{"id":4465,"date":"2024-04-09T07:10:01","date_gmt":"2024-04-09T07:10:01","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4465"},"modified":"2024-04-09T07:10:08","modified_gmt":"2024-04-09T07:10:08","slug":"de-khong-mat-them-mot-khach-hang-nao-nua","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/de-khong-mat-them-mot-khach-hang-nao-nua\/","title":{"rendered":"\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch \u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/h2>\n\n\n\n<p>&#8220;<strong>\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/strong>&#8221; c\u1ee7a Joey Coleman l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Coleman l\u1eadp lu\u1eadn r\u1eb1ng ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh l\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 s\u00e1u b\u01b0\u1edbc \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, bao g\u1ed3m x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng ph\u1ea3n h\u1ed3i \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c khi\u1ebfu n\u1ea1i. Coleman c\u0169ng cung c\u1ea5p c\u00e1c l\u1eddi khuy\u00ean h\u1eefu \u00edch v\u1ec1 c\u00e1ch tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t \u0111\u1ed9i ng\u0169 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng v\u00ed d\u1ee5 t\u1eeb th\u1ebf gi\u1edbi th\u1ef1c v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, &#8220;<strong>\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 mu\u1ed1n n\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>V\u1ec1 t\u00e1c gi\u1ea3 Joey Coleman<\/h2>\n\n\n\n<p>Joey Coleman l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 kinh doanh. V\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m, \u00f4ng \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 gi\u00fap h\u1ecd t\u1ea1o d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng. Joey Coleman \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 s\u00e1ng t\u1ea1o v\u00e0 t\u00e1c gi\u1ea3 \u01b0u t\u00fa. Cu\u1ed1n s\u00e1ch \u201c\u0110\u1ec3 kh\u00f4ng m\u1ea5t th\u00eam m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o n\u1eefa\u201d l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m xu\u1ea5t s\u1eafc mang \u0111\u1ebfn nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c t\u1ebf v\u00e0 kinh nghi\u1ec7m s\u00e2u s\u1eafc c\u1ee7a \u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch \u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/td><td>Joey Coleman<\/td><td>S\u00e1ch kinh doanh<\/td><td>256<\/td><td>2015<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft n\u1ed9i dung s\u00e1ch \u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/h2>\n\n\n\n<p>T\u00e1c gi\u1ea3 Joey Coleman \u0111\u00e3 gi\u1edbi thi\u1ec7u nh\u1eefng tri\u1ebft l\u00fd, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 quy tr\u00ecnh m\u1edbi trong cu\u1ed1n s\u00e1ch n\u00e0y, \u0111\u00e3 ho\u00e0n to\u00e0n thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn kinh doanh t\u1eeb B2B v\u00e0 B2C. Nh\u1eefng v\u00ed d\u1ee5 trong s\u00e1ch ph\u1ea3n \u00e1nh nhi\u1ec1u quy m\u00f4, ph\u1ea1m vi v\u00e0 l\u0129nh v\u1ef1c kh\u00e1c nhau. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00e3 th\u00e0nh c\u00f4ng \u1edf c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf, v\u1eeba v\u00e0 l\u1edbn. B\u1ea5t k\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 g\u00ec b\u1ea1n ngh\u0129 \u0111\u1ebfn &#8211; t\u1eeb doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba \u0111\u1ebfn qu\u1ed1c t\u1ebf; t\u1eeb kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n \u0111\u1ebfn doanh nghi\u1ec7p l\u1edbn; t\u1eeb s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb \u0111\u1ebfn xa x\u1ec9 &#8211; \u0111\u1ec1u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng quy tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<p>Nh\u1eefng \u00fd t\u01b0\u1edfng trong cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 gi\u1ea3 thuy\u1ebft c\u1ee7a t\u00e1c gi\u1ea3 m\u00e0 \u0111\u1ebfn t\u1eeb kinh nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a \u00f4ng, t\u1eeb h\u01a1n 20 n\u0103m l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c c\u00f4ng ty n\u1ed5i ti\u1ebfng nh\u01b0 Zappos, Deloitte, Hyatt Hotels, NASA v\u00e0 World Bank, c\u0169ng nh\u01b0 c\u00e1c doanh nghi\u1ec7p gia \u0111\u00ecnh.