{"id":3833,"date":"2024-03-29T09:38:00","date_gmt":"2024-03-29T09:38:00","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=3833"},"modified":"2024-03-29T09:45:11","modified_gmt":"2024-03-29T09:45:11","slug":"12-cuon-sach-ve-tu-duy-khoi-nghiep-hay-nhat-nen-doc","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/12-cuon-sach-ve-tu-duy-khoi-nghiep-hay-nhat-nen-doc\/","title":{"rendered":"Top 12 cu\u1ed1n s\u00e1ch v\u1ec1 t\u01b0 duy kh\u1edfi nghi\u1ec7p hay nh\u1ea5t n\u00ean \u0111\u1ecdc"},"content":{"rendered":"\n

Nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 t\u01b0 duy kh\u1edfi nghi\u1ec7p<\/h2>\n\n\n\n


D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c cu\u1ed1n s\u00e1ch v\u1ec1 t\u01b0 duy kh\u1edfi nghi\u1ec7p m\u00e0 b\u1ea1n nh\u1ea5t \u0111\u1ecbnh n\u00ean \u0111\u1ecdc, b\u1edfi ch\u00fang l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 ki\u1ebfn th\u1ee9c qu\u00fd b\u00e1u gi\u00fap b\u1ea1n tr\u1ea3i qua h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng v\u00e0 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n\n\n\n

1. \u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong> (How to Win Friends & Influence People) – Dale Carnegie<\/h3>\n\n\n\n

\u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong>: H\u01b0\u1edbng d\u1eabn kinh \u0111i\u1ec3n gi\u00fap x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng c\u00e1 nh\u00e2n.<\/h4>\n\n\n\n
\"<strong>\u0110\u1eafc<\/figure>\n\n\n\n

\u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong> c\u1ee7a Dale Carnegie l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n, t\u1eadp trung v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c m\u1ed1i quan h\u1ec7 con ng\u01b0\u1eddi. Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh r\u1eb1ng th\u00e0nh c\u00f4ng trong cu\u1ed9c s\u1ed1ng v\u00e0 s\u1ef1 nghi\u1ec7p ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o kh\u1ea3 n\u0103ng giao ti\u1ebfp, x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n

Carnegie \u0111\u01b0a ra nh\u1eefng nguy\u00ean t\u1eafc th\u1ef1c t\u1ebf v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c k\u1ef9 n\u0103ng giao ti\u1ebfp, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m ch\u00e2n th\u00e0nh \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c, m\u1ec9m c\u01b0\u1eddi v\u00e0 s\u1eed d\u1ee5ng t\u00ean c\u1ee7a h\u1ecd. \u00d4ng c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eafng nghe t\u00edch c\u1ef1c, \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 tr\u00e1nh ch\u1ec9 tr\u00edch ho\u1eb7c \u0111\u1ed5 l\u1ed7i.<\/p>\n\n\n\n

Ngo\u00e0i ra, \u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong> c\u00f2n kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho b\u1ea3n th\u00e2n v\u00e0 ng\u01b0\u1eddi kh\u00e1c, bao g\u1ed3m b\u00e0y t\u1ecf s\u1ef1 \u0111\u00e1nh gi\u00e1 cao, c\u00f4ng nh\u1eadn nh\u1eefng th\u00e0nh t\u00edch v\u00e0 s\u1eed d\u1ee5ng l\u1eddi khen ng\u1ee3i ch\u00e2n th\u00e0nh. Carnegie tin r\u1eb1ng khi ch\u00fang ta t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p \u1edf ng\u01b0\u1eddi kh\u00e1c v\u00e0 gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, ch\u00fang ta kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u00edch c\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3 h\u01a1n.<\/p>\n\n\n\n

\u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong> cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c k\u1ef9 n\u0103ng giao ti\u1ebfp, x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho b\u1ea3n th\u00e2n v\u00e0 ng\u01b0\u1eddi kh\u00e1c. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Carnegie, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3:<\/p>\n\n\n\n

    \n
  • Giao ti\u1ebfp hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 \u00fd ngh\u0129a h\u01a1n<\/li>\n\n\n\n
  • T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho b\u1ea3n th\u00e2n v\u00e0 nh\u1eefng ng\u01b0\u1eddi xung quanh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/li>\n\n\n\n
  • X\u00e2y d\u1ef1ng s\u1ef1 t\u1ef1 tin v\u00e0 l\u00f2ng t\u1ef1 tr\u1ecdng<\/li>\n\n\n\n
  • T\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u00edch c\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3 h\u01a1n<\/li>\n\n\n\n
  • Th\u00e0nh c\u00f4ng h\u01a1n trong cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 nghi\u1ec7p<\/li>\n<\/ul>\n\n\n\n

    \u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong> l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u01b0\u1ee3t th\u1eddi gian, \u0111\u00e3 gi\u00fap h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi c\u1ea3i thi\u1ec7n c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn h\u01a1n.<\/p>\n\n\n\n

    2. Cha gi\u00e0u cha ngh\u00e8o (Rich Dad Poor Dad) – Robert Kiyosaki<\/h3>\n\n\n\n

    “Cha gi\u00e0u cha ngh\u00e8o<\/strong>” cung c\u1ea5p l\u1ed9 tr\u00ecnh t\u00e0i ch\u00ednh thi\u1ebft th\u1ef1c, gi\u00fap \u0111\u1ed9c gi\u1ea3 tho\u00e1t kh\u1ecfi cu\u1ed9c \u0111ua “chu\u1ed9t ch\u1ea1y” v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef1 do t\u00e0i ch\u00ednh.<\/h4>\n\n\n\n
    \"<strong>B\u1eaft<\/figure>\n\n\n\n

    “Cha gi\u00e0u cha ngh\u00e8o<\/strong>” c\u1ee7a Robert Kiyosaki l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n kinh \u0111i\u1ec3n \u0111\u00e3 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Cu\u1ed1n s\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c thay \u0111\u1ed5i c\u00e1ch \u0111\u1ed9c gi\u1ea3 suy ngh\u0129 v\u1ec1 ti\u1ec1n b\u1ea1c v\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef1 do t\u00e0i ch\u00ednh.<\/p>\n\n\n\n

