{"id":541,"count":7,"description":"<h2>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Philip Kotler<\/h2>\r\n<ul>\r\n \t<li><\/li>\r\n<\/ul>\r\n<b>Philip Kotler<\/b>\u00a0(sinh ng\u00e0y\u00a027 th\u00e1ng 5\u00a0n\u0103m\u00a01931\u00a0t\u1ea1i\u00a0Chicago,\u00a0Hoa K\u1ef3) l\u00e0 gi\u00e1o s\u01b0\u00a0marketing\u00a0n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi;\u00a0<i>\"cha \u0111\u1ebb\"<\/i> c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i, \u0111\u01b0\u1ee3c xem l\u00e0 huy\u1ec1n tho\u1ea1i duy nh\u1ea5t v\u1ec1 marketing, \u00f4ng t\u1ed5 c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i th\u1ebf gi\u1edbi.\r\n\r\n\u00d4ng l\u00e0 gi\u00e1o s\u01b0 c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Northwestern, Hoa K\u1ef3; l\u00e0 chuy\u00ean gia h\u00e0ng \u0111\u1ea7u c\u1ee7a T\u1eadp \u0111o\u00e0n ti\u1ebfp th\u1ecb Kotler trong l\u0129nh v\u1ef1c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing, v\u00e0 l\u00e0 gi\u00e1o s\u01b0 t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc nh\u01b0 Johnson &amp; son, Vi\u1ec7n Marketing Kellogg. \u00d4ng \u0111\u00e3 t\u1eebng t\u01b0 v\u1ea5n cho nhi\u1ec1u ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c c\u00f4ng ty n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi nh\u01b0\u00a0IBM,\u00a0General Electric,\u00a0AT&amp;T,\u00a0Honeywell,\u00a0Bank of America, v.v... Nh\u1eefng nguy\u00ean l\u00fd v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb c\u1ee7a \u00f4ng \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn, \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong gi\u1edbi kinh doanh to\u00e0n c\u1ea7u.\r\n<h2 class=\"seo_list_title\">Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Philip Kotler<\/h2>\r\n<ol>\r\n \t<li>\r\n<h3>Phi\u00eau l\u01b0u trong th\u1ebf gi\u1edbi Marketing<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Ti\u1ebfp th\u1ecb 4.0<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Th\u1ea5u hi\u1ec3u Ti\u1ebfp th\u1ecb t\u1eeb A \u0111\u1ebfn Z<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Ti\u1ebfp th\u1ecb ph\u00e1 c\u00e1ch<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\u0110\u1ed1i m\u1eb7t t\u01b0 b\u1ea3n<\/h3>\r\n<\/li>\r\n<\/ol>\r\n<h2 class=\"seo_list_title\">Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Philip Kotler<\/h2>\r\n<ol>\r\n \t<li>\r\n<h3>\"Ti\u1ebfp th\u1ecb l\u00e0 tr\u1eadn chi\u1ebfn gi\u00e0nh s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"M\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb l\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"Ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e2u h\u01a1n so v\u1edbi gi\u00e1 c\u1ea3.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"\u0110\u1ed5i m\u1edbi l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng trong kinh doanh.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"Kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.\"<\/h3>\r\n<\/li>\r\n<\/ol>\r\n<h2>Nh\u1eefng t\u00e1c ph\u1ea9m c\u1ee7a Philip Kotler tr\u00ean Cunghocvui<\/h2>","link":"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/","name":"Philip Kotler","slug":"philip-kotler","taxonomy":"category","parent":81,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e1c gi\u1ea3 - Philip Kotler - \u0110\u1ecdc online &amp; Reviews<\/title>\n<meta name=\"description\" content=\"Philip Kotle l\u00e0 gi\u00e1o s\u01b0\u00a0marketing\u00a0n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi;\u00a0&quot;cha \u0111\u1ebb&quot; c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e1c gi\u1ea3 - Philip Kotler - \u0110\u1ecdc online &amp; Reviews\" \/>\n<meta property=\"og:description\" content=\"Philip Kotle l\u00e0 gi\u00e1o s\u01b0\u00a0marketing\u00a0n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi;\u00a0&quot;cha \u0111\u1ebb&quot; c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0110\u1ecdc online &amp; Reviews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/\",\"url\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/\",\"name\":\"T\u00e1c gi\u1ea3 - Philip