{"id":616,"count":1,"description":"

Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Seth Godin<\/h2>\r\nSeth Godin l\u00e0 m\u1ed9t doanh nh\u00e2n, t\u00e1c gi\u1ea3 v\u00e0 di\u1ec5n gi\u1ea3 ng\u01b0\u1eddi M\u1ef9. \u00d4ng sinh n\u0103m 1960 t\u1ea1i New York v\u00e0 l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a h\u01a1n 20 cu\u1ed1n s\u00e1ch v\u1ec1 ti\u1ebfp th\u1ecb, \u0111\u1ed5i m\u1edbi v\u00e0 l\u00e3nh \u0111\u1ea1o. \u00d4ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e2u th\u1ea7n ch\u00fa \"\u00dd t\u01b0\u1edfng truy\u1ec1n b\u00e1 gi\u1ed1ng nh\u01b0 m\u1ed9t lo\u1ea1i vi-r\u00fat\" v\u00e0 l\u00e0 ng\u01b0\u1eddi ti\u00ean phong trong ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n mi\u1ec7ng.\r\n

S\u1ef1 nghi\u1ec7p c\u1ee7a Seth Godin<\/h3>\r\nS\u1ef1 nghi\u1ec7p c\u1ee7a Seth Godin b\u1eaft \u0111\u1ea7u khi \u00f4ng l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n. Sau \u0111\u00f3, \u00f4ng gia nh\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p Yoyodyne, n\u01a1i \u00f4ng ph\u00e1t tri\u1ec3n m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch \u0111i\u1ec7n t\u1eed \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi. N\u0103m 1995, \u00f4ng th\u00e0nh l\u1eadp c\u00f4ng ty ri\u00eang c\u1ee7a m\u00ecnh, Squidoo, m\u1ed9t n\u1ec1n t\u1ea3ng chia s\u1ebb ki\u1ebfn th\u1ee9c tr\u1ef1c tuy\u1ebfn. Squidoo \u0111\u00e3 \u0111\u01b0\u1ee3c About.com mua l\u1ea1i v\u00e0o n\u0103m 2005.\r\n\r\nK\u1ec3 t\u1eeb \u0111\u00f3, Godin \u0111\u00e3 t\u1eadp trung vi\u1ebft s\u00e1ch, di\u1ec5n thuy\u1ebft v\u00e0 t\u01b0 v\u1ea5n. \u00d4ng \u0111\u00e3 vi\u1ebft h\u01a1n 20 cu\u1ed1n s\u00e1ch v\u1ec1 ti\u1ebfp th\u1ecb, \u0111\u1ed5i m\u1edbi v\u00e0 l\u00e3nh \u0111\u1ea1o, bao g\u1ed3m c\u00e1c t\u00e1c ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t nh\u01b0 \"Permission Marketing\", \"Purple Cow\" v\u00e0 \"Linchpin\". Godin c\u0169ng l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 n\u1ed5i ti\u1ebfng, \u0111\u00e3 c\u00f3 c\u00e1c b\u00e0i ph\u00e1t bi\u1ec3u t\u1ea1i TED, Google v\u00e0 c\u00e1c h\u1ed9i ngh\u1ecb l\u1edbn kh\u00e1c.\r\n\r\nGodin \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 t\u01b0 t\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ed5i m\u1edbi.\r\n

Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Seth Godin<\/h2>\r\nNh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Seth Godin:\r\n
    \r\n \t
  1. \r\n

    Permission Marketing<\/h3>\r\n<\/li>\r\n \t
  2. \r\n

    Purple Cow<\/h3>\r\n<\/li>\r\n \t
  3. \r\n

    Linchpin<\/h3>\r\n<\/li>\r\n \t
  4. \r\n

    Tribes<\/h3>\r\n<\/li>\r\n \t
  5. \r\n

    The Dip<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

    Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Seth Godin<\/h2>\r\nNh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Seth Godin:\r\n
      \r\n \t
    1. \r\n

      \"\u00dd t\u01b0\u1edfng lan truy\u1ec1n gi\u1ed1ng nh\u01b0 m\u1ed9t lo\u1ea1i vi-r\u00fat.\"<\/h3>\r\n<\/li>\r\n \t
    2. \r\n

      \"Marketing kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 vi\u1ec7c b\u00e1n h\u00e0ng. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n.\"<\/h3>\r\n<\/li>\r\n \t
    3. \r\n

      \"Kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n n\u00f3i m\u00e0 h\u1ecd quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n l\u00e0m.\"<\/h3>\r\n<\/li>\r\n \t
    4. \r\n

      \"\u0110\u1eebng x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p t\u1ed1t h\u01a1n. H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n l\u00e0m vi\u1ec7c c\u00f9ng.\"<\/h3>\r\n<\/li>\r\n \t
    5. \r\n

      \"\u0110\u1eebng s\u1ee3 th\u1ea5t b\u1ea1i. S\u1ee3 kh\u00f4ng th\u00e0nh c\u00f4ng m\u1edbi l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng s\u1ee3.\"<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

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