<\/p>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng B2C truy\u1ec1n th\u1ed1ng, ch\u00fang ta th\u01b0\u1eddng t\u1eadp trung v\u00e0o ng\u01b0\u1eddi mua \u0111\u01a1n l\u1ebb v\u00e0 qu\u00ean \u0111i s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. T\u01b0\u01a1ng t\u1ef1, trong B2B, m\u1ed7i doanh nghi\u1ec7p bao g\u1ed3m nhi\u1ec1u c\u00e1 nh\u00e2n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch suy ngh\u0129 H2H, ch\u00fang ta nh\u00ecn nh\u1eadn m\u1ed7i kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t c\u1ed9ng \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u00fang ta k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m con ng\u01b0\u1eddi v\u00e0o kinh doanh.<\/p>\n\n\n\n<p>H\u00e3y nh\u1edb, m\u1ed7i l\u1ea7n b\u1ea1n ngh\u0129 v\u1ec1 B2B ho\u1eb7c B2C, h\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n \u0111ang kinh doanh cho con ng\u01b0\u1eddi v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi con ng\u01b0\u1eddi. N\u1ebfu nh\u1edb \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a kh\u00e1ch h\u00e0ng qua m\u1ed9t h\u00e0nh tr\u00ecnh l\u00fd t\u01b0\u1edfng v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, b\u1ea5t k\u1ec3 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec. T\u00f3m l\u1ea1i, v\u1edbi c\u00e1ch suy ngh\u0129 H2H, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n m\u1ea5t th\u00eam b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o n\u1eefa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch \u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/de_khong_mat_them_mot_khach_hang_nao_nua\/2020_11_01_16_14_54_2-390x510.jpg\" alt=\"\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/de_khong_mat_them_mot_khach_hang_nao_nua\/2020_11_01_16_14_54_3-390x510.jpg\" alt=\"\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/de_khong_mat_them_mot_khach_hang_nao_nua\/2020_11_01_16_14_54_4-390x510.jpg\" alt=\"\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/de_khong_mat_them_mot_khach_hang_nao_nua\/2020_11_01_16_14_54_5-390x510.jpg\" alt=\"\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/de_khong_mat_them_mot_khach_hang_nao_nua\/2020_11_01_16_14_54_6-390x510.jpg\" alt=\"\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch \u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch <strong><strong>\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/strong><\/strong> <strong><strong>9\/10<\/strong> <\/strong>.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch<\/li>\n\n\n\n<li>Nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/li>\n\n\n\n<li>Cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 s\u00e1u b\u01b0\u1edbc \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Bao g\u1ed3m l\u1eddi khuy\u00ean h\u1eefu \u00edch v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n quy tr\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 l\u1ed7i th\u1eddi<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean c\u00f3 th\u1ec3 h\u01a1i c\u01a1 b\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u1eefng ch\u1eafc<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, <strong><strong>\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/strong><\/strong> l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 mu\u1ed1n c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch, v\u1edbi nhi\u1ec1u th\u00f4ng tin v\u00e0 l\u1eddi khuy\u00ean c\u00f3 gi\u00e1 tr\u1ecb. T\u00f4i \u0111\u1eb7c bi\u1ec7t khuy\u00ean d\u00f9ng cu\u1ed1n s\u00e1ch n\u00e0y cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Sau khi \u0111\u1ecdc cu\u1ed1n s\u00e1ch, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n v\u1ec1 n\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i quan \u0111i\u1ec3m kinh doanh:<\/strong> Cu\u1ed1n s\u00e1ch \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng t\u1eeb vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng nh\u01b0 B2B v\u00e0 B2C sang vi\u1ec7c t\u1ea1o ra k\u1ebft n\u1ed1i ch\u00e2n th\u00e0nh v\u00e0 ch\u00e2n th\u1ef1c gi\u1eefa con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi (H2H). \u0110i\u1ec1u n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p trong th\u1eddi \u0111\u1ea1i m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u01a1n t\u1eeb c\u00e1c doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Tri\u1ebft l\u00fd th\u1ef1c t\u1ebf:<\/strong> S\u00e1ch kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn l\u00fd thuy\u1ebft m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a t\u00e1c gi\u1ea3 v\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn m\u00e0 \u00f4ng \u0111\u00e3 l\u00e0m vi\u1ec7c. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp v\u00e0o trong cu\u1ed1n s\u00e1ch v\u00e0o th\u1ef1c ti\u1ec5n kinh doanh.<\/li>\n\n\n\n<li><strong>S\u1ef1 \u0111a d\u1ea1ng trong v\u00ed d\u1ee5 v\u00e0 ph\u1ea1m vi \u00e1p d\u1ee5ng:<\/strong> Vi\u1ec7c \u0111\u01b0a ra v\u00ed d\u1ee5 t\u1eeb nhi\u1ec1u lo\u1ea1i doanh nghi\u1ec7p v\u00e0 quy m\u00f4 kh\u00e1c nhau (t\u1eeb doanh nghi\u1ec7p nh\u1ecf \u0111\u1ebfn qu\u1ed1c t\u1ebf, t\u1eeb s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn xa x\u1ec9) gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u \u0111\u01b0\u1ee3c t\u00ednh linh ho\u1ea1t v\u00e0 \u0111a d\u1ea1ng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p H2H trong kinh doanh.<\/li>\n\n\n\n<li><strong>Khuy\u1ebfn kh\u00edch suy ngh\u0129 m\u1edbi:<\/strong> Cu\u1ed1n s\u00e1ch khuy\u1ebfn kh\u00edch \u0111\u1ed9c gi\u1ea3 suy ngh\u0129 m\u1ed9t c\u00e1ch m\u1edbi m\u1ebb v\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi nh\u1eefng m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi trong c\u00e1ch ti\u1ebfp c\u1eadn kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>H\u1ee9a h\u1eb9n mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf:<\/strong> Cu\u1ed1n s\u00e1ch mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf v\u00e0 h\u1eefu \u00edch cho nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u00e0 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c trong kinh doanh.<\/li>\n<\/ol>\n\n\n\n<p>T\u00f3m l\u1ea1i, cu\u1ed1n s\u00e1ch c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p m\u1edbi v\u00e0 \u0111\u1ed5i m\u1edbi trong kinh doanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh m\u00e0 s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa con ng\u01b0\u1eddi \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi ph\u00ed m\u00e0 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0.<\/li>\n\n\n\n<li>C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng l\u00e0 ngu\u1ed3n th\u00f4ng tin gi\u00e1 tr\u1ecb nh\u1ea5t v\u1ec1 c\u00e1ch c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>C\u00e1c doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n quy tr\u00ecnh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n<\/ol>\n\n\n\n<p><strong>C\u1ea3m h\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>T\u00f4i c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong doanh nghi\u1ec7p c\u1ee7a ri\u00eang m\u00ecnh.<\/li>\n\n\n\n<li>T\u00f4i tin r\u1eb1ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c n\u00eau trong cu\u1ed1n s\u00e1ch, t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>T\u00f4i c\u0169ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. T\u00f4i tin r\u1eb1ng b\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/li>\n<\/ol>\n\n\n\n<p>Nh\u00ecn chung, <strong><strong>\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/strong><\/strong> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 cung c\u1ea5p th\u00f4ng tin gi\u00fap t\u00f4i tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n v\u00e0 ng\u01b0\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. T\u00f4i r\u1ea5t bi\u1ebft \u01a1n v\u00ec \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y v\u00e0 t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a n\u00f3 v\u00e0o cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch \u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa &#8220;\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa&#8221; c\u1ee7a Joey Coleman l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Coleman l\u1eadp lu\u1eadn&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p m\u1edbi v\u00e0 \u0111\u1ed5i 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