{"id":4118,"date":"2024-04-04T03:22:08","date_gmt":"2024-04-04T03:22:08","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4118"},"modified":"2024-04-04T03:22:14","modified_gmt":"2024-04-04T03:22:14","slug":"quang-cao-tu-nhien","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/quang-cao-tu-nhien\/","title":{"rendered":"Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean<\/h2>\n\n\n\n<p><strong>Qu\u1ea3ng c\u00e1o T\u1ef1 nhi\u00ean<\/strong> c\u1ee7a Dale Lovell l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m ti\u00ean phong kh\u00e1m ph\u00e1 s\u1ef1 giao thoa gi\u1eefa th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean v\u00e0 ngh\u1ec7 thu\u1eadt qu\u1ea3ng c\u00e1o. \u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 1970, cu\u1ed1n s\u00e1ch n\u00e0y t\u1eadp h\u1ee3p h\u01a1n 200 v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 ch\u1ee7 \u0111\u1ec1 t\u1eeb t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>Lovell l\u1eadp lu\u1eadn r\u1eb1ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n. \u00d4ng xem x\u00e9t c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ed9ng v\u1eadt, c\u1ea3nh quan v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u1ef1 nhi\u00ean kh\u00e1c. Cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac v\u00e0 gi\u00e1 tr\u1ecb c\u01a1 b\u1ea3n c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Dale Lovell<\/h2>\n\n\n\n<p>Dale Lovell l\u00e0 m\u1ed9t nh\u00e0 v\u0103n, nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 nh\u00e0 gi\u00e1o d\u1ee5c ng\u01b0\u1eddi M\u1ef9. \u00d4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t v\u1edbi cu\u1ed1n s\u00e1ch &#8220;<strong>Qu\u1ea3ng c\u00e1o T\u1ef1 nhi\u00ean<\/strong>&#8220;, trong \u0111\u00f3 \u00f4ng kh\u00e1m ph\u00e1 s\u1ef1 giao thoa gi\u1eefa th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean v\u00e0 ngh\u1ec7 thu\u1eadt qu\u1ea3ng c\u00e1o. Lovell c\u0169ng l\u00e0 m\u1ed9t nh\u00e0 ti\u00ean phong trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf sinh th\u00e1i v\u00e0 \u0111\u00e3 vi\u1ebft nhi\u1ec1u cu\u1ed1n s\u00e1ch v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, bao g\u1ed3m &#8220;Thi\u1ebft k\u1ebf Sinh th\u00e1i&#8221; (1996) v\u00e0 &#8220;Sinh th\u00e1i h\u1ecdc c\u1ee7a Thi\u1ebft k\u1ebf&#8221; (2004).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">T\u00ean s\u00e1ch<\/th><th class=\"has-text-align-left\" data-align=\"left\">Qu\u1ea3ng c\u00e1o T\u1ef1 Nhi\u00ean<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">T\u00e1c gi\u1ea3<\/td><td class=\"has-text-align-left\" data-align=\"left\">Dale Lovell<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Th\u1ec3 lo\u1ea1i<\/td><td class=\"has-text-align-left\" data-align=\"left\">Marketing, b\u00e1n h\u00e0ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean<\/h2>\n\n\n\n<p><strong>Qu\u1ea3ng c\u00e1o T\u1ef1 nhi\u00ean<\/strong> c\u1ee7a Dale Lovell l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m \u0111i tr\u01b0\u1edbc th\u1eddi \u0111\u1ea1i kh\u00e1m ph\u00e1 s\u1ef1 giao thoa gi\u1eefa th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean v\u00e0 ngh\u1ec7 thu\u1eadt qu\u1ea3ng c\u00e1o. \u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 1970, cu\u1ed1n s\u00e1ch n\u00e0y v\u1eabn c\u00f2n r\u1ea5t ph\u00f9 h\u1ee3p cho \u0111\u1ebfn ng\u00e0y nay, cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n.<\/p>\n\n\n\n<p>Lovell l\u1eadp lu\u1eadn r\u1eb1ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi r\u1ea5t nhi\u1ec1u t\u1eeb th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean. \u00d4ng xem x\u00e9t c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ed9ng v\u1eadt, c\u1ea3nh quan v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u1ef1 nhi\u00ean kh\u00e1c, ch\u1ec9 ra c\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u00e0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Lovell l\u1eadp lu\u1eadn r\u1eb1ng qu\u1ea3ng c\u00e1o n\u00ean noi g\u01b0\u01a1ng t\u1ef1 nhi\u00ean b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh tr\u1ef1c quan v\u00e0 h\u1ea5p d\u1eabn<\/li>\n\n\n\n<li>K\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng nh\u1edb<\/li>\n\n\n\n<li>T\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch ti\u00ean phong \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u00ecn nh\u1eadn vai tr\u00f2 c\u1ee7a th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean trong qu\u1ea3ng c\u00e1o. C\u00e1c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a Lovell v\u1eabn c\u00f2n ph\u00f9 h\u1ee3p cho \u0111\u1ebfn ng\u00e0y nay, v\u00e0 cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 t\u00e0i li\u1ec7u b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn s\u1ef1 giao thoa gi\u1eefa thi\u00ean nhi\u00ean, ngh\u1ec7 thu\u1eadt v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u00e0i tr\u1ee3 b\u00e0i vi\u1ebft tr\u00ean Facebook, qu\u1ea3ng c\u00e1o tr\u00ean Twitter ho\u1eb7c nh\u1eefng b\u00e0i b\u00e1o g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean BuzzFeed. Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t: \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3, ng\u00e2n s\u00e1ch, n\u1ed9i dung v\u00e0 c\u00e1ch \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng. N\u00f3 cung c\u1ea5p nhi\u1ec1u l\u1eddi khuy\u00ean qu\u00fd b\u00e1u cho b\u1ea5t k\u1ef3 ai \u0111ang mu\u1ed1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u01a1 h\u1ed9i m\u1edbi trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, Cu\u1ed1n s\u00e1ch n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_tu_nhien\/2022_11_17_14_40_45_1-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_tu_nhien\/2022_11_17_14_40_45_2-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_tu_nhien\/2022_11_17_14_40_45_3-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_tu_nhien\/2022_11_17_14_40_45_4-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/quang_cao_tu_nhien\/2022_11_17_14_40_45_5-390x510.jpg\" alt=\"Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch &#8220;Qu\u1ea3ng c\u00e1o T\u1ef1 nhi\u00ean&#8221; c\u1ee7a Dale Lovell <strong><strong>9\/10<\/strong> <\/strong>.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ednh ti\u00ean phong:<\/strong> Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m \u0111i tr\u01b0\u1edbc th\u1eddi \u0111\u1ea1i, kh\u00e1m ph\u00e1 s\u1ef1 giao thoa gi\u1eefa th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean v\u00e0 ngh\u1ec7 thu\u1eadt qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li><strong>Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc:<\/strong> Lovell cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n.<\/li>\n\n\n\n<li><strong>V\u00ed d\u1ee5 minh h\u1ecda:<\/strong> Cu\u1ed1n s\u00e1ch ch\u1ee9a \u0111\u1ea7y nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 ch\u1ee7 \u0111\u1ec1 t\u1eeb t\u1ef1 nhi\u00ean.<\/li>\n\n\n\n<li><strong>V\u0103n phong h\u1ea5p d\u1eabn:<\/strong> Lovell l\u00e0 m\u1ed9t nh\u00e0 v\u0103n t\u00e0i n\u0103ng, v\u00e0 v\u0103n xu\u00f4i c\u1ee7a \u00f4ng v\u1eeba h\u1ea5p d\u1eabn v\u1eeba gi\u00e0u th\u00f4ng tin.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 th\u1ec3 h\u01a1i l\u1ed7i th\u1eddi:<\/strong> M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong s\u00e1ch c\u00f3 th\u1ec3 h\u01a1i l\u1ed7i th\u1eddi so v\u1edbi ti\u00eau chu\u1ea9n hi\u1ec7n \u0111\u1ea1i.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p:<\/strong> S\u00e1ch t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o l\u00fd thuy\u1ebft h\u01a1n l\u00e0 c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh t\u1ef1 nhi\u00ean.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>Qu\u1ea3ng c\u00e1o T\u1ef1 nhi\u00ean<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p><br>Qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi trong kh\u00f4ng gian k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0 ch\u00fang ta s\u1ed1ng. \u0110\u1ed1i v\u1edbi t\u00f4i, \u0111i\u1ec1u \u0111\u00f3 t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c nh\u01b0 ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c bao quanh b\u1edfi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, m\u00e0 ch\u00fang \u0111ang ng\u1ea5m v\u00e0o t\u00e2m tr\u00ed v\u00e0 h\u00e0nh vi c\u1ee7a ch\u00fang ta m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean m\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng nh\u1eadn ra.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch m\u00f4 t\u1ea3 s\u1ef1 lan r\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean v\u00e0 c\u00e1ch m\u00e0 n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ch\u00fang ta. T\u00f4i c\u1ea3m th\u1ea5y nh\u01b0 \u0111ang \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft qua m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 v\u1ec1 c\u00e1ch m\u00e0 qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta ti\u1ebfp c\u1eadn th\u00f4ng tin, v\u00e0 c\u00e1ch m\u00e0 ch\u00fang ta n\u00ean nh\u00ecn nh\u1eadn v\u1ec1 vai tr\u00f2 c\u1ee7a n\u00f3 trong l\u0129nh v\u1ef1c marketing v\u00e0 kinh doanh.