{"id":3828,"date":"2024-03-29T08:36:13","date_gmt":"2024-03-29T08:36:13","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=3828"},"modified":"2024-03-29T08:44:11","modified_gmt":"2024-03-29T08:44:11","slug":"6-cuon-sach-ve-marketing-hay-nhat-nen-doc","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/6-cuon-sach-ve-marketing-hay-nhat-nen-doc\/","title":{"rendered":"6 cu\u1ed1n s\u00e1ch v\u1ec1 marketing hay nh\u1ea5t n\u00ean \u0111\u1ecdc"},"content":{"rendered":"\n

Nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 marketing<\/h2>\n\n\n\n


\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Marketer chuy\u00ean nghi\u1ec7p, \u0111\u1eebng b\u1ecf qua danh s\u00e1ch c\u00e1c cu\u1ed1n s\u00e1ch Marketing hay nh\u1ea5t d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

1. Qu\u1ea3n tr\u1ecb marketing<\/strong> (Marketing Management) – Philip Kotler v\u00e0 Kevin Lane Keller<\/h3>\n\n\n\n

Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i, r\u1ea5t c\u1ea7n thi\u1ebft cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng.<\/h4>\n\n\n\n
\"<strong>T\u1ee9<\/figure>\n\n\n\n

Cu\u1ed1n s\u00e1ch “Qu\u1ea3n tr\u1ecb Marketing<\/strong>” c\u1ee7a Philip Kotler v\u00e0 Kevin Lane Keller tr\u00ecnh b\u00e0y m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ed1t l\u00f5i. N\u00f3 t\u1eadp trung v\u00e0o b\u1ed1n tr\u1ee5 c\u1ed9t ch\u00ednh:<\/p>\n\n\n\n

    \n
  1. S\u1ea3n ph\u1ea9m:<\/strong> X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span> <\/li>\n\n\n\n
  2. Gi\u00e1 c\u1ea3:<\/strong> Thi\u1ebft l\u1eadp gi\u00e1 c\u1ea3 t\u1ed1i \u01b0u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/span> <\/li>\n\n\n\n
  3. \u0110\u1ecba \u0111i\u1ec3m:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/span> <\/li>\n\n\n\n
  4. X\u00fac ti\u1ebfn:<\/strong> Truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/span> <\/li>\n<\/ol>\n\n\n\n

    Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00edch h\u1ee3p b\u1ed1n tr\u1ee5 c\u1ed9t n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb. N\u00f3 cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0a c\u00e1c nguy\u00ean t\u1eafc n\u00e0y v\u00e0o th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

    “Qu\u1ea3n tr\u1ecb Marketing<\/strong>” cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n \u0111\u1ec3 hi\u1ec3u v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o b\u1ed1n tr\u1ee5 c\u1ed9t ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 x\u00fac ti\u1ebfn, cu\u1ed1n s\u00e1ch gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u01b0u h\u00f3a ph\u00e2n ph\u1ed1i v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1. C\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y v\u00e0o th\u1ef1c ti\u1ec5n, d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

    2. Nguy\u00ean l\u00fd Marketing <\/strong> (Principles of Marketing) – Philip Kotler v\u00e0 Gary Armstrong<\/h3>\n\n\n\n

    Marketing c\u0103n b\u1ea3n<\/strong> c\u1ee7a Kotler, cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n cung c\u1ea5p n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n v\u00e0 thi\u1ebft th\u1ef1c v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/h4>\n\n\n\n
    \"<strong>Marketing<\/figure>\n\n\n\n

    Nguy\u00ean l\u00fd Marketing<\/strong><\/strong> c\u1ee7a Philip Kotler v\u00e0 Gary Armstrong l\u00e0 cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 ti\u1ebfp th\u1ecb, cung c\u1ea5p n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c ti\u1ec5n ti\u1ebfp th\u1ecb. Cu\u1ed1n s\u00e1ch tr\u00ecnh b\u00e0y c\u00e1c kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb c\u1ed1t l\u00f5i, bao g\u1ed3m ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i, truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

    Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh c\u00e1ch ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng kh\u00e1ch h\u00e0ng, t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng. C\u00e1c t\u00e1c gi\u1ea3 c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb trong th\u1ebf gi\u1edbi ng\u00e0y nay, n\u01a1i c\u00f4ng ngh\u1ec7 v\u00e0 to\u00e0n c\u1ea7u h\u00f3a \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

    Nguy\u00ean l\u00fd Marketing<\/strong><\/strong> \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng v\u0103n phong r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 \u0111\u01b0\u1ee3c minh h\u1ecda b\u1eb1ng nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p. Cu\u1ed1n s\u00e1ch l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u v\u00f4 gi\u00e1 cho sinh vi\u00ean, nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb mu\u1ed1n hi\u1ec3u nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

    Nguy\u00ean l\u00fd<\/strong> Marketing<\/strong> c\u1ee7a Kotler cung c\u1ea5p gi\u00e1 tr\u1ecb to l\u1edbn cho ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n

      \n
    • Cung c\u1ea5p n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c ti\u1ec5n ti\u1ebfp th\u1ecb c\u1ed1t l\u00f5i.<\/li>\n\n\n\n
    • Gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng.<\/li>\n\n\n\n
    • Tr\u00ecnh b\u00e0y c\u00e1ch ti\u1ebfp c\u1eadn ti\u1ebfp th\u1ecb theo h\u01b0\u1edbng kh\u00e1ch h\u00e0ng, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
    • Th\u1ea3o lu\u1eadn v\u1ec1 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb trong th\u1ebf gi\u1edbi ng\u00e0y nay, n\u01a1i c\u00f4ng ngh\u1ec7 v\u00e0 to\u00e0n c\u1ea7u h\u00f3a \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n
    • Cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec3 minh h\u1ecda c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\n<\/ul>\n\n\n\n

      N\u00f3i t\u00f3m l\u1ea1i, Nguy\u00ean l\u00fd Marketing<\/strong><\/strong> l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u v\u00f4 gi\u00e1 cho nh\u1eefng ai mu\u1ed1n hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

      3. \u0110\u1ecbnh v\u1ecb: Cu\u1ed9c chi\u1ebfn gi\u00e0nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/strong> (Positioning: The Battle for Your Mind) – Al Ries v\u00e0 Jack Trout<\/h3>\n\n\n\n

      Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng v\u00e0 chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/h4>\n\n\n\n
      \"<strong>\u0110\u1ecbnh<\/figure>\n\n\n\n

      “\u0110\u1ecbnh v\u1ecb: Cu\u1ed9c chi\u1ebfn gi\u00e0nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/strong>” c\u1ee7a Al Ries v\u00e0 Jack Trout l\u1eadp lu\u1eadn r\u1eb1ng th\u00e0nh c\u00f4ng trong ti\u1ebfp th\u1ecb kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t m\u00e0 l\u00e0 \u1edf vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00f3 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. C\u00e1c t\u00e1c gi\u1ea3 cho r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t v\u1ecb th\u1ebf \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. H\u1ecd c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 nh\u1ea5t qu\u00e1n trong t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

      Ries v\u00e0 Trout gi\u1edbi thi\u1ec7u kh\u00e1i ni\u1ec7m “b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb”, m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c quan h\u00f3a v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u1ecd c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c “s\u1edf h\u1eefu” m\u1ed9t t\u1eeb duy nh\u1ea5t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, gi\u00fap ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n

      Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 minh h\u1ecda c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ecbnh v\u1ecb. Ries v\u00e0 Trout l\u1eadp lu\u1eadn r\u1eb1ng \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

      Gi\u00e1 tr\u1ecb mang l\u1ea1i cho ng\u01b0\u1eddi \u0111\u1ecdc:<\/strong><\/p>\n\n\n\n

