{"id":4434,"date":"2024-04-08T09:18:58","date_gmt":"2024-04-08T09:18:58","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4434"},"modified":"2024-04-08T09:19:03","modified_gmt":"2024-04-08T09:19:03","slug":"kotler-ban-ve-tiep-thi","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/kotler-ban-ve-tiep-thi\/","title":{"rendered":"Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/h2>\n\n\n\n<p>&#8220;<strong>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/strong>&#8221; c\u1ee7a Philip Kotler l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 th\u1ef1c ti\u1ec5n c\u1ed1t l\u00f5i c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00ec t\u00ednh to\u00e0n di\u1ec7n, r\u00f5 r\u00e0ng v\u00e0 c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf phong ph\u00fa, gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc ti\u1ebfp th\u1ecb v\u00e0o c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch bao g\u1ed3m c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i, qu\u1ea3ng c\u00e1o v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang. Kotler nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho h\u1ecd, \u0111\u1ed3ng th\u1eddi \u00f4ng cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Philip Kotler<\/h2>\n\n\n\n<p>Philip Kotler l\u00e0 m\u1ed9t gi\u00e1o s\u01b0 ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 &#8220;Cha \u0111\u1ebb c\u1ee7a Ti\u1ebfp th\u1ecb Hi\u1ec7n \u0111\u1ea1i&#8221;. \u00d4ng \u0111\u00e3 vi\u1ebft h\u01a1n 60 cu\u1ed1n s\u00e1ch v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan, \u0111\u01b0\u1ee3c d\u1ecbch sang h\u01a1n 20 ng\u00f4n ng\u1eef. C\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a Kotler \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh \u0111\u00e1ng k\u1ec3 t\u01b0 duy v\u00e0 th\u1ef1c ti\u1ec5n ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n c\u1ea7u, gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Chi ti\u1ebft<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/\">Philip Kotler<\/a><\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Ti\u1ebfp th\u1ecb<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>427<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2019 (b\u1ea3n ti\u1ebfng Vi\u1ec7t)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/h2>\n\n\n\n<p>&#8220;<strong>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c trong l\u0129nh v\u1ef1c n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u1ec1 n\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Kh\u00e1i ni\u1ec7m v\u1ec1 Ti\u1ebfp Th\u1ecb:<\/strong> Kotler gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u1ec1 \u00fd ngh\u0129a v\u00e0 vai tr\u00f2 c\u1ee7a ti\u1ebfp th\u1ecb trong doanh nghi\u1ec7p, t\u1eeb vi\u1ec7c hi\u1ec3u th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn L\u01b0\u1ee3c Ti\u1ebfp Th\u1ecb:<\/strong> Cu\u1ed1n s\u00e1ch tr\u00ecnh b\u00e0y c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, t\u1eeb ph\u00e2n t\u00edch SWOT \u0111\u1ebfn x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><strong>Ti\u1ebfp Th\u1ecb S\u1ed1 (Digital Marketing):<\/strong> Kotler kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n b\u00e0n v\u1ec1 ti\u1ebfp th\u1ecb s\u1ed1 v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 Internet, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n\n\n\n<li><strong>Qu\u1ea3n l\u00fd Th\u01b0\u01a1ng Hi\u1ec7u:<\/strong> T\u00e1c gi\u1ea3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Ti\u1ebfp Th\u1ecb Qu\u1ed1c T\u1ebf:<\/strong> Cu\u1ed1n s\u00e1ch c\u0169ng b\u00e0n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb qu\u1ed1c t\u1ebf v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng v\u0103n h\u00f3a.<\/li>\n<\/ol>\n\n\n\n<p>T\u00f3m l\u1ea1i, &#8220;<strong>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf v\u00e0 c\u1ee5 th\u1ec3 cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m. Cu\u1ed1n s\u00e1ch n\u00e0y gi\u00fap \u0111\u1ed9c gi\u1ea3 \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/kotler_ban_ve_tiep_thi_tai_ban_2019\/2020_05_06_11_36_41_1-390x510.JPG\" alt=\"Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/kotler_ban_ve_tiep_thi_tai_ban_2019\/2020_05_06_11_36_41_2-390x510.JPG\" alt=\"Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/kotler_ban_ve_tiep_thi_tai_ban_2019\/2020_05_06_11_36_41_3-390x510.JPG\" alt=\"Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/kotler_ban_ve_tiep_thi_tai_ban_2019\/2020_05_06_11_36_41_4-390x510.JPG\" alt=\"Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/kotler_ban_ve_tiep_thi_tai_ban_2019\/2020_05_06_11_36_41_5-390x510.JPG\" alt=\"Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch &#8220;<strong>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/strong>&#8221; <strong><strong>9\/10<\/strong> <\/strong>.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To\u00e0n di\u1ec7n v\u00e0 s\u00e2u s\u1eafc, bao g\u1ed3m m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i.