{"id":549,"count":1,"description":"<h2>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 David Aaker<\/h2>\r\nDavid Aaker l\u00e0 gi\u00e1o s\u01b0 danh d\u1ef1 v\u1ec1 Ti\u1ebfp th\u1ecb t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Haas, \u0110\u1ea1i h\u1ecdc California, Berkeley. \u00d4ng sinh n\u0103m 1938 v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng \u0111\u00f3ng g\u00f3p ti\u00ean phong trong l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb.\r\n<h3>S\u1ef1 nghi\u1ec7p c\u1ee7a David Aaker<\/h3>\r\nS\u1ef1 nghi\u1ec7p c\u1ee7a David Aaker tr\u1ea3i d\u00e0i h\u01a1n 50 n\u0103m v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng nh\u1eefng \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 cho l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Sau khi l\u1ea5y b\u1eb1ng ti\u1ebfn s\u0129 t\u1eeb \u0110\u1ea1i h\u1ecdc Stanford, \u00f4ng \u0111\u00e3 \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u vai tr\u00f2 h\u1ecdc thu\u1eadt v\u00e0 t\u01b0 v\u1ea5n tr\u01b0\u1edbc khi gia nh\u1eadp Tr\u01b0\u1eddng Kinh doanh Haas v\u00e0o n\u0103m 1971.\r\n\r\nNghi\u00ean c\u1ee9u v\u00e0 gi\u1ea3ng d\u1ea1y c\u1ee7a Aaker t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u1ed1n th\u01b0\u01a1ng hi\u1ec7u. \u00d4ng \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh v\u00e0 khu\u00f4n kh\u1ed5 c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ed9ng r\u00e3i, ch\u1eb3ng h\u1ea1n nh\u01b0 M\u00f4 h\u00ecnh Aaker v\u1ec1 T\u00e2m tr\u00ed th\u01b0\u01a1ng hi\u1ec7u v\u00e0 C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.\r\n\r\nAaker l\u00e0 t\u00e1c gi\u1ea3 ho\u1eb7c \u0111\u1ed3ng t\u00e1c gi\u1ea3 c\u1ee7a h\u01a1n 100 b\u00e0i b\u00e1o h\u1ecdc thu\u1eadt v\u00e0 15 cu\u1ed1n s\u00e1ch, bao g\u1ed3m \"Qu\u1ea3n l\u00fd v\u1ed1n th\u01b0\u01a1ng hi\u1ec7u\" v\u00e0 \"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\". \u00d4ng th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi tham kh\u1ea3o \u00fd ki\u1ebfn v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng \u0111\u00f3ng g\u00f3p ti\u00ean phong c\u1ee7a Aaker \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i.\r\n<h2 class=\"seo_list_title\">Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 David Aaker<\/h2>\r\nC\u00e1c t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a David Aaker:\r\n<ol>\r\n \t<li>\r\n<h3>Qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (\u0111\u1ed3ng t\u00e1c gi\u1ea3 v\u1edbi Kevin Lane Keller)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>S\u1edf th\u00edch v\u00e0 s\u1ef1 li\u00ean quan<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Ph\u1ecfng v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n: David Aaker<\/h3>\r\n<\/li>\r\n<\/ol>\r\n<h2 class=\"seo_list_title\">Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 David Aaker<\/h2>\r\nNh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a David Aaker:\r\n<ol>\r\n \t<li>\r\n<h3>\"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u1eddi h\u1ee9a.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 m\u1edbi, m\u00e0 l\u00e0 \u0111\u1ecbnh h\u00ecnh l\u1ea1i nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, ng\u01b0\u1ee1ng m\u1ed9 v\u00e0 trung th\u00e0nh.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb gia t\u0103ng m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra cho kh\u00e1ch h\u00e0ng.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"T\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tr\u1edf n\u00ean c\u00f3 \u00fd ngh\u0129a h\u01a1n, c\u00e1 nh\u00e2n h\u01a1n v\u00e0 li\u00ean quan h\u01a1n.\"<\/h3>\r\n<\/li>\r\n<\/ol>\r\n<h2>Nh\u1eefng t\u00e1c ph\u1ea9m c\u1ee7a David Aaker tr\u00ean Cunghocvui<\/h2>","link":"https:\/\/cunghocvui.com\/book\/tac-gia\/david-aaker\/","name":"David Aaker","slug":"david-aaker","taxonomy":"category","parent":81,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e1c gi\u1ea3 - David Aaker - \u0110\u1ecdc online &amp; 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