{"id":495,"count":2,"description":"<h2>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Jack Trout<\/h2>\r\nJack Trout l\u00e0 m\u1ed9t chuy\u00ean gia v\u1ec1 ti\u1ebfp th\u1ecb ng\u01b0\u1eddi M\u1ef9, \u0111\u1ed3ng s\u00e1ng l\u1eadp Trout &amp; Partners, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb. Sinh n\u0103m 1935, \u00f4ng n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c l\u00fd thuy\u1ebft v\u1ec1 \u0111\u1ecbnh v\u1ecb v\u00e0 ph\u00e2n \u0111\u1ecbnh.\r\n<h3>S\u1ef1 nghi\u1ec7p c\u1ee7a Jack Trout<\/h3>\r\nS\u1ef1 nghi\u1ec7p c\u1ee7a Jack Trout c\u00f3 th\u1ec3 t\u00f3m t\u1eaft nh\u01b0 sau:\r\n<ul>\r\n \t<li><strong>Nh\u1eefng n\u0103m 1960:<\/strong> L\u00e0m vi\u1ec7c t\u1ea1i General Electric v\u00e0 Procter &amp; Gamble, n\u01a1i \u00f4ng ph\u00e1t tri\u1ec3n c\u00e1c nguy\u00ean t\u1eafc v\u1ec1 ti\u1ebfp th\u1ecb t\u1eadp trung.<\/li>\r\n \t<li><strong>Nh\u1eefng n\u0103m 1970:<\/strong> \u0110\u1ed3ng s\u00e1ng l\u1eadp Trout &amp; Ries v\u1edbi Al Ries, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb chuy\u00ean v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\r\n \t<li><strong>Nh\u1eefng n\u0103m 1980:<\/strong> Xu\u1ea5t b\u1ea3n nhi\u1ec1u cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t v\u1ec1 ti\u1ebfp th\u1ecb, bao g\u1ed3m \"Positioning: The Battle for Your Mind\" v\u00e0 \"Marketing Warfare.\"<\/li>\r\n \t<li><\/li>\r\n<\/ul>\r\nTrout n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c l\u00fd thuy\u1ebft v\u1ec1 \u0111\u1ecbnh v\u1ecb, ph\u00e2n \u0111\u1ecbnh v\u00e0 ti\u1ebfp th\u1ecb t\u1eadp trung. \u00d4ng \u0111\u00e3 t\u01b0 v\u1ea5n cho nhi\u1ec1u c\u00f4ng ty \u0111a qu\u1ed1c gia v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng chuy\u00ean gia ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.\r\n<h2 class=\"seo_list_title\">Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Jack Trout<\/h2>\r\n<strong>Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Jack Trout:<\/strong>\r\n<ol>\r\n \t<li>\r\n<h3>Positioning: The Battle for Your Mind (\u0110\u1ecbnh v\u1ecb: Tr\u1eadn chi\u1ebfn trong t\u00e2m tr\u00ed)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Marketing Warfare (Chi\u1ebfn tranh ti\u1ebfp th\u1ecb)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>The 22 Immutable Laws of Marketing (22 \u0111\u1ecbnh lu\u1eadt b\u1ea5t bi\u1ebfn c\u1ee7a ti\u1ebfp th\u1ecb)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Differentiate or Die (Ph\u00e2n \u0111\u1ecbnh ho\u1eb7c di\u1ec7t vong)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Big Brands, Big Trouble (Th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, r\u1eafc r\u1ed1i l\u1edbn)<\/h3>\r\n<\/li>\r\n<\/ol>\r\nNh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ecbch ra h\u01a1n 30 ng\u00f4n ng\u1eef v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\r\n<h2 class=\"seo_list_title\">Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Jack Trout<\/h2>\r\n<strong>Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Jack Trout:<\/strong>\r\n<ol>\r\n \t<li>\r\n<h3>\"Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.\" (\u0110\u1ecbnh v\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec b\u1ea1n l\u00e0m v\u1edbi s\u1ea3n ph\u1ea9m. \u0110\u1ecbnh v\u1ecb l\u00e0 nh\u1eefng g\u00ec b\u1ea1n l\u00e0m v\u1edbi t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"Marketing is not a battle of products, it's a battle of perceptions.\" (Ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 cu\u1ed9c chi\u1ebfn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 cu\u1ed9c chi\u1ebfn c\u1ee7a nh\u1eadn th\u1ee9c.)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"The essence of positioning is taking a complex product and focus it.\" (B\u1ea3n ch\u1ea5t c\u1ee7a \u0111\u1ecbnh v\u1ecb l\u00e0 l\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p v\u00e0 t\u1eadp trung v\u00e0o n\u00f3.)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"A brand is not a logo, a slogan, or a jingle. It's a living entity that breathes, thinks, and acts.\" (M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 logo, kh\u1ea9u hi\u1ec7u hay giai \u0111i\u1ec7u qu\u1ea3ng c\u00e1o. \u0110\u00f3 l\u00e0 m\u1ed9t th\u1ef1c th\u1ec3 s\u1ed1ng \u0111\u1ed9ng bi\u1ebft th\u1edf, bi\u1ebft suy ngh\u0129 v\u00e0 bi\u1ebft h\u00e0nh \u0111\u1ed9ng.)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"The best marketing is invisible.\" (Ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t l\u00e0 ti\u1ebfp th\u1ecb v\u00f4 h\u00ecnh.)<\/h3>\r\n<\/li>\r\n<\/ol>\r\nNh\u1eefng c\u00e2u n\u00f3i n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh ch\u00e2m ng\u00f4n trong ng\u00e0nh ti\u1ebfp th\u1ecb v\u00e0 ti\u1ebfp t\u1ee5c truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\r\n<h2>Nh\u1eefng t\u00e1c ph\u1ea9m c\u1ee7a Jack Trout tr\u00ean Cunghocvui<\/h2>","link":"https:\/\/cunghocvui.com\/book\/tac-gia\/jack-trout\/","name":"Jack Trout","slug":"jack-trout","taxonomy":"category","parent":81,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e1c gi\u1ea3 - Jack Trout - \u0110\u1ecdc online &amp; 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