      “\u0110\u1ecbnh v\u1ecb: Cu\u1ed9c chi\u1ebfn gi\u00e0nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/strong>” cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf \u0111\u1ed9c \u0111\u00e1o trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00e1ch ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p t\u1eadp trung, nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 ghi nh\u1edb, gi\u00fap ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n

      B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c ph\u00e1c th\u1ea3o trong cu\u1ed1n s\u00e1ch, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n\n\n\n

      4. Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi: H\u00ecnh d\u1ea1ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eafp t\u1edbi (Brand New Brand) – Wally Olins<\/h3>\n\n\n\n

      S\u00e1ch “Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong><\/strong>” c\u1ee7a Wally Olins cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh to\u00e0n di\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u00ednh nh\u1ea5t qu\u00e1n, li\u00ean quan v\u00e0 t\u00ednh kh\u00e1c bi\u1ec7t.<\/h4>\n\n\n\n
      \"<strong>B\u00ed<\/figure>\n\n\n\n

      Trong “Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong><\/strong><\/strong>“, Wally Olins l\u1eadp lu\u1eadn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 logo v\u00e0 kh\u1ea9u hi\u1ec7u, m\u00e0 l\u00e0 t\u1ed5ng th\u1ec3 m\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. \u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a t\u00ednh nh\u1ea5t qu\u00e1n trong t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac, t\u1eeb bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

      Olins c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 li\u00ean quan, \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. \u00d4ng l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

      Cu\u1ed1i c\u00f9ng, Olins nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u00d4ng khuy\u00ean c\u00e1c doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng ph\u1ea9m ch\u1ea5t \u0111\u1ed9c \u0111\u00e1o c\u1ee7a h\u1ecd v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

      “Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong><\/strong><\/strong>” l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 b\u1ea5t k\u1ef3 ai mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c nguy\u00ean t\u1eafc, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra v\u00e0 qu\u1ea3n l\u00fd c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, c\u00f3 \u00fd ngh\u0129a v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

      “Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong><\/strong>” c\u1ee7a Wally Olins l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u00f4 gi\u00e1 \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai mu\u1ed1n x\u00e2y d\u1ef1ng ho\u1eb7c qu\u1ea3n l\u00fd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, c\u00f3 \u00fd ngh\u0129a v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

      Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a cu\u1ed1n s\u00e1ch n\u1eb1m \u1edf s\u1ef1 t\u1eadp trung v\u00e0o t\u00ednh nh\u1ea5t qu\u00e1n, s\u1ef1 li\u00ean quan v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t. Olins nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n

      Th\u00f4ng qua c\u00e1c nguy\u00ean t\u1eafc, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong cu\u1ed1n s\u00e1ch, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch:<\/p>\n\n\n\n

        \n
      • X\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd<\/li>\n\n\n\n
      • T\u1ea1o ra m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/li>\n\n\n\n
      • K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf c\u1ea5p \u0111\u1ed9 c\u1ea3m x\u00fac<\/li>\n\n\n\n
      • Kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd kh\u1ecfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n\n\n\n
      • Qu\u1ea3n l\u00fd v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd theo th\u1eddi gian<\/li>\n<\/ul>\n\n\n\n

        “Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong><\/strong>” l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thi\u1ebft y\u1ebfu cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, nh\u00e0 thi\u1ebft k\u1ebf, doanh nh\u00e2n v\u00e0 b\u1ea5t k\u1ef3 ai mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

        5. Marketing du k\u00edch<\/strong> (Guerrilla Marketing) – Jay Levinson<\/h3>\n\n\n\n

        Marketing du k\u00edch<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb gi\u00e1 r\u1ebb cho doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p nh\u1ecf<\/h4>\n\n\n\n
        \"<strong>Marketing<\/figure>\n\n\n\n

        Marketing du k\u00edch<\/strong><\/strong> c\u1ee7a Jay Levinson l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ti\u1ebft ki\u1ec7m chi ph\u00ed, s\u00e1ng t\u1ea1o d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p nh\u1ecf. Levinson l\u1eadp lu\u1eadn r\u1eb1ng c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt th\u00f4ng minh, kh\u00f4ng ch\u00ednh th\u1ed1ng \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