    Kiyosaki l\u1eadp lu\u1eadn r\u1eb1ng h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c truy\u1ec1n th\u1ed1ng kh\u00f4ng chu\u1ea9n b\u1ecb cho h\u1ecdc sinh v\u1ec1 th\u1ebf gi\u1edbi t\u00e0i ch\u00ednh th\u1ef1c t\u1ebf. Thay v\u00e0o \u0111\u00f3, \u00f4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c h\u1ecdc h\u1ecfi v\u1ec1 ti\u1ec1n b\u1ea1c th\u00f4ng qua kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 \u0111\u1ea7u t\u01b0. Cu\u1ed1n s\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c kh\u00e1i ni\u1ec7m nh\u01b0 t\u00e0i s\u1ea3n v\u00e0 n\u1ee3, d\u00f2ng ti\u1ec1n v\u00e0 \u0111\u1ea7u t\u01b0, c\u0169ng nh\u01b0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 c\u1ed1 v\u1ea5n t\u00e0i ch\u00ednh m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

    “Cha gi\u00e0u cha ngh\u00e8o<\/strong>” khuy\u1ebfn kh\u00edch \u0111\u1ed9c gi\u1ea3 tho\u00e1t kh\u1ecfi l\u1ed1i t\u01b0 duy “nh\u00e2n vi\u00ean” v\u00e0 thay v\u00e0o \u0111\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u00e0i s\u1ea3n t\u1ea1o ra thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng. Kiyosaki c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c v\u00e0 l\u00f2ng ki\u00ean tr\u00ec trong h\u00e0nh tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef1 do t\u00e0i ch\u00ednh.<\/p>\n\n\n\n

    “Cha gi\u00e0u cha ngh\u00e8o<\/strong>” cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng v\u00e0 thi\u1ebft th\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef1 do t\u00e0i ch\u00ednh. Cu\u1ed1n s\u00e1ch thay \u0111\u1ed5i c\u00e1ch \u0111\u1ed9c gi\u1ea3 suy ngh\u0129 v\u1ec1 ti\u1ec1n b\u1ea1c v\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 gi\u00e0u c\u00f3. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a cu\u1ed1n s\u00e1ch n\u1eb1m \u1edf kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 trao quy\u1ec1n cho \u0111\u1ed9c gi\u1ea3, gi\u00fap h\u1ecd v\u01b0\u1ee3t qua nh\u1eefng r\u00e0o c\u1ea3n v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong “Cha gi\u00e0u cha ngh\u00e8o<\/strong>“, \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh, \u0111\u1ea3m b\u1ea3o t\u01b0\u01a1ng lai v\u00e0 s\u1ed1ng m\u1ed9t cu\u1ed9c s\u1ed1ng vi\u00ean m\u00e3n h\u01a1n.<\/p>\n\n\n\n

    3. Tu\u1ea7n l\u00e0m vi\u1ec7c 4 gi\u1edd<\/strong> (The 4-Hour Workweek) – Timothy Ferriss<\/h3>\n\n\n\n

    M\u1ed9t cu\u1ed1n s\u00e1ch th\u1ef1c ti\u1ec5n v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng, cung c\u1ea5p nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 h\u1ea1nh ph\u00fac.<\/h4>\n\n\n\n
    \"<strong>T\u1ee9<\/figure>\n\n\n\n


    “The 4-Hour Work week<\/strong>” l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch do Timothy Ferriss vi\u1ebft v\u00e0 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o n\u0103m 2007. Cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t bestseller qu\u1ed1c t\u1ebf v\u00e0 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ti\u1ebfp c\u1eadn c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

    Trong “The 4-Hour Work week<\/strong>“, Timothy Ferriss chia s\u1ebb v\u1edbi \u0111\u1ed9c gi\u1ea3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng c\u1ee5 m\u00e0 \u00f4ng \u0111\u00e3 \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, gi\u00fap \u00f4ng l\u00e0m vi\u1ec7c \u00edt gi\u1edd m\u1ed9t tu\u1ea7n m\u00e0 v\u1eabn c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh v\u00e0 th\u00fa v\u1ecb.<\/p>\n\n\n\n

    Cu\u1ed1n s\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n sau:<\/p>\n\n\n\n

      \n
    1. Lo\u1ea1i b\u1ecf c\u00f4ng vi\u1ec7c kh\u00f4ng c\u1ea7n thi\u1ebft<\/strong>: Ferriss khuy\u1ebfn kh\u00edch \u0111\u1ed9c gi\u1ea3 t\u1eadp trung v\u00e0o nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng c\u00f4ng vi\u1ec7c \u00edt hi\u1ec7u qu\u1ea3 ho\u1eb7c kh\u00f4ng c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n
    2. T\u1ed1i \u01b0u h\u00f3a th\u1eddi gian<\/strong>: Thay v\u00ec l\u00e0m vi\u1ec7c c\u1ea3 ng\u00e0y, Ferriss \u0111\u1ec1 xu\u1ea5t c\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3n l\u00fd th\u1eddi gian \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n trong th\u1eddi gian \u00edt h\u01a1n.<\/li>\n\n\n\n
    3. T\u1ef1 t\u1ed5 ch\u1ee9c l\u00e0m vi\u1ec7c t\u1eeb xa<\/strong>: \u00d4ng t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ef1 qu\u1ea3n l\u00fd v\u00e0 t\u1ef1 t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c, cho ph\u00e9p b\u1ea1n l\u00e0m vi\u1ec7c t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u tr\u00ean th\u1ebf gi\u1edbi.<\/li>\n\n\n\n
    4. X\u00e2y d\u1ef1ng m\u1ed9t ngu\u1ed3n thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng<\/strong>: Ferriss chia s\u1ebb v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea1n tham gia tr\u1ef1c ti\u1ebfp v\u00e0o m\u1ed7i kh\u00eda c\u1ea1nh h\u00e0ng ng\u00e0y.<\/li>\n\n\n\n
    5. Th\u1ef1c hi\u1ec7n gi\u1ea5c m\u01a1 c\u00e1 nh\u00e2n<\/strong>: Cu\u1ed1n s\u00e1ch c\u0169ng khuy\u1ebfn kh\u00edch b\u1ea1n theo \u0111u\u1ed5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00e1 nh\u00e2n v\u00e0 s\u1edf th\u00edch trong th\u1eddi gian r\u1ea3nh r\u1ed7i.<\/li>\n<\/ol>\n\n\n\n

