{"id":4425,"date":"2024-04-08T03:45:51","date_gmt":"2024-04-08T03:45:51","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4425"},"modified":"2024-04-08T04:18:00","modified_gmt":"2024-04-08T04:18:00","slug":"marketing-vo-thuc-co-che-khoa-hoc-dang-sau-quyet-dinh-mua-hang","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/marketing-vo-thuc-co-che-khoa-hoc-dang-sau-quyet-dinh-mua-hang\/","title":{"rendered":"Marketing V\u00f4 Th\u1ee9c &#8211; C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Marketing V\u00f4 Th\u1ee9c &#8211; C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng<\/h2>\n\n\n\n<p><strong>Marketing V\u00f4 Th\u1ee9c: C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng<\/strong> c\u1ee7a Phil Barden d\u1ef1a tr\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c t\u1eeb khoa h\u1ecdc th\u1ea7n kinh, kinh t\u1ebf h\u1ecdc h\u00e0nh vi, t\u00e2m l\u00fd h\u1ecdc nh\u1eadn th\u1ee9c v\u00e0 t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i, h\u00e9 l\u1ed9 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a ti\u1ec1m th\u1ee9c \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng. V\u1edbi nh\u1eefng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng, cu\u1ed1n s\u00e1ch n\u00e0y v\u00e9n b\u1ee9c m\u00e0n b\u00ed m\u1eadt v\u1ec1 c\u00e1ch n\u00e3o b\u1ed9 ra quy\u1ebft \u0111\u1ecbnh v\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>Barden kh\u00e1m ph\u00e1 c\u00e1c nguy\u00ean t\u1eafc t\u00e2m l\u00fd c\u1ed1t l\u00f5i nh\u01b0 nh\u1eadn th\u1ee9c v\u00f4 th\u1ee9c, k\u00fd \u1ee9c c\u1ea3m x\u00fac v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u00f3 ch\u1ecdn l\u1ecdc, gi\u1ea3i th\u00edch c\u00e1ch ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u00d4ng cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, v\u1edbi c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u. Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ea5t k\u1ef3 ai mu\u1ed1n hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Phil Barden<\/h2>\n\n\n\n<p>Phil Barden l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, chuy\u00ean gia trong l\u0129nh v\u1ef1c t\u00e1c \u0111\u1ed9ng c\u1ee7a ti\u1ec1m th\u1ee9c \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi h\u01a1n 20 n\u0103m kinh nghi\u1ec7m trong ng\u00e0nh ti\u1ebfp th\u1ecb, \u00f4ng l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Neuroco v\u00e0 l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u \u1ea5n ph\u1ea9m v\u1ec1 khoa h\u1ecdc th\u1ea7n kinh ti\u1ebfp th\u1ecb, bao g\u1ed3m c\u1ea3 cu\u1ed1n s\u00e1ch \u0111\u1ed9t ph\u00e1 &#8220;Marketing V\u00f4 Th\u1ee9c&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Marketing V\u00f4 Th\u1ee9c &#8211; C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Chi ti\u1ebft<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>T\u00ean s\u00e1ch<\/strong><\/td><td>Marketing V\u00f4 Th\u1ee9c: C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng<\/td><\/tr><tr><td><strong>T\u00e1c gi\u1ea3<\/strong><\/td><td>Phil Barden<\/td><\/tr><tr><td><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/td><td>Ti\u1ebfp th\u1ecb<\/td><\/tr><tr><td><strong>S\u1ed1 trang<\/strong><\/td><td>378<\/td><\/tr><tr><td><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/td><td>2013<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch Marketing V\u00f4 Th\u1ee9c &#8211; C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng<\/h2>\n\n\n\n<p><strong>Marketing V\u00f4 Th\u1ee9c: C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng<\/strong> c\u1ee7a Phil Barden l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u1ea5p d\u1eabn v\u00e0 mang t\u00ednh c\u00e1ch m\u1ea1ng, kh\u00e1m ph\u00e1 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a ti\u1ec1m th\u1ee9c \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng. V\u1edbi nh\u1eefng nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng, cu\u1ed1n s\u00e1ch n\u00e0y v\u00e9n b\u1ee9c m\u00e0n b\u00ed m\u1eadt v\u1ec1 c\u00e1ch n\u00e3o b\u1ed9 ra quy\u1ebft \u0111\u1ecbnh v\u00e0 cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;Marketing v\u00f4 th\u1ee9c: C\u01a1 ch\u1ebf khoa h\u1ecdc \u0111\u1eb1ng sau quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng&#8221; s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh hai ph\u1ea7n:<\/p>\n\n\n\n<p><em>Ph\u1ea7n 1: Kh\u00e1m ph\u00e1 t\u00e2m tr\u00ed:<\/em><\/p>\n\n\n\n<p>Trong ph\u1ea7n n\u00e0y, cu\u1ed1n s\u00e1ch s\u1ebd h\u01b0\u1edbng d\u1eabn \u0111\u1ed9c gi\u1ea3 kh\u00e1m ph\u00e1 t\u1ea7ng v\u00f4 th\u1ee9c v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 ch\u1ebf th\u1ea7n kinh s\u00e2u k\u00edn