{"id":4486,"date":"2024-04-09T04:36:16","date_gmt":"2024-04-09T04:36:16","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4486"},"modified":"2024-04-09T04:36:21","modified_gmt":"2024-04-09T04:36:21","slug":"nguoi-ban-hang-mot-phut","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/nguoi-ban-hang-mot-phut\/","title":{"rendered":"Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/h2>\n\n\n\n<p><br>Cu\u1ed1n s\u00e1ch &#8220;<strong>Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/strong>&#8221; c\u1ee7a Ti\u1ebfn s\u0129 Spencer Johnson kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u h\u1eefu \u00edch d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u1ea9m nang qu\u00fd b\u00e1u v\u1ec1 t\u1ef1 qu\u1ea3n l\u00fd v\u00e0 b\u00e1n h\u00e0ng c\u00f3 m\u1ee5c \u0111\u00edch t\u00ednh to\u00e0n di\u1ec7n. Qua vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch, b\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 ra m\u1ed9t s\u1ef1 th\u00fa v\u1ecb: khi b\u1ea1n gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, th\u00ec m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd d\u1ea7n tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c h\u1ed7 tr\u1ee3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m b\u00e1n h\u00e0ng, &#8220;<strong>Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/strong>&#8221; c\u00f2n l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u trong l\u0129nh v\u1ef1c kinh doanh v\u00e0 c\u0169ng l\u00e0 ngu\u1ed3n ki\u1ebfn th\u1ee9c qu\u00fd b\u00e1u t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. B\u1eb1ng c\u00e1ch h\u1ecdc t\u1eeb nh\u1eefng kinh nghi\u1ec7m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 leo l\u00ean nh\u1eefng b\u1eadc thang cao h\u01a1n trong s\u1ef1 nghi\u1ec7p kinh doanh. V\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1eeb cu\u1ed1n s\u00e1ch, b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 v\u00e0 b\u1ec1n v\u1eefng ch\u1ec9 trong th\u1eddi gian ng\u1eafn nh\u1ea5t v\u00e0 v\u1edbi \u00edt c\u00f4ng s\u1ee9c nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Spencer Johnson<\/h2>\n\n\n\n<p><strong>Spencer Johnson<\/strong>\u00a0(24 th\u00e1ng 11 n\u0103m 1938 &#8211; 3 th\u00e1ng 7 n\u0103m 2017) l\u00e0 m\u1ed9t\u00a0nh\u00e0 v\u0103n\u00a0v\u00e0 l\u00e0\u00a0ti\u1ebfn s\u0129\u00a0t\u00e2m l\u00fd h\u1ecdc\u00a0ng\u01b0\u1eddi\u00a0M\u1ef9, \u00f4ng l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng nh\u1ea5t v\u1edbi c\u00e1c t\u00e1c ph\u1ea9m kh\u00e1m ph\u00e1 cu\u1ed9c s\u1ed1ng v\u00e0 c\u00e1ch s\u1ed1ng \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u \u0111\u1ed9c gi\u1ea3 tr\u00ean to\u00e0n\u00a0th\u1ebf gi\u1edbi\u00a0y\u00eau th\u00edch, h\u00e2m m\u1ed9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>N\u1ed9i dung<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/spencer-johnson\/\">Spencer Johnson<\/a><\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Kinh doanh, Ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>134<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2010<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>N\u1ed9i dung s\u00e1ch Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/h2>\n\n\n\n<p><br>Cu\u1ed1n s\u00e1ch &#8220;<strong>Ng\u01b0\u1eddi b\u00e1n h\u00e0ng m\u1ed9t ph\u00fat<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin qu\u00fd b\u00e1u \u0111\u01b0\u1ee3c r\u00fat tr\u00edch t\u1eeb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 nh\u1eefng kinh nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u00e1ng gi\u00e1 c\u1ee7a nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng v\u00e0 c\u00e1c qu\u1ea3n l\u00fd c\u1ea5p cao trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 n\u00e2ng cao k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p kinh doanh.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch gi\u1ea3i th\u00edch c\u00e1c kh\u00e1i ni\u1ec7m nh\u01b0 &#8220;Qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm b\u00ed quy\u1ebft&#8221;, &#8220;T\u00ecm hi\u1ec3u m\u1ee5c ti\u00eau m\u1ed9t ph\u00fat&#8221;, &#8220;G\u1eb7p l\u1ea1i ng\u01b0\u1eddi b\u00e1n h\u00e0ng m\u1ed9t ph\u00fat&#8221;, s\u00e1ch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng trong th\u1eddi gian ng\u1eafn nh\u1ea5t v\u00e0 v\u1edbi \u00edt c\u1ed1 g\u1eafng nh\u1ea5t.