        Cu\u1ed1n s\u00e1ch n\u00e0y bao g\u1ed3m h\u01a1n 100 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb du k\u00edch, \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c danh m\u1ee5c nh\u01b0 ti\u1ebfp th\u1ecb mi\u1ec5n ph\u00ed, ti\u1ebfp th\u1ecb quan h\u1ec7, ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. Levinson cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 minh h\u1ecda hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c. \u00d4ng c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ph\u00e1t tri\u1ec3n m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3.<\/p>\n\n\n\n

        C\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a ti\u1ebfp th\u1ecb du k\u00edch l\u00e0:<\/p>\n\n\n\n

          \n
        • Ngh\u0129 kh\u00e1c bi\u1ec7t v\u00e0 s\u00e1ng t\u1ea1o.<\/li>\n\n\n\n
        • T\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/li>\n\n\n\n
        • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
        • S\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n.<\/li>\n<\/ul>\n\n\n\n

          B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c n\u00eau trong cu\u1ed1n s\u00e1ch n\u00e0y, c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i chi m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u1edbn.<\/p>\n\n\n\n

          Marketing du k\u00edch<\/strong><\/strong> c\u1ee7a Jay Levinson cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p nh\u1ecf m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ti\u1ebft ki\u1ec7m chi ph\u00ed, s\u00e1ng t\u1ea1o. Cu\u1ed1n s\u00e1ch n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc:<\/p>\n\n\n\n

            \n
          • Hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a ti\u1ebfp th\u1ecb du k\u00edch v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang v\u00e0o doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/li>\n\n\n\n
          • Kh\u00e1m ph\u00e1 h\u01a1n 100 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb du k\u00edch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh, \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo c\u00e1c danh m\u1ee5c kh\u00e1c nhau.<\/li>\n\n\n\n
          • H\u1ecdc c\u00e1ch ph\u00e1t tri\u1ec3n m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd, ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3.<\/li>\n\n\n\n
          • T\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 v\u00e0 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n.<\/li>\n<\/ul>\n\n\n\n

            B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c n\u00eau trong cu\u1ed1n s\u00e1ch n\u00e0y, c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i chi m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u1edbn.<\/p>\n\n\n\n

            6. Ti\u1ebfp th\u1ecb b\u1eb1ng n\u1ed9i dung<\/strong> (Content Marketing) – Joe Pulizzi<\/h3>\n\n\n\n

            M\u1ed9t h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c v\u1ec1 ti\u1ebfp th\u1ecb n\u1ed9i dung, gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/h4>\n\n\n\n
            \"\"<\/figure>\n\n\n\n

            “Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/strong>” c\u1ee7a Joe Pulizzi cung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Pulizzi l\u1eadp lu\u1eadn r\u1eb1ng ti\u1ebfp th\u1ecb n\u1ed9i dung kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ea1o ra nhi\u1ec1u n\u1ed9i dung h\u01a1n m\u00e0 l\u00e0 t\u1eadp trung v\u00e0o c\u00e1c lo\u1ea1i n\u1ed9i dung ph\u00f9 h\u1ee3p m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n quan t\u00e2m.<\/p>\n\n\n\n

            \u00d4ng tr\u00ecnh b\u00e0y m\u1ed9t quy tr\u00ecnh n\u0103m b\u01b0\u1edbc \u0111\u1ec3 ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00e0nh c\u00f4ng:<\/p>\n\n\n\n

              \n
            1. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/li>\n\n\n\n
            2. T\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd<\/li>\n\n\n\n
            3. Ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00f4ng qua nhi\u1ec1u k\u00eanh<\/li>\n\n\n\n
            4. Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n<\/li>\n\n\n\n
            5. Tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/li>\n<\/ol>\n\n\n\n

