{"id":650,"count":1,"description":"

Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Dave Trott<\/h2>\r\nDave Trott<\/b>\u00a0l\u00e0 gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o,\u00a0ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o v\u00e0 t\u00e1c gi\u1ea3.\u00a0Trott h\u1ecdc t\u1ea1i\u00a0H\u1ecdc vi\u1ec7n Pratt\u00a0\u1edf Th\u00e0nh ph\u1ed1 New York, chuy\u00ean ng\u00e0nh qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o Gold Greenlees Trott, Bainsfair Sharkey Trott v\u00e0 Walsh Trott Chick Smith.\r\n

S\u1ef1 nghi\u1ec7p c\u1ee7a Dave Trott<\/h3>\r\nS\u1ef1 nghi\u1ec7p c\u1ee7a Dave Trott kh\u1edfi \u0111\u1ea7u khi \u00f4ng l\u00e0m vi\u1ec7c t\u1ea1i m\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o nh\u1ecf \u1edf London. N\u0103m 1987, \u00f4ng gia nh\u1eadp Saatchi & Saatchi, n\u01a1i \u00f4ng tr\u1edf th\u00e0nh gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o v\u00e0o n\u0103m 1991. Trong th\u1eddi gian \u1edf Saatchi, \u00f4ng \u0111\u00e3 gi\u00e1m s\u00e1t c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 British Airways, Silk Cut v\u00e0 The Independent.\r\n\r\nN\u0103m 1995, \u00f4ng th\u00e0nh l\u1eadp c\u00f4ng ty qu\u1ea3ng c\u00e1o c\u1ee7a ri\u00eang m\u00ecnh c\u00f3 t\u00ean l\u00e0 Trott. C\u00f4ng ty \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u1ed5i ti\u1ebfng nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c trao gi\u1ea3i th\u01b0\u1edfng nh\u1ea5t trong nh\u1eefng n\u0103m 1990 v\u00e0 2000, bao g\u1ed3m \"Think Different\" (Apple), \"Just Do It\" (Nike) v\u00e0 \"Das Auto\" (Volkswagen).\r\n\r\nTrott ngh\u1ec9 h\u01b0u kh\u1ecfi c\u00f4ng vi\u1ec7c to\u00e0n th\u1eddi gian trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0o n\u0103m 2005 nh\u01b0ng v\u1eabn ti\u1ebfp t\u1ee5c l\u00e0m t\u01b0 v\u1ea5n v\u00e0 vi\u1ebft s\u00e1ch v\u1ec1 s\u00e1ng t\u1ea1o trong qu\u1ea3ng c\u00e1o.\r\n\r\nS\u1ef1 nghi\u1ec7p c\u1ee7a Trott \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng s\u1ef1 t\u1eadp trung v\u00e0o c\u00e1c \u00fd t\u01b0\u1edfng l\u1edbn, \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 s\u1ee9c lan t\u1ecfa r\u1ed9ng r\u00e3i v\u00e0 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi c\u00f4ng ch\u00fang. \u00d4ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t trong l\u1ecbch s\u1eed qu\u1ea3ng c\u00e1o.\r\n

Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Dave Trott<\/h2>\r\n
    \r\n \t
  1. \r\n

    Creative Mischief<\/h3>\r\n<\/li>\r\n \t
  2. \r\n

    Predatory Thinking: A Masterclass in Out-Thinking the Competition<\/h3>\r\n<\/li>\r\n \t
  3. \r\n

    One + One = Three<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

    Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Dave Trott<\/h2>\r\n
      \r\n \t
    1. \r\n

      \"\u00dd t\u01b0\u1edfng t\u1ed1t lu\u00f4n \u0111\u01a1n gi\u1ea3n.\"<\/h3>\r\n<\/li>\r\n \t
    2. \r\n

      \"Qu\u1ea3ng c\u00e1o hay l\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n xem.\"<\/h3>\r\n<\/li>\r\n \t
    3. \r\n

      \"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng l\u1eddi h\u1ee9a.\"<\/h3>\r\n<\/li>\r\n \t
    4. \r\n

      \"S\u00e1ng t\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 m\u1edbi. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c l\u00e0m cho th\u1ee9 g\u00ec \u0111\u00f3 quen thu\u1ed9c tr\u1edf n\u00ean m\u1edbi m\u1ebb.\"<\/h3>\r\n<\/li>\r\n \t
    5. \r\n

      \"C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng t\u1ed1t l\u00e0 c\u00f3 nhi\u1ec1u \u00fd t\u01b0\u1edfng t\u1ed3i.\"<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

      Nh\u1eefng t\u00e1c ph\u1ea9m c\u1ee7a Dave Trott tr\u00ean Cunghocvui<\/h2>","link":"https:\/\/cunghocvui.com\/book\/tac-gia\/dave-trott\/","name":"Dave Trott","slug":"dave-trott","taxonomy":"category","parent":81,"meta":[],"yoast_head":"\nT\u00e1c gi\u1ea3 - Dave Trott - \u0110\u1ecdc online & Reviews<\/title>\n<meta name=\"description\" content=\"Dave Trott\u00a0l\u00e0 gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o,\u00a0ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o v\u00e0 t\u00e1c gi\u1ea3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/dave-trott\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e1c gi\u1ea3 - Dave Trott - \u0110\u1ecdc online & Reviews\" \/>\n<meta property=\"og:description\" content=\"Dave Trott\u00a0l\u00e0 gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o,\u00a0ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o v\u00e0 t\u00e1c gi\u1ea3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cunghocvui.com\/book\/tac-gia\/dave-trott\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0110\u1ecdc online & Reviews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/dave-trott\/\",\"url\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/dave-trott\/\",\"name\":\"T\u00e1c gi\u1ea3 - 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