{"id":3483,"date":"2024-03-29T06:39:28","date_gmt":"2024-03-29T06:39:28","guid":{"rendered":"https:\/\/cunghocvui.com\/book\/?p=3483"},"modified":"2024-03-29T06:39:32","modified_gmt":"2024-03-29T06:39:32","slug":"18-quy-luat-bat-bien-phat-trien-danh-tieng-thuong-hieu","status":"publish","type":"post","link":"https:\/\/cunghocvui.com\/book\/18-quy-luat-bat-bien-phat-trien-danh-tieng-thuong-hieu\/","title":{"rendered":"18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><br>Gi\u1edbi thi\u1ec7u s\u00e1ch 18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u<\/h2>\n\n\n\n<p><strong>18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong> c\u1ee7a Ronald J. Alsop l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. Cu\u1ed1n s\u00e1ch n\u00e0y tr\u00ecnh b\u00e0y m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n g\u1ed3m 18 nguy\u00ean t\u1eafc b\u1ea5t bi\u1ebfn h\u01b0\u1edbng d\u1eabn c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>Alsop l\u1eadp lu\u1eadn r\u1eb1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u, m\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 ch\u1ee7 \u0111\u00edch v\u00e0 nh\u1ea5t qu\u00e1n. \u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u00edch th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 lu\u00f4n trung th\u1ef1c, ngay c\u1ea3 trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p>T\u00e1c gi\u1ea3 c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. \u00d4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u1edbi b\u1ea5t k\u1ef3 ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c n\u00e0o.<\/p>\n\n\n\n<p><strong>18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong> cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh th\u1ef1c t\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c c\u00e1c nguy\u00ean t\u1eafc n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n danh ti\u1ebfng v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh. Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>T\u00e1c gi\u1ea3 Ronald J Alsop<\/h2>\n\n\n\n<p>Ronald J. Alsop, bi\u00ean t\u1eadp vi\u00ean tin t\u1ee9c v\u00e0 nh\u00e0 v\u0103n c\u1ea5p cao c\u1ee7a\u00a0<em>The Wall Street Journal,<\/em>\u00a0c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m \u0111\u01b0a tin v\u00e0 gi\u00e1m s\u00e1t vi\u1ec7c \u0111\u01b0a tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng c\u1ee7a c\u00e1c c\u00f4ng ty. \u00d4ng t\u1eebng l\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch chuy\u00ean m\u1ee5c ti\u1ebfp th\u1ecb c\u1ee7a t\u1edd b\u00e1o v\u00e0 l\u00e0 bi\u00ean t\u1eadp vi\u00ean c\u1ee7a trang Marketplace. Nh\u1eefng cu\u1ed1n s\u00e1ch tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a \u00f4ng bao g\u1ed3m\u00a0\u00a0<em>T\u1ea1p ch\u00ed Ph\u1ed1 Wall v\u1ec1 Ti\u1ebfp th\u1ecb<\/em>\u00a0v\u00e0\u00a0<em>T\u1ea1p ch\u00ed Ph\u1ed1 Wall H\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c tr\u01b0\u1eddng kinh doanh h\u00e0ng \u0111\u1ea7u.<\/em>\u00a0\u00d4ng c\u0169ng l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 d\u00e0y d\u1eb7n kinh nghi\u1ec7m t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb qu\u1ed1c t\u1ebf v\u1ec1 danh ti\u1ebfng doanh nghi\u1ec7p v\u00e0 \u0111\u00e3 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u h\u00e0ng \u0111\u1ea7u v\u1ec1 \u0111o l\u01b0\u1eddng danh ti\u1ebfng doanh nghi\u1ec7p. Anh s\u1ed1ng c\u00f9ng v\u1ee3 v\u00e0 con trai \u1edf Summit, New Jersey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Th\u00f4ng tin s\u00e1ch 18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Th\u00f4ng tin<\/strong><\/th><th><strong>Chi ti\u1ebft<\/strong><\/th><\/tr><\/thead><tbody><tr><td>T\u00ean s\u00e1ch<\/td><td>18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u<\/td><\/tr><tr><td>T\u00e1c gi\u1ea3<\/td><td>Ronald J. Alsop<\/td><\/tr><tr><td>Th\u1ec3 lo\u1ea1i<\/td><td>S\u00e1ch kinh doanh, X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/td><\/tr><tr><td>S\u1ed1 trang<\/td><td>318<\/td><\/tr><tr><td>N\u0103m xu\u1ea5t b\u1ea3n<\/td><td>2004<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\u0110\u1ecdc v\u00e0 t\u1ea3i s\u00e1ch 18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u (PDF)<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/18_quy_luat_bat_bien_phat_trien_danh_tieng_thuong_hieu_tai_ban_2022\/2022_11_16_15_08_03_2-390x510.jpg\" alt=\"18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/18_quy_luat_bat_bien_phat_trien_danh_tieng_thuong_hieu_tai_ban_2022\/2022_11_16_15_08_03_3-390x510.jpg\" alt=\"18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/18_quy_luat_bat_bien_phat_trien_danh_tieng_thuong_hieu_tai_ban_2022\/2022_11_16_15_08_03_4-390x510.jpg\" alt=\"18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/18_quy_luat_bat_bien_phat_trien_danh_tieng_thuong_hieu_tai_ban_2022\/2022_11_16_15_08_03_5-390x510.jpg\" alt=\"18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn0.fahasa.com\/media\/flashmagazine\/images\/page_images\/18_quy_luat_bat_bien_phat_trien_danh_tieng_thuong_hieu_tai_ban_2022\/2022_11_16_15_08_03_6-390x510.jpg\" alt=\"18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u\"\/><\/figure>\n\n\n\n<p><strong>\u0110\u1ecdc s\u00e1ch 18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u online mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ea3i v\u1ec1 d\u01b0\u1edbi d\u1ea1ng File PDF theo h\u01b0\u1edbng d\u1eabn<\/strong><\/p>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\" style=\"text-align: center;\"><button class=\"wp-block-button__link has-background-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color wp-element-button\"><br>Download<br><\/button><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>(Review) \u0110\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 H\u00ecnh th\u1ee9c<\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 cu\u1ed1n s\u00e1ch <strong><strong>18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/strong> <strong>9\/10<\/strong> .<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m m\u1ea1nh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch:<\/strong> Alsop tr\u00ecnh b\u00e0y m\u1ed9t khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch g\u1ed3m 18 nguy\u00ean t\u1eafc b\u1ea5t bi\u1ebfn \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. C\u00e1c nguy\u00ean t\u1eafc n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u1edbi c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li><strong>Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb:<\/strong> Cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u, m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 trung th\u1ef1c. Alsop \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c gi\u00fap c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><strong>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh h\u1ea5p d\u1eabn:<\/strong> Cu\u1ed1n s\u00e1ch bao g\u1ed3m nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh h\u1ea5p d\u1eabn v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng danh ti\u1ebfng m\u1ea1nh m\u1ebd. Nh\u1eefng nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh n\u00e0y cung c\u1ea5p nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Alsop.<\/li>\n\n\n\n<li><strong>Li\u00ean quan trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> Alsop th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. \u00d4ng cung c\u1ea5p nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch v\u1ec1 c\u00e1ch theo d\u00f5i danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn v\u00e0 ph\u1ea3n h\u1ed3i v\u1edbi ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110i\u1ec3m y\u1ebfu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 th\u1ec3 h\u01a1i l\u00fd thuy\u1ebft:<\/strong> M\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y r\u1eb1ng cu\u1ed1n s\u00e1ch n\u00e0y h\u01a1i l\u00fd thuy\u1ebft v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb nhi\u1ec1u v\u00ed d\u1ee5 th\u1ef1c t\u1ebf h\u01a1n.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu th\u00f4ng tin chuy\u00ean s\u00e2u:<\/strong> Trong khi cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t s\u1ed1 \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, <strong><strong>18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/strong> l\u00e0 m\u1ed9t t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>C\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n<\/h2>\n\n\n\n<p><strong><strong>18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/strong> c\u1ee7a Ronald J. Alsop l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch s\u00e2u s\u1eafc v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. Alsop tr\u00ecnh b\u00e0y m\u1ed9t khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng v\u00e0 to\u00e0n di\u1ec7n g\u1ed3m 18 nguy\u00ean t\u1eafc b\u1ea5t bi\u1ebfn \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a Alsop v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u, m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 trung