{"id":4335,"date":"2024-04-05T02:03:55","date_gmt":"2024-04-05T02:03:55","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4335"},"modified":"2024-04-05T02:04:02","modified_gmt":"2024-04-05T02:04:02","slug":"quan-tri-ban-hang-hieu-qua-sales-management-that-works","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/quan-tri-ban-hang-hieu-qua-sales-management-that-works\/","title":{"rendered":"Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works<\/h2>\n\n\n\n<p>&#8220;Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3&#8221; c\u1ee7a Frank V. Cespedes l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Cespedes tr\u00ecnh b\u00e0y m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n \u0111\u1ec3 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, bao g\u1ed3m tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o, b\u1ed3i th\u01b0\u1eddng, \u0111\u1ed9ng l\u1ef1c v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, &#8220;<strong>Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3<\/strong>&#8221; cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 l\u00e3nh \u0111\u1ea1o m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng. Cespedes \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng doanh s\u1ed1, c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9, t\u1eeb gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng \u0111\u1ebfn gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh. N\u00f3 c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u h\u1eefu \u00edch cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n hi\u1ec3u c\u00e1ch t\u1ed1i \u0111a h\u00f3a ti\u1ec1m n\u0103ng c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Frank V. Cespedes<\/h2>\n\n\n\n<p>Frank V. Cespedes l\u00e0 gi\u00e1o s\u01b0 t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Harvard, n\u01a1i \u00f4ng gi\u1ea3ng d\u1ea1y v\u1ec1 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb. \u00d4ng l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 \u0111\u00e3 t\u01b0 v\u1ea5n cho nhi\u1ec1u c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>Cespedes l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u cu\u1ed1n s\u00e1ch v\u00e0 b\u00e0i b\u00e1o v\u1ec1 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, bao g\u1ed3m &#8220;Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3&#8221; (Sales Management That Works), \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Chi ti\u1ebft<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/frank-v-cespedes\/\">Frank V. Cespedes<\/a><\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>372<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2011<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works<\/strong>&#8221; c\u1ee7a gi\u00e1o s\u01b0 Frank Cespedes t\u1eeb tr\u01b0\u1eddng Kinh doanh Harvard l\u00e0 m\u1ed9t ngu\u1ed3n tri th\u1ee9c \u0111\u00e1ng tin c\u1eady v\u00e0 th\u1ef1c t\u1ebf, d\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u ch\u1ea5t l\u01b0\u1ee3ng. Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 chia s\u1ebb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng quan tr\u1ecdng m\u00e0 c\u00f2n t\u1eadp trung v\u00e0o nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi m\u00e0 th\u1ebf gi\u1edbi \u0111ang \u0111\u1ed1i di\u1ec7n.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1eef li\u1ec7u l\u1edbn v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec v\u1ec1 s\u1ef1 thay \u0111\u1ed5i \u0111ang di\u1ec5n ra trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng. Tuy nhi\u00ean, nhi\u1ec1u th\u00f4ng tin ph\u1ed5 bi\u1ebfn hi\u1ec7n nay thi\u1ebfu t\u00ednh ch\u00ednh x\u00e1c v\u00e0 d\u1ef1a tr\u00ean suy \u0111o\u00e1n h\u01a1n l\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd kinh doanh \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi th\u00e1ch th\u1ee9c c\u1ee7a vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa nh\u1eefng xu h\u01b0\u1edbng b\u1ec1n v\u1eefng v\u00e0 nh\u1eefng tr\u00e0o l\u01b0u t\u1ea1m th\u1eddi. S\u1ef1 hi\u1ec3u bi\u1ebft sai l\u1ea7m trong \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn thua l\u1ed7, \u0111\u1eb7c bi\u1ec7t trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh nh\u01b0 hi\u1ec7n nay.<\/p>\n\n\n\n<p>Trong cu\u1ed1n s\u00e1ch n\u00e0y, gi\u00e1o s\u01b0 Cespedes cung c\u1ea5p nh\u1eefng c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap c\u00e1c qu\u1ea3n l\u00fd kinh doanh v\u00e0 v\u1eadn h\u00e0nh nh\u1eadn di\u1ec7n t\u00edn hi\u1ec7u quan tr\u1ecdng t\u1eeb nhi\u1ec5u \u00e2m, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; Chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n t\u00e0i hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li>&#8211; C\u01a1 ch\u1ebf l\u01b0\u01a1ng th\u01b0\u1edfng \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c b\u00e1n h\u00e0ng<\/li>\n\n\n\n<li>&#8211; T\u1ed1i \u01b0u h\u00f3a ROI cho ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/li>\n\n\n\n<li>&#8211; X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/li>\n\n\n\n<li>-\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c<\/li>\n\n\n\n<li>&#8211; Qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111a k\u00eanh<\/li>\n<\/ul>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 mang l\u1ea1i nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n v\u00e0 nghi\u00ean c\u1ee9u s\u00e2u s\u1eafc m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh xa nh\u1eefng l\u1ed1i suy ngh\u0129 kh\u00f4ng b\u1ec1n v\u1eefng. