{"id":182,"count":1,"description":"

Gi\u1edbi thi\u1ec7u t\u00e1c gi\u1ea3 Richard H. Thaler, Cass R. Sunstein<\/h2>\r\nRichard H. Thaler<\/b> (sinh ng\u00e0y 12 th\u00e1ng 9 n\u0103m 1945) l\u00e0 m\u1ed9t nh\u00e0 kinh t\u1ebf h\u1ecdc ng\u01b0\u1eddi Hoa K\u1ef3 v\u00e0 l\u00e0 Gi\u00e1o s\u01b0 v\u1ec1 Khoa h\u1ecdc v\u00e0 Kinh t\u1ebf H\u00e0nh vi Ralph v\u00e0 Dorothy Keller t\u1ea1i tr\u01b0\u1eddng kinh t\u1ebf Booth c\u1ee7a \u0111\u1ea1i h\u1ecdc Chicago.\r\n\r\nCass Robert Sunstein <\/b><\/sup>\u00a0(sinh ng\u00e0y 21 th\u00e1ng 9 n\u0103m 1954) l\u00e0 m\u1ed9t h\u1ecdc gi\u1ea3 ph\u00e1p l\u00fd ng\u01b0\u1eddi M\u1ef9 n\u1ed5i ti\u1ebfng v\u1edbi c\u00f4ng tr\u00ecnh nghi\u00ean c\u1ee9u v\u1ec1\u00a0lu\u1eadt hi\u1ebfn ph\u00e1p\u00a0,\u00a0lu\u1eadt h\u00e0nh ch\u00ednh\u00a0,\u00a0lu\u1eadt m\u00f4i tr\u01b0\u1eddng\u00a0v\u00e0\u00a0kinh t\u1ebf h\u1ecdc h\u00e0nh vi\u00a0.\u00a0\u00d4ng c\u0169ng l\u00e0\u00a0t\u00e1c gi\u1ea3 s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t\u00a0The World Theo Star Wars\u00a0(2016) v\u00e0\u00a0Nudge (2008) c\u1ee7a<\/i> The New York Times.<\/i>\r\n

S\u1ef1 nghi\u1ec7p c\u1ee7a Richard H. Thaler, Cass R. Sunstein<\/h3>\r\nRichard H. Thaler v\u00e0 Cass R. Sunstein l\u00e0 hai nh\u00e0 kinh t\u1ebf h\u1ecdc v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi \u0111\u00e3 l\u00e0m vi\u1ec7c c\u00f9ng nhau tr\u00ean m\u1ed9t s\u1ed1 d\u1ef1 \u00e1n quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn h\u00e0nh vi con ng\u01b0\u1eddi v\u00e0 ch\u00ednh s\u00e1ch c\u00f4ng c\u1ed9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u1ec1 s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd:\r\n\r\n1. Richard H. Thaler: Richard H. Thaler l\u00e0 m\u1ed9t nh\u00e0 kinh t\u1ebf h\u1ecdc ng\u01b0\u1eddi M\u1ef9, n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi con ng\u01b0\u1eddi v\u00e0 t\u00e2m l\u00fd h\u00e0nh vi trong l\u0129nh v\u1ef1c kinh t\u1ebf. \u00d4ng \u0111\u00e3 \u0111\u00f3ng g\u00f3p quan tr\u1ecdng v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n l\u0129nh v\u1ef1c Kinh t\u1ebf H\u00e0nh vi v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp l\u0129nh v\u1ef1c n\u00e0y. Thaler c\u0169ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c l\u00fd thuy\u1ebft v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 h\u00e0nh vi con ng\u01b0\u1eddi v\u00e0o thi\u1ebft k\u1ebf ch\u00ednh s\u00e1ch c\u00f4ng c\u1ed9ng.\r\n\r\n2. Cass R. Sunstein: Cass R. Sunstein l\u00e0 m\u1ed9t lu\u1eadt s\u01b0, nh\u00e0 tri\u1ebft h\u1ecdc v\u00e0 t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng. \u00d4ng \u0111\u00e3 l\u00e0m vi\u1ec7c tr\u00ean nhi\u1ec1u d\u1ef1 \u00e1n v\u1edbi Richard H. Thaler, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c h\u1ee3p t\u00e1c gi\u1eefa Kinh t\u1ebf v\u00e0 Lu\u1eadt. Sunstein c\u0169ng n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c nghi\u00ean c\u1ee9u v\u1ec1 ch\u00ednh s\u00e1ch c\u00f4ng c\u1ed9ng v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a quy\u1ebft \u0111\u1ecbnh ch\u00ednh tr\u1ecb v\u00e0 ph\u00e1p l\u00fd \u0111\u1ebfn h\u00e0nh vi con ng\u01b0\u1eddi.\r\n\r\nC\u1ea3 hai \u0111\u00e3 c\u00f9ng nhau vi\u1ebft cu\u1ed1n s\u00e1ch n\u1ed5i ti\u1ebfng \"Nudge: Improving Decisions about Health, Wealth, and Happiness\" (Th\u00fac \u0111\u1ea9y: C\u1ea3i thi\u1ec7n quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ee9c kh\u1ecfe, gi\u00e0u c\u00f3 v\u00e0 h\u1ea1nh ph\u00fac), trong \u0111\u00f3 h\u1ecd \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eb1m th\u00fac \u0111\u1ea9y vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n th\u00f4ng qua vi\u1ec7c thi\u1ebft k\u1ebf ch\u00ednh s\u00e1ch c\u00f4ng c\u1ed9ng v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd h\u00e0nh vi con ng\u01b0\u1eddi.\r\n
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    Nh\u1eefng t\u00e1c ph\u1ea9m n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Richard H. Thaler, Cass R. Sunstein<\/h2>\r\n
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      1. Nudge: Improving Decisions About Health, Wealth, and Happiness (Richard H. Thaler, Cass R. Sunstein)<\/h3>\r\n<\/li>\r\n \t
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      2. Nudge: The Final Edition (Richard H. Thaler, Cass R. Sunstein)<\/h3>\r\n<\/li>\r\n<\/ul>\r\n

      Nh\u1eefng c\u00e2u n\u00f3i n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a t\u00e1c gi\u1ea3 Richard H. Thaler, Cass R. Sunstein<\/h2>\r\n
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        1. \"In order to do good, you must first be good. That sounds pretty tautological, but think about it first.\"<\/h3>\r\n<\/li>\r\n \t
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        2. \"When people have multiple reasons to do something, they use the intensity of their preferences as a kind of proxy sense of right and wrong.\"<\/h3>\r\n<\/li>\r\n \t
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        3. \"Markets work best when buyers and sellers are equally well-informed about the merits of what is being bought and sold.\"<\/h3>\r\n<\/li>\r\n \t
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        4. \"In designing a good \"choice architecture,\" one must address both man's cognition and man's humanity.\"<\/h3>\r\n<\/li>\r\n \t
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        5. \"Nudges are ways of getting people to act in their own best interest.\"<\/h3>\r\n<\/li>\r\n<\/ul>\r\n

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