{"id":4341,"date":"2024-04-05T02:53:58","date_gmt":"2024-04-05T02:53:58","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4341"},"modified":"2024-04-05T02:54:03","modified_gmt":"2024-04-05T02:54:03","slug":"dinh-vi-cuoc-chien-gianh-tam-tri-khach-hang","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/dinh-vi-cuoc-chien-gianh-tam-tri-khach-hang\/","title":{"rendered":"\u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch \u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/h2>\n\n\n\n<p>&#8220;<strong>\u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/strong>&#8221; c\u1ee7a Al Ries v\u00e0 Jack Trout l\u00e0 cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 ti\u1ebfp th\u1ecb, gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh r\u1eb1ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, vi\u1ec7c t\u1eadp trung v\u00e0o nh\u1eefng l\u1ee3i \u00edch c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch d\u1ec5 hi\u1ec3u l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<p>Ries v\u00e0 Trout gi\u1edbi thi\u1ec7u kh\u00e1i ni\u1ec7m &#8220;b\u1ea3n \u0111\u1ed3 t\u00e2m tr\u00ed&#8221;, gi\u1ea3i th\u00edch c\u00e1ch kh\u00e1ch h\u00e0ng s\u1eafp x\u1ebfp c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed h\u1ecd. H\u1ecd l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c doanh nghi\u1ec7p n\u00ean nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 trong b\u1ea3n \u0111\u1ed3 t\u00e2m tr\u00ed v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed \u0111\u00f3 th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 t\u1eadp trung. Cu\u1ed1n s\u00e1ch c\u0169ng kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb kh\u00e1c nhau, nh\u01b0 \u0111\u1ecbnh v\u1ecb theo \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ecbnh v\u1ecb theo l\u1ee3i \u00edch v\u00e0 \u0111\u1ecbnh v\u1ecb theo nhu c\u1ea7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>V\u1ec1 t\u00e1c gi\u1ea3 Al Ries, Jack Tourt<\/h2>\n\n\n\n<p>Al Ries v\u00e0 Jack Trout l\u00e0 hai chuy\u00ean gia ti\u1ebfp th\u1ecb n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00f4ng tr\u00ecnh ti\u00ean phong v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Ries l\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Ries &amp; Trout, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb, trong khi Trout l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a h\u01a1n 50 cu\u1ed1n s\u00e1ch v\u1ec1 ti\u1ebfp th\u1ecb. C\u00f9ng nhau, h\u1ecd \u0111\u00e3 vi\u1ebft &#8220;<strong>\u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/strong>&#8220;, m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 ti\u1ebfp th\u1ecb v\u1eabn \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia s\u1eed d\u1ee5ng cho \u0111\u1ebfn ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch \u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>T\u00ean s\u00e1ch<\/th><th>T\u00e1c gi\u1ea3<\/th><th>Th\u1ec3 lo\u1ea1i<\/th><th>S\u1ed1 trang<\/th><th>N\u0103m xu\u1ea5t b\u1ea3n<\/th><\/tr><\/thead><tbody><tr><td>\u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/al-ries\/\">Al Ries<\/a>, <a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/jack-trout\/\">Jack Trout<\/a><\/td><td>Ti\u1ebfp th\u1ecb<\/td><td>352<\/td><td>2022<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft n\u1ed9i dung s\u00e1ch \u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/h2>\n\n\n\n<p>&#8220;<strong>\u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/strong>&#8221; c\u1ee7a Al Ries v\u00e0 Jack Trout s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh hi\u1ec7n nay. Cu\u1ed1n s\u00e1ch l\u1eadp lu\u1eadn r\u1eb1ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 tr\u1edf th\u00e0nh t\u1ea5t c\u1ea3 \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u00e0 thay v\u00e0o \u0111\u00f3, h\u1ecd n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb gi\u00fap b\u1ea1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; \u0110\u1ea1t \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea5p nh\u1ea5t v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9.<\/li>\n\n\n\n<li>&#8211; Ch\u1ec9 ra r\u1eb1ng ai gi\u1ecfi h\u01a1n s\u1ebd t\u1ed3n t\u1ea1i.