{"id":4488,"date":"2024-04-09T04:21:13","date_gmt":"2024-04-09T04:21:13","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4488"},"modified":"2024-04-09T04:21:17","modified_gmt":"2024-04-09T04:21:17","slug":"bi-kip-viet-content-dinh-cao","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/bi-kip-viet-content-dinh-cao\/","title":{"rendered":"B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/h2>\n\n\n\n<p>&#8220;<strong>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Robert W. Bly l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 ngh\u1ec7 thu\u1eadt s\u00e1ng t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3. Cu\u1ed1n s\u00e1ch bao g\u1ed3m c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c vi\u1ebft content, t\u1eeb nghi\u00ean c\u1ee9u kh\u00e1n gi\u1ea3 \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a SEO, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf v\u00e0 c\u00e1c v\u00ed d\u1ee5 trong th\u1ebf gi\u1edbi th\u1ef1c \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc n\u00e2ng cao k\u1ef9 n\u0103ng vi\u1ebft c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Bly nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef h\u1ea5p d\u1eabn v\u00e0 t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, c\u00f3 th\u1ec3 chia s\u1ebb \u0111\u01b0\u1ee3c. \u00d4ng c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 c\u00e1ch th\u00edch \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng \u0111ang thay \u0111\u1ed5i. D\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u hay m\u1ed9t nh\u00e0 v\u0103n c\u00f3 kinh nghi\u1ec7m, &#8220;<strong>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/strong>&#8221; s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Robert W. Bly<\/h2>\n\n\n\n<p>Robert W. Bly l\u00e0 m\u1ed9t nh\u00e0 v\u0103n v\u00e0 chuy\u00ean gia ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 uy t\u00edn, v\u1edbi h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 kinh nghi\u1ec7m trong ng\u00e0nh. \u00d4ng l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 cu\u1ed1n s\u00e1ch v\u00e0 b\u00e0i b\u00e1o v\u1ec1 ti\u1ebfp th\u1ecb n\u1ed9i dung, bao g\u1ed3m cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t &#8220;<strong>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/strong>&#8220;. Bly c\u0169ng l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp H\u1ecdc vi\u1ec7n Vi\u1ebft Content, n\u01a1i cung c\u1ea5p c\u00e1c kh\u00f3a h\u1ecdc v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 v\u0103n c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/td><td>Robert W. Bly<\/td><td>Marketing, b\u00e1n h\u00e0ng<\/td><td>336<\/td><td>2024<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/strong>&#8221; gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a n\u1ed9i dung trong c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111a k\u00eanh t\u00edch h\u1ee3p, t\u1eeb \u0111\u00f3 tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c do vi\u1ec7c t\u1ea1o ra n\u1ed9i dung m\u00e0 kh\u00f4ng \u0111em l\u1ea1i t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI). Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung m\u00e0 kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3, s\u00e1ch n\u00e0y h\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e2y d\u1ef1ng n\u1ed9i dung \u0111\u1ec3 t\u1ea1o l\u00f2ng tin, k\u00edch th\u00edch s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a kinh doanh l\u00e0 t\u0103ng doanh s\u1ed1.<\/p>\n\n\n\n<p>Trong s\u00e1ch, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>C\u00e1ch t\u1ea1o ra n\u1ed9i dung m\u1ea1nh m\u1ebd, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed9c gi\u1ea3, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng n\u1ed9i dung kh\u00f4ng c\u1ea7n thi\u1ebft.<\/em><\/li>\n\n\n\n<li><em>C\u00e1ch kh\u1eafc ph\u1ee5c nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a marketing n\u1ed9i dung.<\/em><\/li>\n\n\n\n<li><em>Ph\u01b0\u01a1ng ph\u00e1p t\u0103ng t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i marketing l\u00ean g\u1ea5p \u0111\u00f4i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng &#8220;nam ch\u00e2m&#8221; h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i n\u1ed9i dung mi\u1ec5n ph\u00ed kh\u00e1c.<\/em><\/li>\n\n\n\n<li><em>S\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao uy t\u00edn v\u00e0 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/em><\/li>\n\n\n\n<li><em>K\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a marketing n\u1ed9i dung trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111a k\u00eanh.<\/em><\/li>\n\n\n\n<li><em>Bi\u1ebft khi n\u00e0o n\u00ean ng\u1eebng cung c\u1ea5p n\u1ed9i dung mi\u1ec5n ph\u00ed v\u00e0 b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh \u0111\u01a1n h\u00e0ng.<\/em><\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng vi\u1ebft content c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/8\/9\/8935074133649.jpg?_gl=1*ycctwn*_ga*MTMwOTIwODA1My4xNzA2MTU0OTU0*_ga_460L9JMC2G*MTcxMjYyNjk2OC4xOC4xLjE3MTI2MzYwNjcuNjAuMC4xNDI3MjkyODgy*_gcl_aw*R0NMLjE3MTIxMjc1NTIuQ2owS0NRancyYTZ3QmhDVkFSSXNBQlBlSDF1bFo2TVJhYnYtdHJ5RXEtT0t4SUtfUXFxODF2bGRCU3EtVF9sRTdBRThUa1BMaHpNYm5Mc2FBdGJVRUFMd193Y0I.