{"id":4502,"date":"2024-04-10T02:32:49","date_gmt":"2024-04-10T02:32:49","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4502"},"modified":"2024-04-10T02:32:53","modified_gmt":"2024-04-10T02:32:53","slug":"phong-thi-nghiem-cua-nha-quang-cao-nhung-su-that-ve-quang-cao-ma-nguoi-lam-content-phai-biet","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/phong-thi-nghiem-cua-nha-quang-cao-nhung-su-that-ve-quang-cao-ma-nguoi-lam-content-phai-biet\/","title":{"rendered":"Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o &#8211; Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o &#8211; Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft<\/h2>\n\n\n\n<p>&#8220;<strong>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/strong>&#8221; c\u1ee7a Claude C. Hopkins l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o. Cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, d\u1ef1a tr\u00ean nh\u1eefng th\u00ed nghi\u1ec7m v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf c\u1ee7a t\u00e1c gi\u1ea3.<\/p>\n\n\n\n<p>Hopkins chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1ch t\u1ea1o ra qu\u1ea3ng c\u00e1o thu h\u00fat s\u1ef1 ch\u00fa \u00fd, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. \u00d4ng nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef thuy\u1ebft ph\u1ee5c v\u00e0 li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c, &#8220;<strong>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/strong>&#8221; v\u1eabn l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u v\u00f4 gi\u00e1 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing, qu\u1ea3ng c\u00e1o v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung. Cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 c\u00e1ch t\u1ea1o ra qu\u1ea3ng c\u00e1o c\u00f3 t\u00e1c \u0111\u1ed9ng, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Claude C Hopkins<\/h2>\n\n\n\n<p>Claude C. Hopkins (1866-1932) l\u00e0 m\u1ed9t huy\u1ec1n tho\u1ea1i trong ng\u00e0nh qu\u1ea3ng c\u00e1o. \u00d4ng \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 &#8220;Cha \u0111\u1ebb c\u1ee7a Qu\u1ea3ng c\u00e1o Hi\u1ec7n \u0111\u1ea1i&#8221; nh\u1edd nh\u1eefng \u0111\u00f3ng g\u00f3p ti\u00ean phong c\u1ee7a m\u00ecnh trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Hopkins l\u00e0 ng\u01b0\u1eddi \u0111i \u0111\u1ea7u trong vi\u1ec7c s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, th\u1eed nghi\u1ec7m v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u00d4ng nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef thuy\u1ebft ph\u1ee5c \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a Hopkins \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i cho \u0111\u1ebfn ng\u00e0y nay. \u00d4ng l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 cu\u1ed1n s\u00e1ch c\u00f3 \u1ea3nh h\u01b0\u1edfng, bao g\u1ed3m &#8220;<strong>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/strong>&#8220;, \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o &#8211; Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>N\u1ed9i dung<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/claude-c-hopkins\/\">Claude C. Hopkins<\/a><\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Qu\u1ea3ng c\u00e1o, Marketing<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>168<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2022<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o &#8211; Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft<\/h2>\n\n\n\n<p>Hopkins b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u00d4ng l\u1eadp lu\u1eadn r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, Hopkins \u0111\u01b0a ra m\u1ed9t lo\u1ea1t c\u00e1c nguy\u00ean t\u1eafc, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>S\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 m\u1ea1nh m\u1ebd v\u00e0 h\u1ea5p d\u1eabn<\/em><\/li>\n\n\n\n<li><em>Vi\u1ebft b\u1ea3n sao qu\u1ea3ng c\u00e1o r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c<\/em><\/li>\n\n\n\n<li><em>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 \u0111\u1ed3 h\u1ecda \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/em><\/li>\n\n\n\n<li><em>Th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t<\/em><\/li>\n<\/ul>\n\n\n\n<p>Hopkins c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd. \u00d4ng nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n v\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u0111\u00f3ng g\u00f3p quan tr\u1ecdng nh\u1ea5t c\u1ee7a Hopkins l\u00e0 s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3. \u00d4ng l\u1eadp lu\u1eadn r\u1eb1ng qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ngh\u1ec7 