      “The 4-Hour Work week<\/strong>” kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian l\u00e0m vi\u1ec7c, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 c\u00e1ch thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c. N\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng cho h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi v\u1ec1 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t cu\u1ed9c s\u1ed1ng linh ho\u1ea1t v\u00e0 \u0111\u00e1ng s\u1ed1ng h\u01a1n.<\/p>\n\n\n\n

      4. Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng Xanh<\/strong> (Blue Ocean Strategy) – W. Chan Kim, Ren\u00e9e Mauborgne<\/h3>\n\n\n\n

      “Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh” cung c\u1ea5p l\u1ed9 tr\u00ecnh s\u00e1ng t\u1ea1o gi\u00e1 tr\u1ecb \u0111\u1ed9t ph\u00e1, m\u1edf ra th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/h4>\n\n\n\n
      \"<strong>Chi\u1ebfn<\/figure>\n\n\n\n

      “Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh<\/strong>” l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c c\u00f4ng ty n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c thay v\u00ec c\u1ea1nh tranh trong c\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3. Cu\u1ed1n s\u00e1ch gi\u1edbi thi\u1ec7u Khung Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh, gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh v\u00e0 khai th\u00e1c c\u00e1c \u0110\u1ea1i d\u01b0\u01a1ng xanh – nh\u1eefng kh\u00f4ng gian th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, ch\u01b0a \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1.<\/p>\n\n\n\n

      C\u00e1c t\u00e1c gi\u1ea3 nh\u1ea5n m\u1ea1nh b\u1ed1n nguy\u00ean t\u1eafc ch\u00ednh:<\/p>\n\n\n\n

        \n
      1. T\u1ea1o ra gi\u00e1 tr\u1ecb thay v\u00ec \u0111\u00e1nh gi\u00e1:<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty, thay v\u00ec ch\u1ec9 c\u1ea1nh tranh v\u1ec1 gi\u00e1.<\/li>\n\n\n\n
      2. T\u1eadp trung v\u00e0o to\u00e0n c\u1ee5c thay v\u00ec c\u1ee5c b\u1ed9:<\/strong> Xem x\u00e9t to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng thay v\u00ec ch\u1ec9 c\u00e1c y\u1ebfu t\u1ed1 ri\u00eang l\u1ebb, t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p c\u00e2n b\u1eb1ng v\u00e0 b\u1ec1n v\u1eefng h\u01a1n.<\/li>\n\n\n\n
      3. \u0110i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 thay v\u00ec b\u1eaft k\u1ecbp:<\/strong> \u0110\u1ed5i m\u1edbi v\u00e0 t\u1ea1o ra c\u00e1c b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 trong ng\u00e0nh, thay v\u00ec ch\u1ec9 ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n
      4. Ph\u00e1 v\u1ee1 quy \u01b0\u1edbc thay v\u00ec tu\u00e2n theo:<\/strong> Th\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3 \u0111\u1ecbnh ng\u00e0nh v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o v\u01b0\u1ee3t ra ngo\u00e0i c\u00e1c khu\u00f4n m\u1eabu th\u00f4ng th\u01b0\u1eddng.<\/li>\n<\/ol>\n\n\n\n

        B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 tho\u00e1t kh\u1ecfi “\u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf” c\u1ee7a c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 m\u1edf ra c\u00e1c “\u0110\u1ea1i d\u01b0\u01a1ng xanh” c\u1ee7a t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 sinh l\u1ee3i.<\/p>\n\n\n\n

        “Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea1i d\u01b0\u01a1ng xanh<\/strong>” cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00e1c c\u00f4ng ty t\u1ea1o ra c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb, \u0111\u1ed5i m\u1edbi v\u00e0 th\u00e1ch th\u1ee9c c\u00e1c quy \u01b0\u1edbc, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 m\u1edf ra c\u00e1c “\u0110\u1ea1i d\u01b0\u01a1ng xanh” c\u1ee7a t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 sinh l\u1ee3i. Cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p nguy\u00ean t\u1eafc v\u00e0 c\u00f4ng c\u1ee5 thi\u1ebft th\u1ef1c \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 khai th\u00e1c c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c, t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e2u d\u00e0i.<\/p>\n\n\n\n

        5. Kh\u1edfi Nghi\u1ec7p<\/strong> Tinh G\u1ecdn (The Lean Startup) – Eric Ries<\/h3>\n\n\n\n

        Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh thi\u1ebft th\u1ef1c \u0111\u1ec3 c\u00e1c doanh nh\u00e2n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng th\u00f4ng qua h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c v\u00e0 th\u00edch nghi nhanh ch\u00f3ng.<\/h4>\n\n\n\n
        \"<strong>Kh\u1edfi<\/figure>\n\n\n\n

        Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 kinh doanh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, gi\u00fap c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro. Cu\u1ed1n s\u00e1ch n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1i thi\u1ec3u kh\u1ea3 thi (MVP), th\u1eed nghi\u1ec7m n\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i \u0111\u1ec3 tinh ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m theo th\u1eddi gian.<\/p>\n\n\n\n

        Ries l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c h\u1ecdc h\u1ecfi nhanh h\u01a1n x\u00e2y d\u1ef1ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n h\u1ea3o. \u00d4ng gi\u1edbi thi\u1ec7u quy tr\u00ecnh X\u00e2y d\u1ef1ng-\u0110o l\u01b0\u1eddng-H\u1ecdc h\u1ecfi, trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t MVP, \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3 v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb k\u1ebft qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t. Quy tr\u00ecnh n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p ki\u1ec3m tra c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i c\u1ee7a h\u1ecd khi c\u1ea7n thi\u1ebft v\u00e0 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

        Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn<\/strong> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho c\u00e1c doanh nh\u00e2n v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111ang t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c doanh nghi\u1ec7p s\u00e1ng t\u1ea1o, th\u00edch \u1ee9ng v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

        Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn mang l\u1ea1i cho ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0:<\/p>\n\n\n\n

          \n
        • M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft th\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh<\/li>\n\n\n\n
        • C\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n
        • Quy tr\u00ecnh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/li>\n\n\n\n
        • T\u01b0 duy v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c doanh nghi\u1ec7p th\u00edch \u1ee9ng v\u00e0 th\u00e0nh c\u00f4ng<\/li>\n<\/ul>\n\n\n\n

          V\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y, Kh\u1edfi nghi\u1ec7p Tinh g\u1ecdn <\/strong>l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u00f4 gi\u00e1 cho c\u00e1c doanh nh\u00e2n, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 b\u1ea5t k\u1ef3 ai mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p s\u00e1ng t\u1ea1o v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

          6. Kh\u00f4ng \u0110\u1ebfn M\u1ed9t (Zero to One) – Peter Thiel<\/h3>\n\n\n\n

          “Kh\u00f4ng \u0110\u1ebfn M\u1ed9t” cung c\u1ea5p nh\u1eefng l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf v\u00e0 \u0111\u1ea7y th\u1eed th\u00e1ch \u0111\u1ec3 tho\u00e1t kh\u1ecfi l\u1ed1i m\u00f2n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i.<\/h4>\n\n\n\n
          \"<strong>S\u1ef1<\/figure>\n\n\n\n

          Trong cu\u1ed1n “Kh\u00f4ng \u0110\u1ebfn M\u1ed9t<\/strong>“, Peter Thiel l\u1eadp lu\u1eadn r\u1eb1ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i, c\u00e1c doanh nh\u00e2n c\u1ea7n ph\u1ea3i t\u00e1o b\u1ea1o v\u00e0 kh\u00e1c bi\u1ec7t. \u00d4ng cho r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u1ec1u m\u1eafc k\u1eb9t trong “cu\u1ed9c c\u1ea1nh tranh s\u1ed1 kh\u00f4ng”, n\u01a1i h\u1ecd c\u1ed1 g\u1eafng c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a v\u00e0 \u00edt c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n

          Thiel th\u00fac gi\u1ee5c c\u00e1c doanh nh\u00e2n t\u00ecm ki\u1ebfm c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u1edbi v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00e1ch h\u00e0ng ch\u01b0a t\u1eebng th\u1ea5y tr\u01b0\u1edbc \u0111\u00e2y. \u00d4ng c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c, nh\u1eefng ng\u01b0\u1eddi tin t\u01b0\u1edfng v\u00e0o s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty v\u00e0 s\u1eb5n s\u00e0ng n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

          Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng \u0111\u00e3 \u00e1p d\u1ee5ng t\u01b0 duy t\u00e1o b\u1ea1o, nh\u01b0 PayPal, SpaceX v\u00e0 Airbnb. Thiel ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00e1c c\u00f4ng ty n\u00e0y, \u0111\u1ed3ng th\u1eddi r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc m\u00e0 c\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n\n\n\n

          N\u00f3i t\u00f3m l\u1ea1i, “Kh\u00f4ng \u0110\u1ebfn M\u1ed9t<\/strong>” l\u00e0 m\u1ed9t c\u1ea9m nang thi\u1ebft y\u1ebfu cho nh\u1eefng doanh nh\u00e2n mu\u1ed1n v\u01b0\u1ee3t ra kh\u1ecfi nh\u1eefng l\u1ed1i m\u00f2n th\u00f4ng th\u01b0\u1eddng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i. Thiel cung c\u1ea5p nh\u1eefng l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf, \u0111\u1ea7y th\u1eed th\u00e1ch v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ec3 gi\u00fap c\u00e1c doanh nh\u00e2n t\u1ea1o ra c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n

          “Kh\u00f4ng \u0110\u1ebfn M\u1ed9t<\/strong>” cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t l\u1ed9 tr\u00ecnh \u0111\u1ec3 tho\u00e1t kh\u1ecfi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc t\u00e1o b\u1ea1o \u0111\u01b0\u1ee3c n\u00eau trong cu\u1ed1n s\u00e1ch, c\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3:<\/p>\n\n\n\n

            \n
          • X\u00e1c \u0111\u1ecbnh v\u00e0 khai th\u00e1c c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u1edbi<\/li>\n\n\n\n
          • T\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o<\/li>\n\n\n\n
          • X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c<\/li>\n\n\n\n
          • \u0110\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 v\u00e0 l\u1ee3i nhu\u1eadn cao<\/li>\n<\/ul>\n\n\n\n

            Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 truy\u1ec1n c\u1ea3m h\u1ee9ng m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf m\u00e0 c\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a h\u1ecd l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi. B\u1eb1ng c\u00e1ch n\u1eafm l\u1ea5y t\u01b0 duy t\u00e1o b\u1ea1o, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc th\u00f4ng th\u01b0\u1eddng v\u00e0 t\u1ea1o ra c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n

            7. Ai \u1ee6ng H\u1ed9 B\u1ea1n<\/strong> (Who’s Got Your Back) – Keith Ferrazzi<\/h3>\n\n\n\n

            M\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a trong c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng.<\/h4>\n\n\n\n
            \"<strong>Ai<\/figure>\n\n\n\n

            “Ai \u1ee6ng H\u1ed9 B\u1ea1n<\/strong><\/strong>” c\u1ee7a Keith Ferrazzi l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a trong c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng. Ferrazzi l\u1eadp lu\u1eadn r\u1eb1ng th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 vi\u1ec7c b\u1ea1n bi\u1ebft bao nhi\u00eau ng\u01b0\u1eddi, m\u00e0 l\u00e0 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

            Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a, b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Ferrazzi nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eafng nghe t\u00edch c\u1ef1c, giao ti\u1ebfp r\u00f5 r\u00e0ng v\u00e0 lu\u00f4n h\u00e0nh \u0111\u1ed9ng theo l\u1eddi h\u1ee9a. \u00d4ng c\u0169ng cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin, gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t v\u00e0 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 theo th\u1eddi gian.<\/p>\n\n\n\n