th\u1ef1c r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111\u00e1ng tin c\u1eady. \u00d4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u, m\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 ch\u1ee7 \u0111\u00edch v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch ch\u1ee9a \u0111\u1ea7y nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh h\u1ea5p d\u1eabn minh h\u1ecda c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Alsop v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. Alsop c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, cung c\u1ea5p nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch v\u1ec1 c\u00e1ch theo d\u00f5i danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn v\u00e0 ph\u1ea3n h\u1ed3i v\u1edbi ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>T\u00f4i \u0111\u1eb7c bi\u1ec7t \u0111\u00e1nh gi\u00e1 cao s\u1ef1 nh\u1ea5n m\u1ea1nh c\u1ee7a Alsop v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u00edch th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng. \u00d4ng l\u1eadp lu\u1eadn r\u1eb1ng kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng, t\u00f4n tr\u1ecdng v\u00e0 th\u1ea5u hi\u1ec3u.<\/p>\n\n\n\n<p>Nh\u00ecn chung, c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Alsop \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh th\u1ef1c t\u1ebf, khi\u1ebfn cu\u1ed1n s\u00e1ch n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t c\u1ea9m nang thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 ai mu\u1ed1n t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>B\u00e0i h\u1ecdc v\u00e0 c\u1ea3m h\u1ee9ng<\/h2>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u n\u00f3i hay trong cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. \u0110\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 ch\u1ee7 \u0111\u00edch v\u00e0 nh\u1ea5t qu\u00e1n.&#8221;<\/li>\n\n\n\n<li>&#8220;M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 l\u1edbn h\u01a1n l\u00e0 ch\u1ec9 t\u1ea1o ra l\u1ee3i nhu\u1eadn. N\u00f3 ph\u1ea3i l\u00e0 th\u1ee9 th\u00fac \u0111\u1ea9y b\u1ea1n v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n m\u1ed7i ng\u00e0y.&#8221;<\/li>\n\n\n\n<li>&#8220;Kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u00edch th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng, t\u00f4n tr\u1ecdng v\u00e0 th\u1ea5u hi\u1ec3u.&#8221;<\/li>\n\n\n\n<li>&#8220;S\u1ef1 trung th\u1ef1c l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n trung th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng, ngay c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 th\u1eeba nh\u1eadn sai l\u1ea7m.&#8221;<\/li>\n\n\n\n<li>&#8220;Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a b\u1ea1n. H\u00e3y b\u1ea3o v\u1ec7 n\u00f3 nh\u01b0 b\u1ea1n b\u1ea3o v\u1ec7 ch\u00ednh m\u1ea1ng s\u1ed1ng c\u1ee7a m\u00ecnh.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb cu\u1ed1n s\u00e1ch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea5t qu\u00e1n.<\/li>\n\n\n\n<li>M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng danh ti\u1ebfng m\u1ea1nh m\u1ebd.<\/li>\n\n\n\n<li>M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u00f4n tr\u1ecdng l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/li>\n\n\n\n<li>S\u1ef1 trung th\u1ef1c l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n trung th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n b\u1ea3o v\u1ec7 n\u00f3 nh\u01b0 b\u1ea3o v\u1ec7 ch\u00ednh m\u1ea1ng s\u1ed1ng c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u s\u00e1ch 18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u 18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u c\u1ee7a Ronald J. Alsop l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n v\u1ec1 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. Cu\u1ed1n s\u00e1ch n\u00e0y tr\u00ecnh b\u00e0y m\u1ed9t khu\u00f4n kh\u1ed5 to\u00e0n di\u1ec7n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334,333],"tags":[],"class_list":["post-3483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khoi-nghiep-lam-giau","category-kinh-te"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u - \u0110\u1ecdc online &amp; Pdf<\/title>\n<meta name=\"description\" content=\"18 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Ph\u00e1t Tri\u1ec3n Danh Ti\u1ebfng Th\u01b0\u01a1ng Hi\u1ec7u l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch s\u00e2u s\u1eafc v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u1ec1 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