{"id":4142,"date":"2024-04-04T09:12:08","date_gmt":"2024-04-04T09:12:08","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4142"},"modified":"2024-04-04T09:12:14","modified_gmt":"2024-04-04T09:12:14","slug":"thau-hieu-khach-hang","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/thau-hieu-khach-hang\/","title":{"rendered":"Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng<\/h2>\n\n\n\n<p>&#8220;<strong>Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng<\/strong>&#8221; c\u1ee7a \u0110\u1eb7ng Th\u00fay H\u00e0 l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m cung c\u1ea5p ki\u1ebfn th\u1ee9c to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Cu\u1ed1n s\u00e1ch \u0111i s\u00e2u v\u00e0o c\u00e1c l\u00fd thuy\u1ebft v\u00e0 m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 \u0111\u1ed9ng c\u01a1, nhu c\u1ea7u v\u00e0 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u, t\u00e1c ph\u1ea9m kh\u00e1m ph\u00e1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n, x\u00e3 h\u1ed9i, v\u0103n h\u00f3a v\u00e0 t\u00ecnh hu\u1ed1ng. \u0110\u1ed9c gi\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt thi\u1ebft th\u1ef1c \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>V\u1ec1 t\u00e1c gi\u1ea3 \u0110\u1eb7ng Th\u00fay H\u00e0<\/h2>\n\n\n\n<p>\u0110\u1eb7ng Th\u00fay H\u00e0 l\u00e0 m\u1ed9t chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u1edbi h\u01a1n 15 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp th\u1ecb. C\u00f4 l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u \u1ea5n ph\u1ea9m v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u00e0 di\u1ec5n gi\u1ea3 th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb v\u00e0 s\u1ef1 ki\u1ec7n ng\u00e0nh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng<\/td><td>\u0110\u1eb7ng Th\u00fay H\u00e0<\/td><td>H\u00e0nh vi kh\u00e1ch h\u00e0ng<\/td><td>250<\/td><td>2023<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft n\u1ed9i dung s\u00e1ch Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng<\/h2>\n\n\n\n<p><br>&#8220;<strong>Th\u1ea5u hi\u1ec3u Kh\u00e1ch h\u00e0ng<\/strong>&#8221; \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, cung c\u1ea5p c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111\u1ed9c gi\u1ea3 \u00e1p d\u1ee5ng ngay v\u00e0o th\u1ef1c t\u1ebf. Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u l\u00fd thuy\u1ebft m\u00e0 c\u00f2n \u0111i k\u00e8m v\u1edbi v\u00ed d\u1ee5 minh h\u1ecda, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c case study c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Qua s\u1ef1 ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i c\u1ee7a t\u00e1c gi\u1ea3, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng v\u00e0o gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3:<\/strong> Cu\u1ed1n s\u00e1ch d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n ti\u1ebfp c\u1eadn v\u1edbi customer insight v\u00e0 c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 trong vi\u1ec7c \u00e1p d\u1ee5ng n\u00f3 v\u00e0o th\u1ef1c ti\u1ec5n. C\u1ee5 th\u1ec3, \u0111\u1ed9c gi\u1ea3 bao g\u1ed3m c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh, qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o, nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb, ng\u01b0\u1eddi kinh doanh, v\u00e0 nh\u1eefng ai quan t\u00e2m \u0111\u1ebfn ki\u1ebfn th\u1ee9c v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c case study th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n<li><strong>Nhu c\u1ea7u c\u1ee7a \u0111\u1ed9c gi\u1ea3:<\/strong> \u0110\u1ed9c gi\u1ea3 mong mu\u1ed1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110\u1eb7c bi\u1ec7t, sau s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Covid-19, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00e3 thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c cao h\u01a1n v\u1ec1 quy\u1ec1n l\u1ef1c c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ee7a cu\u1ed1n s\u00e1ch:<\/strong> Cu\u1ed1n s\u00e1ch gi\u00fap doanh nghi\u1ec7p ph\u00e1 v\u1ee1 c\u00e1c \u0111\u1ecbnh ki\u1ebfn c\u0169 v\u00e0 thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng. N\u00f3 cung c\u1ea5p n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u00e0 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch khoa h\u1ecdc, tr\u00e1nh xa c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh. C\u00e1c case study trong n\u01b0\u1edbc mang l\u1ea1i th\u00f4ng tin g\u1ea7n g\u0169i, d\u1ec5 ti\u1ebfp c\u1eadn cho doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb ngo\u00e0i mong \u0111\u1ee3i:<\/strong> Cu\u1ed1n s\u00e1ch l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 customer insight. \u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c, n\u00f3 \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb h\u01a1n 20 n\u0103m kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u. Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u1edbi l\u00fd thuy\u1ebft, s\u1ed1 li\u1ec7u v\u00e0 minh h\u1ecda th\u1ef1c t\u1ebf.<\/li>\n<\/ol>\n\n\n\n<p>V\u1edbi nh\u1eefng th\u00f4ng tin m\u1edbi m\u1ebb v\u00e0 h\u1eefu \u00edch, cu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u qu\u00fd gi\u00e1 cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o \u0111ang t\u00ecm ki\u1ebfm ki\u1ebfn th\u1ee9c v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 customer insight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/thau_hieu_khach_hang\/2023_03_21_16_55_12_2-390x510.jpg\" alt=\"Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/thau_hieu_khach_hang\/2023_03_21_16_55_12_3-390x510.jpg\" alt=\"Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/thau_hieu_khach_hang\/2023_03_21_16_55_12_4-390x510.jpg\" alt=\"Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/thau_hieu_khach_hang\/2023_03_21_16_55_12_5-390x510.jpg\" alt=\"Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/thau_hieu_khach_hang\/2023_03_21_16_55_12_6-390x510.jpg\" alt=\"Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Audio S\u00e1ch Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng<\/h2>\n\n\n\n<p>Nghe s\u00e1ch n\u00f3i <strong>Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng<\/strong> t\u1ea1i \u0111\u00e2y<\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JobSK9x7POA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch &#8220;<strong>Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng<\/strong>&#8221; <strong>9\/10<\/strong> .<\/p>\n\n\n\n<p><strong><em>\u0110i\u1ec3m m\u1ea1nh:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li>Tr\u00ecnh b\u00e0y c\u00e1c l\u00fd thuy\u1ebft v\u00e0 m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u.<\/li>\n\n\n\n<li>Bao g\u1ed3m nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u \u0111\u1ec3 minh h\u1ecda c\u00e1c kh\u00e1i ni\u1ec7m.<\/li>\n\n\n\n<li>Cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Ng\u00f4n ng\u1eef m\u1ea1ch l\u1ea1c, d\u1ec5 \u0111\u1ecdc v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u0110i\u1ec3m y\u1ebfu:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3 th\u1ec3 h\u01a1i d\u00e0i \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3.<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u00f3 th\u1ec3 kh\u00f4ng li\u00ean quan \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 \u0111i s\u00e2u h\u01a1n m\u1ed9t ch\u00fat v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e2ng cao.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi cho b\u1ea5t k\u1ef3 ai mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p>Sau khi \u0111\u1ecdc qua \u0111o\u1ea1n v\u0103n m\u00f4 t\u1ea3 v\u1ec1 cu\u1ed1n s\u00e1ch &#8220;<strong>Th\u1ea5u hi\u1ec3u Kh\u00e1ch h\u00e0ng<\/strong>&#8220;, t\u00f4i mu\u1ed1n chia s\u1ebb m\u1ed9t v\u00e0i c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>S\u1ef1 \u0111a d\u1ea1ng trong \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau: Cu\u1ed1n s\u00e1ch n\u00e0y d\u01b0\u1eddng nh\u01b0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh, qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o \u0111\u1ebfn nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 ng\u01b0\u1eddi kinh doanh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 linh ho\u1ea1t v\u00e0 \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i c\u1ee7a n\u1ed9i dung, gi\u00fap m\u1ecdi ng\u01b0\u1eddi \u1ee9ng d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>S\u1ef1 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c v\u1ec1 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam: Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn th\u1ee9c chung v\u1ec1 customer insight m\u00e0 c\u00f2n t\u1eadp trung v\u00e0o t\u00ecnh h\u00ecnh c\u1ee5 th\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t sau s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19. \u0110i\u1ec1u n\u00e0y l\u00e0m cho n\u1ed9i dung tr\u1edf n\u00ean c\u00f3 \u00edch v\u00e0 th\u1ef1c t\u1ebf h\u01a1n \u0111\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3 \u1edf Vi\u1ec7t Nam.