{"id":4151,"date":"2024-04-04T04:13:37","date_gmt":"2024-04-04T04:13:37","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4151"},"modified":"2024-04-04T04:13:41","modified_gmt":"2024-04-04T04:13:41","slug":"nuot-ca-lon-eating-the-big-fish","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/nuot-ca-lon-eating-the-big-fish\/","title":{"rendered":"Nu\u1ed1t C\u00e1 L\u1edbn &#8211; Eating The Big Fish"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Nu\u1ed1t C\u00e1 L\u1edbn &#8211; Eating The Big Fish<\/h2>\n\n\n\n<p><strong>&#8220;Nu\u1ed1t c\u00e1 l\u1edbn &#8211; Eating The Big Fish<\/strong>&#8221; c\u1ee7a Adam Morgan l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn h\u01a1n v\u00e0 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c vi\u1ebft v\u1edbi gi\u1ecdng v\u0103n d\u00ed d\u1ecfm v\u00e0 d\u1ec5 hi\u1ec3u, cu\u1ed1n s\u00e1ch n\u00e0y kh\u00e1m ph\u00e1 ch\u00edn nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i \u0111\u1ec3 chi\u1ebfn th\u1eafng c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 t\u1eadp trung, \u0111\u1ed5i m\u1edbi, h\u1ee3p t\u00e1c v\u00e0 ki\u00ean tr\u00ec. Morgan cung c\u1ea5p c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c c\u00f4ng ty nh\u01b0 Netflix, Amazon v\u00e0 Uber, minh h\u1ecda c\u00e1ch h\u1ecd \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i.<\/p>\n\n\n\n<p>&#8220;<strong>Nu\u1ed1t c\u00e1 l\u1edbn<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c cho c\u00e1c doanh nh\u00e2n, nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea1nh tranh th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng do nh\u1eefng c\u00f4ng ty l\u1edbn th\u1ed1ng tr\u1ecb. Cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba t\u1ea1o ra kh\u00f4ng gian cho ri\u00eang m\u00ecnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>V\u1ec1 t\u00e1c gi\u1ea3 Adam Morgan<\/h2>\n\n\n\n<p>Adam Morgan l\u00e0 m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd, di\u1ec5n gi\u1ea3 v\u00e0 t\u00e1c gi\u1ea3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n c\u1ea7u. \u00d4ng l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Eatbigfish, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e1nh b\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn h\u01a1n v\u00e0 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng phi th\u01b0\u1eddng.<\/p>\n\n\n\n<p>Morgan l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a b\u1ed1n cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t, bao g\u1ed3m &#8220;<strong>Nu\u1ed1t c\u00e1 l\u1edbn &#8211; Eating The Big Fish<\/strong>&#8220;, \u0111\u01b0\u1ee3c d\u1ecbch ra h\u01a1n 20 ng\u00f4n ng\u1eef. \u00d4ng th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 Forbes, Fast Company v\u00e0 The Wall Street Journal tr\u00edch d\u1eabn l\u00e0 chuy\u00ean gia v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Nu\u1ed1t C\u00e1 L\u1edbn &#8211; Eating The Big Fish<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Chi ti\u1ebft<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>Nu\u1ed1t C\u00e1 L\u1edbn &#8211; Eating The Big Fish<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td>Adam Morgan<\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>412<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2004<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft n\u1ed9i dung s\u00e1ch Nu\u1ed1t C\u00e1 L\u1edbn &#8211; Eating The Big Fish<\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p li\u00ean t\u1ee5c ph\u1ea3i s\u00e1ng t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Tr\u1ea3i qua nhi\u1ec1u th\u1eadp k\u1ef7, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u \u0111\u00e1ng nh\u1edb gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf v\u00e0 l\u1edbn.<\/p>\n\n\n\n<p>Trong cu\u1ed1n s\u00e1ch &#8220;<strong>Nu\u1ed1t C\u00e1 L\u1edbn<\/strong>&#8220;, t\u00e1c gi\u1ea3 Adam Morgan kh\u00e1m ph\u00e1 nh\u1eefng tr\u1eadn chi\u1ebfn th\u1ef1c chi\u1ebfn gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf v\u00e0 v\u1eeba, \u0111\u1ed3ng th\u1eddi gi\u1edbi thi\u1ec7u m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi &#8211; Th\u01b0\u01a1ng hi\u1ec7u Th\u00e1ch th\u1ee9c. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ed1i \u0111\u1ea7u v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n m\u1ea1nh m\u1ebd theo \u0111u\u1ed5i c\u00e1c ti\u00eau chu\u1ea9n m\u1edbi, t\u1ea1o ra d\u1ea5u \u1ea5n \u0111\u1ed9c \u0111\u00e1o, v\u00e0 khao kh\u00e1t s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng c\u1ee7a Th\u01b0\u01a1ng hi\u1ec7u Th\u00e1ch th\u1ee9c bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; Kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng \u0111\u1ea7u v\u00e0 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/li>\n\n\n\n<li>&#8211; Mang trong m\u00ecnh tham v\u1ecdng v\u01b0\u1ee3t xa kh\u1ea3 n\u0103ng marketing hi\u1ec7n c\u00f3.