{"id":518,"count":2,"description":"<h2>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Sergio Zyman<\/h2>\r\nSergio Zyman l\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Mexico, sinh n\u0103m 1945. \u00d4ng n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng \u0111\u00f3ng g\u00f3p trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb th\u1ea7n kinh h\u1ecdc v\u00e0 l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch \"The End of Marketing as We Know It\".\r\n<h3>S\u1ef1 nghi\u1ec7p c\u1ee7a Sergio Zyman<\/h3>\r\nS\u1ef1 nghi\u1ec7p c\u1ee7a Sergio Zyman di\u1ec5n ra nh\u01b0 sau:\r\n<ul>\r\n \t<li>B\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p t\u1ea1i Coca-Cola Mexico v\u00e0o n\u0103m 1971.<\/li>\r\n \t<li>Tr\u1edf th\u00e0nh Ph\u00f3 ch\u1ee7 t\u1ecbch Ti\u1ebfp th\u1ecb c\u1ee7a Coca-Cola Hoa K\u1ef3 v\u00e0o n\u0103m 1985.<\/li>\r\n \t<li>Ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \"Always Coca-Cola\" mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng.<\/li>\r\n \t<li>\u0110\u01b0a ra kh\u00e1i ni\u1ec7m \"ti\u1ebfp th\u1ecb th\u1ea7n kinh h\u1ecdc\".<\/li>\r\n \t<li>R\u1eddi Coca-Cola v\u00e0o n\u0103m 1993 \u0111\u1ec3 th\u00e0nh l\u1eadp c\u00f4ng ty t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb c\u1ee7a ri\u00eang m\u00ecnh.<\/li>\r\n \t<li>Ti\u1ebfp t\u1ee5c vi\u1ebft s\u00e1ch v\u00e0 di\u1ec5n thuy\u1ebft v\u1ec1 ti\u1ebfp th\u1ecb v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li><\/li>\r\n<\/ul>\r\n\u00d4ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t trong th\u1eddi \u0111\u1ea1i c\u1ee7a m\u00ecnh.\r\n<h2 class=\"seo_list_title\">Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Sergio Zyman<\/h2>\r\n<ol>\r\n \t<li>\r\n<h3>S\u1ef1 k\u1ebft th\u00fac c\u1ee7a qu\u1ea3ng c\u00e1o nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft v\u1edbi Armin Brott<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>S\u1ef1 k\u1ebft th\u00fac c\u1ee7a ti\u1ebfp th\u1ecb nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft<\/h3>\r\n<\/li>\r\n<\/ol>\r\n<h2 class=\"seo_list_title\">Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Sergio Zyman<\/h2>\r\n<ol>\r\n \t<li>\r\n<h3>\"Ti\u1ebfp th\u1ecb l\u00e0 cu\u1ed9c chi\u1ebfn gi\u00e0nh l\u1ea5y t\u00e2m tr\u00ed.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"Qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng k\u1ebb ng\u1ed1c, h\u1ecd ch\u1ec9 b\u1eadn r\u1ed9n.\"<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean, \u0111\u00f3 l\u00e0 m\u1ed9t l\u1eddi h\u1ee9a.\"<\/h3>\r\n<\/li>\r\n<\/ol>\r\n<h2>Nh\u1eefng t\u00e1c ph\u1ea9m c\u1ee7a Sergio Zyman tr\u00ean Cunghocvui<\/h2>","link":"https:\/\/cunghocvui.com\/book\/tac-gia\/sergio-zyman\/","name":"Sergio Zyman","slug":"sergio-zyman","taxonomy":"category","parent":81,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e1c gi\u1ea3 - Sergio Zyman - \u0110\u1ecdc online &amp; 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