            “Ai \u1ee6ng H\u1ed9 B\u1ea1n<\/strong><\/strong>” l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea3i thi\u1ec7n c\u00e1c m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u00e0 chuy\u00ean nghi\u1ec7p c\u1ee7a m\u00ecnh. Ferrazzi cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 nh\u1eefng l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed9c gi\u1ea3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n

            “Ai \u1ee6ng H\u1ed9 B\u1ea1n<\/strong><\/strong>” mang \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a h\u01a1n trong c\u1ea3 c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng. Keith Ferrazzi nh\u1ea5n m\u1ea1nh r\u1eb1ng th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i \u0111\u1ebfn t\u1eeb s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u1ea1n bi\u1ebft, m\u00e0 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n. Cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n, giao ti\u1ebfp hi\u1ec7u qu\u1ea3, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 theo th\u1eddi gian. B\u1eb1ng c\u00e1ch l\u00e0m theo nh\u1eefng l\u1eddi khuy\u00ean c\u1ee7a Ferrazzi, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 \u00fd ngh\u0129a, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n v\u00e0 ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

            8. Kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ngh\u1ecbch c\u1ea3nh<\/strong> (Antifragile) – Nassim Nicholas Taleb<\/h3>\n\n\n\n

            “Kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ngh\u1ecbch c\u1ea3nh<\/strong>” c\u1ee7a Nassim Nicholas Taleb l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n hi\u1ec7n \u0111\u1ea1i \u0111\u1ea7y khi\u00eau kh\u00edch v\u1ec1 b\u1ea3n ch\u1ea5t ng\u1eabu nhi\u00ean v\u00e0 b\u1ea5t ng\u1edd trong cu\u1ed9c s\u1ed1ng.<\/h4>\n\n\n\n
            \"<strong>Ph\u1ea3n<\/figure>\n\n\n\n

            Trong “Kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ngh\u1ecbch c\u1ea3nh<\/strong>“, Nassim Nicholas Taleb l\u1eadp lu\u1eadn r\u1eb1ng ch\u00fang ta \u0111\u00e1nh gi\u00e1 qu\u00e1 cao ki\u1ebfn th\u1ee9c v\u00e0 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n c\u1ee7a m\u00ecnh, v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a ng\u1eabu nhi\u00ean v\u00e0 b\u1ea5t ng\u1edd. \u00d4ng ch\u1ec9 ra nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 nh\u1eefng s\u1ef1 ki\u1ec7n “Thi\u00ean nga \u0111en” – nh\u1eefng s\u1ef1 ki\u1ec7n c\u1ef1c k\u1ef3 hi\u1ebfm g\u1eb7p v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn – \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh l\u1ecbch s\u1eed.<\/p>\n\n\n\n

            Taleb cho r\u1eb1ng ch\u00fang ta n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i, thay v\u00ec c\u1ed1 g\u1eafng d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai. \u00d4ng \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nh\u01b0 \u0111a d\u1ea1ng h\u00f3a, phi t\u1eadp trung h\u00f3a v\u00e0 h\u1ea1n ch\u1ebf \u0111\u00f2n b\u1ea9y.<\/p>\n\n\n\n

            “Kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ngh\u1ecbch c\u1ea3nh<\/strong>” l\u00e0 m\u1ed9t l\u1eddi c\u1ea3nh t\u1ec9nh m\u1ea1nh m\u1ebd v\u1ec1 nh\u1eefng gi\u1edbi h\u1ea1n c\u1ee7a ki\u1ebfn th\u1ee9c c\u1ee7a ch\u00fang ta v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb cho nh\u1eefng \u0111i\u1ec1u kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c. N\u00f3 l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m \u0111\u1ecdc b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn r\u1ee7i ro, s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

            “Kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ngh\u1ecbch c\u1ea3nh<\/strong>” cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ec3 hi\u1ec3u v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 ng\u1eabu nhi\u00ean v\u1ed1n c\u00f3 trong cu\u1ed9c s\u1ed1ng. N\u00f3 d\u1ea1y ch\u00fang ta c\u00e1ch:<\/p>\n\n\n\n

              \n
            • Nh\u1eadn ra v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro<\/li>\n\n\n\n
            • T\u0103ng kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i v\u00e0 th\u00edch \u1ee9ng<\/li>\n\n\n\n
            • Chu\u1ea9n b\u1ecb cho nh\u1eefng s\u1ef1 ki\u1ec7n b\u1ea5t ng\u1edd, ngay c\u1ea3 khi ch\u00fang c\u00f3 v\u1ebb kh\u00f3 x\u1ea3y ra<\/li>\n\n\n\n
            • \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n trong \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng ch\u1eafc ch\u1eafn<\/li>\n<\/ul>\n\n\n\n

              B\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 ch\u1ea5p nh\u1eadn b\u1ea3n ch\u1ea5t “Kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ngh\u1ecbch c\u1ea3nh<\/strong>” c\u1ee7a th\u1ef1c t\u1ebf, ch\u00fang ta c\u00f3 th\u1ec3 tr\u1edf n\u00ean \u00edt d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng h\u01a1n tr\u01b0\u1edbc nh\u1eefng c\u00fa s\u1ed1c v\u00e0 b\u1ea5t ng\u1edd, v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n m\u1ea1nh trong m\u1ed9t th\u1ebf gi\u1edbi kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i.<\/p>\n\n\n\n

              9. Nh\u00f3m \u0111\u1ed5i m\u1edbi: X\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i<\/strong> (The Innovation Stack) – Jim McKelvey<\/h3>\n\n\n\n

              “Nh\u00f3m \u0111\u1ed5i m\u1edbi: X\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i” cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng gi\u00fap c\u00e1c doanh nh\u00e2n hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o s\u1ef1 \u0111\u1ed5i m\u1edbi, t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng.<\/h4>\n\n\n\n
              \"<strong>Thung<\/figure>\n\n\n\n

