{"id":4382,"date":"2024-04-08T06:47:27","date_gmt":"2024-04-08T06:47:27","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4382"},"modified":"2024-04-08T06:47:31","modified_gmt":"2024-04-08T06:47:31","slug":"su-ket-thuc-cua-marketing","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/su-ket-thuc-cua-marketing\/","title":{"rendered":"S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/h2>\n\n\n\n<p>&#8220;<strong>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/strong>&#8221; c\u1ee7a Carlos Gil l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m g\u00e2y tranh c\u00e3i v\u00e0 s\u00e2u s\u1eafc th\u00e1ch th\u1ee9c c\u00e1c nguy\u00ean l\u00fd ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng. Gil l\u1eadp lu\u1eadn r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 khi\u1ebfn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb c\u0169 tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch \u0111\u01b0a ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp th\u1ecb m\u1edbi t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. Gil th\u00fac gi\u1ee5c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ea5p nh\u1eadn s\u1ef1 thay \u0111\u1ed5i v\u00e0 chuy\u1ec3n sang c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, l\u1ea5y d\u1eef li\u1ec7u l\u00e0m trung t\u00e2m \u0111\u1ec3 th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean ti\u1ebfp th\u1ecb m\u1edbi.<\/p>\n\n\n\n<p>&#8220;<strong>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/strong>&#8221; \u0111\u01b0\u1ee3c vi\u1ebft v\u1edbi gi\u1ecdng v\u0103n h\u1ea5p d\u1eabn v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u. N\u00f3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>V\u1ec1 t\u00e1c gi\u1ea3 Carlos Gil<\/h2>\n\n\n\n<p>Carlos Gil l\u00e0 m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb c\u00f3 h\u01a1n 20 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 Google, Microsoft v\u00e0 Coca-Cola. \u00d4ng l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t &#8220;<strong>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/strong>&#8221; v\u00e0 l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Gil \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u01b0 duy \u0111\u1ed9t ph\u00e1 v\u00e0 chuy\u00ean m\u00f4n v\u1ec1 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>T\u00ean s\u00e1ch<\/th><th>T\u00e1c gi\u1ea3<\/th><th>Th\u1ec3 lo\u1ea1i<\/th><th>S\u1ed1 trang<\/th><th>N\u0103m xu\u1ea5t b\u1ea3n<\/th><\/tr><\/thead><tbody><tr><td>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/td><td>Carlos Gil<\/td><td>Ti\u1ebfp th\u1ecb<\/td><td>288<\/td><td>2019<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft n\u1ed9i dung s\u00e1ch S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/h2>\n\n\n\n<p><strong><strong>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/strong><\/strong> nh\u1ea5n m\u1ea1nh r\u1eb1ng, d\u00f9 vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n, quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c ch\u1eb7t ch\u1ebd. Cu\u1ed1n s\u00e1ch n\u00e0y c\u0169ng h\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u01b0a y\u1ebfu t\u1ed1 &#8220;x\u00e3 h\u1ed9i&#8221; tr\u1edf l\u1ea1i v\u00e0o c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 th\u00edch h\u1ee3p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t th\u1ebf gi\u1edbi \u0111ang ch\u1ecbu s\u1ef1 chi ph\u1ed1i c\u1ee7a c\u00e1c thu\u1eadt to\u00e1n, khi l\u01b0\u1ee3t ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean \u0111ang gi\u1ea3m v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n s\u1ef1 t\u01b0\u01a1ng t\u00e1c ch\u00e2n th\u1ef1c h\u01a1n, thay v\u00ec ch\u1ec9 l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c &#8220;b\u00e1n h\u00e0ng&#8221;.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 s\u1ef1 gia t\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gil cho r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00e3 trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft. H\u1ecd hi\u1ec7n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn th\u00f4ng tin, so s\u00e1nh s\u1ea3n ph\u1ea9m v\u00e0 chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<p>Gil tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp th\u1ecb m\u1edbi t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, l\u1ea5y d\u1eef li\u1ec7u l\u00e0m trung t\u00e2m. \u00d4ng th\u00fac gi\u1ee5c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>&#8220;<strong>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/strong>&#8221; \u0111\u01b0\u1ee3c vi\u1ebft v\u1edbi gi\u1ecdng v\u0103n h\u1ea5p d\u1eabn