng l\u1ef1c v\u00e0 ki\u1ebfn th\u1ee9c m\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;S\u1ef1 \u0111\u1ed5i m\u1edbi kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra nh\u1eefng th\u1ee9 m\u1edbi m\u00e0 c\u00f2n l\u00e0 v\u1ec1 vi\u1ec7c l\u00e0m cho nh\u1eefng th\u1ee9 c\u0169 t\u1ed1t h\u01a1n.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u1ea3i ti\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebb th\u00f9 c\u1ee7a \u0111\u1ed5i m\u1edbi. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00f3 l\u00e0 ti\u1ec1n \u0111\u1ec1 c\u1ee7a \u0111\u1ed5i m\u1edbi.&#8221;<\/li>\n\n\n\n<li>&#8220;S\u1ef1 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ebf gi\u1edbi lu\u00f4n thay \u0111\u1ed5i.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng c\u00f4ng ty li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.&#8221;<\/li>\n\n\n\n<li>&#8220;\u0110\u1ec3 c\u1ea3i ti\u1ebfn, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn nh\u1eadn m\u1ecdi th\u1ee9 theo m\u1ed9t c\u00e1ch m\u1edbi.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00e1c c\u00f4ng ty n\u00ean t\u1eadp trung v\u00e0o c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 thay v\u00ec ch\u1ec9 theo \u0111u\u1ed5i nh\u1eefng s\u00e1ng ki\u1ebfn ho\u00e0n to\u00e0n m\u1edbi.<\/li>\n\n\n\n<li>C\u1ea3i ti\u1ebfn gia t\u0103ng c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 theo th\u1eddi gian v\u00e0 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi vi\u1ec7c theo \u0111u\u1ed5i nh\u1eefng \u0111\u1ed9t ph\u00e1 mang t\u00ednh c\u00e1ch m\u1ea1ng.<\/li>\n\n\n\n<li>\u0110\u1ec3 c\u1ea3i ti\u1ebfn th\u00e0nh c\u00f4ng, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea3i ti\u1ebfn c\u00f3 t\u00e1c \u0111\u1ed9ng cao nh\u1ea5t, thi\u1ebft l\u1eadp c\u00e1c \u01b0u ti\u00ean r\u00f5 r\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Tri\u1ec3n khai c\u1ea3i ti\u1ebfn th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi ph\u1ea3i t\u1ea1o ra s\u1ef1 \u1ee7ng h\u1ed9 trong to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c, v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n v\u00e0 li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3.<\/li>\n\n\n\n<li>V\u0103n h\u00f3a c\u1ea3i ti\u1ebfn l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng sai l\u1ea7m c\u1ee7a h\u1ecd.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau &#8211; Renovate Before You Innovate Trong th\u1eddi \u0111\u1ea1i \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c, &#8220;C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau&#8221; c\u1ee7a Sergio Zyman cung c\u1ea5p m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Cu\u1ed1n s\u00e1ch l\u1eadp lu\u1eadn r\u1eb1ng thay v\u00ec t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469,518],"tags":[],"class_list":["post-4605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang","category-sergio-zyman"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau - Renovate Before You Innovate - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau&quot; l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf \u0111\u1ec3 b\u1ea1n \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean l\u00fd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0o th\u1ef1c ti\u1ec5n kinh doanh c\u1ee7a m\u00ecnh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/cai-tien-truoc-phat-kien-sau-renovate-before-you-innovate\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u1ea3i Ti\u1ebfn Tr\u01b0\u1edbc Ph\u00e1t Ki\u1ebfn Sau - Renovate Before You Innovate - \u0110\u1ecdc online &amp; 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