{"id":635,"count":1,"description":"

Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 David Ogilvy<\/h2>\r\nDavid Ogilvy l\u00e0 m\u1ed9t \u00f4ng tr\u00f9m qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \"Cha \u0111\u1ebb c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o\". \u00d4ng sinh n\u0103m 1911 t\u1ea1i West Horsley, Anh v\u00e0 qua \u0111\u1eddi n\u0103m 1999. \u00d4ng xu\u1ea5t th\u00e2n trong m\u1ed9t gia \u0111\u00ecnh gi\u00e0u c\u00f3 \u1edf Scotland, theo h\u1ecdc tr\u01b0\u1eddng Oxford v\u00e0 ph\u1ee5c v\u1ee5 trong Chi\u1ebfn tranh th\u1ebf gi\u1edbi th\u1ee9 II.\r\n

S\u1ef1 nghi\u1ec7p c\u1ee7a David Ogilvy<\/h3>\r\nS\u1ef1 nghi\u1ec7p c\u1ee7a David Ogilvy b\u1eaft \u0111\u1ea7u sau Chi\u1ebfn tranh th\u1ebf gi\u1edbi th\u1ee9 II, khi \u00f4ng th\u00e0nh l\u1eadp c\u00f4ng ty qu\u1ea3ng c\u00e1o ri\u00eang c\u1ee7a m\u00ecnh \u1edf New York v\u00e0o n\u0103m 1948. \u00d4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o, nh\u1ea5n m\u1ea1nh v\u00e0o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, s\u00fac t\u00edch.\r\n\r\nM\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Ogilvy bao g\u1ed3m \"Ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u00e1o s\u01a1 mi Hathaway\" cho Hathaway Shirt Company v\u00e0 \"Chi\u1ebfc xe Rolls-Royce\" cho Rolls-Royce. \u00d4ng c\u0169ng ph\u00e1t tri\u1ec3n nguy\u00ean t\u1eafc AIDA (Ch\u00fa \u00fd, Th\u00fa v\u1ecb, Mong mu\u1ed1n, H\u00e0nh \u0111\u1ed9ng) nh\u01b0 m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.\r\n\r\nC\u00f4ng ty c\u1ee7a Ogilvy, Ogilvy & Mather, \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u00d4ng v\u1eabn l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng trong ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a \u00f4ng v\u1eabn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i cho \u0111\u1ebfn ng\u00e0y nay.\r\n

Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 David Ogilvy<\/h2>\r\n
    \r\n \t
  1. \r\n

    L\u1eddi th\u00fa t\u1ed9i c\u1ee7a m\u1ed9t ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o<\/h3>\r\n<\/li>\r\n \t
  2. \r\n

    M\u00e1u, N\u00e3o & Bia: T\u1ef1 truy\u1ec7n c\u1ee7a David Ogilvy<\/h3>\r\n<\/li>\r\n \t
  3. \r\n

    Ogilvy v\u1ec1 qu\u1ea3ng c\u00e1o<\/h3>\r\n<\/li>\r\n \t
  4. \r\n

    David Ogilvy ch\u01b0a xu\u1ea5t b\u1ea3n<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

    Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 David Ogilvy<\/h2>\r\n
      \r\n \t
    1. \r\n

      \"N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, h\u00e3y t\u00ecm hi\u1ec3u n\u00f3. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, h\u00e3y nghi\u00ean c\u1ee9u n\u00f3. V\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, h\u00e3y thu\u00ea m\u1ed9t ng\u01b0\u1eddi l\u00e0m \u0111\u01b0\u1ee3c.\"<\/h3>\r\n<\/li>\r\n \t
    2. \r\n

      \"Trong qu\u1ea3ng c\u00e1o, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.\"<\/h3>\r\n<\/li>\r\n \t
    3. \r\n

      \"Quy t\u1eafc quan tr\u1ecdng nh\u1ea5t trong qu\u1ea3ng c\u00e1o l\u00e0 h\u00e3y l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u00e1ng mong mu\u1ed1n.\"<\/h3>\r\n<\/li>\r\n \t
    4. \r\n

      \"\u0110\u1eebng bao gi\u1edd vi\u1ebft m\u1ed9t qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n gia \u0111\u00ecnh m\u00ecnh \u0111\u1ecdc.\"<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