*_gcl_au*MTkwMDU2Mjg4MS4xNzA2MTU0OTU0\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong>\n<ul class=\"wp-block-list\">\n<li>H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a vi\u1ebft content<\/li>\n\n\n\n<li>Cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 \u0111\u1ec3 minh h\u1ecda c\u00e1c nguy\u00ean t\u1eafc<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 c\u00e1ch th\u00edch nghi v\u1edbi ch\u00fang<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung t\u1ed5ng th\u1ec3<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong>\n<ul class=\"wp-block-list\">\n<li>C\u00f3 th\u1ec3 h\u01a1i d\u00e0i \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 h\u01a1i l\u1ed7i th\u1eddi<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 \u0111i s\u00e2u h\u01a1n v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi cho b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng vi\u1ebft content c\u1ee7a m\u00ecnh. N\u00f3 cung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a qu\u00e1 tr\u00ecnh vi\u1ebft content, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a v\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Robert W. Bly l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu \u00edch v\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 marketing n\u1ed9i dung. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i v\u1ec1 cu\u1ed1n s\u00e1ch n\u00e0y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng:<\/strong> Cu\u1ed1n s\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i th\u00edch v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o ra n\u1ed9i dung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a khi m\u00e0 n\u1ed9i dung \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing.<\/li>\n\n\n\n<li><strong>Phong c\u00e1ch vi\u1ebft d\u1ec5 hi\u1ec3u:<\/strong> T\u00e1c gi\u1ea3 \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t phong c\u00e1ch vi\u1ebft d\u1ec5 hi\u1ec3u, tr\u00e1nh kh\u1ecfi s\u1ef1 k\u1ef9 thu\u1eadt ho\u00e1 qu\u00e1 m\u1ee9c \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c t\u1eeb s\u00e1ch v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>H\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3:<\/strong> S\u00e1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee9c l\u00fd thuy\u1ebft m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3, h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 t\u0103ng t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing.<\/li>\n\n\n\n<li><strong>Th\u1ef1c ti\u1ec5n v\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c:<\/strong> \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u00e1ch mang t\u00ednh th\u1ef1c ti\u1ec5n v\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c ngay trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. Kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft m\u00e0 s\u00e1ch c\u00f2n \u0111i s\u00e2u v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt th\u1ef1c t\u1ebf.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng th\u1ec3, d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p, cu\u1ed1n s\u00e1ch &#8220;<strong>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u h\u1eefu \u00edch v\u00e0 thi\u1ebft y\u1ebfu cho nh\u1eefng ai quan t\u00e2m v\u00e0 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 marketing n\u1ed9i dung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;N\u1ed9i dung kh\u00f4ng ph\u1ea3i l\u00e0 vua. Gi\u00e1 tr\u1ecb m\u1edbi l\u00e0 vua.&#8221;<\/li>\n\n\n\n<li>&#8220;Vi\u1ebft cho con ng\u01b0\u1eddi tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi vi\u1ebft cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.&#8221;<\/li>\n\n\n\n<li>&#8220;H\u00e3y t\u1ea1o ra n\u1ed9i dung \u0111\u00e1ng \u0111\u1ec3 chia s\u1ebb, kh\u00f4ng ph\u1ea3i n\u1ed9i dung \u0111\u00e1ng \u0111\u1ec3 b\u00e1n.&#8221;<\/li>\n\n\n\n<li>&#8220;Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung h\u01a1n, m\u00e0 l\u00e0 t\u1ea1o ra n\u1ed9i dung t\u1ed1t h\u01a1n.&#8221;<\/li>\n\n\n\n<li>&#8220;\u0110\u1eebng ch\u1ec9 vi\u1ebft n\u1ed9i dung. H\u00e3y t\u1ea1o ra tr\u1ea3i nghi\u1ec7m.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, c\u00f3 th\u1ec3 chia s\u1ebb \u0111\u01b0\u1ee3c v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO \u0111\u1ec3 gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, nh\u01b0ng \u0111\u1eebng hy sinh ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 l\u1ea5y s\u1ed1 l\u01b0\u1ee3ng.<\/li>\n\n\n\n<li>T\u00edch h\u1ee3p k\u1ec3 chuy\u1ec7n v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat \u0111\u1ed9c gi\u1ea3 \u1edf c\u1ea5p \u0111\u1ed9 c\u1ea3m x\u00fac.<\/li>\n\n\n\n<li>Theo d\u00f5i hi\u1ec7u su\u1ea5t n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n khi c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n<li>Lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1eabn h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao &#8220;B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Robert W. Bly l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 ngh\u1ec7 thu\u1eadt s\u00e1ng t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3. Cu\u1ed1n s\u00e1ch bao g\u1ed3m c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c vi\u1ebft content, t\u1eeb nghi\u00ean c\u1ee9u&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;B\u00ed K\u00edp Vi\u1ebft Content \u0110\u1ec9nh Cao&quot; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u h\u1eefu \u00edch v\u00e0 thi\u1ebft y\u1ebfu cho nh\u1eefng ai quan t\u00e2m v\u00e0 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