{"id":4490,"date":"2024-04-09T04:13:07","date_gmt":"2024-04-09T04:13:07","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4490"},"modified":"2024-04-09T04:13:13","modified_gmt":"2024-04-09T04:13:13","slug":"cau-chuyen-tiep-thi-trong-thoi-dai-ky-thuat-so","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/cau-chuyen-tiep-thi-trong-thoi-dai-ky-thuat-so\/","title":{"rendered":"C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1<\/h2>\n\n\n\n<p>&#8220;<strong>C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1<\/strong>&#8221; c\u1ee7a Seth Godin l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch ti\u00ean phong h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nghi\u1ec7p c\u00e1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i. Godin l\u1eadp lu\u1eadn r\u1eb1ng ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u00f2n ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u00e0 l\u00e0 v\u1ec1 vi\u1ec7c k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 khu\u1ebfch \u0111\u1ea1i th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb. Godin c\u0169ng th\u00e1ch th\u1ee9c c\u00e1c doanh nghi\u1ec7p t\u1eeb b\u1ecf c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh v\u00e0 thay v\u00e0o \u0111\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e1ng nh\u1edb.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, &#8220;<strong>C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1<\/strong>&#8221; cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh to\u00e0n di\u1ec7n \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb ph\u1ee9c t\u1ea1p hi\u1ec7n nay. N\u00f3 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, doanh nh\u00e2n v\u00e0 b\u1ea5t k\u1ef3 ai mu\u1ed1n hi\u1ec3u c\u00e1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Seth Godin<\/h2>\n\n\n\n<p>Seth Godin l\u00e0 m\u1ed9t doanh nh\u00e2n, t\u00e1c gi\u1ea3 v\u00e0 di\u1ec5n gi\u1ea3 n\u1ed5i ti\u1ebfng. \u00d4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t v\u1ec1 ti\u1ebfp th\u1ecb, kh\u1edfi nghi\u1ec7p v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong kinh doanh. Godin \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 t\u01b0 t\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u v\u1ec1 ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, v\u00e0 c\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a \u00f4ng \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u00f4 s\u1ed1 doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/seth-godin\/\">Seth Godin<\/a><\/td><td>Ti\u1ebfp th\u1ecb<\/td><td>316<\/td><td>2018<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1<\/h2>\n\n\n\n<p>&#8220;<strong>C\u00e2u chuy\u1ec7n ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c chi\u00eau th\u1ee9c hay b\u00ed k\u00edp \u0111\u1ec3 l\u00e0m sao \u0111\u1ec3 v\u1eadn d\u1ee5ng th\u00f4ng tin m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o. Seth Godin, th\u00f4ng qua vi\u1ec7c chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh, \u0111\u00e3 m\u1edf ra m\u1ed9t c\u00e1nh c\u1eeda m\u1edbi v\u1ec1 c\u00e1ch suy ngh\u0129 v\u1ec1 kinh doanh v\u00e0 th\u1ec3 hi\u1ec7n nh\u1eefng s\u1ef1 thay \u0111\u1ed5i c\u01a1 b\u1ea3n trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p. \u00d4ng \u0111\u01b0\u1ee3c t\u00f4n vinh nh\u01b0 l\u00e0 &#8220;doanh nh\u00e2n n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Th\u1eddi \u0111\u1ea1i Th\u00f4ng tin&#8221;, v\u00e0 \u00f4ng tin r\u1eb1ng m\u1ed7i nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec1u l\u00e0 m\u1ed9t nh\u00e0 k\u1ec3 chuy\u1ec7n, ch\u1ec9 c\u00f3 nh\u1eefng k\u1ebb th\u1ea5t b\u1ea1i m\u1edbi ph\u1ea3i d\u1ed1i tr\u00e1.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00e1ng tin trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ni\u1ec1m tin d\u1ea7n m\u1ea5t \u0111i. Khi ch\u00fang ta t\u1ea1o ra c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb c\u00e1m d\u1ed7 th\u00eam v\u00e0o nh\u1eefng t\u00ecnh ti\u1ebft m\u00e0 kh\u00f4ng ch\u00e2n th\u1ef1c, m\u1ee5c \u0111\u00edch ch\u1ec9 l\u00e0 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi nghe. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra c\u00e2u h\u1ecfi: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng tinh t\u1ebf gi\u1eefa vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t k\u1ebb d\u1ed1i tr\u00e1 b\u1ecb khinh mi\u1ec7t, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt m\u00e0 c\u1ea7n ph\u1ea3i h\u1ecdc h\u1ecfi v\u00e0 n\u1eafm v\u1eefng.<\/p>\n\n\n\n<p>Godin b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch gi\u1ea3i th\u00edch c\u00e1ch th\u1ee9c m\u00e0 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 thay \u0111\u1ed5i b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb. \u00d4ng ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng hi\u1ec7n nay c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 h\u1ecd mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 gi\u00e1 tr\u1ecb. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn, th\u00f4ng tin v\u00e0 gi\u1ea3i tr\u00ed.<\/p>\n\n\n\n<p>Godin c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. \u00d4ng l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, thay v\u00ec ch\u1ec9 c\u1ed1 g\u1eafng b\u00e1n cho h\u1ecd m\u1ed9t l\u1ea7n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, ph\u1ea3n h\u1ed3i v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, Godin th\u1ea3o lu\u1eadn v\u1ec1 vai tr\u00f2 c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong ti\u1ebfp th\u1ecb. \u00d4ng l\u1eadp lu\u1eadn r\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 khu\u1ebfch \u0111\u1ea1i th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. Tuy nhi\u00ean, \u00f4ng c\u0169ng c\u1ea3nh b\u00e1o r\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p k\u1ef3 di\u1ec7u v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1<\/strong>&#8221; cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh to\u00e0n di\u1ec7n \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb ph\u1ee9c t\u1ea1p hi\u1ec7n nay v\u00e0 t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n ti\u1ebfp th\u1ecb h\u1ea5p d\u1eabn c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1 (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/cau_chuyen_tiep_thi_trong_thoi_dai_ky_thuat_so_tai_ban_2018\/2020_05_06_15_11_47_2-390x510.JPG\" alt=\"C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/cau_chuyen_tiep_thi_trong_thoi_dai_ky_thuat_so_tai_ban_2018\/2020_05_06_15_11_47_3-390x510.JPG\" alt=\"C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/cau_chuyen_tiep_thi_trong_thoi_dai_ky_thuat_so_tai_ban_2018\/2020_05_06_15_11_47_4-390x510.JPG\" alt=\"C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/cau_chuyen_tiep_thi_trong_thoi_dai_ky_thuat_so_tai_ban_2018\/2020_05_06_15_11_47_5-390x510.JPG\" alt=\"C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/cau_chuyen_tiep_thi_trong_thoi_dai_ky_thuat_so_tai_ban_2018\/2020_05_06_15_11_47_6-390x510.JPG\" alt=\"C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1 online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n \u0111\u1ec3 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec3 minh h\u1ecda c\u00e1c kh\u00e1i ni\u1ec7m.<\/li>\n\n\n\n<li>V\u0103n phong r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m c\u00f3 th\u1ec3 h\u01a1i tr\u1eebu t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3 kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng v\u1ec1 ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li>Cu\u1ed1n s\u00e1ch t\u1eadp trung nhi\u1ec1u v\u00e0o ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00f3 th\u1ec3 \u00edt h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p d\u1ef1a tr\u00ean ngo\u1ea1i tuy\u1ebfn.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>C\u00e2u chuy\u1ec7n ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1<\/strong>&#8221; c\u1ee7a Seth Godin l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o v\u00e0 b\u1ed5 \u00edch v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay. B\u1eb1ng c\u00e1ch k\u1ec3 chuy\u1ec7n v\u00e0 chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, t\u00e1c gi\u1ea3 \u0111\u00e3 kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n trong ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 c\u00e1ch t\u00e1c gi\u1ea3 th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch m\u00e0 con ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a. Seth Godin gi\u00fap \u0111\u1ed9c gi\u1ea3 nh\u1eadn ra r\u1eb1ng vi\u1ec7c k\u1ec3 chuy\u1ec7n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u1ea3i tr\u00ed m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u1ea1o ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, cu\u1ed1n s\u00e1ch c\u0169ng nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c duy tr\u00ec t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 minh b\u1ea1ch trong vi\u1ec7c k\u1ec3 chuy\u1ec7n ti\u1ebfp th\u1ecb. T\u00e1c gi\u1ea3 c\u1ea3nh b\u00e1o v\u1ec1 nguy c\u01a1 c\u1ee7a vi\u1ec7c l\u1ea1m d\u1ee5ng th\u00f4ng tin v\u00e0 \u0111\u01b0a ra c\u00e1c l\u1eddi khuy\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u00e1nh nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0y, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh uy t\u00edn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>T\u1ed5ng th\u1ec3, cu\u1ed1n s\u00e1ch &#8220;<strong>C\u00e2u chuy\u1ec7n ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1ecdc thu\u1eadt m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 ki\u1ebfn th\u1ee9c qu\u00fd gi\u00e1 cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. \u0110\u1ecdc s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u1ee7a vi\u1ec7c k\u1ec3 chuy\u1ec7n m\u00e0 c\u00f2n bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng n\u00f3 v\u00e0o th\u1ef1c ti\u1ec5n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u00e0 l\u00e0 v\u1ec1 vi\u1ec7c k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 ti\u1ebfp th\u1ecb, nh\u01b0ng n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li>C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, th\u00f4ng tin v\u00e0 gi\u1ea3i tr\u00ed.<\/li>\n\n\n\n<li>Ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch h\u1ecd ti\u00eau th\u1ee5 th\u00f4ng tin.<\/li>\n<\/ol>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1<\/strong>&#8221; \u0111\u00e3 gi\u00fap t\u00f4i tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb t\u1ed1t h\u01a1n v\u00e0 t\u00f4i bi\u1ebft r\u1eb1ng t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c tham kh\u1ea3o cu\u1ed1n s\u00e1ch n\u00e0y trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1 &#8220;C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1&#8221; c\u1ee7a Seth Godin l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch ti\u00ean phong h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nghi\u1ec7p c\u00e1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i. Godin l\u1eadp lu\u1eadn&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469,616],"tags":[],"class_list":["post-4490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang","category-seth-godin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1 - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1&quot; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/cau-chuyen-tiep-thi-trong-thoi-dai-ky-thuat-so\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1 - \u0110\u1ecdc online &amp; Pdf\" \/>\n<meta property=\"og:description\" content=\"&quot;C\u00e2u Chuy\u1ec7n Ti\u1ebfp Th\u1ecb Trong Th\u1eddi \u0110\u1ea1i K\u1ef9 Thu\u1eadt S\u1ed1&quot; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 ti\u1ebfp th\u1ecb trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cunghocvui.com\/book\/cau-chuyen-tiep-thi-trong-thoi-dai-ky-thuat-so\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0110\u1ecdc online &amp; Reviews\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-09T04:13:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T04:13:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/cau-chuyen-tiep-thi-trong-thoi-dai-ky-thuat-so1712545024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1415\" \/>\n\t<meta property=\"og:image:height\" content=\"2245\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"V\u0169 Th\u1ea3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"V\u0169 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