trong n\u00e3o b\u1ed9 quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><em>Ph\u1ea7n 2: \u0110i\u1ec1u khi\u1ec3n h\u00e0nh vi:<\/em><\/p>\n\n\n\n<p>T\u1ea1i \u0111\u00e2y, t\u00e1c gi\u1ea3 c\u00f9ng h\u00e0ng ng\u00e0n nghi\u00ean c\u1ee9u khoa h\u1ecdc s\u1ebd ch\u1ec9 d\u1eabn c\u00e1ch thi\u1ebft k\u1ebf m\u1ed9t &#8220;giao di\u1ec7n ra quy\u1ebft \u0111\u1ecbnh&#8221;, c\u00e1ch ph\u00e2n t\u00edch v\u00e0 k\u00edch th\u00edch c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u1ef1c s\u1ef1 b\u00ean trong kh\u00e1ch h\u00e0ng, v\u00e0 cu\u1ed1i c\u00f9ng, l\u00e0 c\u00e1ch l\u1ef1a ch\u1ecdn &#8211; tri\u1ec3n khai &#8211; \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, th\u1ef1c t\u1ebf v\u00e0 khoa h\u1ecdc nh\u1ea5t.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t chuy\u00ean gia marketing, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd, \u0111\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch kh\u00f4ng th\u1ec3 thi\u1ebfu cho b\u1ea1n. \u0110\u00e3 \u0111\u1ebfn l\u00fac ph\u1ea3i chi\u1ebfm l\u0129nh v\u00f9ng t\u00e2m tr\u00ed ch\u01b0a \u0111\u01b0\u1ee3c khai ph\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n marketing theo m\u1ed9t c\u00e1ch kh\u00e1c bi\u1ec7t!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Marketing V\u00f4 Th\u1ee9c &#8211; C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/3\/3\/33bf3426803406a303c23f59cc35c04b.jpg\" alt=\"Marketing V\u00f4 Th\u1ee9c - C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_vo_thuc___co_che_khoa_hoc_dang_sau_quyet_dinh_mua_hang_gom_2_phan\/2021_01_18_17_42_57_1-390x510.jpg\" alt=\"Marketing V\u00f4 Th\u1ee9c - C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_vo_thuc___co_che_khoa_hoc_dang_sau_quyet_dinh_mua_hang_gom_2_phan\/2021_01_18_17_42_57_2-390x510.jpg\" alt=\"Marketing V\u00f4 Th\u1ee9c - C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_vo_thuc___co_che_khoa_hoc_dang_sau_quyet_dinh_mua_hang_gom_2_phan\/2021_01_18_17_42_57_3-390x510.jpg\" alt=\"Marketing V\u00f4 Th\u1ee9c - C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_vo_thuc___co_che_khoa_hoc_dang_sau_quyet_dinh_mua_hang_gom_2_phan\/2021_01_18_17_42_57_4-390x510.jpg\" alt=\"Marketing V\u00f4 Th\u1ee9c - C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/marketing_vo_thuc___co_che_khoa_hoc_dang_sau_quyet_dinh_mua_hang_gom_2_phan\/2021_01_18_17_42_57_5-390x510.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Marketing V\u00f4 Th\u1ee9c &#8211; C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch <strong>Marketing V\u00f4 Th\u1ee9c: C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng<\/strong> <strong>9\/10<\/strong> .<\/p>\n\n\n\n<p><strong><em>\u0110i\u1ec3m m\u1ea1nh:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bao g\u1ed3m nhi\u1ec1u nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf v\u00e0 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u.<\/li>\n\n\n\n<li>Cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean khoa h\u1ecdc th\u1ea7n kinh.<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng.<\/li>\n\n\n\n<li>V\u0103n phong r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u0110i\u1ec3m y\u1ebfu:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3 th\u1ec3 h\u01a1i k\u1ef9 thu\u1eadt \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng v\u1ec1 khoa h\u1ecdc th\u1ea7n kinh.<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi k\u1ec3 t\u1eeb khi cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o n\u0103m 2013.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, <strong>Marketing V\u00f4 Th\u1ee9c<\/strong> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch xu\u1ea5t s\u1eafc cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Sau khi \u0111\u1ecdc qua n\u1ed9i dung v\u00e0 t\u00f3m t\u1eaft c\u1ee7a cu\u1ed1n s\u00e1ch &#8220;<strong>Marketing v\u00f4 th\u1ee9c: C\u01a1 ch\u1ebf khoa h\u1ecdc \u0111\u1eb1ng sau quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong>&#8220;, c\u00f3 m\u1ed9t s\u1ed1 c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i:<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c kh\u00e1m ph\u00e1 v\u00e0 hi\u1ec3u r\u00f5 t\u00e2m tr\u00ed v\u00f4 th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd v\u00e0 c\u01a1 ch\u1ebf t\u00e2m l\u00fd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 hi\u1ec3u v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>S\u00e1ch h\u1ee9a h\u1eb9n mang \u0111\u1ebfn kh\u00f4ng ch\u1ec9 nh\u1eefng ki\u1ebfn th\u1ee9c khoa h\u1ecdc v\u1ec1 t\u00e2m l\u00fd h\u1ecdc v\u00e0 c\u00e1ch n\u00e3o b\u1ed9 ho\u1ea1t \u0111\u1ed9ng, m\u00e0 c\u00f2n