{"id":4380,"date":"2024-04-08T06:37:07","date_gmt":"2024-04-08T06:37:07","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4380"},"modified":"2024-04-08T06:37:13","modified_gmt":"2024-04-08T06:37:13","slug":"how-brands-grow-con-duong-tang-truong-thuong-hieu-kham-pha","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/how-brands-grow-con-duong-tang-truong-thuong-hieu-kham-pha\/","title":{"rendered":"How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1<\/h2>\n\n\n\n<p><strong><strong>How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1<\/strong><\/strong> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u1ed9t ph\u00e1 c\u1ee7a Byron Sharp, m\u1ed9t trong nh\u1eefng nh\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Cu\u1ed1n s\u00e1ch th\u00e1ch th\u1ee9c nh\u1eefng quan ni\u1ec7m truy\u1ec1n th\u1ed1ng v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>Sharp l\u1eadp lu\u1eadn r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u, trong khi b\u1ecf qua t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 th\u00e2m nh\u1eadp v\u00e0 t\u00ednh n\u1ed5i b\u1eadt. \u00d4ng gi\u1edbi thi\u1ec7u M\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 li\u00ean t\u1ee5c nh\u1eafc nh\u1edf h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u00e0 c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, <strong>How Brands Grow<\/strong> cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n. Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Byron Sharp<\/h2>\n\n\n\n<p><strong>Byron Sharp<\/strong>\u00a0l\u00e0 Gi\u00e1o s\u01b0 Khoa h\u1ecdc\u00a0Ti\u1ebfp th\u1ecb\u00a0t\u1ea1i\u00a0\u0110\u1ea1i h\u1ecdc Nam \u00dac, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00f4ng tr\u00ecnh nghi\u00ean c\u1ee9u v\u1ec1\u00a0c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. \u00d4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nghi\u00ean c\u1ee9u v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u1ebfp th\u1ecb \u0111\u1ea1i ch\u00fang v\u00e0 l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch \u201cHow Brands Grow\u201d (Th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Gi\u00e1 tr\u1ecb<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/byron-sharp\/\">Byron Sharp<\/a><\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Ti\u1ebfp th\u1ecb<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>336<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2010<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1<\/h2>\n\n\n\n<p>&#8220;<strong>How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1<\/strong>&#8221; mang l\u1ea1i nh\u1eefng gi\u1ea3i \u0111\u00e1p chi ti\u1ebft cho c\u00e1c th\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb nh\u01b0: c\u00e1ch ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, v\u00e0 t\u00e1c d\u1ee5ng th\u1ef1c s\u1ef1 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 cu\u1ed1n s\u00e1ch \u0111\u1ea7u ti\u00ean tr\u00ecnh b\u00e0y c\u00e1c nguy\u00ean t\u1eafc ti\u1ebfp th\u1ecb trong m\u1ed9t ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 m\u00e0 c\u00f2n kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 \u00fd ngh\u0129a v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y. V\u1edbi c\u01a1 s\u1edf nghi\u00ean c\u1ee9u k\u00e9o d\u00e0i h\u00e0ng th\u1eadp k\u1ef7, \u0111\u00e2y l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u qu\u00fd gi\u00e1 d\u00e0nh cho c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb mu\u1ed1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch \u0111\u1eb7t ra c\u00e1c kh\u00e1i ni\u1ec7m m\u1edbi v\u00e0 th\u00e1ch th\u1ee9c c\u00e1c quan \u0111i\u1ec3m truy\u1ec1n th\u1ed1ng v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. T\u00e1c gi\u1ea3 Byron Sharp ch\u1ec9 ra r\u1eb1ng nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u sai v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm, l\u1ef1a ch\u1ecdn v\u00e0 mua h\u00e0ng. \u00d4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng vi\u1ec7c t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng hi\u1ec7u qu\u1ea3 trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch c\u00f3 gi\u00e1 tr\u1ecb b\u1edfi n\u00f3 mang l\u1ea1i nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u00e0 quan \u0111i\u1ec3m m\u1edbi v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. T\u00e1c gi\u1ea3 \u0111\u00e3 d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u00e0 th\u1ef1c ti\u1ec5n \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean c\u1ee5 th\u1ec3 v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1eefng ki\u1ebfn th\u1ee9c t\u1eeb s\u00e1ch v\u00e0o c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>N\u1ed9i dung cu\u1ed1n s\u00e1ch n\u00e0y h\u01b0\u1edbng t\u1edbi \u0111\u1ed9c gi\u1ea3 l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong kinh doanh. N\u00f3 cung c\u1ea5p gi\u00e1 tr\u1ecb kh\u00f4ng ch\u1ec9 qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n qua ki\u1ebfn th\u1ee9c v\u1ec1 t\u00e2m l\u00fd h\u1ecdc ti\u00eau d\u00f9ng, nh\u1eefng quan \u0111i\u1ec3m m\u1edbi v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng. Cu\u1ed1n s\u00e1ch gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd c\u0169ng nh\u01b0 c\u00e1ch t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng khoa h\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1 (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___kham_pha_tai_ban_2023\/2023_12_12_15_33_45_2-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - Kh\u00e1m Ph\u00e1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___kham_pha_tai_ban_2023\/2023_12_12_15_33_45_3-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - Kh\u00e1m Ph\u00e1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___kham_pha_tai_ban_2023\/2023_12_12_15_33_45_4-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - Kh\u00e1m Ph\u00e1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___kham_pha_tai_ban_2023\/2023_12_12_15_33_45_5-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - Kh\u00e1m Ph\u00e1\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___kham_pha_tai_ban_2023\/2023_12_12_15_33_45_6-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - Kh\u00e1m Ph\u00e1\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1 online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch <strong>How Brands Grow<\/strong> <strong>9\/10<\/strong> .