{"id":4492,"date":"2024-04-09T09:24:49","date_gmt":"2024-04-09T09:24:49","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4492"},"modified":"2024-04-09T09:24:52","modified_gmt":"2024-04-09T09:24:52","slug":"marketing-trong-cuoc-cach-mang-cong-nghe-4-0","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/marketing-trong-cuoc-cach-mang-cong-nghe-4-0\/","title":{"rendered":"Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0<\/h2>\n\n\n\n<p><strong>&#8220;Marketing trong Cu\u1ed9c c\u00e1ch m\u1ea1ng C\u00f4ng ngh\u1ec7 4.0<\/strong>&#8221; c\u1ee7a Philip Kotler l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m ti\u00ean phong kh\u00e1m ph\u00e1 t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c marketing. Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch th\u1ee9c c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1ch c\u00e1c doanh nghi\u1ec7p k\u1ebft n\u1ed1i, thu h\u00fat v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Kotler l\u1eadp lu\u1eadn r\u1eb1ng cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ecd. \u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c n\u1eafm b\u1eaft d\u1eef li\u1ec7u l\u1edbn, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, c\u00f3 li\u00ean quan v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>T\u00e1c ph\u1ea9m n\u00e0y cung c\u1ea5p c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh, v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh marketing \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng. Cu\u1ed1n s\u00e1ch c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c th\u00e1ch th\u1ee9c \u0111\u1ea1o \u0111\u1ee9c v\u00e0 x\u00e3 h\u1ed9i li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 trong marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Philip Kotler<\/h2>\n\n\n\n<p>Philip Kotler \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 &#8220;Cha \u0111\u1ebb c\u1ee7a Ti\u1ebfp th\u1ecb Hi\u1ec7n \u0111\u1ea1i&#8221;. \u00d4ng l\u00e0 gi\u00e1o s\u01b0 danh d\u1ef1 v\u1ec1 ti\u1ebfp th\u1ecb qu\u1ed1c t\u1ebf t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Kellogg c\u1ee7a \u0110\u1ea1i h\u1ecdc Northwestern. Kotler \u0111\u00e3 vi\u1ebft h\u01a1n 60 cu\u1ed1n s\u00e1ch v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 \u0111\u01b0\u1ee3c d\u1ecbch ra h\u01a1n 20 ng\u00f4n ng\u1eef. C\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a \u00f4ng \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ti\u1ebfp c\u1eadn marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Gi\u00e1 tr\u1ecb<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/\">Philip Kotler<\/a><\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Marketing<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>304<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2019<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0<\/h2>\n\n\n\n<p><br>Trong th\u1eddi \u0111\u1ea1i C\u00e1ch m\u1ea1ng C\u00f4ng ngh\u1ec7 4.0, khi c\u00e1c thay \u0111\u1ed5i di\u1ec5n ra li\u00ean t\u1ee5c t\u1eebng ph\u00fat, m\u1ecdi doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng t\u00e1c \u0111\u1ed9ng to l\u1edbn c\u1ee7a c\u00e1c xu h\u01b0\u1edbng m\u1edbi. Do \u0111\u00f3, l\u0129nh v\u1ef1c marketing &#8211; ti\u1ebfp th\u1ecb c\u0169ng ph\u1ea3i linh ho\u1ea1t thay \u0111\u1ed5i \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i trong cu\u1ed9c \u0111ua kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>Philip Kotler, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 &#8220;ng\u01b0\u1eddi cha c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i&#8221;, \u0111\u00e3 c\u00f9ng \u0111\u1ed3ng nghi\u1ec7p s\u00e1ng t\u00e1c t\u00e1c ph\u1ea9m <strong>&#8220;Marketing trong th\u1eddi \u0111\u1ea1i C\u00e1ch m\u1ea1ng C\u00f4ng ngh\u1ec7 4.0<\/strong>&#8221; \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh cho c\u00e1c t\u1ed5 ch\u1ee9c theo k\u1ecbp xu h\u01b0\u1edbng m\u1edbi. Cu\u1ed1n s\u00e1ch n\u00e0y tr\u00ecnh b\u00e0y nh\u1eefng nguy\u00ean t\u1eafc marketing hi\u1ec7n \u0111\u1ea1i trong th\u1ebf k\u1ef7 21 v\u00e0 ch\u1ec9 ra c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp th\u1ecb m\u1edbi &#8211; nh\u1eefng b\u00ed quy\u1ebft marketing ti\u00ean ti\u1ebfn theo phong c\u00e1ch 4.0.<\/p>\n\n\n\n<p>Khi \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y, nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 tri\u1ebft l\u00fd marketing c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n v\u00e0 b\u1ec1n v\u1eefng h\u01a1n, ph\u00e1t tri\u1ec3n h\u01b0\u1edbng t\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh, m\u1ecdi ch\u1ee9c n\u0103ng v\u00e0 m\u1ecdi v\u1ecb tr\u00ed nh\u00e2n s\u1ef1. &#8220;<strong>Marketing trong th\u1eddi \u0111\u1ea1i C\u00e1ch m\u1ea1ng C\u00f4ng ngh\u1ec7 4.0<\/strong>&#8221; tr\u1edf th\u00e0nh m\u1ed9t c\u1ea9m nang kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi nh\u1eefng chuy\u00ean gia marketing trong th\u1eddi k\u1ef3 m\u1edbi &#8211; nh\u1eefng ng\u01b0\u1eddi \u0111ang n\u1ed7 l\u1ef1c t\u1eadn d\u1ee5ng c\u00e1c ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh nghi\u1ec7p t\u1eeb b\u00ean trong v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0 (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/b\/b\/bb1.jpg\" alt=\"Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_trong_cuoc_cach_mang_cong_nghe_40\/2022_11_17_15_57_09_1-390x510.jpg\" alt=\"Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_trong_cuoc_cach_mang_cong_nghe_40\/2022_11_17_15_57_09_2-390x510.jpg\" alt=\"Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_trong_cuoc_cach_mang_cong_nghe_40\/2022_11_17_15_57_09_3-390x510.jpg\" alt=\"Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_trong_cuoc_cach_mang_cong_nghe_40\/2022_11_17_15_57_09_4-390x510.jpg\" alt=\"Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0 online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc to\u00e0n