{"id":621,"count":2,"description":"

Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Claude C Hopkins<\/h2>\r\nClaude C. Hopkins<\/b>\u00a0(1866\u20131932) l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 t\u00e1c gi\u1ea3 ng\u01b0\u1eddi M\u1ef9. \u00d4ng \u0111\u00e3 \u0111\u01b0a kh\u1ea9u hi\u1ec7u n\u00e0y v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 ph\u1ed5 bi\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch th\u1eed nghi\u1ec7m, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1eed d\u1ee5ng phi\u1ebfu gi\u1ea3m gi\u00e1 trong th\u01b0 tr\u1ef1c ti\u1ebfp, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c chi ti\u00eau ti\u1ebfp th\u1ecb.\r\n

S\u1ef1 nghi\u1ec7p c\u1ee7a Claude C Hopkins<\/h3>\r\nS\u1ef1 nghi\u1ec7p c\u1ee7a Claude C. Hopkins tr\u1ea3i d\u00e0i h\u01a1n ba th\u1eadp k\u1ef7 v\u00e0 \u0111\u1ecbnh h\u00ecnh s\u00e2u s\u1eafc ng\u00e0nh qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i:\r\n
    \r\n \t
  • Nh\u1eefng n\u0103m \u0111\u1ea7u:<\/strong> Hopkins b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 bi\u00ean t\u1eadp qu\u1ea3ng c\u00e1o, n\u01a1i \u00f4ng ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 thu\u1eadt vi\u1ebft qu\u1ea3ng c\u00e1o c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c cao.<\/li>\r\n \t
  • Swift & Company:<\/strong> \u00d4ng gia nh\u1eadp Swift & Company v\u00e0o n\u0103m 1898 v\u00e0 t\u1ea1o ra m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i, gi\u00fap Swift tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m h\u00e0ng \u0111\u1ea7u n\u01b0\u1edbc M\u1ef9.<\/li>\r\n \t
  • <\/li>\r\n \t
  • K\u1ef9 thu\u1eadt ti\u00ean phong:<\/strong> Hopkins l\u00e0 ng\u01b0\u1eddi ti\u00ean phong trong vi\u1ec7c s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, th\u1eed nghi\u1ec7m chia \u0111\u00f4i v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt khoa h\u1ecdc kh\u00e1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/li>\r\n \t
  • Di s\u1ea3n:<\/strong> \u00d4ng \u0111\u00e3 vi\u1ebft nhi\u1ec1u cu\u1ed1n s\u00e1ch c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1ec1 qu\u1ea3ng c\u00e1o. Nh\u1eefng t\u00e1c ph\u1ea9m n\u00e0y v\u1eabn l\u00e0 s\u00e1ch gi\u00e1o khoa cho c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb ng\u00e0y nay.<\/li>\r\n<\/ul>\r\nS\u1ef1 nghi\u1ec7p c\u1ee7a Hopkins \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng s\u1ef1 s\u00e1ng t\u1ea1o, hi\u1ec7u qu\u1ea3 v\u00e0 \u1ea3nh h\u01b0\u1edfng l\u00e2u d\u00e0i \u0111\u1ed1i v\u1edbi ng\u00e0nh qu\u1ea3ng c\u00e1o.\r\n

    Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Claude C Hopkins<\/h2>\r\nNh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Claude C. Hopkins:<\/strong>\r\n
      \r\n \t
    1. \r\n

      Scientific Advertising<\/h3>\r\n<\/li>\r\n \t
    2. \r\n

      My Life in Advertising<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

      Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Claude C Hopkins<\/h2>\r\nNh\u1eefng c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Claude C. Hopkins:<\/strong>\r\n
        \r\n \t
      1. \r\n

        \"Qu\u1ea3ng c\u00e1o l\u00e0 b\u00e1n h\u00e0ng in \u1ea5n.\"<\/h3>\r\n<\/li>\r\n \t
      2. \r\n

        \"M\u1ee5c \u0111\u00edch c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 b\u00e1n h\u00e0ng.\"<\/h3>\r\n<\/li>\r\n \t
      3. \r\n

        \"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ngu ng\u1ed1c, h\u1ecd ch\u1ec9 kh\u00f4ng am hi\u1ec3u.\"<\/h3>\r\n<\/li>\r\n \t
      4. \r\n

        \"\u0110\u1eebng c\u1ed1 g\u1eafng b\u00e1n h\u00e0ng; h\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n.\"<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

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