{"id":4446,"date":"2024-04-09T02:39:29","date_gmt":"2024-04-09T02:39:29","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4446"},"modified":"2024-04-09T02:39:33","modified_gmt":"2024-04-09T02:39:33","slug":"marketing-can-ban-marketing-101","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/marketing-can-ban-marketing-101\/","title":{"rendered":"Marketing C\u0103n B\u1ea3n &#8211; Marketing 101"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/strong>: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n V\u1ec1 Nguy\u00ean T\u1eafc v\u00e0 Th\u1ef1c H\u00e0nh Marketing<\/h3>\n\n\n\n<p>&#8220;<strong>Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/strong>&#8221; c\u1ee7a Don Sexton l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u00e0 d\u1ec5 hi\u1ec3u v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc v\u00e0 th\u1ef1c h\u00e0nh c\u1ed1t l\u00f5i c\u1ee7a marketing. Cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n n\u1eafm v\u1eefng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch, &#8220;<strong>Marketing C\u0103n B\u1ea3n<\/strong>&#8221; bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a marketing, t\u1eeb ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u1ebfn l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Cu\u1ed1n s\u00e1ch c\u0169ng nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi c\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i v\u00e0 c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i.<\/p>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb m\u1edbi v\u00e0o ngh\u1ec1, m\u1ed9t chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m mu\u1ed1n n\u00e2ng cao ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh hay m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 marketing, &#8220;<strong>Marketing C\u0103n B\u1ea3n&#8221;<\/strong> l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Don Sexton<\/h2>\n\n\n\n<p>Don Sexton l\u00e0 m\u1ed9t chuy\u00ean gia marketing gi\u00e0u kinh nghi\u1ec7m v\u1edbi h\u01a1n 40 n\u0103m l\u00e0m vi\u1ec7c trong ng\u00e0nh. \u00d4ng l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 cu\u1ed1n s\u00e1ch v\u1ec1 marketing, bao g\u1ed3m &#8220;<strong>Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/strong>&#8221; v\u00e0 &#8220;Marketing trong K\u1ef7 Nguy\u00ean K\u1ef9 Thu\u1eadt S\u1ed1&#8221;. Sexton c\u0169ng l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u00e3 gi\u1ea3ng d\u1ea1y marketing t\u1ea1i m\u1ed9t s\u1ed1 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 cao \u0111\u1eb3ng. V\u1edbi ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u00e0 kinh nghi\u1ec7m th\u1ef1c t\u1ebf phong ph\u00fa, Sexton l\u00e0 m\u1ed9t chuy\u00ean gia \u0111\u01b0\u1ee3c k\u00ednh tr\u1ecdng trong l\u0129nh v\u1ef1c marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean S\u00e1ch<\/strong><\/th><th><strong>T\u00e1c Gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 Lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 Trang<\/strong><\/th><th><strong>N\u0103m Xu\u1ea5t B\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/td><td>Don Sexton<\/td><td>Marketing<\/td><td>544<\/td><td>2022<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/h2>\n\n\n\n<p><br><strong>Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/strong> l\u00e0 ngu\u1ed3n t\u01b0 li\u1ec7u qu\u00fd gi\u00e1 kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c chuy\u00ean gia marketing m\u00e0 c\u00f2n d\u00e0nh cho c\u00e1c doanh nh\u00e2n, l\u00e3nh \u0111\u1ea1o, v\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng c\u00f3 b\u1eb1ng c\u1ea5p MBA. Cu\u1ed1n s\u00e1ch n\u00e0y ch\u1ee9a \u0111\u1ef1ng nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing h\u00e0ng \u0111\u1ea7u, mang l\u1ea1i c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn, v\u00e0 gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c bi\u00ean so\u1ea1n nh\u01b0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 r\u00f5 r\u00e0ng, <strong>Marketing C\u0103n B\u1ea3n<\/strong> kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a marketing m\u00e0 c\u00f2n \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch th\u1ef1c ti\u1ec5n t\u1eeb kinh nghi\u1ec7m th\u1ef1c t\u1ebf trong l\u0129nh v\u1ef1c kinh doanh. Cu\u1ed1n s\u00e1ch gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i m\u00e0 h\u1ecd \u0111ang \u0111\u1ed1i di\u1ec7n trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn t\u1eeb Don Sexton, cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ed9t ph\u00e1, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, v\u00e0 t\u1ea1o ni\u1ec1m tin v\u1eefng ch\u1eafc t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 marketing v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng th\u1ef1c t\u1ebf, <strong>Marketing C\u0103n B\u1ea3n<\/strong> l\u00e0 ngu\u1ed3n t\u00e0i nguy\u00ean kh\u00f4ng th\u1ec3 thi\u1ebfu cho m\u1ecdi doanh nghi\u1ec7p mong mu\u1ed1n th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Marketing C\u0103n B\u1ea3n &#8211; Marketing 101 (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_can_ban___marketing_101\/2022_06_17_16_06_19_2-390x510.jpg\" alt=\"Marketing C\u0103n B\u1ea3n - Marketing 101\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_can_ban___marketing_101\/2022_06_17_16_06_19_3-390x510.jpg\" alt=\"Marketing C\u0103n B\u1ea3n - Marketing 101\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_can_ban___marketing_101\/2022_06_17_16_06_19_4-390x510.jpg\" alt=\"Marketing C\u0103n B\u1ea3n - Marketing 101\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_can_ban___marketing_101\/2022_06_17_16_06_19_5-390x510.jpg\" alt=\"Marketing C\u0103n B\u1ea3n - Marketing 101\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_can_ban___marketing_101\/2022_06_17_16_06_19_6-390x510.jpg\" alt=\"Marketing C\u0103n B\u1ea3n - Marketing 101\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Marketing C\u0103n B\u1ea3n &#8211; Marketing 101 online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch &#8220;<strong>Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/strong>&#8221; c\u1ee7a Don Sexton <strong><strong>9\/10<\/strong> <\/strong>.