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, cu\u1ed1n s\u00e1ch t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c ch\u00e2n th\u1ef1c b\u1eb1ng c\u00e1ch cung c\u1ea5p v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang \u1edf trong h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u00f4i hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i m\u00e0 qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean mang l\u1ea1i, c\u0169ng nh\u01b0 c\u00e1ch m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng \u0111\u1ed5i m\u1edbi trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<p>T\u1ed5ng th\u1ec3, cu\u1ed1n s\u00e1ch \u0111\u00e3 mang l\u1ea1i cho t\u00f4i m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u h\u01a1n v\u1ec1 qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1. \u0110\u00e2y l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u h\u1eefu \u00edch cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn marketing v\u00e0 kinh doanh trong th\u1ebf gi\u1edbi ng\u00e0y nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch c\u1ee7a Dale Lovell:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ngh\u1ec7 thu\u1eadt c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta.&#8221;<\/li>\n\n\n\n<li>&#8220;Th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean l\u00e0 m\u1ed9t kho t\u00e0ng v\u00f4 t\u1eadn c\u1ee7a nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 \u00fd t\u01b0\u1edfng h\u1ea5p d\u1eabn.&#8221;<\/li>\n\n\n\n<li>&#8220;Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi r\u1ea5t nhi\u1ec1u t\u1eeb th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean v\u1ec1 c\u00e1ch t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng nh\u1edb.&#8221;<\/li>\n\n\n\n<li>&#8220;C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean noi g\u01b0\u01a1ng t\u1ef1 nhi\u00ean b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh tr\u1ef1c quan, k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem.&#8221;<\/li>\n\n\n\n<li>&#8220;Qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed c\u1ee7a ch\u00fang ta.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>S\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean:<\/strong> C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 khai th\u00e1c v\u1ebb \u0111\u1eb9p v\u00e0 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n.<\/li>\n\n\n\n<li><strong>K\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn:<\/strong> Qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li><strong>T\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac:<\/strong> Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi xem b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 ng\u00f4n ng\u1eef h\u1ea5p d\u1eabn.<\/li>\n\n\n\n<li><strong>Noi g\u01b0\u01a1ng t\u1ef1 nhi\u00ean:<\/strong> C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean v\u1ec1 c\u00e1ch t\u1ea1o ra h\u00ecnh \u1ea3nh tr\u1ef1c quan, k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac.<\/li>\n\n\n\n<li><strong>Ngh\u0129 s\u00e1ng t\u1ea1o:<\/strong> Qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng v\u00e0 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i.<\/li>\n<\/ol>\n\n\n\n<p>&#8220;<strong>Qu\u1ea3ng c\u00e1o T\u1ef1 nhi\u00ean<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean \u0111\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb cu\u1ed1n s\u00e1ch n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch h\u1ea5p d\u1eabn, \u0111\u00e1ng nh\u1edb v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch Qu\u1ea3ng C\u00e1o T\u1ef1 Nhi\u00ean Qu\u1ea3ng c\u00e1o T\u1ef1 nhi\u00ean c\u1ee7a Dale Lovell l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m ti\u00ean phong kh\u00e1m ph\u00e1 s\u1ef1 giao thoa gi\u1eefa th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean v\u00e0 ngh\u1ec7 thu\u1eadt qu\u1ea3ng c\u00e1o. \u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 1970, cu\u1ed1n s\u00e1ch n\u00e0y t\u1eadp h\u1ee3p h\u01a1n 200 v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,469],"tags":[],"class_list":["post-4118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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