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, \u0111\u00e2y l\u00e0 ngu\u1ed3n tri th\u1ee9c qu\u00fd gi\u00e1 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quan_tri_ban_hang_hieu_qua___sales_management_that_works\/2023_11_23_16_19_53_2-390x510.jpg\" alt=\"Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 - Sales Management That Works\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quan_tri_ban_hang_hieu_qua___sales_management_that_works\/2023_11_23_16_19_53_3-390x510.jpg\" alt=\"Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 - Sales Management That Works\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quan_tri_ban_hang_hieu_qua___sales_management_that_works\/2023_11_23_16_19_53_4-390x510.jpg\" alt=\"Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 - Sales Management That Works\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quan_tri_ban_hang_hieu_qua___sales_management_that_works\/2023_11_23_16_19_53_5-390x510.jpg\" alt=\"Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 - Sales Management That Works\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quan_tri_ban_hang_hieu_qua___sales_management_that_works\/2023_11_23_16_19_53_6-390x510.jpg\" alt=\"Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 - Sales Management That Works\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch &#8220;Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3&#8221; <strong>9\/10<\/strong> .<\/p>\n\n\n\n<p><strong><em>\u0110i\u1ec3m m\u1ea1nh:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n v\u00e0 th\u1ef1c t\u1ebf \u0111\u1ec3 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li>Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb.<\/li>\n\n\n\n<li>Bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, t\u1eeb tuy\u1ec3n d\u1ee5ng \u0111\u1ebfn qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t.<\/li>\n\n\n\n<li>Cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u0110i\u1ec3m y\u1ebfu:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3 th\u1ec3 h\u01a1i d\u00e0i \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3.<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 kh\u00f3 th\u1ef1c hi\u1ec7n \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty nh\u1ecf h\u01a1n ho\u1eb7c c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch xu\u1ea5t s\u1eafc cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft s\u00e2u s\u1eafc v\u1ec1 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng. N\u00f3 l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 v\u00e0 r\u1ea5t \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch cho b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi t\u00f4i, cu\u1ed1n s\u00e1ch &#8220;<strong>Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works<\/strong>&#8221; c\u1ee7a gi\u00e1o s\u01b0 Frank Cespedes l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 v\u00e0 b\u1ed5 \u00edch trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng v\u00e0 kinh doanh.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, s\u00e1ch \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf nh\u1eefng nghi\u00ean c\u1ee9u \u0111\u00e1ng tin c\u1eady v\u00e0 ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf v\u1eefng ch\u1eafc v\u00e0 \u0111\u00e1ng tin c\u1eady cho nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<p>Th\u1ee9 hai, s\u00e1ch kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong th\u1ebf gi\u1edbi kinh doanh nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1eef li\u1ec7u l\u1edbn, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o m\u00e0 c\u00f2n gi\u00fap \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh n\u00e0y.<\/p>\n\n\n\n<p>T\u00f4i r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1edbi vi\u1ec7c s\u00e1ch cung c\u1ea5p nh\u1eefng c\u00f4ng c\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 b\u01b0\u1edbc \u0111i r\u00f5 r\u00e0ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c th\u01b0\u1eddng g\u1eb7p trong qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng nh\u01b0 tuy\u1ec3n d\u1ee5ng nh\u00e2n t\u00e0i, c\u1ea3i thi\u1ec7n ROI cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111a k\u00eanh.