<\/li>\n\n\n\n<li>&#8211; Khuy\u1ebfn kh\u00edch tr\u00e1nh \u0111\u1ed1i \u0111\u1ea7u v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u1eefng ch\u1eafc.<\/li>\n\n\n\n<li>&#8211; T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t.<\/li>\n\n\n\n<li>&#8211; Li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 t\u1eebng th\u1ecb tr\u01b0\u1eddng nh\u01b0 m\u1ed9t chi\u1ebfn tr\u01b0\u1eddng v\u00e0 \u0111\u1ecba b\u00e0n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li>&#8211; Y\u00eau c\u1ea7u t\u1ea7m nh\u00ecn, can \u0111\u1ea3m, kh\u00e1ch quan, s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 tinh t\u1ebf.<\/li>\n<\/ul>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch \u0110\u1ecbnh v\u1ecb s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i.<\/li>\n\n\n\n<li>&#8211; L\u1ef1a ch\u1ecdn t\u00ean s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t.<\/li>\n\n\n\n<li>&#8211; X\u00e1c \u0111\u1ecbnh l\u00fd do v\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1i \u01b0u cho s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>&#8211; X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li>&#8211; Ph\u00e2n t\u00edch xu h\u01b0\u1edbng g\u1ea7n \u0111\u00e2y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>&#8211; S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 tr\u1edf th\u00e0nh c\u00e1i t\u00ean quen thu\u1ed9c trong m\u1ed7i gia \u0111\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<p>&#8220;<strong>\u0110\u1ecbnh V\u1ecb<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch ph\u1ea3i \u0111\u1ecdc \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn ti\u1ebfp th\u1ecb ho\u1eb7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Ries v\u00e0 Trout v\u1eabn c\u00f2n ph\u00f9 h\u1ee3p cho \u0111\u1ebfn ng\u00e0y nay v\u00e0 cu\u1ed1n s\u00e1ch c\u1ee7a h\u1ecd ti\u1ebfp t\u1ee5c truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch \u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/dinh_vi___cuoc_chien_gianh_tam_tri_khach_hang_tai_ban_2023\/2023_08_07_16_47_05_2-390x510.gif\" alt=\"\u0110\u1ecbnh V\u1ecb - Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/dinh_vi___cuoc_chien_gianh_tam_tri_khach_hang_tai_ban_2023\/2023_08_07_16_47_05_3-390x510.gif\" alt=\"\u0110\u1ecbnh V\u1ecb - Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/dinh_vi___cuoc_chien_gianh_tam_tri_khach_hang_tai_ban_2023\/2023_08_07_16_47_05_4-390x510.gif\" alt=\"\u0110\u1ecbnh V\u1ecb - Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/dinh_vi___cuoc_chien_gianh_tam_tri_khach_hang_tai_ban_2023\/2023_08_07_16_47_05_5-390x510.gif\" alt=\"\u0110\u1ecbnh V\u1ecb - Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/dinh_vi___cuoc_chien_gianh_tam_tri_khach_hang_tai_ban_2023\/2023_08_07_16_47_05_6-390x510.gif\" alt=\"\u0110\u1ecbnh V\u1ecb - Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch \u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Audio S\u00e1ch \u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/h2>\n\n\n\n<p>Nghe s\u00e1ch n\u00f3i <strong>\u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/strong> t\u1ea1i \u0111\u00e2y<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/BYKBwME0kEI?si=Qv8FbVLNb_8QW_Yf\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong><em>\u0110\u00e1nh gi\u00e1 chi ti\u1ebft:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ednh li\u00ean quan:<\/strong> C\u00e1c nguy\u00ean t\u1eafc tr\u00ecnh b\u00e0y trong &#8220;\u0110\u1ecbnh V\u1ecb&#8221; v\u1eabn c\u00f2n r\u1ea5t ph\u00f9 h\u1ee3p trong m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i, n\u01a1i s\u1ef1 c\u1ea1nh tranh gay g\u1eaft v\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng b\u1ecb ph\u00e2n t\u00e1n.<\/li>\n\n\n\n<li><strong>T\u00ednh th\u1ef1c t\u1ebf:<\/strong> Ries v\u00e0 Trout cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 minh h\u1ecda c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a h\u1ecd, gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng ch\u00fang v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a ri\u00eang h\u1ecd.