              Pulizzi c\u0169ng cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed9i dung th\u00e0nh c\u00f4ng v\u00e0 \u0111\u01b0a ra l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c chung. \u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ki\u00ean tr\u00ec v\u00e0 ki\u00ean \u0111\u1ecbnh v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay.<\/p>\n\n\n\n

              “Ti\u1ebfp th\u1ecb n\u1ed9i dung<\/strong>” c\u1ee7a Joe Pulizzi s\u1ebd gi\u00fap b\u1ea1n:<\/p>\n\n\n\n

                \n
              • Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n\n\n\n
              • X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd quan t\u00e2m<\/li>\n\n\n\n
              • Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i n\u1ed9i dung hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n
              • \u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a b\u1ea1n<\/li>\n\n\n\n
              • Tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n\n\n\n

                Cho d\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u hay l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung d\u00e0y d\u1eb7n kinh nghi\u1ec7m, cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft th\u1ef1c \u0111\u1ec3 th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay.<\/p>\n\n\n\n

                Th\u00f4ng tin tham kh\u1ea3o<\/h2>\n\n\n\n
                T\u00ean s\u00e1ch<\/th>H\u00ecnh \u1ea3nh<\/th>Link tham kh\u1ea3o<\/th>Gi\u00e1 th\u1ea5p nh\u1ea5t<\/th>Xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u<\/th>B\u00e1n ra<\/th><\/tr><\/thead>
                Qu\u1ea3n tr\u1ecb marketing<\/td>
                \"T\u1ee9<\/figure> <\/td>
                		N\/A<\/td>1997<\/td>4,000,000<\/td><\/tr>
                Nguy\u00ean l\u00fd Marketing<\/td>
                \"Marketing<\/figure> <\/td>
                		748,000<\/td>1967<\/td>3,500,000<\/td><\/tr>
                \u0110\u1ecbnh v\u1ecb: Cu\u1ed9c chi\u1ebfn gi\u00e0nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/td>
                \"\u0110\u1ecbnh<\/figure> <\/td>
                		145,270<\/td>1981<\/td>1,500,000<\/td><\/tr>
                Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/td>
                \"B\u00ed<\/figure> <\/td>
                		N\/A<\/td>1995<\/td>1,200,000<\/td><\/tr>
                Marketing du k\u00edch<\/td>
                \"Marketing<\/figure> <\/td>
                		126,00<\/td>1984<\/td>500,000<\/td><\/tr>
                Ti\u1ebfp th\u1ecb b\u1eb1ng n\u1ed9i dung<\/td> \"\"<\/td>N\/A<\/td>2013<\/td>400,000<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

                Nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 marketing \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Marketer chuy\u00ean nghi\u1ec7p, \u0111\u1eebng b\u1ecf qua danh s\u00e1ch c\u00e1c cu\u1ed1n s\u00e1ch Marketing hay nh\u1ea5t d\u01b0\u1edbi \u0111\u00e2y. 1. Qu\u1ea3n tr\u1ecb marketing (Marketing Management) – Philip Kotler v\u00e0 Kevin Lane Keller Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp…<\/p>\n","protected":false},"author":2,"featured_media":3831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[],"class_list":["post-3828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tong-hop"],"yoast_head":"\n6 cu\u1ed1n s\u00e1ch v\u1ec1 marketing hay nh\u1ea5t n\u00ean \u0111\u1ecdc - \u0110\u1ecdc online & Pdf<\/title>\n<meta name=\"description\" content=\"6 cu\u1ed1n s\u00e1ch v\u1ec1 marketing hay nh\u1ea5t n\u00ean \u0111\u1ecdc 6 cu\u1ed1n s\u00e1ch v\u1ec1 marketing hay nh\u1ea5t n\u00ean \u0111\u1ecdc \u0110\u1ecdc online & Reviews - T\u1ed5ng h\u1ee3p\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/6-cuon-sach-ve-marketing-hay-nhat-nen-doc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 cu\u1ed1n s\u00e1ch v\u1ec1 marketing hay nh\u1ea5t n\u00ean \u0111\u1ecdc - 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