di\u1ec7n v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ed1i v\u1edbi marketing<\/li>\n\n\n\n<li>Tr\u00ecnh b\u00e0y c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh h\u1eefu \u00edch<\/li>\n\n\n\n<li>\u0110\u01b0a ra khu\u00f4n kh\u1ed5 th\u1ef1c t\u1ebf \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111i\u1ec1u h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a marketing<\/li>\n\n\n\n<li>V\u0103n phong r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 h\u1ea5p d\u1eabn<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3 th\u1ec3 h\u01a1i k\u1ef9 thu\u1eadt \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi do t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 \u0111i s\u00e2u h\u01a1n v\u00e0o c\u00e1c th\u00e1ch th\u1ee9c \u0111\u1ea1o \u0111\u1ee9c trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, Cu\u1ed1n s\u00e1ch cung c\u1ea5p s\u1ef1 k\u1ebft h\u1ee3p tuy\u1ec7t v\u1eddi gi\u1eefa l\u00fd thuy\u1ebft ti\u1ebfp th\u1ecb v\u1eefng ch\u1eafc, c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh th\u1ef1c t\u1ebf v\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc. M\u1eb7c d\u00f9 c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m y\u1ebfu nh\u1ecf, nh\u01b0ng cu\u1ed1n s\u00e1ch v\u1eabn r\u1ea5t \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn t\u01b0\u01a1ng lai c\u1ee7a marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Marketing trong cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 4.0<\/strong>&#8221; c\u1ee7a Philip Kotler mang l\u1ea1i cho \u0111\u1ed9c gi\u1ea3 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 chi ti\u1ebft v\u1ec1 c\u00e1ch m\u00e0 l\u0129nh v\u1ef1c marketing \u0111ang ph\u00e1t tri\u1ec3n trong b\u1ed1i c\u1ea3nh c\u1ee7a th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a v\u00e0 c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u1ea3m nh\u1eadn v\u1ec1 cu\u1ed1n s\u00e1ch n\u00e0y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 Marketing 4.0<\/strong>: Cu\u1ed1n s\u00e1ch gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c xu h\u01b0\u1edbng, nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a v\u00e0 c\u00f4ng nghi\u1ec7p 4.0. T\u1eeb \u0111\u00f3, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0o th\u1ef1c ti\u1ec5n kinh doanh c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch chi ti\u1ebft v\u00e0 minh h\u1ecda r\u00f5 r\u00e0ng<\/strong>: T\u00e1c gi\u1ea3 kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng l\u1edbn m\u00e0 c\u00f2n ph\u00e2n t\u00edch chi ti\u1ebft v\u00e0 minh h\u1ecda b\u1eb1ng c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c v\u00e0o t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><strong>Khuy\u1ebfn kh\u00edch suy ngh\u0129 s\u00e1ng t\u1ea1o<\/strong>: Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 tr\u00ecnh b\u00e0y c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u1edbi m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch \u0111\u1ed9c gi\u1ea3 suy ngh\u0129 s\u00e1ng t\u1ea1o, t\u00ecm ra nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3 cho chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u1ec1n v\u1eefng<\/strong>: T\u00e1c ph\u1ea9m kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong marketing, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/li>\n<\/ol>\n\n\n\n<p>T\u00f3m l\u1ea1i, cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 v\u1ec1 marketing hi\u1ec7n \u0111\u1ea1i m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 kh\u00edch l\u1ec7 cho nh\u1eefng ai \u0111ang ho\u1eb7c s\u1ebd l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0y trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;C\u00f4ng ngh\u1ec7 kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebb th\u00f9 c\u1ee7a marketing. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.&#8221;<\/li>\n\n\n\n<li>&#8220;Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n b\u1ecb \u0111\u1ed9ng ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb n\u1eefa. H\u1ecd ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo nh\u1eefng c\u00e1ch m\u1edbi.&#8221;<\/li>\n\n\n\n<li>&#8220;D\u1eef li\u1ec7u l\u00e0 ti\u1ec1n t\u1ec7 m\u1edbi c\u1ee7a marketing. C\u00e1c doanh nghi\u1ec7p c\u1ea7n h\u1ecdc c\u00e1ch thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 li\u00ean quan.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n n\u1eafm b\u1eaft s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>D\u1eef li\u1ec7u l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng trong marketing trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n\n\n\n<li>C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n th\u00edch \u1ee9ng v\u1edbi h\u00e0nh vi thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb m\u1edbi n\u1ed5i.<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 mang \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb. Quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u c\u1ea3 hai \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0 &#8220;Marketing trong Cu\u1ed9c c\u00e1ch m\u1ea1ng C\u00f4ng ngh\u1ec7 4.0&#8221; c\u1ee7a Philip Kotler l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m ti\u00ean phong kh\u00e1m ph\u00e1 t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c marketing. Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch th\u1ee9c&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469,541],"tags":[],"class_list":["post-4492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang","category-philip-kotler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Trong Cu\u1ed9c C\u00e1ch M\u1ea1ng C\u00f4ng Ngh\u1ec7 4.0 - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"Marketing trong cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 4.0 c\u1ee7a Philip Kotler l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 v\u1ec1 marketing hi\u1ec7n 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