<\/li>\n\n\n\n<li>C\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf phong ph\u00fa v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh gi\u00fap d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc ti\u1ebfp th\u1ecb v\u00e0o th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li>Ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u, ph\u00f9 h\u1ee3p cho c\u1ea3 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb d\u00e0y d\u1ea1n kinh nghi\u1ec7m.<\/li>\n\n\n\n<li>\u0110\u00e3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 theo k\u1ecbp nh\u1eefng thay \u0111\u1ed5i trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u01a1i d\u00e0i v\u00e0 chi ti\u1ebft, c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 kh\u0103n cho m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3.<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 kh\u00f4ng theo k\u1ecbp nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i. N\u00f3 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng c\u1ea7n thi\u1ebft cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>&#8220;<strong>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u1ed3 s\u1ed9, to\u00e0n di\u1ec7n v\u00e0 s\u00e2u s\u1eafc, cung c\u1ea5p cho \u0111\u1ed9c gi\u1ea3 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i. T\u1eeb ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u1ebfn ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, Kotler bao qu\u00e1t t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ed1t l\u00f5i v\u1edbi s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 chi ti\u1ebft \u0111\u00e1ng kinh ng\u1ea1c.<\/p>\n\n\n\n<p>\u0110i\u1ec3m m\u1ea1nh n\u1ed5i b\u1eadt c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 v\u00f4 s\u1ed1 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh. Kotler kh\u00f4ng ch\u1ec9 tr\u00ecnh b\u00e0y c\u00e1c l\u00fd thuy\u1ebft v\u00e0 m\u00f4 h\u00ecnh tr\u1eebu t\u01b0\u1ee3ng m\u00e0 c\u00f2n minh h\u1ecda c\u00e1ch c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng c\u00e1c nguy\u00ean t\u1eafc ti\u1ebfp th\u1ecb trong th\u1ebf gi\u1edbi th\u1ef1c. \u0110i\u1ec1u n\u00e0y l\u00e0m cho cu\u1ed1n s\u00e1ch tr\u1edf n\u00ean v\u00f4 c\u00f9ng h\u1eefu \u00edch cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9, t\u1eeb nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u1ebfn nh\u1eefng chuy\u00ean gia d\u00e0y d\u1ea1n kinh nghi\u1ec7m.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, &#8220;<strong>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/strong>&#8221; c\u00f3 th\u1ec3 kh\u00e1 d\u00e0i v\u00e0 chi ti\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3. Ngo\u00e0i ra, m\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean, cu\u1ed1n s\u00e1ch v\u1eabn c\u00f3 th\u1ec3 kh\u00f4ng theo k\u1ecbp nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng c\u1ea7n thi\u1ebft cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9, cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 ngh\u1ec7 thu\u1eadt b\u00e1n th\u1ee9 m\u00e0 b\u1ea1n t\u1ea1o ra. \u0110\u00f3 l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o ra th\u1ee9 m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n mua.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb l\u00e0 hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 l\u1ee3i nhu\u1eadn.&#8221;<\/li>\n\n\n\n<li>&#8220;Kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a b\u1ea1n. H\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n h\u1ecd h\u01a1n l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.&#8221;<\/li>\n\n\n\n<li>&#8220;Ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb, b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng.&#8221;<\/li>\n\n\n\n<li>&#8220;\u0110\u1ed5i m\u1edbi l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb. H\u00e3y lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch &#8220;Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb&#8221;:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li>T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/li>\n\n\n\n<li>\u0110\u1ed5i m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb s\u00e1ng su\u1ed1t.<\/li>\n\n\n\n<li>Theo k\u1ecbp nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ti\u1ebfp th\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb &#8220;Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb&#8221; c\u1ee7a Philip Kotler l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 th\u1ef1c ti\u1ec5n c\u1ed1t l\u00f5i c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00ec&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469,541],"tags":[],"class_list":["post-4434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang","category-philip-kotler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Kotler B\u00e0n V\u1ec1 Ti\u1ebfp Th\u1ecb&quot; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch to\u00e0n di\u1ec7n v\u00e0 s\u00e2u s\u1eafc, cung c\u1ea5p cho \u0111\u1ed9c gi\u1ea3 m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 m\u1ecdi kh\u00eda 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