k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng nghi\u00ean c\u1ee9u th\u1ef1c ti\u1ec5n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00f3 v\u00e0o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t l\u00e0 ph\u00f9 h\u1ee3p cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 qu\u1ea3n l\u00fd, t\u1eeb \u0111\u00f3 cho th\u1ea5y n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u l\u00fd thuy\u1ebft m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 c\u00f3 \u00edch. Cu\u1ed1n s\u00e1ch m\u1edf ra m\u1ed9t c\u00e1nh c\u1eeda \u0111\u1ec3 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 ti\u1ebfp t\u1ee5c h\u1ecdc h\u1ecfi v\u1ec1 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edbi trong l\u0129nh v\u1ef1c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh t\u00e2m l\u00fd h\u1ecdc v\u00e0 khoa h\u1ecdc n\u00e3o b\u1ed9.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng quan, d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin t\u1eeb t\u00f3m t\u1eaft, cu\u1ed1n s\u00e1ch c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu \u00edch v\u00e0 th\u00fa v\u1ecb cho nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c marketing v\u00e0 mu\u1ed1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Ti\u1ec1m th\u1ee9c c\u1ee7a ch\u00fang ta gi\u1ed1ng nh\u01b0 m\u1ed9t t\u1ea3ng b\u0103ng tr\u00f4i, v\u1edbi ph\u1ea7n l\u1edbn n\u1eb1m \u1ea9n d\u01b0\u1edbi b\u1ec1 m\u1eb7t.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ch\u00fang ta th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u1edf c\u1ea5p \u0111\u1ed9 ti\u1ec1m th\u1ee9c, ngay c\u1ea3 khi ch\u00fang ta kh\u00f4ng nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n hi\u1ec3u c\u00e1c \u0111\u1ed9ng l\u1ef1c ti\u1ec1m \u1ea9n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c h\u01a1n.&#8221;<\/li>\n\n\n\n<li>&#8220;Khoa h\u1ecdc th\u1ea7n kinh ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 gi\u00fap ch\u00fang ta hi\u1ec3u c\u00e1ch n\u00e3o b\u1ed9 ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c k\u00edch th\u00edch ti\u1ebfp th\u1ecb kh\u00e1c nhau.&#8221;<\/li>\n\n\n\n<li>&#8220;B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc th\u1ea7n kinh, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n, th\u00fac \u0111\u1ea9y h\u00e0nh vi mong mu\u1ed1n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a ti\u1ec1m th\u1ee9c v\u00e0 vai tr\u00f2 c\u1ee7a n\u00f3 trong h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc th\u1ea7n kinh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, t\u1eeb thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1ebfn qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00ec c\u1ea3m x\u00fac \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ea7n kinh \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 tinh ch\u1ec9nh ch\u00fang theo th\u1eddi gian.<\/li>\n\n\n\n<li>Th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c \u0111\u1ec3 t\u00ecm ra c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Marketing V\u00f4 Th\u1ee9c &#8211; C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng Marketing V\u00f4 Th\u1ee9c: C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng c\u1ee7a Phil Barden d\u1ef1a tr\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c t\u1eeb khoa h\u1ecdc th\u1ea7n kinh, kinh t\u1ebf h\u1ecdc h\u00e0nh vi, t\u00e2m l\u00fd h\u1ecdc nh\u1eadn th\u1ee9c v\u00e0 t\u00e2m&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing V\u00f4 Th\u1ee9c - C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"Marketing v\u00f4 th\u1ee9c: C\u01a1 ch\u1ebf khoa h\u1ecdc \u0111\u1eb1ng sau quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u00e0nh cho ai quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c marketing, hi\u1ec3u s\u00e2u v\u1ec1 t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/marketing-vo-thuc-co-che-khoa-hoc-dang-sau-quyet-dinh-mua-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing V\u00f4 Th\u1ee9c - C\u01a1 Ch\u1ebf Khoa H\u1ecdc \u0110\u1eb1ng Sau Quy\u1ebft \u0110\u1ecbnh Mua H\u00e0ng - \u0110\u1ecdc online &amp; Pdf\" \/>\n<meta property=\"og:description\" content=\"Marketing v\u00f4 th\u1ee9c: C\u01a1 ch\u1ebf khoa h\u1ecdc \u0111\u1eb1ng sau quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u00e0nh cho ai quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c marketing, hi\u1ec3u s\u00e2u v\u1ec1 t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cunghocvui.com\/book\/marketing-vo-thuc-co-che-khoa-hoc-dang-sau-quyet-dinh-mua-hang\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0110\u1ecdc online &amp; 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