<\/li>\n\n\n\n<li>&#8211; S\u1eb5n l\u00f2ng ch\u1ea5p nh\u1eadn k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing d\u1ef1a tr\u00ean s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 tham v\u1ecdng v\u00e0 ngu\u1ed3n l\u1ef1c marketing.<\/li>\n\n\n\n<li>&#8211; \u0110\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3.<\/li>\n<\/ul>\n\n\n\n<p>&#8220;<strong>Nu\u1ed1t C\u00e1 L\u1edbn<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c l\u1eddi khuy\u00ean m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp c\u00e1c v\u00ed d\u1ee5 \u0111a d\u1ea1ng v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 c\u00e1ch Th\u01b0\u01a1ng hi\u1ec7u Th\u00e1ch th\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 thu v\u1ec1 kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, d\u00f9 h\u1ecd c\u00f3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 marketing l\u1edbn h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch c\u0169ng gi\u1edbi thi\u1ec7u 8 Nguy\u00ean t\u1eafc Th\u00e1ch th\u1ee9c, nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c \u0111em l\u1ea1i c\u00e1i nh\u00ecn m\u1edbi v\u1ec1 th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng m\u1ed9t Nh\u1eadn di\u1ec7n n\u1ed5i b\u1eadt v\u00e0 h\u1ea5p d\u1eabn, tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u00f3 t\u00ednh th\u00e2m nh\u1eadp, v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c \u00fd t\u01b0\u1edfng h\u01a1n l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Nu\u1ed1t C\u00e1 L\u1edbn &#8211; Eating The Big Fish (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nuot_ca_lon___eating_the_big_fish\/2020_04_13_13_54_30_2-390x510.JPG\" alt=\"Nu\u1ed1t C\u00e1 L\u1edbn - Eating The Big Fish\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nuot_ca_lon___eating_the_big_fish\/2020_04_13_13_54_30_3-390x510.JPG\" alt=\"Nu\u1ed1t C\u00e1 L\u1edbn - Eating The Big Fish\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nuot_ca_lon___eating_the_big_fish\/2020_04_13_13_54_30_4-390x510.JPG\" alt=\"Nu\u1ed1t C\u00e1 L\u1edbn - Eating The Big Fish\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nuot_ca_lon___eating_the_big_fish\/2020_04_13_13_54_30_5-390x510.JPG\" alt=\"Nu\u1ed1t C\u00e1 L\u1edbn - Eating The Big Fish\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/nuot_ca_lon___eating_the_big_fish\/2020_04_13_13_54_30_6-390x510.JPG\" alt=\"Nu\u1ed1t C\u00e1 L\u1edbn - Eating The Big Fish\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Nu\u1ed1t C\u00e1 L\u1edbn &#8211; Eating The Big Fish online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1: <strong>9\/10<\/strong><\/p>\n\n\n\n<p><strong><em>\u0110i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u1ed9i dung th\u1ef1c t\u1ebf v\u00e0 h\u1eefu \u00edch:<\/strong> Morgan cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba t\u1ea1o ra kh\u00f4ng gian cho ri\u00eang m\u00ecnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>C\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh h\u1ea5p d\u1eabn:<\/strong> C\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c c\u00f4ng ty nh\u01b0 Netflix, Amazon v\u00e0 Uber minh h\u1ecda c\u00e1ch c\u00e1c c\u00f4ng ty n\u00e0y \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Morgan \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i.<\/li>\n\n\n\n<li><strong>Gi\u1ecdng v\u0103n d\u00ed d\u1ecfm v\u00e0 d\u1ec5 hi\u1ec3u:<\/strong> Morgan vi\u1ebft theo gi\u1ecdng v\u0103n d\u00ed d\u1ecfm v\u00e0 d\u1ec5 hi\u1ec3u, gi\u00fap cho cu\u1ed1n s\u00e1ch tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u0110i\u1ec3m y\u1ebfu c\u1ee7a cu\u1ed1n s\u00e1ch:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 th\u1ec3 h\u01a1i d\u00e0i d\u00f2ng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3:<\/strong> Cu\u1ed1n s\u00e1ch c\u00f3 th\u1ec3 h\u01a1i d\u00e0i d\u00f2ng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3.<\/li>\n\n\n\n<li><strong>M\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u00f3 th\u1ec3 h\u01a1i tr\u1eebu t\u01b0\u1ee3ng:<\/strong> Trong khi h\u1ea7u h\u1ebft c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Morgan \u0111\u1ec1u r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u, m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u00f3 th\u1ec3 h\u01a1i tr\u1eebu t\u01b0\u1ee3ng v\u00e0 kh\u00f3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Nu\u1ed1t c\u00e1 l\u1edbn<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea1nh tranh th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng do nh\u1eefng c\u00f4ng ty l\u1edbn th\u1ed1ng tr\u1ecb. Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o, c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh h\u1ea5p d\u1eabn v\u00e0 h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch &#8220;<strong>Nu\u1ed1t C\u00e1 L\u1edbn<\/strong>&#8221; c\u1ee7a Adam Morgan l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o v\u00e0 b\u1ed5 \u00edch, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ai \u0111ang ho\u1eb7c s\u1ebd ti\u1ebfp x\u00fac v\u1edbi l\u0129nh v\u1ef1c marketing v\u00e0 qu\u1ea3ng c\u00e1o. D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u00e1 nh\u00e2n, t\u00f4i c\u1ea3m th\u1ea5y cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u00e3 mang l\u1ea1i m\u1ed9t c\u00e1i nh\u00ecn m\u1edbi m\u1ebb v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u1ec1 c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba c\u00f3 th\u1ec3 th\u00e1ch th\u1ee9c v\u00e0 v\u01b0\u1ee3t qua c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p>Adam Morgan kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra c\u00e1c l\u1eddi khuy\u00ean m\u00e0 c\u00f2n minh h\u1ecda ch\u00fang b\u1eb1ng nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 ph\u1ea3n \u00e1nh tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. T\u1eeb \u0111\u00f3, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t khung nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u Th\u00e1ch th\u1ee9c v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea9y m\u1ea1nh s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c trong c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p nh\u1ecf c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c gi\u1edbi thi\u1ec7u 8 Nguy\u00ean t\u1eafc Th\u00e1ch th\u1ee9c c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng, v\u00ec ch\u00fang kh\u00f4ng ch\u1ec9 l\u00e0 h\u01b0\u1edbng d\u1eabn m\u00e0 c\u00f2n l\u00e0 h\u00e0nh trang cho s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, cu\u1ed1n s\u00e1ch &#8220;<strong>Nu\u1ed1t C\u00e1 L\u1edbn<\/strong>&#8221; kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o h\u1eefu \u00edch m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u00e1ng gi\u00e1 cho nh\u1eefng ai mu\u1ed1n \u0111\u1ecbnh h\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 t\u00e1o b\u1ea1o:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u Th\u00e1ch th\u1ee9c kh\u00f4ng ng\u1ea7n ng\u1ea1i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n m\u00ecnh. H\u1ecd s\u1eed d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. B\u00e0i h\u1ecdc \u1edf \u0111\u00e2y l\u00e0 s\u1ef1 t\u00e1o b\u1ea1o v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba \u0111\u1ed1i m\u1eb7t v\u00e0 v\u01b0\u1ee3t qua c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u Th\u00e1ch th\u1ee9c th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng th\u01b0\u1eddng, m\u00e0 c\u00f2n l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t v\u00e0 d\u1ea5u \u1ea5n s\u00e2u s\u1eafc trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o v\u00e0 nh\u1eadn bi\u1ebft r\u00f5 r\u00e0ng gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u Th\u00e1ch th\u1ee9c th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 bao g\u1ed3m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 truy\u1ec1n th\u00f4ng. B\u00e0i h\u1ecdc \u1edf \u0111\u00e2y l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 t\u00f4n vinh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>S\u1ef1 linh ho\u1ea1t v\u00e0 s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn th\u1ea5t b\u1ea1i:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u Th\u00e1ch th\u1ee9c th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u r\u1ee7i ro v\u00e0 th\u1ea5t b\u1ea1i khi th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 h\u1ecd s\u1eb5n l\u00f2ng h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u1ea5t b\u1ea1i n\u00e0y v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. B\u00e0i h\u1ecdc \u1edf \u0111\u00e2y l\u00e0 s\u1ef1 linh ho\u1ea1t v\u00e0 s\u1eb5n l\u00f2ng ch\u1ea5p nh\u1eadn th\u1ea5t b\u1ea1i l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfn xa h\u01a1n trong kinh doanh.<\/li>\n\n\n\n<li><strong>Ch\u00fa tr\u1ecdng v\u00e0o t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng:<\/strong> Cu\u1ed1i c\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u Th\u00e1ch th\u1ee9c lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. Vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap h\u1ecd thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, b\u1ea5t k\u1ec3 k\u00edch th\u01b0\u1edbc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ol>\n\n\n\n<p>T\u00f3m l\u1ea1i, t\u1eeb cu\u1ed1n s\u00e1ch &#8220;<strong>Nu\u1ed1t C\u00e1 L\u1edbn<\/strong>&#8220;, ch\u00fang ta c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o, s\u1ef1 kh\u00e1c bi\u1ec7t, linh ho\u1ea1t v\u00e0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Nu\u1ed1t C\u00e1 L\u1edbn &#8211; Eating The Big Fish &#8220;Nu\u1ed1t c\u00e1 l\u1edbn &#8211; Eating The Big Fish&#8221; c\u1ee7a Adam Morgan l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn h\u01a1n v\u00e0 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":4150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nu\u1ed1t C\u00e1 L\u1edbn - Eating The Big Fish - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Nu\u1ed1t C\u00e1 L\u1edbn&quot; 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