<\/p>\n\n\n\n<p><strong><em>\u0110i\u1ec3m m\u1ea1nh:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u00e0 b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c l\u1eadp lu\u1eadn<\/li>\n\n\n\n<li>Khung r\u00f5 r\u00e0ng v\u00e0 h\u1eefu \u00edch cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>C\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh li\u00ean quan<\/li>\n\n\n\n<li>V\u0103n phong r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u<\/li>\n\n\n\n<li>Th\u00e1ch th\u1ee9c c\u00e1c quan ni\u1ec7m truy\u1ec1n th\u1ed1ng v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u0110i\u1ec3m y\u1ebfu:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y cu\u1ed1n s\u00e1ch h\u01a1i k\u1ef9 thu\u1eadt<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 h\u01a1i thi\u00ean v\u1ec1 d\u1eef li\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u, thi\u1ebfu m\u1ed9t s\u1ed1 g\u00f3c nh\u00ecn s\u00e1ng t\u1ea1o h\u01a1n<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi k\u1ec3 t\u1eeb khi cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 2010<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, <strong>How Brands Grow<\/strong> l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. Sharp cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng v\u00e0 d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. M\u1eb7c d\u00f9 c\u00f3 m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf nh\u1ecf, cu\u1ed1n s\u00e1ch v\u1eabn l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 ai mu\u1ed1n hi\u1ec3u c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n m\u1ea1nh trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1<\/strong>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Byron Sharp l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u qu\u00fd gi\u00e1 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed1i v\u1edbi t\u00f4i, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch ch\u1ee9a ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng l\u1edbn \u0111\u1ec3 ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc m\u1edbi v\u00e0o th\u1ef1c ti\u1ec5n c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 c\u00e1ch t\u00e1c gi\u1ea3 tr\u00ecnh b\u00e0y c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 quan \u0111i\u1ec3m m\u1ed9t c\u00e1ch logic, khoa h\u1ecdc, d\u1ef1a tr\u00ean c\u01a1 s\u1edf nghi\u00ean c\u1ee9u v\u00e0 th\u1ef1c ti\u1ec5n. \u00d4ng Byron Sharp kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra c\u00e1c l\u00fd thuy\u1ebft m\u00e0 c\u00f2n minh h\u1ecda b\u1eb1ng c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0o c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, cu\u1ed1n s\u00e1ch c\u00f2n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng quan \u0111i\u1ec3m m\u1edbi v\u00e0 th\u00e1ch th\u1ee9c nh\u1eefng quan \u0111i\u1ec3m truy\u1ec1n th\u1ed1ng trong ng\u00e0nh ti\u1ebfp th\u1ecb, gi\u00fap m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn v\u00e0 suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. Vi\u1ec7c nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd, gi\u00fap t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn th\u1ef1c ti\u1ec5n v\u00e0 cung c\u1ea5p c\u00e1i nh\u00ecn m\u1edbi v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi nh\u1eefng ai \u0111ang l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o, cu\u1ed1n s\u00e1ch n\u00e0y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u kh\u00f4ng th\u1ec3 b\u1ecf qua \u0111\u1ec3 n\u00e2ng cao ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o m\u00e0 b\u1eb1ng c\u00e1ch mua.&#8221;<\/li>\n\n\n\n<li>&#8220;S\u1ef1 nh\u1eafc l\u1ea1i l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n kh\u00f4ng ph\u1ea3i b\u1eb1ng c\u00e1ch tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng h\u01a1n, m\u00e0 b\u1eb1ng c\u00e1ch \u0111\u01b0\u1ee3c mua nhi\u1ec1u h\u01a1n.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ee5c ti\u00eau c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t &#8216;v\u00f9ng th\u01b0\u01a1ng hi\u1ec7u&#8217; r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t, m\u00e0 l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c mua nhi\u1ec1u nh\u1ea5t.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>T\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 th\u00e2m nh\u1eadp v\u00e0 t\u00ednh n\u1ed5i b\u1eadt, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Li\u00ean t\u1ee5c nh\u1eafc nh\u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng m\u1ed9t &#8220;v\u00f9ng th\u01b0\u01a1ng hi\u1ec7u&#8221; r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ed9c \u0111\u00e1o trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li>\u0110\u1eebng c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. T\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li>Ki\u00ean nh\u1eabn v\u00e0 nh\u1ea5t qu\u00e1n trong c\u00e1c n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i, nh\u01b0ng n\u1ebfu b\u1ea1n ki\u00ean tr\u00ec v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1 How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u1ed9t ph\u00e1 c\u1ee7a Byron Sharp, m\u1ed9t trong nh\u1eefng nh\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Cu\u1ed1n s\u00e1ch th\u00e1ch th\u1ee9c nh\u1eefng&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568,333,469],"tags":[],"class_list":["post-4380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-byron-sharp","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - Kh\u00e1m Ph\u00e1 - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - Kh\u00e1m Ph\u00e1 l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u qu\u00fd gi\u00e1 d\u00e0nh cho c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/how-brands-grow-con-duong-tang-truong-thuong-hieu-kham-pha\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - Kh\u00e1m Ph\u00e1 - \u0110\u1ecdc online &amp; 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