{"id":4025,"date":"2024-04-02T09:36:24","date_gmt":"2024-04-02T09:36:24","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=4025"},"modified":"2024-04-02T09:36:28","modified_gmt":"2024-04-02T09:36:28","slug":"22-quy-luat-bat-bien-trong-marketing-the-22-immutable-laws-of-marketing","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/22-quy-luat-bat-bien-trong-marketing-the-22-immutable-laws-of-marketing\/","title":{"rendered":"22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing &#8211; The 22 Immutable Laws Of Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing &#8211; The 22 Immutable Laws Of Marketing<\/h2>\n\n\n\n<p><strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/strong> c\u1ee7a Al Ries v\u00e0 Jack Trout l\u00e0 t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 marketing, \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 trong h\u01a1n hai th\u1eadp k\u1ef7.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch \u0111\u01b0a ra 22 quy lu\u1eadt b\u1ea5t bi\u1ebfn, nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i b\u1ea5t k\u1ec3 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00f4ng ngh\u1ec7 hay xu h\u01b0\u1edbng. C\u00e1c quy lu\u1eadt n\u00e0y bao g\u1ed3m s\u1ef1 t\u1eadp trung, t\u00ednh kh\u00e1c bi\u1ec7t, \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ries v\u00e0 Trout l\u1eadp lu\u1eadn r\u1eb1ng b\u1eb1ng c\u00e1ch tu\u00e2n theo nh\u1eefng quy lu\u1eadt n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 nh\u1eefng nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 minh h\u1ecda c\u00e1ch c\u00e1c c\u00f4ng ty \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng c\u00e1c quy lu\u1eadt n\u00e0y.<\/p>\n\n\n\n<p>&#8220;<strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng thi\u1ebft y\u1ebfu cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9, cung c\u1ea5p h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Al Ries, Jack Trout<\/h2>\n\n\n\n<p>Al Ries v\u00e0 Jack Trout l\u00e0 hai nh\u00e0 ti\u1ebfp th\u1ecb huy\u1ec1n tho\u1ea1i, n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn mang t\u00ednh c\u00e1ch m\u1ea1ng \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u cu\u1ed1n s\u00e1ch kinh doanh b\u00e1n ch\u1ea1y nh\u1ea5t, bao g\u1ed3m &#8220;Positioning: The Battle for Your Mind&#8221; v\u00e0 &#8220;22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing&#8221;.<\/p>\n\n\n\n<p>Nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a Ries v\u00e0 Trout \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh ng\u00e0nh marketing hi\u1ec7n \u0111\u1ea1i, v\u00e0 h\u1ecd \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng b\u1eadc th\u1ea7y v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh v\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing &#8211; The 22 Immutable Laws Of Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>T\u00ean s\u00e1ch<\/strong><\/th><th><strong>T\u00e1c gi\u1ea3<\/strong><\/th><th><strong>Th\u1ec3 lo\u1ea1i<\/strong><\/th><th><strong>S\u1ed1 trang<\/strong><\/th><th><strong>N\u0103m xu\u1ea5t b\u1ea3n<\/strong><\/th><\/tr><\/thead><tbody><tr><td>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/td><td><a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/al-ries\/\">Al Ries<\/a>, <a href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/jack-trout\/\">Jack Trout<\/a><\/td><td>Marketing<\/td><td>224<\/td><td>1993<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00f3m t\u1eaft s\u00e1ch 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing &#8211; The 22 Immutable Laws Of Marketing<\/h2>\n\n\n\n<p><strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/strong> c\u1ee7a Al Ries v\u00e0 Jack Trout l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 marketing, cung c\u1ea5p m\u1ed9t b\u1ed9 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 th\u00e0nh c\u00f4ng trong kinh doanh.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch g\u1ed3m 22 ch\u01b0\u01a1ng, m\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh b\u00e0y m\u1ed9t quy lu\u1eadt b\u1ea5t bi\u1ebfn kh\u00e1c nhau, bao g\u1ed3m: quy lu\u1eadt ti\u00ean phong, quy lu\u1eadt ch\u1ee7ng lo\u1ea1i, quy lu\u1eadt ghi nh\u1edb, quy lu\u1eadt nh\u1eadn th\u1ee9c, quy lu\u1eadt t\u1eadp trung, quy lu\u1eadt \u0111\u1ed9c quy\u1ec1n, quy lu\u1eadt n\u1ea5c thang, quy lu\u1eadt song \u0111\u00f4i, quy lu\u1eadt \u0111\u1ed1i ngh\u1ecbch, quy lu\u1eadt m\u1edf r\u1ed9ng, quy lu\u1eadt hy sinh, quy lu\u1eadt th\u00e0nh c\u00f4ng, quy lu\u1eadt gia t\u1ed1c, quy lu\u1eadt ngu\u1ed3n l\u1ef1c&#8230;<\/p>\n\n\n\n<p>Ries v\u00e0 Trout l\u1eadp lu\u1eadn r\u1eb1ng b\u1eb1ng c\u00e1ch tu\u00e2n theo nh\u1eefng quy lu\u1eadt n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. H\u1ecd cung c\u1ea5p nhi\u1ec1u v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 minh h\u1ecda c\u00e1ch c\u00e1c c\u00f4ng ty \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng c\u00e1c quy lu\u1eadt n\u00e0y.