thu\u1eadt m\u00e0 l\u00e0 m\u1ed9t khoa h\u1ecdc, v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u00f4ng qua th\u1eed nghi\u1ec7m c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<p>&#8220;<strong>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch mang t\u00ednh c\u00e1ch m\u1ea1ng v\u00e0o th\u1eddi \u0111i\u1ec3m xu\u1ea5t b\u1ea3n v\u00e0 v\u1eabn l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u v\u00f4 gi\u00e1 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing, qu\u1ea3ng c\u00e1o v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung ng\u00e0y nay. Cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 c\u00e1ch t\u1ea1o ra qu\u1ea3ng c\u00e1o c\u00f3 t\u00e1c \u0111\u1ed9ng, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<p>Nh\u1eefng nguy\u00ean t\u1eafc c\u1ee7a Hopkins \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng theo th\u1eddi gian v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong ng\u00e0nh qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i. Cu\u1ed1n s\u00e1ch c\u1ee7a \u00f4ng l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n th\u1ef1c s\u1ef1 v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong th\u01b0 vi\u1ec7n c\u1ee7a b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o &#8211; Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/phong_thi_nghiem_cua_nha_quang_cao___nhung_su_that_ve_quang_cao_ma_nguoi_lam_content_phai_biet\/2022_11_18_10_43_47_2-390x510.gif\" alt=\"Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o - Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/phong_thi_nghiem_cua_nha_quang_cao___nhung_su_that_ve_quang_cao_ma_nguoi_lam_content_phai_biet\/2022_11_18_10_43_47_3-390x510.gif\" alt=\"Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o - Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/phong_thi_nghiem_cua_nha_quang_cao___nhung_su_that_ve_quang_cao_ma_nguoi_lam_content_phai_biet\/2022_11_18_10_43_47_4-390x510.gif\" alt=\"Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o - Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/phong_thi_nghiem_cua_nha_quang_cao___nhung_su_that_ve_quang_cao_ma_nguoi_lam_content_phai_biet\/2022_11_18_10_43_47_5-390x510.gif\" alt=\"Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o - Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/phong_thi_nghiem_cua_nha_quang_cao___nhung_su_that_ve_quang_cao_ma_nguoi_lam_content_phai_biet\/2022_11_18_10_43_47_6-390x510.gif\" alt=\"Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o - Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o &#8211; Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch &#8220;<strong>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/strong>&#8221; c\u1ee7a Claude C. Hopkins <strong>9\/10<\/strong> .<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li>D\u1ef1a tr\u00ean nh\u1eefng th\u00ed nghi\u1ec7m v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf c\u1ee7a t\u00e1c gi\u1ea3<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c<\/li>\n\n\n\n<li>D\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 hi\u1ec3u, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1<\/li>\n\n\n\n<li>V\u1eabn c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p sau g\u1ea7n m\u1ed9t th\u1ebf k\u1ef7 k\u1ec3 t\u1eeb khi xu\u1ea5t b\u1ea3n<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u00e0 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u00f3 th\u1ec3 kh\u00f3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 h\u01a1i d\u00e0i d\u00f2ng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n th\u1ef1c s\u1ef1 v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong th\u01b0 vi\u1ec7n c\u1ee7a b\u1ea5t k\u1ef3 ai l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o ho\u1eb7c s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>&#8220;<strong>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/strong>&#8221; c\u1ee7a Claude C. Hopkins l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n th\u1ef1c s\u1ef1 trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o. Cu\u1ed1n s\u00e1ch n\u00e0y ch\u1ee9a \u0111\u1ef1ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, d\u1ef1a tr\u00ean nh\u1eefng th\u00ed nghi\u1ec7m v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf c\u1ee7a t\u00e1c gi\u1ea3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u khi\u1ebfn cu\u1ed1n s\u00e1ch n\u00e0y tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hopkins l\u1eadp lu\u1eadn r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, \u00f4ng \u0111\u01b0a ra m\u1ed9t lo\u1ea1t c\u00e1c nguy\u00ean t\u1eafc, bao g\u1ed3m