              “Nh\u00f3m \u0111\u1ed5i m\u1edbi: X\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i<\/strong>” k\u1ec3 v\u1ec1 h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p \u0111\u1ea7y c\u1ea3m h\u1ee9ng c\u1ee7a Square, c\u00f4ng ty c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh do Jim McKelvey v\u00e0 Jack Dorsey \u0111\u1ed3ng s\u00e1ng l\u1eadp. McKelvey chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m x\u01b0\u01a1ng m\u00e1u, nh\u1eefng sai l\u1ea7m v\u00e0 nh\u1eefng chi\u1ebfn th\u1eafng trong su\u1ed1t qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng Square t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la.<\/p>\n\n\n\n

              Cu\u1ed1n s\u00e1ch ti\u1ebft l\u1ed9 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Square, t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o. McKelvey nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 linh ho\u1ea1t, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn r\u1ee7i ro trong m\u00f4i tr\u01b0\u1eddng kinh doanh li\u00ean t\u1ee5c thay \u0111\u1ed5i. \u00d4ng c\u0169ng chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p, x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u1edbi m\u1ee5c \u0111\u00edch cao c\u1ea3 h\u01a1n.<\/p>\n\n\n\n

              Th\u00f4ng qua nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, “Nh\u00f3m \u0111\u1ed5i m\u1edbi: X\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i<\/strong>” cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng cho c\u00e1c doanh nh\u00e2n khao kh\u00e1t t\u1ea1o ra t\u00e1c \u0111\u1ed9ng v\u00e0 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ebf gi\u1edbi kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n\n\n\n

              “Nh\u00f3m \u0111\u1ed5i m\u1edbi: X\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i<\/strong>” mang \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng gi\u00e1 tr\u1ecb v\u00f4 gi\u00e1:<\/p>\n\n\n\n

                \n
              • Chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ef1c t\u1ebf:<\/strong> C\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi v\u00e0 linh ho\u1ea1t \u0111\u00e3 gi\u00fap Square th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n
              • B\u00e0i h\u1ecdc t\u1eeb nh\u1eefng sai l\u1ea7m v\u00e0 th\u00e0nh c\u00f4ng:<\/strong> Jim McKelvey chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, c\u1ea3 th\u00e0nh c\u00f4ng l\u1eabn th\u1ea5t b\u1ea1i, \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 r\u00fat ra b\u00e0i h\u1ecdc v\u00e0 tr\u00e1nh m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m t\u01b0\u01a1ng t\u1ef1.<\/li>\n\n\n\n
              • T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ee5c \u0111\u00edch:<\/strong> Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a m\u1ee5c \u0111\u00edch trong vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng.<\/li>\n\n\n\n
              • Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p:<\/strong> McKelvey chia s\u1ebb nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 g\u1eafn k\u1ebft v\u00e0 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 ch\u1ea5p nh\u1eadn r\u1ee7i ro.<\/li>\n\n\n\n
              • L\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng:<\/strong> “Nh\u00f3m \u0111\u1ed5i m\u1edbi: X\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i<\/strong>” cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 gi\u00fap c\u00e1c doanh nh\u00e2n hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng trong th\u1ebf gi\u1edbi kinh doanh.<\/li>\n<\/ul>\n\n\n\n

                10. H\u01b0\u1edbng d\u1eabn d\u00e0nh cho ch\u1ee7 s\u1edf h\u1eefu kh\u1edfi nghi\u1ec7p<\/strong> (The Startup Owner’s Manual) – Steve Blank, Bob Dorf<\/h3>\n\n\n\n

                M\u1ed9t c\u1ea9m nang v\u00f4 gi\u00e1 cho c\u00e1c doanh nh\u00e2n v\u00e0 nh\u00e0 kh\u1edfi nghi\u1ec7p, v\u1ea1ch ra l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<\/h4>\n\n\n\n
                \"<strong>\u0110\u01b0\u1eddng<\/figure>\n\n\n\n

                H\u01b0\u1edbng d\u1eabn d\u00e0nh cho ch\u1ee7 s\u1edf h\u1eefu kh\u1edfi nghi\u1ec7p<\/strong> l\u00e0 m\u1ed9t c\u1ea9m nang to\u00e0n di\u1ec7n d\u00e0nh cho c\u00e1c doanh nh\u00e2n v\u00e0 nh\u00e0 kh\u1edfi nghi\u1ec7p, cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c th\u1ef1c \u00fd t\u01b0\u1edfng kinh doanh, x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh v\u1eefng ch\u1eafc v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

                C\u00e1c t\u00e1c gi\u1ea3, Steve Blank v\u00e0 Bob Dorf, tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 kh\u1edfi nghi\u1ec7p, khuy\u1ebfn kh\u00edch c\u00e1c doanh nh\u00e2n tho\u00e1t kh\u1ecfi v\u0103n ph\u00f2ng v\u00e0 ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eb7p l\u1ea1i li\u00ean t\u1ee5c, \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean th\u00f4ng tin ph\u1ea3n h\u1ed3i \u0111\u00f3.<\/p>\n\n\n\n

                H\u01b0\u1edbng d\u1eabn d\u00e0nh cho ch\u1ee7 s\u1edf h\u1eefu kh\u1edfi nghi\u1ec7p<\/strong> c\u0169ng cung c\u1ea5p l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 hi\u1ec7u qu\u1ea3, huy \u0111\u1ed9ng v\u1ed1n v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c th\u00e1ch th\u1ee9c ph\u00e1p l\u00fd v\u00e0 t\u00e0i ch\u00ednh. Th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng b\u00e0i h\u1ecdc v\u00e0 hi\u1ec3u bi\u1ebft v\u00f4 gi\u00e1 cho nh\u1eefng ai mu\u1ed1n th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi kh\u1edfi nghi\u1ec7p \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n\n\n\n

                B\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c, H\u01b0\u1edbng d\u1eabn d\u00e0nh cho ch\u1ee7 s\u1edf h\u1eefu kh\u1edfi nghi\u1ec7p<\/strong> trao quy\u1ec1n cho c\u00e1c doanh nh\u00e2n v\u00e0 nh\u00e0 kh\u1edfi nghi\u1ec7p v\u1edbi ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c th\u00e1ch th\u1ee9c c\u1ee7a th\u1ebf gi\u1edbi kh\u1edfi nghi\u1ec7p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