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, vi\u1ec7c s\u00e1ch k\u1ebft h\u1ee3p gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n th\u00f4ng qua nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 nghi\u00ean c\u1ee9u s\u00e2u s\u1eafc gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c nguy\u00ean l\u00fd v\u00e0 \u00e1p d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng kinh doanh th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>T\u1ed5ng th\u1ec3, \u0111\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch m\u00e0 m\u00ecnh r\u1ea5t khuy\u1ebfn kh\u00edch cho nh\u1eefng ai \u0111ang ho\u1eb7c d\u1ef1 \u0111\u1ecbnh tham gia v\u00e0o l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng v\u00e0 mu\u1ed1n n\u1eafm v\u1eefng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;B\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 thao t\u00fang kh\u00e1ch h\u00e0ng mua th\u1ee9 h\u1ecd kh\u00f4ng c\u1ea7n. B\u00e1n h\u00e0ng l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.&#8221;<\/li>\n\n\n\n<li>&#8220;\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng \u0111\u1ed9i ng\u0169 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m.&#8221;<\/li>\n\n\n\n<li>&#8220;Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c c\u1ee7a vi\u1ec7c tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o, \u0111\u1ed9ng vi\u00ean v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng, nh\u01b0ng n\u00f3 kh\u00f4ng th\u1ec3 thay th\u1ebf c\u00e1c t\u01b0\u01a1ng t\u00e1c gi\u1eefa con ng\u01b0\u1eddi.&#8221;<\/li>\n\n\n\n<li>&#8220;D\u1eef li\u1ec7u l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng c\u1ea7n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 gi\u00e1 tr\u1ecb.<\/li>\n\n\n\n<li>\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3, n\u01a1i c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c trao quy\u1ec1n v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00ec th\u00e0nh t\u00edch c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng, nh\u01b0ng ch\u00fang kh\u00f4ng th\u1ec3 thay th\u1ebf c\u00e1c t\u01b0\u01a1ng t\u00e1c gi\u1eefa con ng\u01b0\u1eddi.<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 th\u00edch \u1ee9ng v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works &#8220;Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3&#8221; c\u1ee7a Frank V. Cespedes l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559,333,469],"tags":[],"class_list":["post-4335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frank-v-cespedes","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 - Sales Management That Works - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3&quot; l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 v\u00e0 b\u1ed5 \u00edch trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng v\u00e0 kinh doanh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/quan-tri-ban-hang-hieu-qua-sales-management-that-works\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 - Sales Management That Works - \u0110\u1ecdc online &amp; Pdf\" \/>\n<meta property=\"og:description\" content=\"&quot;Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3&quot; l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 v\u00e0 b\u1ed5 \u00edch trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng v\u00e0 kinh doanh.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cunghocvui.com\/book\/quan-tri-ban-hang-hieu-qua-sales-management-that-works\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0110\u1ecdc online &amp; Reviews\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T02:03:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T02:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quan-tri-ban-hang-hieu-qua-sales-management-that-works1712211954.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"V\u0169 Th\u1ea3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"V\u0169 Th\u1ea3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cunghocvui.com\/book\/quan-tri-ban-hang-hieu-qua-sales-management-that-works\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/quan-tri-ban-hang-hieu-qua-sales-management-that-works\/\"},\"author\":{\"name\":\"V\u0169 Th\u1ea3o\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/person\/e24d524e2698edf19f8cff48d42c2d1e\"},\"headline\":\"Qu\u1ea3n Tr\u1ecb B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 &#8211; Sales Management That Works\",\"datePublished\":\"2024-04-05T02:03:55+00:00\",\"dateModified\":\"2024-04-05T02:04:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/quan-tri-ban-hang-hieu-qua-sales-management-that-works\/\"},\"wordCount\":2580,\"publisher\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\"},\"image\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/quan-tri-ban-hang-hieu-qua-sales-management-that-works\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/04\/quan-tri-ban-hang-hieu-qua-sales-management-that-works1712211954.jpg\",\"articleSection\":[\"Frank V. 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