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh ch\u00ednh c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 t\u00ednh th\u1ef1c t\u1ebf. C\u00e1c quy lu\u1eadt kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng l\u00fd thuy\u1ebft tr\u1eebu t\u01b0\u1ee3ng m\u00e0 l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc thi\u1ebft th\u1ef1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ebf gi\u1edbi th\u1ef1c. Ries v\u00e0 Trout cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u1ec1 c\u00e1ch tri\u1ec3n khai m\u1ed7i quy lu\u1eadt, khi\u1ebfn cu\u1ed1n s\u00e1ch tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn marketing. N\u00f3 cung c\u1ea5p m\u1ed9t b\u1ed9 nguy\u00ean t\u1eafc v\u1eefng ch\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p><strong>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; 22 quy lu\u1eadt b\u1ea5t bi\u1ebfn cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/li>\n\n\n\n<li>&#8211; C\u00e1c quy lu\u1eadt d\u1ef1a tr\u00ean nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n kh\u00f4ng thay \u0111\u1ed5i b\u1ea5t k\u1ec3 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00f4ng ngh\u1ec7 hay xu h\u01b0\u1edbng.<\/li>\n\n\n\n<li>&#8211; Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 minh h\u1ecda c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c quy lu\u1eadt.<\/li>\n\n\n\n<li>&#8211; C\u00e1c quy lu\u1eadt c\u00f3 t\u00ednh th\u1ef1c t\u1ebf cao v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong th\u1ebf gi\u1edbi th\u1ef1c.<\/li>\n\n\n\n<li>&#8220;<strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/strong>&#8221; l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing &#8211; The 22 Immutable Laws Of Marketing (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/catalog\/product\/2\/2\/22_quy_luat.png\" alt=\"22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing - The 22 Immutable Laws Of Marketing\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing &#8211; The 22 Immutable Laws Of Marketing online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Audio S\u00e1ch <strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing &#8211; The 22 Immutable Laws Of Marketing<\/strong><\/h2>\n\n\n\n<p>Nghe s\u00e1ch n\u00f3i <strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing &#8211; The 22 Immutable Laws Of Marketing<\/strong> t\u1ea1i \u0111\u00e2y<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/sY15c37gBC4?si=SiFHVKbz1Uf022_k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch <strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/strong> <strong>9\/10<\/strong> .<\/p>\n\n\n\n<p><strong><em>\u0110i\u1ec3m m\u1ea1nh:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p m\u1ed9t b\u1ed9 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1eefng ch\u1eafc cho chi\u1ebfn l\u01b0\u1ee3c marketing.<\/li>\n\n\n\n<li>C\u00e1c quy lu\u1eadt c\u00f3 t\u00ednh th\u1ef1c t\u1ebf cao v\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c.<\/li>\n\n\n\n<li>Bao g\u1ed3m nhi\u1ec1u v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh.<\/li>\n\n\n\n<li>V\u0103n phong r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>\u0110i\u1ec3m y\u1ebfu:<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t s\u1ed1 quy lu\u1eadt c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 qu\u00e1 \u0111\u01a1n gi\u1ea3n ho\u1eb7c hi\u1ec3n nhi\u00ean.<\/li>\n\n\n\n<li>Cu\u1ed1n s\u00e1ch t\u1eadp trung nhi\u1ec1u v\u00e0o c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng cung c\u1ea5p \u0111\u1ee7 th\u00f4ng tin chuy\u00ean s\u00e2u cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb d\u00e0y d\u1eb7n kinh nghi\u1ec7m.