<\/li>\n\n\n\n<li>Phong c\u00e1ch vi\u1ebft d\u1ec5 hi\u1ec3u: C\u00e1ch di\u1ec5n \u0111\u1ea1t trong cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u, gi\u00fap m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y l\u00e0m cho n\u1ed9i dung tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi \u0111\u1ed9c gi\u1ea3.<\/li>\n\n\n\n<li>C\u00e1c case study v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda: S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n th\u00f4ng qua c\u00e1c case study v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda l\u00e0 m\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a customer insight v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng n\u00f3 trong th\u1ef1c t\u1ebf kinh doanh.<\/li>\n<\/ol>\n\n\n\n<p>T\u1ed5ng th\u1ec3, cu\u1ed1n s\u00e1ch n\u00e0y c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a h\u1ecd, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf Vi\u1ec7t Nam trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Nh\u1eefng c\u00e2u n\u00f3i hay v\u00e0 B\u00e0i h\u1ecdc<\/h2>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng:<\/strong> Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh v\u1ec1 vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc quan tr\u1ecdng cho c\u00e1c doanh nghi\u1ec7p v\u1ec1 vi\u1ec7c kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n ph\u1ea3i hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>S\u1ef1 linh ho\u1ea1t trong \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c:<\/strong> Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 ph\u00f9 h\u1ee3p cho m\u1ed9t lo\u1ea1t \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3, t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh, qu\u1ea3n l\u00fd \u0111\u1ebfn nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 ng\u01b0\u1eddi kinh doanh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 linh ho\u1ea1t v\u00e0 \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i c\u1ee7a ki\u1ebfn th\u1ee9c v\u1ec1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng trong nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 ng\u1eef c\u1ea3nh kinh doanh kh\u00e1c nhau.<\/li>\n\n\n\n<li><strong>K\u1ebft h\u1ee3p l\u00fd thuy\u1ebft v\u1edbi th\u1ef1c ti\u1ec5n:<\/strong> S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n th\u00f4ng qua c\u00e1c case study v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda l\u00e0 m\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a th\u1ef1c ti\u1ec5n kinh doanh.<\/li>\n\n\n\n<li><strong>Th\u00edch nghi v\u1edbi bi\u1ebfn \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng:<\/strong> Cu\u1ed1n s\u00e1ch c\u0169ng nh\u1ea5n m\u1ea1nh v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u00edch nghi v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t sau \u0111\u1ea1i d\u1ecbch Covid-19. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc quan tr\u1ecdng cho c\u00e1c doanh nghi\u1ec7p v\u1ec1 vi\u1ec7c lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/li>\n<\/ol>\n\n\n\n<p>T\u00f3m l\u1ea1i, cu\u1ed1n s\u00e1ch n\u00e0y mang l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc qu\u00fd b\u00e1u v\u1ec1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 hi\u1ec7u qu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng &#8220;Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng&#8221; c\u1ee7a \u0110\u1eb7ng Th\u00fay H\u00e0 l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m cung c\u1ea5p ki\u1ebfn th\u1ee9c to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Cu\u1ed1n s\u00e1ch \u0111i s\u00e2u v\u00e0o c\u00e1c l\u00fd thuy\u1ebft v\u00e0 m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u1ed9c gi\u1ea3&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"&quot;Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng&quot; l\u00e0 t\u00e0i nguy\u00ean cho b\u1ea5t k\u1ef3 ai mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/thau-hieu-khach-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u1ea5u Hi\u1ec3u Kh\u00e1ch H\u00e0ng - 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