v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u. N\u00f3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/su_ket_thuc_cua_marketing\/2023_04_10_09_34_31_2-390x510.jpg\" alt=\"S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/su_ket_thuc_cua_marketing\/2023_04_10_09_34_31_3-390x510.jpg\" alt=\"S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/su_ket_thuc_cua_marketing\/2023_04_10_09_34_31_4-390x510.jpg\" alt=\"S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/su_ket_thuc_cua_marketing\/2023_04_10_09_34_31_5-390x510.jpg\" alt=\"S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/su_ket_thuc_cua_marketing\/2023_04_10_09_34_31_6-390x510.jpg\" alt=\"S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0110\u01b0a ra m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb<\/li>\n\n\n\n<li>Cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp th\u1ecb m\u1edbi t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, l\u1ea5y d\u1eef li\u1ec7u l\u00e0m trung t\u00e2m<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c vi\u1ebft v\u1edbi gi\u1ecdng v\u0103n h\u1ea5p d\u1eabn v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong>\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y cu\u1ed1n s\u00e1ch h\u01a1i d\u00e0i v\u00e0 chi ti\u1ebft<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng c\u1ee7a Gil c\u00f3 th\u1ec3 g\u00e2y tranh c\u00e3i \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 ti\u1ebfp th\u1ecb<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m xu\u1ea5t s\u1eafc cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>S\u00e1ch &#8220;<strong>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Carlos Gil l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m \u0111\u00e1ng \u0111\u1ecdc v\u00e0 \u0111\u00e1ng suy ng\u1eabm \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c marketing v\u00e0 qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng m\u1edbi trong kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>\u0110i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng marketing hi\u1ec7n \u0111\u1ea1i, t\u1eeb s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. T\u00e1c gi\u1ea3 kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra nh\u1eefng l\u1eadp lu\u1eadn logic v\u00e0 th\u00f4ng tin c\u1ee5 th\u1ec3 m\u00e0 c\u00f2n chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, s\u00e1ch c\u0169ng m\u1edf ra nhi\u1ec1u g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 vai tr\u00f2 c\u1ee7a con ng\u01b0\u1eddi trong marketing k\u1ef9 thu\u1eadt s\u1ed1, nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i ch\u00e2n th\u1ef1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y l\u00e0m cho s\u00e1ch tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 ki\u1ebfn th\u1ee9c qu\u00fd gi\u00e1 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u00e1p d\u1ee5ng trong c\u00f4ng vi\u1ec7c m\u00e0 c\u00f2n trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, &#8220;<strong>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 marketing m\u00e0 c\u00f2n l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 con ng\u01b0\u1eddi, v\u1ec1 c\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a. \u0110\u00e2y l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u b\u1ed5 \u00edch v\u00e0 \u0111\u00e1ng \u0111\u1ecdc cho m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh marketing v\u00e0 qu\u1ea3ng c\u00e1o trong th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i ch\u1ea5p nh\u1eadn s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n\n\n\n<li>T\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/li>\n<\/ol>\n\n\n\n<p><strong>C\u1ea3m h\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cu\u1ed1n s\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u00f4i \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi h\u01a1n.<\/li>\n\n\n\n<li>N\u00f3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u00f4i t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho h\u1ecd.<\/li>\n\n\n\n<li>N\u00f3 khuy\u1ebfn kh\u00edch t\u00f4i s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb s\u00e1ng su\u1ed1t h\u01a1n.<\/li>\n<\/ol>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng, cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean ti\u1ebfp th\u1ecb m\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing &#8220;S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing&#8221; c\u1ee7a Carlos Gil l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m g\u00e2y tranh c\u00e3i v\u00e0 s\u00e2u s\u1eafc th\u00e1ch th\u1ee9c c\u00e1c nguy\u00ean l\u00fd ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng. Gil l\u1eadp lu\u1eadn r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 s\u1ef1 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"S\u1ef1 K\u1ebft Th\u00fac C\u1ee7a Marketing l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u b\u1ed5 \u00edch cho m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ef1 ph\u00e1t 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