                11. \u0110\u00e1nh Th\u1ee9c Nh\u00e0 V\u00f4 \u0110\u1ecbch Trong B\u1ea1n<\/strong> (Awaken the Giant Within) – Tony Robbins<\/h3>\n\n\n\n

                “\u0110\u00e1nh Th\u1ee9c Nh\u00e0 V\u00f4 \u0110\u1ecbch Trong B\u1ea1n<\/strong>” cung c\u1ea5p nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd \u0111\u1ec3 khai ph\u00e1 ti\u1ec1m n\u0103ng v\u00f4 h\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t b\u1eadc.<\/h4>\n\n\n\n
                \"<strong>\u0110\u00e1nh<\/figure>\n\n\n\n

                “\u0110\u00e1nh Th\u1ee9c Nh\u00e0 V\u00f4 \u0110\u1ecbch Trong B\u1ea1n<\/strong>” c\u1ee7a Tony Robbins l\u00e0 m\u1ed9t c\u1ea9m nang th\u1ef1c t\u1ebf, truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd gi\u00fap \u0111\u1ed9c gi\u1ea3 kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh b\u00ean trong c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng phi th\u01b0\u1eddng. Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng ni\u1ec1m tin gi\u1edbi h\u1ea1n, ph\u00e1 v\u1ee1 nh\u1eefng khu\u00f4n m\u1eabu c\u0169 v\u00e0 thi\u1ebft l\u1eadp nh\u1eefng ni\u1ec1m tin m\u1edbi trao quy\u1ec1n cho b\u1ea1n.<\/p>\n\n\n\n

                Robbins h\u01b0\u1edbng d\u1eabn \u0111\u1ed9c gi\u1ea3 qua m\u1ed9t h\u00e0nh tr\u00ecnh b\u1ea3y b\u01b0\u1edbc, cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 v\u01b0\u1ee3t qua n\u1ed7i s\u1ee3 h\u00e3i, x\u00e2y d\u1ef1ng s\u1ef1 t\u1ef1 tin, c\u1ea3i thi\u1ec7n c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u00d4ng nh\u1ea5n m\u1ea1nh s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 t\u1eadp trung, s\u1ef1 quy\u1ebft t\u00e2m v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u00f3 ch\u1ee7 \u0111\u00edch.<\/p>\n\n\n\n

                V\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf, c\u00e1c b\u00e0i t\u1eadp m\u1ea1nh m\u1ebd v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 t\u00e2m l\u00fd con ng\u01b0\u1eddi, “\u0110\u00e1nh Th\u1ee9c Nh\u00e0 V\u00f4 \u0110\u1ecbch Trong B\u1ea1n<\/strong>” l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho nh\u1eefng ai mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng t\u1ed1i \u0111a c\u1ee7a m\u00ecnh v\u00e0 s\u1ed1ng m\u1ed9t cu\u1ed9c s\u1ed1ng vi\u00ean m\u00e3n.<\/p>\n\n\n\n

                “\u0110\u00e1nh Th\u1ee9c Nh\u00e0 V\u00f4 \u0110\u1ecbch Trong B\u1ea1n<\/strong>” trao quy\u1ec1n cho \u0111\u1ed9c gi\u1ea3 b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n

                  \n
                • Gi\u00fap h\u1ecd x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1 v\u1ee1 nh\u1eefng ni\u1ec1m tin gi\u1edbi h\u1ea1n \u0111ang k\u00ecm h\u00e3m h\u1ecd<\/li>\n\n\n\n
                • Cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 t\u1ef1 tin v\u00e0 l\u00f2ng t\u1ef1 tr\u1ecdng<\/li>\n\n\n\n
                • H\u01b0\u1edbng d\u1eabn h\u1ecd thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang<\/li>\n\n\n\n
                • Nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 ki\u00ean tr\u00ec, s\u1ef1 t\u1eadp trung v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u00f3 ch\u1ee7 \u0111\u00edch<\/li>\n\n\n\n
                • Cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 t\u00e2m l\u00fd con ng\u01b0\u1eddi v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a t\u00e2m tr\u00ed \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng<\/li>\n<\/ul>\n\n\n\n

                  Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 h\u01b0\u1edbng d\u1eabn v\u00f4 gi\u00e1 cho nh\u1eefng ai mu\u1ed1n khai ph\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh, v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong m\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a cu\u1ed9c s\u1ed1ng.<\/p>\n\n\n\n

                  12. Hatching Twitter – Nick Bilton<\/h3>\n\n\n\n

                  “Hatching Twitter<\/strong>” kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng c\u1ee7a c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p, h\u00e9 l\u1ed9 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng.<\/h4>\n\n\n\n
                  \"<strong>\u0110\u1ea5u<\/figure>\n\n\n\n

                  “Hatching Twitter<\/strong>” c\u1ee7a Nick Bilton l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh h\u1ea5p d\u1eabn v\u00e0o th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng c\u1ee7a c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p. Cu\u1ed1n s\u00e1ch theo ch\u00e2n b\u1ed1n doanh nh\u00e2n khi h\u1ecd n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7n th\u1ef1c h\u00f3a.<\/p>\n\n\n\n

                  Bilton \u0111\u01b0a ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ebfn b\u00ean trong c\u00e1c cu\u1ed9c h\u1ecdp, cu\u1ed9c tranh lu\u1eadn v\u00e0 nh\u1eefng th\u1eddi kh\u1eafc then ch\u1ed1t \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p. \u00d4ng kh\u00e1m ph\u00e1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 th\u1ea5t b\u1ea1i m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n\n\n\n

                  Th\u00f4ng qua c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ed1n doanh nh\u00e2n n\u00e0y, Bilton cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 qu\u00e1 tr\u00ecnh gian nan m\u00e0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p ph\u1ea3i tr\u1ea3i qua \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. Cu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng cho b\u1ea5t k\u1ef3 ai mu\u1ed1n kh\u1edfi nghi\u1ec7p kinh doanh ho\u1eb7c hi\u1ec3u th\u00eam v\u1ec1 th\u1ebf gi\u1edbi h\u1ea5p d\u1eabn n\u00e0y.<\/p>\n\n\n\n