<\/p>\n\n\n\n<p>&#8220;<strong>Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng; \u0111\u00f3 c\u00f2n l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc v\u1ec1 cu\u1ed9c s\u1ed1ng. N\u00f3 d\u1ea1y ch\u00fang ta t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u thi\u1ebft y\u1ebfu, x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a v\u00e0 kh\u00f4ng bao gi\u1edd b\u1ecf cu\u1ed9c theo \u0111u\u1ed5i \u01b0\u1edbc m\u01a1 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nguoi_ban_hang_mot_phut_tai_ban_2020\/2022_10_17_09_06_28_2-390x510.jpg\" alt=\"Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nguoi_ban_hang_mot_phut_tai_ban_2020\/2022_10_17_09_06_28_3-390x510.jpg\" alt=\"Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nguoi_ban_hang_mot_phut_tai_ban_2020\/2022_10_17_09_06_28_4-390x510.jpg\" alt=\"Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nguoi_ban_hang_mot_phut_tai_ban_2020\/2022_10_17_09_06_28_5-390x510.jpg\" alt=\"Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nguoi_ban_hang_mot_phut_tai_ban_2020\/2022_10_17_09_06_28_6-390x510.jpg\" alt=\"Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Truy\u1ec1n t\u1ea3i c\u00e1c nguy\u00ean t\u1eafc b\u00e1n h\u00e0ng c\u1ed1t l\u00f5i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 ch\u00e2n th\u00e0nh, t\u00ednh to\u00e0n v\u1eb9n v\u00e0 th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u l\u0129nh v\u1ef1c ngo\u00e0i b\u00e1n h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u00e0 l\u00e3nh \u0111\u1ea1o<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 cho r\u1eb1ng cu\u1ed1n s\u00e1ch qu\u00e1 \u0111\u01a1n gi\u1ea3n ho\u1eb7c c\u01a1 b\u1ea3n<\/li>\n\n\n\n<li>Thi\u1ebfu chi\u1ec1u s\u00e2u v\u1ec1 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ee7a b\u00e1n h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u1eed l\u00fd c\u00e1c ph\u1ea3n \u0111\u1ed1i ho\u1eb7c \u0111\u00f3ng giao d\u1ecbch<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh doanh kinh \u0111i\u1ec3n x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00ec th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd, phong c\u00e1ch k\u1ec3 chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i c\u1ee7a n\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/strong>&#8221; c\u1ee7a Ti\u1ebfn s\u0129 Spencer Johnson mang l\u1ea1i cho t\u00f4i nh\u1eefng c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c v\u00e0 \u0111\u1ed9ng vi\u00ean l\u1edbn trong vi\u1ec7c t\u1ef1 qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i v\u1ec1 cu\u1ed1n s\u00e1ch n\u00e0y:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u00e0 r\u00f5 r\u00e0ng:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 tr\u00ecnh b\u00e0y c\u00e1c kh\u00e1i ni\u1ec7m m\u1ed9t c\u00e1ch tr\u1eebu t\u01b0\u1ee3ng m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o c\u00e1c v\u00ed d\u1ee5 v\u00e0 kinh nghi\u1ec7m th\u1ef1c t\u1ebf, gi\u00fap t\u00f4i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y v\u00e0o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/li>\n\n\n\n<li><strong>T\u01b0 duy to\u00e0n di\u1ec7n v\u1ec1 b\u00e1n h\u00e0ng:<\/strong> T\u00e1c gi\u1ea3 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng m\u00e0 c\u00f2n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh nh\u00e2n v\u0103n v\u00e0 t\u00e2m l\u00fd c\u1ee7a qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i nh\u00ecn nh\u1eadn c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n h\u01a1n, t\u1eeb qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n \u0111\u1ebfn x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ed9ng l\u1ef1c:<\/strong> Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng v\u00e0 nh\u1eefng b\u00ed quy\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb trong s\u00e1ch th\u1ef1c s\u1ef1 l\u00e0 ngu\u1ed3n \u0111\u1ed9ng vi\u00ean l\u1edbn \u0111\u1ed1i v\u1edbi t\u00f4i. T\u00f4i c\u1ea3m th\u1ea5y kh\u00edch l\u1ec7 v\u00e0 t\u1ef1 tin h\u01a1n trong vi\u1ec7c ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/li>\n\n\n\n<li><strong>\u00c1p d\u1ee5ng linh ho\u1ea1t:<\/strong> D\u00f9 l\u00e0m