{"id":4347,"date":"2024-04-08T02:39:41","date_gmt":"2024-04-08T02:39:41","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4347"},"modified":"2024-04-08T04:18:51","modified_gmt":"2024-04-08T04:18:51","slug":"how-brands-grow-con-duong-tang-truong-thuong-hieu-ung-dung","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/how-brands-grow-con-duong-tang-truong-thuong-hieu-ung-dung\/","title":{"rendered":"How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng<\/h2>\n\n\n\n<p><strong><strong>How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng<\/strong><\/strong> c\u1ee7a Byron Sharp l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y v\u1ec1 ti\u1ebfp th\u1ecb, cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 th\u1ef1c t\u1ebf cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng, Sharp th\u00e1ch th\u1ee9c c\u00e1c quan ni\u1ec7m th\u00f4ng th\u01b0\u1eddng v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0a ra m\u1ed9t m\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3 v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n. Cu\u1ed1n s\u00e1ch t\u1eadp trung v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 ph\u1ee7 s\u00f3ng cao, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>&#8220;<strong>How Brands Grow<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0o mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Byron Sharp<\/h2>\n\n\n\n<p>Byron Sharp l\u00e0 m\u1ed9t gi\u00e1o s\u01b0 ti\u1ebfp th\u1ecb n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi t\u1ea1i \u0110\u1ea1i h\u1ecdc Nam \u00dac. \u00d4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nghi\u00ean c\u1ee9u ti\u00ean phong v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Sharp l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t, bao g\u1ed3m &#8220;How Brands Grow&#8221; v\u00e0 &#8220;Marketing: Theory and Practice&#8221;. Nghi\u00ean c\u1ee9u c\u1ee7a \u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 h\u1ecdc gi\u1ea3 tr\u00ean to\u00e0n c\u1ea7u \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n<p>Sharp l\u00e0 m\u1ed9t nh\u00e0 t\u01b0 t\u01b0\u1edfng ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng, ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch ch\u00fang ta hi\u1ec3u v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Chi ti\u1ebft<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>T\u00ean s\u00e1ch<\/strong><\/td><td>How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng<\/td><\/tr><tr><td><strong>T\u00e1c gi\u1ea3<\/strong><\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/byron-sharp\/\">Byron Sharp<\/a><\/td><\/tr><tr><td><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/td><td>Ti\u1ebfp th\u1ecb<\/td><\/tr><tr><td><strong>S\u1ed1 trang<\/strong><\/td><td>356<\/td><\/tr><tr><td><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/td><td>2010<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1<\/strong>&#8221; \u0111\u1eb7t ra gi\u1ea3i ph\u00e1p th\u1ef1c t\u1ebf cho nh\u1eefng th\u00e1ch th\u1ee9c th\u01b0\u1eddng g\u1eb7p trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, nh\u01b0 vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1. \u0110\u00e2y l\u00e0 t\u00e1c ph\u1ea9m \u0111\u1ea7u ti\u00ean gi\u1edbi thi\u1ec7u c\u00e1c quy lu\u1eadt ti\u1ebfp th\u1ecb trong ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 v\u00e0 ph\u00e2n t\u00edch \u00fd ngh\u0129a v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a ch\u00fang sau nhi\u1ec1u n\u0103m nghi\u00ean c\u1ee9u. Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u1ea9m nang ho\u00e0n h\u1ea3o cho c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb, m\u00e0 c\u00f2n \u0111em \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 c\u00e1ch th\u1ee9c kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm, ch\u1ecdn l\u1ef1a v\u00e0 mua h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>T\u00e1c gi\u1ea3 Byron Sharp kh\u00f4ng ng\u1ea7n ng\u1ea1i th\u00e1ch th\u1ee9c nh\u1eefng quan \u0111i\u1ec3m truy\u1ec1n th\u1ed1ng v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u00d4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n, qua \u0111\u00f3 t\u00e1c gi\u1ea3 cung c\u1ea5p nh\u1eefng l\u1eddi khuy\u00ean c\u1ee5 th\u1ec3 v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn. Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, m\u00e0 c\u00f2n chia s\u1ebb nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 t\u00e2m l\u00fd h\u1ecdc ti\u00eau d\u00f9ng v\u00e0 quan \u0111i\u1ec3m s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>D\u00e0nh cho \u0111\u1ed9c gi\u1ea3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd c\u0169ng nh\u01b0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3. Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ngu\u1ed3n ki\u1ebfn th\u1ee9c v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 h\u01b0\u1edbng d\u1eabn th\u1ef1c ti\u1ec5n \u0111\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc v\u00e0o quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___ung_dung\/2023_08_08_15_59_50_2-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - \u1ee8ng D\u1ee5ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___ung_dung\/2023_08_08_15_59_50_3-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - \u1ee8ng D\u1ee5ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___ung_dung\/2023_08_08_15_59_50_4-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - \u1ee8ng D\u1ee5ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___ung_dung\/2023_08_08_15_59_50_5-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - \u1ee8ng D\u1ee5ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/how_brands_grow___con_duong_tang_truong_thuong_hieu___ung_dung\/2023_08_08_15_59_50_6-390x510.jpg\" alt=\"How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - \u1ee8ng D\u1ee5ng\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong>How Brands Grow<\/strong> c\u1ee7a Byron Sharp l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch xu\u1ea5t s\u1eafc v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng, Sharp th\u00e1ch th\u1ee9c c\u00e1c quan ni\u1ec7m th\u00f4ng th\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra c\u00e1c nguy\u00ean t\u1eafc th\u1ef1c t\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong><em>\u0110i\u1ec3m m\u1ea1nh:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng:<\/strong> C\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Sharp \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt to\u00e0n di\u1ec7n, bao g\u1ed3m c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li><strong>M\u00f4 h\u00ecnh \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3:<\/strong> Sharp tr\u00ecnh b\u00e0y m\u1ed9t m\u00f4 h\u00ecnh r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng, t\u1eadp trung v\u00e0o \u0111\u1ed9 ph\u1ee7 s\u00f3ng, nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/li>\n\n\n\n<li><strong>H\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf:<\/strong> Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Sharp v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, bao g\u1ed3m h\u01b0\u1edbng d\u1eabn v\u1ec1 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1ea1o th\u00f4ng \u0111i\u1ec7p v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t.<\/li>\n\n\n\n<li><strong>Phong c\u00e1ch vi\u1ebft h\u1ea5p d\u1eabn:<\/strong> Sharp vi\u1ebft m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch, khi\u1ebfn cu\u1ed1n s\u00e1ch d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 ti\u1ebfp thu \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 kinh nghi\u1ec7m.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u0110i\u1ec3m y\u1ebfu:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 th\u1ec3 h\u01a1i l\u00fd thuy\u1ebft:<\/strong> M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t s\u1ed1 ph\u1ea7n c\u1ee7a cu\u1ed1n s\u00e1ch c\u00f3 t\u00ednh l\u00fd thuy\u1ebft v\u00e0 tr\u1eebu t\u01b0\u1ee3ng.<\/li>\n\n\n\n<li><strong>\u00cdt t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> Trong khi Sharp \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 gia t\u0103ng c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, cu\u1ed1n s\u00e1ch ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, <strong>How Brands Grow<\/strong> l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0o mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. C\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Sharp \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nghi\u00ean c\u1ee9u v\u1eefng ch\u1eafc v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh th\u1ef1c t\u1ebf, khi\u1ebfn cu\u1ed1n s\u00e1ch n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t c\u1ea9m nang thi\u1ebft y\u1ebfu cho nh\u1eefng ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; Kh\u00e1m Ph\u00e1&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Byron Sharp mang l\u1ea1i cho t\u00f4i nh\u1eefng c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1ng gi\u00e1:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>S\u1ef1 K\u1ebft H\u1ee3p Gi\u1eefa L\u00ed Thuy\u1ebft v\u00e0 Th\u1ef1c Ti\u1ec5n:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c l\u00fd thuy\u1ebft