                  “Hatching Twitter<\/strong>” mang \u0111\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng gi\u00e1 tr\u1ecb qu\u00fd gi\u00e1:<\/p>\n\n\n\n

                    \n
                  • C\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 th\u1ebf gi\u1edbi kh\u1edfi nghi\u1ec7p:<\/strong> Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn ch\u00e2n th\u1ef1c v\u00e0 h\u1ea5p d\u1eabn v\u1ec1 qu\u00e1 tr\u00ecnh gian nan m\u00e0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p ph\u1ea3i tr\u1ea3i qua \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/li>\n\n\n\n
                  • Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng:<\/strong> B\u1eb1ng c\u00e1ch theo ch\u00e2n b\u1ed1n doanh nh\u00e2n, Bilton kh\u00e1m ph\u00e1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd, cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho c\u00e1c doanh nh\u00e2n t\u01b0\u01a1ng lai.<\/li>\n\n\n\n
                  • Ngu\u1ed3n c\u1ea3m h\u1ee9ng:<\/strong> Nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 ki\u00ean tr\u00ec, s\u00e1ng t\u1ea1o v\u00e0 quy\u1ebft t\u00e2m c\u1ee7a b\u1ed1n doanh nh\u00e2n s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea5t k\u1ef3 ai mu\u1ed1n kh\u1edfi nghi\u1ec7p kinh doanh ho\u1eb7c theo \u0111u\u1ed5i \u0111am m\u00ea c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n\n\n\n

                    Cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n \u0111\u1ea7y tham v\u1ecdng, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00f2 m\u00f2 hay \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111am m\u00ea th\u1ebf gi\u1edbi kinh doanh, “Hatching Twitter<\/strong>” ch\u1eafc ch\u1eafn s\u1ebd mang l\u1ea1i ki\u1ebfn th\u1ee9c, s\u1ef1 gi\u1ea3i tr\u00ed v\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng.<\/p>\n\n\n\n

                    Th\u00f4ng tin tham kh\u1ea3o<\/h2>\n\n\n\n
                    T\u00ean s\u00e1ch<\/th>H\u00ecnh \u1ea3nh<\/th>Link tham kh\u1ea3o<\/th>Gi\u00e1 th\u1ea5p nh\u1ea5t<\/th>Xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u<\/th>B\u00e1n ra<\/th><\/tr><\/thead>
                    \u0110\u1eafc Nh\u00e2n T\u00e2m<\/td>\n
                    \"\u0110\u1eafc<\/figure>\n<\/td>
                    		162,800<\/td>1936<\/td>500,000,000<\/td><\/tr>
                    Cha gi\u00e0u cha ngh\u00e8o<\/td>\n
                    \"B\u1eaft<\/figure>\n<\/td>
                    		171,700<\/td>1997<\/td>40,000,000<\/td><\/tr>
                    Tu\u1ea7n l\u00e0m vi\u1ec7c 4 gi\u1edd<\/td>\n
                    \"T\u1ee9<\/figure>\n<\/td>
                    		79,500<\/td>2007<\/td>12,000,000<\/td><\/tr>
                    Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng Xanh<\/td>\n
                    \"Chi\u1ebfn<\/figure>\n<\/td>
                    		152,960<\/td>2005<\/td>5,000,000<\/td><\/tr>
                    Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn<\/td>\n
                    \"Kh\u1edfi<\/figure>\n<\/td>
                    		129,000<\/td>2008<\/td>4,000,000<\/td><\/tr>
                    Kh\u00f4ng \u0110\u1ebfn M\u1ed9t<\/td>\n
                    \"S\u1ef1<\/figure>\n<\/td>
                    		78,000<\/td>2014<\/td>3,000,000<\/td><\/tr>
                    Ai \u1ee6ng H\u1ed9 B\u1ea1n<\/td>\n
                    \"Ai<\/figure>\n<\/td>
                    		N\/A<\/td>2005<\/td>2,500,000<\/td><\/tr>
                    Kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ngh\u1ecbch c\u1ea3nh<\/td>\n
                    \"Ph\u1ea3n<\/figure>\n<\/td>
                    		119,600<\/td>2007<\/td>2,000,000<\/td><\/tr>
                    Nh\u00f3m \u0111\u1ed5i m\u1edbi: X\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i<\/td>\n
                    \"Thung<\/figure>\n<\/td>
                    		N\/A<\/td>2023<\/td>1,000,000<\/td><\/tr>
                    H\u01b0\u1edbng d\u1eabn d\u00e0nh cho ch\u1ee7 s\u1edf h\u1eefu kh\u1edfi nghi\u1ec7p<\/td>\n
                    \"\u0110\u01b0\u1eddng<\/figure>\n<\/td>
                    		N\/A<\/td>2008<\/td>750,000<\/td><\/tr>
                    \u0110\u00e1nh Th\u1ee9c Nh\u00e0 V\u00f4 \u0110\u1ecbch Trong B\u1ea1n<\/td>\n
                    \"\u0110\u00e1nh<\/figure>\n<\/td>
                    		330,600<\/td>1991<\/td>500,000<\/td><\/tr>
                    Hatching Twitter<\/td>\n
                    \"\u0110\u1ea5u<\/figure>\n<\/td>
                    		234,000<\/td>2014<\/td>250,000<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

                    Nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 t\u01b0 duy kh\u1edfi nghi\u1ec7p D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c cu\u1ed1n s\u00e1ch v\u1ec1 t\u01b0 duy kh\u1edfi nghi\u1ec7p m\u00e0 b\u1ea1n nh\u1ea5t \u0111\u1ecbnh n\u00ean \u0111\u1ecdc, b\u1edfi ch\u00fang l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 ki\u1ebfn th\u1ee9c qu\u00fd b\u00e1u gi\u00fap b\u1ea1n tr\u1ea3i qua h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng v\u00e0 \u1ea5n t\u01b0\u1ee3ng. 1….<\/p>\n","protected":false},"author":2,"featured_media":3855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[],"class_list":["post-3833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tong-hop"],"yoast_head":"\nTop 12 cu\u1ed1n s\u00e1ch v\u1ec1 t\u01b0 duy kh\u1edfi nghi\u1ec7p hay nh\u1ea5t n\u00ean 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