trong l\u0129nh v\u1ef1c n\u00e0o, t\u00f4i th\u1ea5y nh\u1eefng nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c trong cu\u1ed1n s\u00e1ch \u0111\u1ec1u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng linh ho\u1ea1t v\u00e0o nhi\u1ec1u ng\u00e0nh ngh\u1ec1 v\u00e0 t\u00ecnh hu\u1ed1ng kh\u00e1c nhau, t\u1eeb b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li><strong>K\u1ebft n\u1ed1i gi\u1eefa th\u00e0nh c\u00f4ng c\u00e1 nh\u00e2n v\u00e0 l\u1ee3i \u00edch c\u1ed9ng \u0111\u1ed3ng:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 nh\u1ea5n m\u1ea1nh vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kinh doanh t\u00edch c\u1ef1c v\u00e0 b\u1ec1n v\u1eefng.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng th\u1ec3, cu\u1ed1n s\u00e1ch &#8220;<strong>Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 tri th\u1ee9c qu\u00fd b\u00e1u gi\u00fap t\u00f4i ph\u00e1t tri\u1ec3n c\u1ea3 c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 nghi\u1ec7p kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;H\u00e3y t\u1eadp trung v\u00e0o l\u1ee3i \u00edch, kh\u00f4ng ph\u1ea3i t\u00ednh n\u0103ng.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ecdi ng\u01b0\u1eddi mua v\u00ec l\u1ee3i \u00edch, kh\u00f4ng ph\u1ea3i v\u00ec t\u00ednh n\u0103ng.&#8221;<\/li>\n\n\n\n<li>&#8220;H\u00e3y x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, kh\u00f4ng ph\u1ea3i ch\u1ec9 b\u00e1n h\u00e0ng.&#8221;<\/li>\n\n\n\n<li>&#8220;H\u00e3y lu\u00f4n lu\u00f4n theo \u0111u\u1ed5i m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.&#8221;<\/li>\n\n\n\n<li>&#8220;H\u00e3y ch\u00e2n th\u00e0nh v\u00e0 trung th\u1ef1c trong m\u1ecdi vi\u1ec7c b\u1ea1n l\u00e0m.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n; h\u1ecd quan t\u00e2m \u0111\u1ebfn c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7:<\/strong> B\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 giao d\u1ecbch; \u0111\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u00f4n tr\u1ecdng.<\/li>\n\n\n\n<li><strong>S\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c theo \u0111u\u1ed5i m\u1ee5c ti\u00eau:<\/strong> \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 theo \u0111u\u1ed5i ch\u00fang m\u1ed9t c\u00e1ch ki\u00ean tr\u00ec l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong b\u00e1n h\u00e0ng v\u00e0 trong cu\u1ed9c s\u1ed1ng n\u00f3i chung.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 ch\u00e2n th\u00e0nh v\u00e0 t\u00ednh to\u00e0n v\u1eb9n:<\/strong> C\u00e1c chi\u1ebfn thu\u1eadt thao t\u00fang ho\u1eb7c g\u00e2y \u00e1p l\u1ef1c s\u1ebd kh\u00f4ng bao gi\u1edd mang l\u1ea1i th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. Thay v\u00e0o \u0111\u00f3, c\u00e1c chuy\u00ean gia b\u00e1n h\u00e0ng n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin b\u1eb1ng c\u00e1ch lu\u00f4n trung th\u1ef1c, t\u00f4n tr\u1ecdng v\u00e0 quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u00ednh \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i c\u1ee7a c\u00e1c nguy\u00ean t\u1eafc b\u00e1n h\u00e0ng:<\/strong> C\u00e1c nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong &#8220;<strong>Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat<\/strong>&#8221; kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho ngh\u1ec1 b\u00e1n h\u00e0ng; ch\u00fang c\u00f2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c c\u1ee7a cu\u1ed9c s\u1ed1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n, l\u00e3nh \u0111\u1ea1o v\u00e0 giao ti\u1ebfp.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat Cu\u1ed1n s\u00e1ch &#8220;Ng\u01b0\u1eddi B\u00e1n H\u00e0ng M\u1ed9t Ph\u00fat&#8221; c\u1ee7a Ti\u1ebfn s\u0129 Spencer Johnson kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u h\u1eefu \u00edch d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u1ea9m nang qu\u00fd b\u00e1u v\u1ec1 t\u1ef1 qu\u1ea3n l\u00fd v\u00e0 b\u00e1n h\u00e0ng c\u00f3 m\u1ee5c \u0111\u00edch t\u00ednh&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469,614],"tags":[],"class_list":["post-4486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang","category-spencer-johnson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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