      Nh\u1eefng t\u00e1c ph\u1ea9m c\u1ee7a David Ogilvy tr\u00ean Cunghocvui<\/h2>","link":"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/","name":"David Ogilvy","slug":"david-ogilvy","taxonomy":"category","parent":81,"meta":[],"yoast_head":"\nT\u00e1c gi\u1ea3 - David Ogilvy - \u0110\u1ecdc online & Reviews<\/title>\n<meta name=\"description\" content=\"David Ogilvy l\u00e0 m\u1ed9t \u00f4ng tr\u00f9m qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 "Cha \u0111\u1ebb c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e1c gi\u1ea3 - David Ogilvy - \u0110\u1ecdc online & Reviews\" \/>\n<meta property=\"og:description\" content=\"David Ogilvy l\u00e0 m\u1ed9t \u00f4ng tr\u00f9m qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 "Cha \u0111\u1ebb c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0110\u1ecdc online & Reviews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/\",\"url\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/\",\"name\":\"T\u00e1c gi\u1ea3 - David Ogilvy - \u0110\u1ecdc online & Reviews\",\"isPartOf\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#website\"},\"description\":\"David Ogilvy l\u00e0 m\u1ed9t \u00f4ng tr\u00f9m qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \\\"Cha \u0111\u1ebb c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/#breadcrumb\"},\"inLanguage\":\"vi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\/\/cunghocvui.com\/book\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00e1c gi\u1ea3\",\"item\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"David Ogilvy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#website\",\"url\":\"https:\/\/cunghocvui.com\/book\/\",\"name\":\"\u0110\u1ecdc online & Reviews\",\"description\":\"Cunghocvui\",\"publisher\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cunghocvui.com\/book\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\",\"name\":\"\u0110\u1ecdc online & Reviews\",\"url\":\"https:\/\/cunghocvui.com\/book\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png\",\"contentUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png\",\"width\":335,\"height\":110,\"caption\":\"\u0110\u1ecdc online & Reviews\"},\"image\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u00e1c gi\u1ea3 - David Ogilvy - \u0110\u1ecdc online & Reviews","description":"David Ogilvy l\u00e0 m\u1ed9t \u00f4ng tr\u00f9m qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \"Cha \u0111\u1ebb c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u00e1c gi\u1ea3 - David Ogilvy - \u0110\u1ecdc online & Reviews","og_description":"David Ogilvy l\u00e0 m\u1ed9t \u00f4ng tr\u00f9m qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \"Cha \u0111\u1ebb c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o\"","og_url":"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/","og_site_name":"\u0110\u1ecdc online & Reviews","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/","url":"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/","name":"T\u00e1c gi\u1ea3 - David Ogilvy - \u0110\u1ecdc online & Reviews","isPartOf":{"@id":"https:\/\/cunghocvui.com\/book\/#website"},"description":"David Ogilvy l\u00e0 m\u1ed9t \u00f4ng tr\u00f9m qu\u1ea3ng c\u00e1o, \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \"Cha \u0111\u1ebb c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o\"","breadcrumb":{"@id":"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/#breadcrumb"},"inLanguage":"vi"},{"@type":"BreadcrumbList","@id":"https:\/\/cunghocvui.com\/book\/tac-gia\/david-ogilvy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/cunghocvui.com\/book\/"},{"@type":"ListItem","position":2,"name":"T\u00e1c gi\u1ea3","item":"https:\/\/cunghocvui.com\/book\/tac-gia\/"},{"@type":"ListItem","position":3,"name":"David Ogilvy"}]},{"@type":"WebSite","@id":"https:\/\/cunghocvui.com\/book\/#website","url":"https:\/\/cunghocvui.com\/book\/","name":"\u0110\u1ecdc online & Reviews","description":"Cunghocvui","publisher":{"@id":"https:\/\/cunghocvui.com\/book\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cunghocvui.com\/book\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/cunghocvui.com\/book\/#organization","name":"\u0110\u1ecdc online & Reviews","url":"https:\/\/cunghocvui.com\/book\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/","url":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png","contentUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png","width":335,"height":110,"caption":"\u0110\u1ecdc online & Reviews"},"image":{"@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/categories\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/categories\/81"}],"wp:post_type":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts?categories=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}