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc v\u00e0 th\u1ef1c h\u00e0nh marketing c\u1ed1t l\u00f5i.<\/li>\n\n\n\n<li>C\u00e1ch ti\u1ebfp c\u1eadn r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch, v\u1edbi nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh.<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c b\u00e0i t\u1eadp th\u1ef1c h\u00e0nh \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi c\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i v\u00e0 c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 ph\u1ea7n c\u00f3 th\u1ec3 h\u01a1i d\u00e0i v\u00e0 chi ti\u1ebft \u0111\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3 m\u1edbi b\u1eaft \u0111\u1ea7u.<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u v\u00ed d\u1ee5 qu\u1ed1c t\u1ebf h\u01a1n \u0111\u1ec3 t\u0103ng t\u00ednh li\u00ean quan.<\/li>\n<\/ul>\n\n\n\n<p>V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf v\u00e0 d\u1ec5 hi\u1ec3u, cu\u1ed1n s\u00e1ch n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p cho c\u1ea3 nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u l\u1eabn nh\u1eefng chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m mu\u1ed1n n\u00e2ng cao ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Marketing C\u0103n B\u1ea3n &#8211; Marketing 101<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u chuy\u00ean s\u00e2u v\u1ec1 marketing m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u00e0nh trang qu\u00fd gi\u00e1 gi\u00fap t\u00f4i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>T\u00f4i c\u1ea3m th\u1ea5y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1ch t\u00e1c gi\u1ea3 k\u1ebft h\u1ee3p l\u00fd thuy\u1ebft v\u1edbi th\u1ef1c ti\u1ec5n, t\u1eeb nh\u1eefng kh\u00eda c\u1ea1nh th\u00e0nh c\u00f4ng \u0111\u1ebfn nh\u1eefng th\u1ea5t b\u1ea1i th\u1ef1c s\u1ef1 trong s\u1ef1 nghi\u1ec7p kinh doanh. Vi\u1ec7c ph\u00e2n t\u00edch nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u00f4i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a marketing m\u00e0 c\u00f2n kh\u01a1i g\u1ee3i nh\u1eefng suy ngh\u0129 s\u00e1ng t\u1ea1o v\u00e0 t\u00e1o b\u1ea1o trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n kh\u00edch l\u1ec7 t\u00f4i t\u1ef1 tin h\u01a1n trong vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0o th\u1ef1c ti\u1ec5n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i kh\u00f4ng ch\u1ec9 hi\u1ec3u r\u00f5 v\u1ec1 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00e1ng \u0111\u1ecdc m\u00e0 c\u00f2n \u0111\u00e1ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n \u0111\u1ed9ng vi\u00ean v\u00e0 s\u1ef1 kh\u00edch l\u1ec7 m\u1ea1nh m\u1ebd cho nh\u1eefng ai \u0111am m\u00ea v\u00e0 mu\u1ed1n th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c marketing v\u00e0 kinh doanh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;Marketing C\u0103n B\u1ea3n &#8211; Marketing 101&#8221; c\u1ee7a Don Sexton:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Marketing kh\u00f4ng ph\u1ea3i l\u00e0 ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng. \u0110\u00f3 l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ee5c ti\u00eau c\u1ee7a marketing l\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ed1t \u0111\u1ebfn m\u1ee9c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n b\u00e1n ch\u00ednh n\u00f3.&#8221;<\/li>\n\n\n\n<li>&#8220;Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 l\u1eddi h\u1ee9a m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1eeb b\u1ea1n.&#8221;<\/li>\n\n\n\n<li>&#8220;Truy\u1ec1n th\u00f4ng marketing hi\u1ec7u qu\u1ea3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 thay th\u1ebf cho s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng:<\/strong> Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb, v\u00ec v\u1eady h\u00e3y \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch kh\u00f4n ngoan:<\/strong> C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n, nh\u01b0ng \u0111\u1eebng qu\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng.<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1:<\/strong> \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3.<\/li>\n\n\n\n<li><strong>Th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i:<\/strong> Th\u1ebf gi\u1edbi marketing lu\u00f4n thay \u0111\u1ed5i, v\u00ec v\u1eady h\u00e3y s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng m\u1edbi.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Marketing C\u0103n B\u1ea3n &#8211; Marketing 101 Marketing C\u0103n B\u1ea3n &#8211; Marketing 101: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n V\u1ec1 Nguy\u00ean T\u1eafc v\u00e0 Th\u1ef1c H\u00e0nh Marketing &#8220;Marketing C\u0103n B\u1ea3n &#8211; Marketing 101&#8221; c\u1ee7a Don Sexton l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u00e0 d\u1ec5 hi\u1ec3u v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc v\u00e0 th\u1ef1c h\u00e0nh c\u1ed1t l\u00f5i c\u1ee7a marketing&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":4445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing C\u0103n B\u1ea3n - Marketing 101 - \u0110\u1ecdc online &amp; 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