v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n k\u1ebft h\u1ee3p v\u1edbi c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 l\u1eddi khuy\u00ean c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean l\u00fd ti\u1ebfp th\u1ecb v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/li>\n\n\n\n<li><strong>Quan \u0110i\u1ec3m M\u1edbi v\u00e0 Th\u00e1ch Th\u1ee9c Quan \u0110i\u1ec3m C\u0169:<\/strong> T\u00e1c gi\u1ea3 \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng quan \u0111i\u1ec3m m\u1edbi v\u00e0 th\u00e1ch th\u1ee9c nh\u1eefng quan \u0111i\u1ec3m truy\u1ec1n th\u1ed1ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y kh\u01a1i d\u1eady s\u1ef1 t\u00f2 m\u00f2 v\u00e0 kh\u00edch l\u1ec7 t\u00f4i \u0111\u1eb7t c\u00e2u h\u1ecfi, suy ngh\u0129 s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Gi\u00e1 Tr\u1ecb Th\u1ef1c T\u1ebf:<\/strong> Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng tr\u1eebu t\u01b0\u1ee3ng m\u00e0 c\u00f2n cung c\u1ea5p cho t\u00f4i nh\u1eefng b\u01b0\u1edbc th\u1ef1c ti\u1ec5n \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 N\u0103ng \u00c1p D\u1ee5ng \u0110a D\u1ea1ng:<\/strong> D\u00f9 b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u hay nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 ki\u1ebfn th\u1ee9c h\u1eefu \u00edch. N\u00f3 gi\u00fap t\u00f4i kh\u00f4ng ch\u1ec9 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>S\u1ef1 Kho\u00e1ng \u0110\u1ea1t v\u00e0 Th\u1ea5u Hi\u1ec3u S\u00e2u S\u1eafc:<\/strong> T\u00e1c gi\u1ea3 kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00ecnh th\u01b0\u1eddng m\u00e0 c\u00f2n \u0111\u00e0o s\u00e2u v\u00e0o t\u00e2m l\u00fd h\u1ecdc ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u00e0 s\u00e2u s\u1eafc h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng th\u1ec3, cu\u1ed1n s\u00e1ch &#8220;<strong>How Brands Grow<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd gi\u00e1 cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u00ed thuy\u1ebft s\u00e2u s\u1eafc v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n gi\u00fap t\u00f4i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 hi\u1ec7u qu\u1ea3 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch &#8220;How Brands Grow&#8221; c\u1ee7a Byron Sharp:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 trong m\u00f4i tr\u01b0\u1eddng c\u1ee7a h\u1ecd.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, m\u00e0 l\u00e0 \u0111\u1ec3 h\u1ecd ngh\u0129 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n khi h\u1ecd c\u00f3 nhu c\u1ea7u.&#8221;<\/li>\n\n\n\n<li>&#8220;\u0110\u1ed9 ph\u1ee7 s\u00f3ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u.&#8221;<\/li>\n\n\n\n<li>&#8220;Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c.&#8221;<\/li>\n\n\n\n<li>&#8220;S\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng:<\/strong> \u0110\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn tr\u01b0\u1edbc c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t th\u00f4ng qua nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u:<\/strong> L\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean quen thu\u1ed9c v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 nh\u1edb.<\/li>\n\n\n\n<li><strong>T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng:<\/strong> L\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng l\u1ee3i \u00edch v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a n\u00f3.<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3:<\/strong> Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh li\u00ean quan \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li><strong>Ki\u00ean tr\u00ec v\u00e0 nh\u1ea5t qu\u00e1n:<\/strong> X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh l\u00e2u d\u00e0i \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean tr\u00ec v\u00e0 nh\u1ea5t qu\u00e1n trong c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng How Brands Grow &#8211; Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u &#8211; \u1ee8ng D\u1ee5ng c\u1ee7a Byron Sharp l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y v\u1ec1 ti\u1ebfp th\u1ecb, cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 th\u1ef1c t\u1ebf cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568,333,469],"tags":[],"class_list":["post-4347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-byron-sharp","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Brands Grow - Con \u0110\u01b0\u1eddng T\u0103ng Tr\u01b0\u1edfng Th\u01b0\u01a1ng Hi\u1ec7u - \u1ee8ng D\u1ee5ng - \u0110\u1ecdc online &amp; 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