{"id":4517,"date":"2024-04-10T03:22:48","date_gmt":"2024-04-10T03:22:48","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4517"},"modified":"2024-04-10T03:22:52","modified_gmt":"2024-04-10T03:22:52","slug":"chuyen-gia-phan-tich-du-doan-marketing","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/chuyen-gia-phan-tich-du-doan-marketing\/","title":{"rendered":"Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing<\/h2>\n\n\n\n<p>&#8220;<strong>Chuy\u00ean gia Ph\u00e2n t\u00edch D\u1ef1 \u0111o\u00e1n Marketing<\/strong>&#8221; c\u1ee7a Barry Leventhal l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n. Cu\u1ed1n s\u00e1ch tr\u00ecnh b\u00e0y c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n, c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p>Leventhal cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n kh\u00e1c nhau, bao g\u1ed3m ph\u00e2n t\u00edch h\u1ed3i quy, ph\u00e2n c\u1ee5m v\u00e0 m\u00f4 h\u00ecnh c\u00e2y quy\u1ebft \u0111\u1ecbnh. \u00d4ng c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c khi s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 cung c\u1ea5p c\u00e1c m\u1eb9o \u0111\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c d\u1ef1 \u00e1n ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n. &#8220;<strong>Chuy\u00ean gia Ph\u00e2n t\u00edch D\u1ef1 \u0111o\u00e1n Marketing<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 b\u1ea5t k\u1ef3 ai mu\u1ed1n hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Barry Leventhal<\/h2>\n\n\n\n<p>Barry Leventhal l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 ti\u1ebfp th\u1ecb c\u00f3 d\u1eef li\u1ec7u l\u00e0m n\u1ec1n t\u1ea3ng. V\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c n\u00e0y, \u00f4ng \u0111\u00e3 gi\u00fap nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. Leventhal l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u00e3 xu\u1ea5t b\u1ea3n nhi\u1ec1u b\u00e0i b\u00e1o v\u00e0 s\u00e1ch v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, bao g\u1ed3m c\u1ea3 cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t &#8220;Chuy\u00ean gia Ph\u00e2n t\u00edch D\u1ef1 \u0111o\u00e1n Marketing&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Chi ti\u1ebft<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>T\u00ean s\u00e1ch<\/strong><\/td><td>Chuy\u00ean gia Ph\u00e2n t\u00edch D\u1ef1 \u0111o\u00e1n Marketing<\/td><\/tr><tr><td><strong>T\u00e1c gi\u1ea3<\/strong><\/td><td>Barry Leventhal<\/td><\/tr><tr><td><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/td><td>Ti\u1ebfp th\u1ecb, Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/td><\/tr><tr><td><strong>S\u1ed1 trang<\/strong><\/td><td>256<\/td><\/tr><tr><td><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/td><td>2015<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing<\/h2>\n\n\n\n<p>S\u00e1ch &#8220;<strong>Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing<\/strong>&#8221; c\u1ee7a Barry Leventhal l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u qu\u00fd gi\u00e1 v\u1ec1 nh\u1eefng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i m\u1ed9t doanh nghi\u1ec7p t\u1eeb m\u1ee9c t\u1ed1t l\u00ean th\u00e0nh m\u1ed9t doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i. Leventhal \u0111\u00e3 tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch th\u00e0nh th\u1ea1o v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p theo c\u00e1ch d\u1ec5 ti\u1ebfp c\u1eadn, minh h\u1ecda b\u1eb1ng c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb kinh nghi\u1ec7m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Theo David J. Hand, Gi\u00e1o s\u01b0 danh d\u1ef1 v\u1ec1 To\u00e1n h\u1ecdc, ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u00f3ng g\u00f3p c\u00e1ch m\u1ea1ng trong l\u0129nh v\u1ef1c marketing b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt t\u1eeb khai ph\u00e1 d\u1eef li\u1ec7u, th\u1ed1ng k\u00ea, m\u00f4 h\u00ecnh h\u00f3a, h\u1ecdc m\u00e1y v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u hi\u1ec7n t\u1ea1i v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1c s\u1ef1 ki\u1ec7n t\u01b0\u01a1ng lai ch\u01b0a bi\u1ebft tr\u01b0\u1edbc. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p>&#8220;<strong>Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing<\/strong>&#8221; s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1c chuy\u00ean gia marketing v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. S\u00e1ch n\u00e0y cung c\u1ea5p m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n to\u00e0n di\u1ec7n, gi\u00fap \u0111\u1ed9c gi\u1ea3 r\u00fat ra c\u00e1c d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c v\u00e0 h\u1eefu \u00edch t\u1eeb c\u00e1c m\u1eabu d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9, t\u1eeb \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i ch\u00fang th\u00e0nh th\u00e0nh c\u00f4ng trong kinh doanh. Nh\u1eefng ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc m\u00e0 c\u00e1c k\u1ef9 thu\u1eadt n\u00e0y mang l\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n trong m\u1ecdi ng\u00e0nh v\u00e0 l\u0129nh v\u1ef1c.<\/p>\n\n\n\n<p>Leventhal cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n kh\u00e1c nhau, c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 c\u1ee7a ch\u00fang trong ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c c\u00e2n nh\u1eafc khi tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/8\/9\/8935074133656.