s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 m\u1ea1nh m\u1ebd, vi\u1ebft b\u1ea3n sao r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c, v\u00e0 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/p>\n\n\n\n<p>M\u1ed9t \u0111\u00f3ng g\u00f3p quan tr\u1ecdng kh\u00e1c c\u1ee7a Hopkins l\u00e0 s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3. \u00d4ng l\u1eadp lu\u1eadn r\u1eb1ng qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ngh\u1ec7 thu\u1eadt m\u00e0 l\u00e0 m\u1ed9t khoa h\u1ecdc, v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u00f4ng qua th\u1eed nghi\u1ec7m c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<p>Nh\u1eefng nguy\u00ean t\u1eafc c\u1ee7a Hopkins \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng theo th\u1eddi gian v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong ng\u00e0nh qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i. Cu\u1ed1n s\u00e1ch c\u1ee7a \u00f4ng l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u v\u00f4 gi\u00e1 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u00e0 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong cu\u1ed1n s\u00e1ch c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi. Ngo\u00e0i ra, m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u00f3 th\u1ec3 kh\u00f3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>Nh\u00ecn chung, cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 c\u00e1ch t\u1ea1o ra qu\u1ea3ng c\u00e1o c\u00f3 t\u00e1c \u0111\u1ed9ng, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ngh\u1ec7 thu\u1eadt m\u00e0 l\u00e0 m\u1ed9t khoa h\u1ecdc.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ee5c \u0111\u00edch c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 b\u00e1n h\u00e0ng.&#8221;<\/li>\n\n\n\n<li>&#8220;Ti\u00eau \u0111\u1ec1 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o.&#8221;<\/li>\n\n\n\n<li>&#8220;B\u1ea3n sao qu\u1ea3ng c\u00e1o ph\u1ea3i r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c.&#8221;<\/li>\n\n\n\n<li>&#8220;H\u00ecnh \u1ea3nh c\u00f3 s\u1ee9c m\u1ea1nh thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.&#8221;<\/li>\n\n\n\n<li>&#8220;Th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong> Qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u nh\u1eefng g\u00ec th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng:<\/strong> Claude Hopkins \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ed9t lo\u1ea1t c\u00e1c nguy\u00ean t\u1eafc cho qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, bao g\u1ed3m s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 m\u1ea1nh m\u1ebd, vi\u1ebft b\u1ea3n sao r\u00f5 r\u00e0ng v\u00e0 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng theo th\u1eddi gian v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong ng\u00e0nh qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i.<\/li>\n\n\n\n<li><strong>Th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng:<\/strong> Qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ngh\u1ec7 thu\u1eadt m\u00e0 l\u00e0 m\u1ed9t khoa h\u1ecdc. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t.<\/li>\n\n\n\n<li><strong>T\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng:<\/strong> M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 b\u00e1n h\u00e0ng. M\u1ecdi y\u1ebfu t\u1ed1 c\u1ee7a qu\u1ea3ng c\u00e1o, t\u1eeb ti\u00eau \u0111\u1ec1 \u0111\u1ebfn b\u1ea3n sao, ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/li>\n<\/ol>\n\n\n\n<p>Nh\u1eefng b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb &#8220;<strong>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/strong>&#8221; c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, b\u1ea5t k\u1ec3 ng\u00e0nh ngh\u1ec1 hay kinh nghi\u1ec7m c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o &#8211; Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft &#8220;Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o&#8221; c\u1ee7a Claude C. Hopkins l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 qu\u1ea3ng c\u00e1o. Cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c nguy\u00ean&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[621,333,469],"tags":[],"class_list":["post-4502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-claude-c-hopkins","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o - Nh\u1eefng S\u1ef1 Th\u1eadt V\u1ec1 Qu\u1ea3ng C\u00e1o M\u00e0 Ng\u01b0\u1eddi L\u00e0m Content Ph\u1ea3i Bi\u1ebft - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Ph\u00f2ng Th\u00ed Nghi\u1ec7m C\u1ee7a Nh\u00e0 Qu\u1ea3ng C\u00e1o&quot; 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