Kotler - \u0110\u1ecdc online &amp; Reviews\",\"isPartOf\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#website\"},\"description\":\"Philip Kotle l\u00e0 gi\u00e1o s\u01b0\u00a0marketing\u00a0n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi;\u00a0\\\"cha \u0111\u1ebb\\\" c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i\",\"breadcrumb\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/#breadcrumb\"},\"inLanguage\":\"vi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\/\/cunghocvui.com\/book\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00e1c gi\u1ea3\",\"item\":\"https:\/\/cunghocvui.com\/book\/tac-gia\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Philip Kotler\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#website\",\"url\":\"https:\/\/cunghocvui.com\/book\/\",\"name\":\"\u0110\u1ecdc online & Reviews\",\"description\":\"Cunghocvui\",\"publisher\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cunghocvui.com\/book\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#organization\",\"name\":\"\u0110\u1ecdc online & Reviews\",\"url\":\"https:\/\/cunghocvui.com\/book\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png\",\"contentUrl\":\"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png\",\"width\":335,\"height\":110,\"caption\":\"\u0110\u1ecdc online & Reviews\"},\"image\":{\"@id\":\"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u00e1c gi\u1ea3 - Philip Kotler - \u0110\u1ecdc online &amp; Reviews","description":"Philip Kotle l\u00e0 gi\u00e1o s\u01b0\u00a0marketing\u00a0n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi;\u00a0\"cha \u0111\u1ebb\" c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u00e1c gi\u1ea3 - Philip Kotler - \u0110\u1ecdc online &amp; Reviews","og_description":"Philip Kotle l\u00e0 gi\u00e1o s\u01b0\u00a0marketing\u00a0n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi;\u00a0\"cha \u0111\u1ebb\" c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i","og_url":"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/","og_site_name":"\u0110\u1ecdc online &amp; Reviews","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/","url":"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/","name":"T\u00e1c gi\u1ea3 - Philip Kotler - \u0110\u1ecdc online &amp; Reviews","isPartOf":{"@id":"https:\/\/cunghocvui.com\/book\/#website"},"description":"Philip Kotle l\u00e0 gi\u00e1o s\u01b0\u00a0marketing\u00a0n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi;\u00a0\"cha \u0111\u1ebb\" c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i","breadcrumb":{"@id":"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/#breadcrumb"},"inLanguage":"vi"},{"@type":"BreadcrumbList","@id":"https:\/\/cunghocvui.com\/book\/tac-gia\/philip-kotler\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/cunghocvui.com\/book\/"},{"@type":"ListItem","position":2,"name":"T\u00e1c gi\u1ea3","item":"https:\/\/cunghocvui.com\/book\/tac-gia\/"},{"@type":"ListItem","position":3,"name":"Philip Kotler"}]},{"@type":"WebSite","@id":"https:\/\/cunghocvui.com\/book\/#website","url":"https:\/\/cunghocvui.com\/book\/","name":"\u0110\u1ecdc online & Reviews","description":"Cunghocvui","publisher":{"@id":"https:\/\/cunghocvui.com\/book\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cunghocvui.com\/book\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/cunghocvui.com\/book\/#organization","name":"\u0110\u1ecdc online & Reviews","url":"https:\/\/cunghocvui.com\/book\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/","url":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png","contentUrl":"https:\/\/img.cunghocvui.com\/book\/wp-content\/uploads\/2024\/02\/cunghocvui.png","width":335,"height":110,"caption":"\u0110\u1ecdc online & Reviews"},"image":{"@id":"https:\/\/cunghocvui.com\/book\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/categories\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/categories\/81"}],"wp:post_type":[{"href":"https:\/\/cunghocvui.com\/book\/wp-json\/wp\/v2\/posts?categories=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}