{"id":559,"count":1,"description":"

Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Frank V. Cespedes<\/h2>\r\nFrank V. Cespedes l\u00e0 gi\u00e1o s\u01b0 Harvard Business School, chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1ed5i m\u1edbi.\r\n

S\u1ef1 nghi\u1ec7p c\u1ee7a Frank V. Cespedes<\/h3>\r\nCespedes l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1ed5i m\u1edbi. Nghi\u00ean c\u1ee9u c\u1ee7a \u00f4ng t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty, \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u00e0 c\u1ea1nh tranh to\u00e0n c\u1ea7u.\r\n\r\nCespedes \u0111\u00e3 xu\u1ea5t b\u1ea3n nhi\u1ec1u b\u00e0i b\u00e1o v\u00e0 s\u00e1ch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, bao g\u1ed3m \"The New Rules of Strategy\" (2016) v\u00e0 \"Aligning Strategy and Sales\" (2001). \u00d4ng c\u0169ng l\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Vi\u1ec7n \u0110\u1ed5i m\u1edbi D\u1ecbch v\u1ee5 t\u1ea1i Harvard Business School.\r\n\r\nCespedes \u0111\u00e3 t\u01b0 v\u1ea5n cho nhi\u1ec1u c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, bao g\u1ed3m Microsoft, Procter & Gamble v\u00e0 Unilever. \u00d4ng c\u0169ng t\u1eebng l\u00e0 th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb c\u1ee7a m\u1ed9t s\u1ed1 c\u00f4ng ty, bao g\u1ed3m TripAdvisor v\u00e0 Sprinklr.\r\n

Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Frank V. Cespedes<\/h2>\r\nT\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Frank V. Cespedes:\r\n
    \r\n \t
  1. \r\n

    Li\u00ean k\u1ebft chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u00e1n h\u00e0ng: S\u1ef1 l\u1ef1a ch\u1ecdn, h\u1ec7 th\u1ed1ng v\u00e0 h\u00e0nh vi th\u00fac \u0111\u1ea9y vi\u1ec7c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/h3>\r\n<\/li>\r\n \t
  2. \r\n

    Ti\u1ebfp th\u1ecb \u0111\u1ed3ng th\u1eddi: T\u00edch h\u1ee3p s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5<\/h3>\r\n<\/li>\r\n \t
  3. \r\n

    \u0110i th\u1ecb tr\u01b0\u1eddng: H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u00f4ng nghi\u1ec7p<\/h3>\r\n<\/li>\r\n \t
  4. \r\n

    T\u1ed5 ch\u1ee9c v\u00e0 th\u1ef1c hi\u1ec7n n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb<\/h3>\r\n<\/li>\r\n \t
  5. \r\n

    Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

    Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Frank V. Cespedes<\/h2>\r\nNh\u1eefng c\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng c\u1ee7a Frank V. Cespedes:\r\n
      \r\n \t
    1. \r\n

      \"Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai m\u00e0 l\u00e0 \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai.\"<\/h3>\r\n<\/li>\r\n \t
    2. \r\n

      \"\u0110\u1ed5i m\u1edbi l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay.\"<\/h3>\r\n<\/li>\r\n \t
    3. \r\n

      \"Kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c kinh doanh.\"<\/h3>\r\n<\/li>\r\n \t
    4. \r\n

      \"C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u1ecfi t\u1ea1o ra t\u1ea7m nh\u00ecn v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng theo t\u1ea7m nh\u00ecn \u0111\u00f3.\"<\/h3>\r\n<\/li>\r\n<\/ol>\r\n

      Nh\u1eefng t\u00e1c ph\u1ea9m c\u1ee7a Frank V. Cespedes tr\u00ean Cunghocvui<\/h2>","link":"https:\/\/cunghocvui.com\/book\/tac-gia\/frank-v-cespedes\/","name":"Frank V. Cespedes","slug":"frank-v-cespedes","taxonomy":"category","parent":81,"meta":[],"yoast_head":"\nT\u00e1c gi\u1ea3 - Frank V. Cespedes - \u0110\u1ecdc online & Reviews<\/title>\n<meta name=\"description\" content=\"Frank V. Cespedes l\u00e0 gi\u00e1o s\u01b0 Harvard Business School, chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1ed5i m\u1edbi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/frank-v-cespedes\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e1c gi\u1ea3 - Frank V. 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