<\/li>\n\n\n\n<li><strong>T\u00ednh d\u1ec5 hi\u1ec3u:<\/strong> Ng\u00f4n ng\u1eef c\u1ee7a cu\u1ed1n s\u00e1ch r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 d\u1ec5 hi\u1ec3u, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng v\u1ec1 ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li><strong>T\u00ednh s\u00e1ng t\u1ea1o:<\/strong> M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m trong &#8220;\u0110\u1ecbnh V\u1ecb&#8221; \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong ti\u1ebfp th\u1ecb, nh\u01b0ng cu\u1ed1n s\u00e1ch v\u1eabn cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u0110i\u1ec3m tr\u1eeb:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 th\u1ec3 h\u01a1i l\u1ed7i th\u1eddi:<\/strong> M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh trong cu\u1ed1n s\u00e1ch c\u00f3 th\u1ec3 h\u01a1i l\u1ed7i th\u1eddi, v\u00ec cu\u1ed1n s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n c\u00e1ch \u0111\u00e2y h\u01a1n 40 n\u0103m.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu c\u00e1c nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y:<\/strong> Cu\u1ed1n s\u00e1ch s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c \u0111\u01b0a v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y h\u01a1n \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Ries v\u00e0 Trout.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>\u0110\u1ecbnh V\u1ecb&#8221;<\/strong> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch xu\u1ea5t s\u1eafc cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 h\u01a1i l\u1ed7i th\u1eddi \u1edf m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh, nh\u01b0ng c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a cu\u1ed1n s\u00e1ch v\u1eabn c\u00f2n r\u1ea5t ph\u00f9 h\u1ee3p trong m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>&#8220;<strong>\u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng<\/strong>&#8221; c\u1ee7a Al Ries v\u00e0 Jack Trout l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong nhi\u1ec1u th\u1eadp k\u1ef7. V\u1edbi s\u1ef1 t\u1eadp trung m\u1ea1nh m\u1ebd v\u00e0o t\u00ednh \u0111\u01a1n gi\u1ea3n, t\u1eadp trung v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c chi\u1ebfm gi\u1eef m\u1ed9t v\u1ecb tr\u00ed kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, cu\u1ed1n s\u00e1ch n\u00e0y v\u1eabn c\u00f2n v\u00f4 c\u00f9ng ph\u00f9 h\u1ee3p trong m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh ch\u00ednh c\u1ee7a &#8220;<strong>\u0110\u1ecbnh V\u1ecb<\/strong>&#8221; l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf. Ries v\u00e0 Trout cung c\u1ea5p nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 minh h\u1ecda c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a h\u1ecd, gi\u00fap \u0111\u1ed9c gi\u1ea3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng ch\u00fang v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a ri\u00eang h\u1ecd. Ng\u00f4n ng\u1eef c\u1ee7a cu\u1ed1n s\u00e1ch c\u0169ng r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 d\u1ec5 hi\u1ec3u, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng v\u1ec1 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch kh\u00e1m ph\u00e1 m\u1ed9t lo\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb, bao g\u1ed3m \u0111\u1ecbnh v\u1ecb theo \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ecbnh v\u1ecb theo l\u1ee3i \u00edch v\u00e0 \u0111\u1ecbnh v\u1ecb theo nhu c\u1ea7u. Ries v\u00e0 Trout c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb l\u1ea1i khi c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng ho\u1eb7c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh trong cu\u1ed1n s\u00e1ch c\u00f3 th\u1ec3 h\u01a1i l\u1ed7i th\u1eddi, nh\u01b0ng c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a &#8220;<strong>\u0110\u1ecbnh V\u1ecb<\/strong>&#8221; v\u1eabn c\u00f2n r\u1ea5t ph\u00f9 h\u1ee3p trong m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i. Cu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p v\u00e0 b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>\u0110\u1ecbnh V\u1ecb<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n x\u1ee9ng \u0111\u00e1ng c\u00f3 m\u1ed9t v\u1ecb tr\u00ed trong t\u1ee7 s\u00e1ch c\u1ee7a b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn ti\u1ebfp th\u1ecb ho\u1eb7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Ries v\u00e0 Trout \u0111\u00e3 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch c\u1ee7a th\u1eddi gian v\u00e0 ti\u1ebfp t\u1ee5c cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb:<\/strong> C\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 tr\u1edf th\u00e0nh t\u1ea5t c\u1ea3 \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Thay v\u00e0o \u0111\u00f3, h\u1ecd n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 \u0111\u01a1n gi\u1ea3n:<\/strong> C\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb n\u00ean \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o m\u1ed9t l\u1ee3i \u00edch ho\u1eb7c \u00fd t\u01b0\u1edfng ch\u00ednh v\u00e0 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch.<\/li>\n\n\n\n<li><strong>T\u00ednh linh ho\u1ea1t:<\/strong> C\u00e1c doanh nghi\u1ec7p c\u1ea7n s\u1eb5n s\u00e0ng \u0111\u1ecbnh v\u1ecb l\u1ea1i khi c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng ho\u1eb7c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u:<\/strong> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>Vai tr\u00f2 c\u1ee7a s\u1ef1 ki\u00ean tr\u00ec:<\/strong> X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 s\u1ef1 ki\u00ean tr\u00ec. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean mong \u0111\u1ee3i k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c, nh\u01b0ng n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed c\u1ee7a h\u1ecd theo th\u1eddi gian.<\/li>\n<\/ol>\n\n\n\n<p><strong>C\u1ea3m h\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Quy\u1ec1n n\u0103ng c\u1ee7a s\u1ef1 t\u1eadp trung:<\/strong> &#8220;\u0110\u1ecbnh V\u1ecb&#8221; truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c doanh nghi\u1ec7p t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec h\u1ecd gi\u1ecfi nh\u1ea5t v\u00e0 tr\u00e1nh s\u1ef1 ph\u00e2n t\u00e1n.<\/li>\n\n\n\n<li><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t:<\/strong> Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm c\u00e1ch kh\u00e1c bi\u1ec7t h\u00f3a b\u1ea3n th\u00e2n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ea1o ra m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 \u0111\u01a1n gi\u1ea3n:<\/strong> &#8220;\u0110\u1ecbnh V\u1ecb&#8221; khuy\u1ebfn kh\u00edch c\u00e1c doanh nghi\u1ec7p gi\u1eef cho th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u, ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee9c t\u1ea1p.<\/li>\n\n\n\n<li><strong>S\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 ki\u00ean tr\u00ec:<\/strong> Cu\u1ed1n s\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c doanh nghi\u1ec7p ki\u00ean tr\u00ec v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd, ngay c\u1ea3 khi ph\u1ea3i m\u1ea5t th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3.<\/li>\n\n\n\n<li><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u00edch \u1ee9ng:<\/strong> &#8220;\u0110\u1ecbnh V\u1ecb&#8221; nh\u1eafc nh\u1edf c\u00e1c doanh nghi\u1ec7p r\u1eb1ng th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i v\u00e0 h\u1ecd c\u1ea7n s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch \u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng &#8220;\u0110\u1ecbnh V\u1ecb &#8211; Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng&#8221; c\u1ee7a Al Ries v\u00e0 Jack Trout l\u00e0 cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 ti\u1ebfp th\u1ecb, gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Cu\u1ed1n s\u00e1ch nh\u1ea5n&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[494,563,333,469],"tags":[],"class_list":["post-4341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-al-ries","category-jack-tourt","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u1ecbnh V\u1ecb - Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;\u0110\u1ecbnh V\u1ecb&quot; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n x\u1ee9ng \u0111\u00e1ng c\u00f3 m\u1ed9t v\u1ecb tr\u00ed trong t\u1ee7 s\u00e1ch c\u1ee7a b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn ti\u1ebfp th\u1ecb ho\u1eb7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/dinh-vi-cuoc-chien-gianh-tam-tri-khach-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1ecbnh V\u1ecb - Cu\u1ed9c Chi\u1ebfn Gi\u00e0nh T\u00e2m Tr\u00ed Kh\u00e1ch H\u00e0ng - \u0110\u1ecdc online &amp; 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