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p>&#8220;<strong>Chuy\u00ean gia Ph\u00e2n t\u00edch D\u1ef1 \u0111o\u00e1n Marketing<\/strong>&#8221; c\u1ee7a Barry Leventhal l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean to\u00e0n di\u1ec7n v\u00e0 d\u1ec5 hi\u1ec3u v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n. Leventhal tr\u00ecnh b\u00e0y c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n theo c\u00e1ch d\u1ec5 ti\u1ebfp c\u1eadn, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch c\u00e1c c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><em>\u0110i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch bao g\u1ed3m:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>To\u00e0n di\u1ec7n:<\/strong> Cu\u1ed1n s\u00e1ch bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n, t\u1eeb c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 trong ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li><strong>Th\u1ef1c t\u1ebf:<\/strong> Leventhal cung c\u1ea5p nhi\u1ec1u v\u00ed d\u1ee5 v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch c\u00e1c c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>D\u1ec5 hi\u1ec3u:<\/strong> Leventhal vi\u1ebft theo phong c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch, gi\u00fap c\u00e1c \u0111\u1ed9c gi\u1ea3 \u1edf m\u1ecdi tr\u00ecnh \u0111\u1ed9 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1i ni\u1ec7m ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n.<\/li>\n<\/ul>\n\n\n\n<p><em>M\u1ed9t s\u1ed1 \u0111i\u1ec3m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n bao g\u1ed3m:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u00e2u h\u01a1n v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt:<\/strong> Cu\u1ed1n s\u00e1ch c\u00f3 th\u1ec3 \u0111i s\u00e2u h\u01a1n m\u1ed9t ch\u00fat v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e2n t\u00edch h\u1ed3i quy v\u00e0 ph\u00e2n c\u1ee5m.<\/li>\n\n\n\n<li><strong>C\u1eadp nh\u1eadt h\u01a1n:<\/strong> Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o n\u0103m 2015, v\u00ec v\u1eady m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing<\/strong>&#8221; c\u1ee7a Barry Leventhal kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng l\u1edbn \u0111\u1ed1i v\u1edbi t\u00f4i trong l\u0129nh v\u1ef1c marketing v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i v\u1ec1 cu\u1ed1n s\u00e1ch n\u00e0y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng:<\/strong> Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n trong marketing. T\u1eeb khai ph\u00e1 d\u1eef li\u1ec7u \u0111\u1ebfn h\u1ecdc m\u00e1y v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u00f4i \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u m\u1edbi m\u1ebb v\u00e0 c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong l\u0129nh v\u1ef1c n\u00e0y.<\/li>\n\n\n\n<li><strong>Minh h\u1ecda b\u1eb1ng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<\/strong> S\u00e1ch kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u l\u00fd thuy\u1ebft m\u00e0 c\u00f2n minh h\u1ecda th\u00f4ng qua c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb kinh nghi\u1ec7m c\u1ee7a t\u00e1c gi\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c ti\u1ec5n v\u00e0 \u0111\u01b0a ra nh\u1eefng d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c.<\/li>\n\n\n\n<li><strong>D\u1ec5 hi\u1ec3u v\u00e0 ti\u1ebfp c\u1eadn:<\/strong> M\u1eb7c d\u00f9 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p, nh\u01b0ng c\u00e1ch tr\u00ecnh b\u00e0y c\u1ee7a t\u00e1c gi\u1ea3 r\u1ea5t d\u1ec5 hi\u1ec3u v\u00e0 ti\u1ebfp c\u1eadn. T\u00f4i c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n trong vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><strong>H\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o vi\u1ec7c h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay nh\u1eefng g\u00ec h\u1ecdc \u0111\u01b0\u1ee3c \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><strong>Khuy\u1ebfn kh\u00edch t\u01b0 duy s\u00e1ng t\u1ea1o:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 kh\u00e1m ph\u00e1 m\u1edbi m\u1ebb trong vi\u1ec7c \u00e1p d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n trong marketing.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng quan, cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u qu\u00fd gi\u00e1 kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c chuy\u00ean gia marketing m\u00e0 c\u00f2n cho nh\u1eefng ai quan t\u00e2m v\u00e0 mu\u1ed1n kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n trong vi\u1ec7c n\u00e2ng cao hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n, nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li>C\u00f3 nhi\u1ec1u lo\u1ea1i k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n kh\u00e1c nhau, m\u1ed7i lo\u1ea1i c\u00f3 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ch\u1ecdn \u0111\u00fang k\u1ef9 thu\u1eadt cho v\u1ea5n \u0111\u1ec1 ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft.<\/li>\n\n\n\n<li>Tri\u1ec3n khai m\u1ed9t d\u1ef1 \u00e1n ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>C\u00e1c c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c l\u00e0 r\u1ea5t quan tr\u1ecdng khi s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111ang s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 t\u00f4n tr\u1ecdng quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n\n\n\n<p><strong>C\u1ea3m h\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u00f3 ti\u1ec1m n\u0103ng c\u00e1ch m\u1ea1ng h\u00f3a ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li>T\u00f4i r\u1ea5t vui m\u1eebng \u0111\u01b0\u1ee3c th\u1ea5y c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ebfp th\u1ecb ph\u1ee9c t\u1ea1p v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 k\u1ebft qu\u1ea3 c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>T\u00f4i tin r\u1eb1ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong ti\u1ebfp th\u1ecb trong nh\u1eefng n\u0103m t\u1edbi, v\u00e0 t\u00f4i r\u1ea5t h\u00e0o h\u1ee9ng \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing &#8220;Chuy\u00ean gia Ph\u00e2n t\u00edch D\u1ef1 \u0111o\u00e1n Marketing&#8221; c\u1ee7a Barry Leventhal l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n. Cu\u1ed1n s\u00e1ch tr\u00ecnh b\u00e0y c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a ph\u00e2n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chuy\u00ean Gia Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n Marketing - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Chuy\u00ean gia Ph\u00e2n t\u00edch D\u1ef1 \u0111o\u00e1n Marketing&quot; l\u00e0 t\u00e0i nguy\u00ean to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 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