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, &#8220;<strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/strong>&#8221; l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 marketing cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9. N\u00f3 l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean thi\u1ebft y\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p><strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/strong> c\u1ee7a Al Ries v\u00e0 Jack Trout l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch t\u00f4i suy ngh\u0129 v\u1ec1 marketing. N\u00f3 cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng v\u00e0 th\u1ef1c t\u1ebf \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>C\u00e1c quy lu\u1eadt trong cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng l\u00fd thuy\u1ebft tr\u1eebu t\u01b0\u1ee3ng m\u00e0 l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh qua th\u1eddi gian. Ries v\u00e0 Trout \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 minh h\u1ecda c\u00e1ch c\u00e1c c\u00f4ng ty \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng c\u00e1c quy lu\u1eadt n\u00e0y.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u t\u00f4i \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t v\u1ec1 cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 t\u00ednh th\u1ef1c t\u1ebf c\u1ee7a n\u00f3. C\u00e1c quy lu\u1eadt kh\u00f4ng ch\u1ec9 d\u1ec5 hi\u1ec3u m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c trong th\u1ebf gi\u1edbi th\u1ef1c. Ries v\u00e0 Trout cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u1ec1 c\u00e1ch tri\u1ec3n khai m\u1ed7i quy lu\u1eadt, gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>T\u00f4i \u0111\u1eb7c bi\u1ec7t \u1ea5n t\u01b0\u1ee3ng v\u1edbi <strong>Lu\u1eadt t\u1eadp trung<\/strong>. Ries v\u00e0 Trout l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c c\u00f4ng ty n\u00ean t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong ph\u00e2n kh\u00fac \u0111\u00f3. \u0110i\u1ec1u n\u00e0y \u0111i ng\u01b0\u1ee3c l\u1ea1i xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch t\u1eadp trung, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng, chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>&#8220;<strong>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing<\/strong>&#8221; l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn marketing. T\u00f4i xin gi\u1edbi thi\u1ec7u cu\u1ed1n s\u00e1ch n\u00e0y cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>&#8220;Marketing l\u00e0 cu\u1ed9c chi\u1ebfn gi\u00e0nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.&#8221;<\/li>\n\n\n\n<li>&#8220;Quy lu\u1eadt quan tr\u1ecdng nh\u1ea5t trong marketing l\u00e0 t\u1eadp trung.&#8221;<\/li>\n\n\n\n<li>&#8220;Kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n, h\u1ecd quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho h\u1ecd.&#8221;<\/li>\n\n\n\n<li>&#8220;Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u1eddi h\u1ee9a.&#8221;<\/li>\n\n\n\n<li>&#8220;S\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m \u1edf s\u1ef1 kh\u00e1c bi\u1ec7t.&#8221;<\/li>\n<\/ol>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>T\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.<\/strong> Tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong m\u1ed9t ph\u00e2n kh\u00fac h\u1eb9p t\u1ed1t h\u01a1n l\u00e0 c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/li>\n\n\n\n<li><strong>T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/strong> X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c truy\u1ec1n \u0111\u1ea1t s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>L\u1eafng nghe kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/strong> Kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/strong> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 gi\u00e1. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li><strong>H\u00e3y ki\u00ean \u0111\u1ecbnh v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n.<\/strong> X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. \u0110\u1eebng mong \u0111\u1ee3i k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c. H\u00e3y ki\u00ean \u0111\u1ecbnh v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n s\u1ebd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 trong th\u1eddi gian d\u00e0i.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing &#8211; The 22 Immutable Laws Of Marketing 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing c\u1ee7a Al Ries v\u00e0 Jack Trout l\u00e0 t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 marketing, \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 trong h\u01a1n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[494,495,333,469],"tags":[],"class_list":["post-4025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-al-ries","category-jack-trout","category-kinh-te","category-marketing-ban-hang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong Marketing - The 22 Immutable Laws Of Marketing - \u0110\u1ecdc online &amp; 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