{"id":494,"count":2,"description":"<h2>Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Al Ries<\/h2>\r\nAl Ries l\u00e0 nh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb ng\u01b0\u1eddi M\u1ef9, n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 \u0111\u1ecbnh v\u1ecb v\u00e0 t\u1eadp trung. \u00d4ng sinh n\u0103m 1926 v\u00e0 m\u1ea5t n\u0103m 2022 t\u1ea1i Th\u00e0nh ph\u1ed1 New York. Xu\u1ea5t th\u00e2n l\u00e0 m\u1ed9t nh\u00e0 b\u00e1o, \u00f4ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chuy\u00ean gia ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1ebf k\u1ef7 20 th\u00f4ng qua c\u00e1c cu\u1ed1n s\u00e1ch nh\u01b0 \"Positioning\" v\u00e0 \"The 22 Immutable Laws of Marketing\".\r\n<h3>S\u1ef1 nghi\u1ec7p c\u1ee7a Al Ries<\/h3>\r\n<ul>\r\n \t<li><\/li>\r\n<\/ul>\r\n<strong>Giai \u0111o\u1ea1n gi\u1eefa (nh\u1eefng n\u0103m 1970-1990):<\/strong>\r\n<ul>\r\n \t<li>\u0110\u1ed3ng s\u00e1ng l\u1eadp c\u00f4ng ty t\u01b0 v\u1ea5n Ries &amp; Trout c\u00f9ng v\u1edbi Jack Trout<\/li>\r\n \t<li>Ph\u00e1t tri\u1ec3n c\u00e1c kh\u00e1i ni\u1ec7m \u0111\u1ecbnh v\u1ecb v\u00e0 t\u1eadp trung<\/li>\r\n \t<li>Vi\u1ebft m\u1ed9t s\u1ed1 cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t, bao g\u1ed3m \"Positioning\" v\u00e0 \"The 22 Immutable Laws of Marketing\"<\/li>\r\n<\/ul>\r\n<strong>Giai \u0111o\u1ea1n sau (nh\u1eefng n\u0103m 2000-2022):<\/strong>\r\n<ul>\r\n \t<li>Ti\u1ebfp t\u1ee5c t\u01b0 v\u1ea5n v\u00e0 vi\u1ebft s\u00e1ch v\u1ec1 ti\u1ebfp th\u1ecb<\/li>\r\n \t<li>Th\u00e0nh l\u1eadp c\u00f4ng ty t\u01b0 v\u1ea5n ri\u00eang c\u1ee7a m\u00ecnh, Ries, Inc.<\/li>\r\n \t<li>Tr\u1edf th\u00e0nh m\u1ed9t di\u1ec5n gi\u1ea3 ch\u00ednh n\u1ed5i ti\u1ebfng v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 ti\u1ebfp th\u1ecb<\/li>\r\n<\/ul>\r\nTrong su\u1ed1t s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh, Ries \u0111\u00e3 t\u01b0 v\u1ea5n cho nhi\u1ec1u c\u00f4ng ty l\u1edbn, bao g\u1ed3m IBM, General Electric v\u00e0 Microsoft. \u00d4ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 t\u01b0 t\u01b0\u1edfng ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1ebf k\u1ef7 20. C\u00e1c kh\u00e1i ni\u1ec7m c\u1ee7a \u00f4ng ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb ng\u00e0y nay.\r\n<h2 class=\"seo_list_title\">Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Al Ries<\/h2>\r\nNh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Al Ries:\r\n<ol>\r\n \t<li>\r\n<h3>Positioning: The Battle for Your Mind (\u0110\u1ecbnh v\u1ecb: Tr\u1eadn chi\u1ebfn trong t\u00e2m tr\u00ed b\u1ea1n)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>The 22 Immutable Laws of Marketing (22 \u0111\u1ecbnh lu\u1eadt b\u1ea5t bi\u1ebfn c\u1ee7a ti\u1ebfp th\u1ecb)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Marketing Warfare (Chi\u1ebfn tranh ti\u1ebfp th\u1ecb)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>Focus: The Future of Your Company Depends on It (T\u1eadp trung: T\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o \u0111i\u1ec1u \u0111\u00f3)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>The Fall of Advertising &amp; the Rise of PR (S\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a PR)<\/h3>\r\n<\/li>\r\n<\/ol>\r\n<h2 class=\"seo_list_title\">Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Al Ries<\/h2>\r\nNh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Al Ries:\r\n<ol>\r\n \t<li>\r\n<h3>\"Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.\" (\u0110\u1ecbnh v\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec b\u1ea1n l\u00e0m v\u1edbi s\u1ea3n ph\u1ea9m. \u0110\u1ecbnh v\u1ecb l\u00e0 nh\u1eefng g\u00ec b\u1ea1n l\u00e0m v\u1edbi t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"The only way to win is to focus on one thing and do it better than anyone else.\" (C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 chi\u1ebfn th\u1eafng l\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t th\u1ee9 v\u00e0 l\u00e0m t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 ai kh\u00e1c.)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"Marketing is not about selling products. It's about creating a relationship with customers.\" (Ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0 t\u1ea1o ra m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"The best marketing is not about being seen everywhere. It's about being seen in the right place at the right time.\" (Ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i. \u0110\u00f3 l\u00e0 xu\u1ea5t hi\u1ec7n \u0111\u00fang n\u01a1i v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.)<\/h3>\r\n<\/li>\r\n \t<li>\r\n<h3>\"The future of marketing is not about selling more products. It's about creating more value for customers.\" (T\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0 t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng.)<\/h3>\r\n<\/li>\r\n<\/ol>\r\n<h2>Nh\u1eefng t\u00e1c ph\u1ea9m c\u1ee7a Al Ries tr\u00ean Cunghocvui<\/h2>","link":"https:\/\/cunghocvui.com\/book\/tac-gia\/al-ries\/","name":"Al Ries","slug":"al-ries","taxonomy":"category","parent":81,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e1c gi\u1ea3 - Al Ries - \u0110\u1ecdc online &amp; Reviews<\/title>\n<meta name=\"description\" content=\"Al Ries l\u00e0 nh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb ng\u01b0\u1eddi M\u1ef9, n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 \u0111\u1ecbnh v\u1ecb v\u00e0 t\u1eadp trung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cunghocvui.com\/book\/tac-gia\/al-ries\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e1c gi\u1ea3 - Al Ries - \u0110\u1ecdc online &amp; 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